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Hype up your Pop-Up Event. Build a marketing strategy that is well within budget.

Take the time to build positive hype around your brand and your Pop-Up Event. This is the first step towards meeting your financial and customer experience goals. Make it easy to define success by defining your initiatives clearly. After a year of hosting Pop-Up Events: shops, art openings, fashion presentations and branding events, I’ve realized …

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Pop-Up Party

Shaunya Teaches You the Ropes: How to Successfully Run a Pop-Up Party

Wanna learn how to throw an awesome Pop-Up Party? Commercial fashion stylist, FIT teacher and now vintage shop owner Shaunya Hartley of Vintage Shaun can teach you! With an awesome turnout of her vintage Pop-Up Party in Brooklyn, Shaunya knows a thing or two about throwing one. She created a week-long pop-up and hosted a sweet party …

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Millenials

Experiential marketing is winning Millennials’ hearts… and wallets

Millennials are reshaping the retail industry. They’re looking for deals, not horse-and-mallet logos. They want a seamless shopping experience that melds the online and offline worlds. And they want authentic relationships with their favorite brands. In response to this shift in shopping habits, retailers are turning to experiential marketing strategies. They’re working. Experiential marketing is …

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Pop-Up Stores Drive Growth

TCHO: Pop-Up Stores Drive Growth

“Pop-Up Retail is a key part of TCHO’s strategy to keep our brand top-of-mind. Pop-Up Stores broaden our opportunities to meet our customers where and when they shop. Storefront has helped us procure multiple locations that previously would have been unavailable to us. ” –Andrew Burke, CEO, TCHO Chocolate Read more about TCHO’s experience taking over …

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Nora Gardner Tackles Women’s Professional Wear

Back when women entered the workforce as men’s “equals”, the statement was to literally appear as “large and in charge” as possible. Bouffant hair, shoulder pads so large you can take a 20 minute power nap on, and Melanie Griffith spearheading the whole revolution. Griffith was the cinematic fictional poster women for success. Women copycatted …

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