Jessica Valenzuela

Jessica is the founder of GoGoGuest, an angel-backed technology startup that provides unified data and cloud marketing solutions with business WiFi service to the food service, hospitality and pop-up retail businesses. With their simple and unified platform, PRISM, GoGoGuest helps businesses maximize lifetime value customer by customer. Learn more at https://gogoguest.com.

How To Use Data and Insights To Measure Your Pop-Up Store’s Success

Today’s customers value experiences as much as (if not more than) things. Therefore, they’re buying based on how you make them feel, not just on what you have to offer. This experience-over-things mentality has contributed to the rise of the pop-up, specifically the pop-up’s popularity with brands, event marketers and experience creators. For brands that …

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