Alexandra Sheehan

Alexandra is a contributor for Storefront. Beyond offering up insights here, Alexandra is a copywriter and content strategist for retailers and retail industry leaders.

How To Bring Your E-Commerce Brand To Life With Pop-up Stores

Brands both big and small are joining the temporary retail bandwagon. According to Independent Retailer data, pop-up shops process $50 billion in sales every year. As omnichannel sales become increasingly important, more e-commerce brands see the significance of creating in-person brand experiences for their customers. So how do you make sure that your brand identity …

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How to Appeal to All 5 Senses at Your Pop-Up Store

Consumers are demanding more from the in-store experience, and the expectations for pop-up stores are becoming even higher. Pop-up stores aren’t your traditional, everyday brick-and-mortar experience. Pop-up stores are special, and consumers want an exceptional experiential retail experience. One way to make a memorable pop-up for customers is through creating a multi-sensory brand experience. Here’s …

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How to Choose The Best Destination For Your Next Pop-Up Store?

One of the greatest advantages of pop-up stores is the flexibility to travel to new places and introduce your brand to diverse markets. But nailing down exactly which destination to open a pop-up store in requires a lot of goal-setting, strategic planning and research. 1. Set Goals If you don’t set out with specific goals …

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How To Create An Omnichannel Experience For Your Brand

Today’s consumers are shopping on a number of different channels. And even if they aren’t converting, each interaction with your brand is a part of the buyer journey. The growth of omnichannel consumer behavior hasn’t made in-person shopping obsolete; even the most connected consumers demand physical interactions. Considering this multi-channel consumer behavior, retailers need to …

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