Inspiration

5 Brands Who Launched a Pop-Up Store for Valentine’s Day

Valentine’s Day is a great opportunity to boost your sales, promote an exclusive product or simply be noticed. Every year, on February 14th, the majority of your customers will surely ask themselves the same question: how to celebrate this special day. It’s up to you to build some buzz and invite them into your retail concept! Offer your customers a short-term event or boutique and get lots of attention from the press. Here are 5 brands that stood out with their Valentine’s Day concepts, to inspire you with yours.

© Granit Communication

GROUPON: A Valentine’s Day experience to remember

The GROUPON group shopping site launched its pop-up store for two days – the day before and the day of Valentine’s Day – to offer the possibility of finding the perfect gift for your other half. Using a space located in the heart of the Haut Marais, GROUPON played up the theme of its “Kiss Kiss” pop-up store.  The brand, known for its unique experiences, chose engaging window displays to entice passersby. Plus, a brand associate was there to present all the offers available: for example, you could find a voucher for a meal in a 5-star restaurant, a parachute jump, a spa treatment, a photo shoot, a dance class … something to please everyone! To complete the experience, GROUPON also proposed to edit live couple photos.

© Agence Black Lemon

Meetic: A Valentine’s Day store to build buzz 

Meetic also hosted a two-day Valentine’s Day pop-up store with the goal of making Valentine’s Day important, without a Valentine! It was in the heart of Le Marais that the pop-up store #Le14 welcomed nearly 1,000 people who came to meet and celebrate love in a lively atmosphere. This event made tons of buzz, with over 2,000 shares on social networks.

© Presse Château Berger


Château Berger: an exclusive beauty offer for Valentine’s Day!

The pop-up store of the Château Berger cosmetics brand opened its doors for 4 days on Valentine’s Day, to give great gift ideas to all those who miss it! The brand also offered an exclusive and extremely interesting offer: 15% off with promo code “LOVELEMOTION”, given in store.

© Bureau Patio

Office Patio: Say “I Love You” With Plants!

It is in the heart of the dynamic 10th district of Paris that the online plant brand Patio Office opened its pop-up store for a key week: Valentine’s Day. During the event, plants and succulents were on display in design pots, plus there were trendy gifts and Valentine’s Day favorites to purchase. The perfect opportunity to give some green to the ones you love.

© Facebook Ambre & Louise


Ambre & Louise: A short-term boutique to boost jewelry sales during Valentine’s Day

What would Valentine’s Day be without the French’s favorite gift: jewelry? The jewelry brand Ambre & Louise understood this well, setting itself up physically during this period, in the heart of Le Marais. This was a great opportunity to boost online sales by supplementing them with in-store sales and acquiring brand awareness at the same time!

Find your perfect Valentine’s Day pop-up space!
Here’s the best days to pop-up in 2019!

About the author

Allison Hékimian

Allison fait partie de l'équipe Communication chez Storefront. Cette maniaque de la rime écrit pour elle depuis des années, courtes nouvelles ou romans entiers (vous voyez!). Ici, elle partage les plus belles histoires du moment : celles d'un retail éphémère qui durent éternellement !