Retykle, the online retailer for second-hand designer kids clothing, recently ran its latest pop-up store in Hong Kong. The retailer, which specialises in second-hand children’s fashion, uses pop-up stores to increase visibility and reach new customers who can then use its online platform to buy and sell designer brands. It’s a message of sustainability that …
Rails, the Los Angeles-based global lifestyle brand, has opened a pop-up store in Le Marais to connect with its French customers and test a new market. The store, which Storefront secured for them, is a major step in the brand’s international retail expansion. Rails recently debuted flagship stores in New York and San Francisco, with …
When it comes to retail, 2020 was a strange year. The impact of Covid-19 was far reaching and significant. Retail, like many industries, was severely disrupted as consumers were stuck at home, shops were forced to close and strict restrictions applied across the globe. While we have by no means seen the back of Covid-19, …
Popular artist and author Rap Chan, better known as Dusty Papa, hosted a pop-up exhibition in December in Central Hong Kong promoting mental health. The theme of the exhibition was “Don’t forget the tenderness in your heart” and it used Dustykid’s distinctive designs to remind viewers that despite social instability and the impact of COVID-19, …
After you’ve had the keys to your pop-up store in your pocket for a few days, weeks, or months, you’ll suddenly be looking at an empty space that needs some investment. Objective: combine what’s both practical and pleasing to the eye, using every square inch to display your products to maximum effect, while preserving the …
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With Storefront, renting a retail space for a short term has never been easier. The Pop-Up Store concept has grown beyond a trend into a retail strategy that is used by all brands, big and small. Thanks to Storefront, the secular retail industry has been disrupted for good, with speed and ease being brought to a …
How To Grow Your Brand With Global Pop-Up Stores Read More »
Differentiation is more important than ever in the retail industry. New technologies make it easier for new brands to emerge, and evolving consumer behavior offers opportunities for early adopters to get an edge over the competition. Brands opening pop-ups face the same challenges of being unique in a crowded space. What was once a forward-thinking …
There was a time in New York, a couple of decades ago, when new music clubs tried out a somewhat unorthodox technique to lure in customers. On Friday and Saturday evenings, the DJ would play music so loud it made the entrance doors pump to the beat, while right outside the club gorgeous Ferraris and …
The Chinese Retail Market: Pop-up Stores and Massclusivity Read More »
Just had a long-term tenant vacate your space and have yet to find a replacement? Or, using your space for other purposes but need to generate extra income to reduce expenses? Prepping your vacant space for retailers who want to rent it out for a pop-up shop is a great solve – and easy to …
5 Simple Ways to Make Your Vacant Space Retail-Ready Read More »
Art Basel in Miami December 6th marks the start of Miami-based Art Basel. The event is a convergence of artists from across the globe, allowing them to showcase works ranging from sculptures to film and paintings to photography. This international art fair features paintings, sculptures, installations and photographs from over 4,000 artists all around the …
Art Basel Miami: How Retailers Can Find Success With Our Top Spaces For Rent Read More »
