ATM Anthony Thomas Melillo has opened a Pop-Up Store in East Hampton. The brand’s residency has been hotly anticipated by fashionistas.
ATM Anthony Thomas Melillo features luxury basics and sportswear in both menswear and womenswear. The design ethos of the brand clearly translates into its store design. When one walks into the airy space, the effortless grace in its interior can be immediately felt. Much like its garments, the shop design features clean lines and neutral colours. As a result, this Pop-Up Store is undisputedly chic. This elegant Pop-Up Store is located at 48 Newton Lane.
Tony Melillo is the talent behind the brand. He is a CFDA Award-nominated designer and the former style director for Esquire. Additionally, Melillo is an East Hampton summer resident. Therefore it was not surprising the location was selected.
The Relaxed Elegance
Melilo knew he had to break into a heavily saturated market in a unique way. Because consumers and retailers alike were hungry for something new, special, and more personal. A connection to the brand was essential for purchase.
Since launching just t-shirts in 2012, ATM Anthony Thomas Melillo has grown into a full lifestyle brand for men and women. The brand did not sacrifice its integrity in expansion. In addition, it had stayed true to its ethos in creating the perfect “relaxed elegant” wardrobe. Melillo continues to focus on connecting to his customers in a more personal level.
Currently, ATM Anthony Thomas Melillo’ stock could be found in more than 200 stores worldwide.
<Image source: https://goo.gl/ucnGss >
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