Storefront resources

The Storefront Listing Owner Guide

A comprehensive guide to being a Storefront Listing Owner.

Everything you need to know to create, manage and optimise a Storefront Listing. Learn how to set yourself up for success.

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Listing Owner Guide

The Storefront Photography Guide

Photos are one of the most important aspect of a Storefront Listing. Our data tells us that Listings with higher-quality and more attractive images receive both more requests and more bookings.

We have prepared this guide for Listing Owners to help them take the best possible photos of their spaces.


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Listing Owner Guide

The London Retail Guide

A detailed and insight packed summary of London’s retail hotspots

This guide is for anyone considering London for their next retail project. Whether you’re an international brand looking to expand to a new country or an existing UK business eying up a new neighbourhood this guide is for you.

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London Retail Guide

The Pop-Up Success Guide

The ultimate guide to running a successful pop-up shop

Pop-up shops are here to stay in a big way. Defined as temporary retail stores that spring up in vacant spaces, pop-up shops do more than just bring life to empty storefronts. In this comprehensive guide, we’ll walk you through the process of creating a pop-up shop experience that will leave a lasting impression with your customers.
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Agency guide

Pop-Up Events Guide -Agency Edition

For PR, Marketing and Influencer agencies

Agencies are all tapping into the benefits pop-up events offer their clients. This guide details how agencies can help their clients build buzz and offer memorable experiences.
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Agency guide

Video: Why Brands Choose Short-term Retail

We take a look at why brands choose pop-up retail

Storefront worked in collaboration with the University of South Carolina College of Retail to survey hundreds of brands and retailers globally about their opinion on pop-up stores and why they choose short-term retail. We presented the results and insights in this webinar.
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Pop-up retail webinar

Video: The Do’s and Don’ts of a Successful Pop-up Store

What makes a pop-up shop successful?

Storefront hosted a special webinar on the subject of the Dos and Don’ts of a successful pop-up store. Participating in the webinar were Jennifer Braunschweiger, Vice President Brand Marketing at MM.LaFleur and Gabriela Baiter, founder of Whereabout Studio.
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Pop-up retail webinar

Pop-Up Guide – Ecommerce Edition

For Digital First, Ecommerce and DNBV brands

As an e-commerce brand, pop-up retail is a huge opportunity to meet your customers offline. This guide covers everything you need to know to launch a pop-up store for your e-commerce brand, including tips and tricks to generate lots of buzz, create a memorable in-store experience and strengthen customer relationships.
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Ecommerce guide

The Fashion and Apparel Pop-up Guide

The pop-up guide for fashion and apparel brands

Pop-up stores restore a sense of excitement and interaction into the shopping experience. For fashion brands and retailers, there’s no better way to boost your business than with a short-term space to introduce a new concept.
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Ecommerce guide

Retail trends and the rise of Pop-up stores

Study of the rise of pop-up retail in 2019

Over the past few years, the rise of e-commerce and mass migration to digital channels by traditional retailers has been interpreted as marking the end of brick-and-mortar stores. In reality, as the forces of disruption continue to press forward, we can see that digital is not replacing but rather adding a dimension to traditional retail.
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Ecommerce guide

GLOBAL POP-UP CALENDAR

All the key dates from 2019

Timing your pop-up shop is critical. This calendar takes a snapshot of 2019 and highlights all the key dates you should consider. Looking for inspiration? Looking for inspiration?
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Ecommerce guide

How To Market And Promote Your Pop-Up Store

How to build buzz

Much of the success of a pop-up shop and strategy depend son your ability to promote it. In this guide we highlight all the ways you can build buzz. Also included are a list of tips and tricks. Don’t miss out!
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Ecommerce guide