branding

How To Use Data and Insights To Measure Your Pop-Up Store’s Success

Today’s customers value experiences as much as (if not more than) things. Therefore, they’re buying based on how you make them feel, not just on what you have to offer. This experience-over-things mentality has contributed to the rise of the pop-up, specifically the pop-up’s popularity with brands, event marketers and experience creators. For brands that …

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Emerging E-tailer Cherry Moon Opens A Pop-Up Store in Chelsea

The Cherry Moon, a fashion e-tailer selling both luxury and independent brands, just opened its first-ever pop-up space with Storefront on King’s Road. As the first physical store for the e-tailer, the brand is keen on using this pop-up space to not only showcase its impressive roster of brands, but to host events and act …

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5 E-Commerce Brands Who Recently Launched a Pop-Up Store with Storefront

Digitally native companies are increasingly testing pop-up stores around the world to drive buzz, increase visibility and test new concepts. From giants like Amazon, to smaller e-tailers like MM.LaFleur, Storefront has helped hundreds of e-commerce brands pop up this year in cities like New York, Los Angeles, London and Amsterdam. For these retail brands who …

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How One Floristry Start-Up is Using Pop-Up Space Creatively in London’s Mayfair District

Blooming on the High Street When Elena Poliviou and her fiancée George Papp-Georgiou decided to set up their florist and floral design business Blooming Wild together in November 2018, they knew they wanted to do things differently. Previously Elena, who has worked in the floristry world for ten years, ran her business in one fixed location in North London …

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4 Mistakes to Avoid When Opening a Pop-Up Store

Creating a pop-up store can give your brand a huge advantage. From building deeper connections with your customers, to curating a unique customer experience, there are many benefits that have motivated today’s top brands to turn to creative retail tactics. Pop-up shops can quickly generate buzz and excitement and can pique the interest of your …

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Tour Lidl’s Wine Cellar Pop-Up Store During Foire aux Vins in Paris

The distribution company Lidl launched its pop-up Wine Cellar in Paris, in Le Marais, in a space by Storefront. Lidl wanted to promote its high-end wines through a 10 day short-term space just in time for Wine Fair 2018 and ahead of its website launch. Take a tour through these pictures of this innovative project …

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How This Beauty Influencer Opened A Dual Concept Pop-Up Store in SoHo

Marlena Stell, the influencer and owner of cult-beauty brand Makeup Geek, held a dual pop-up store in SoHo earlier this month featuring her makeup and new fashion line: Marsté. This brand new, size-inclusive fashion line was introduced to her followers and NYC locals in this Storefront-powered space right on buzzy Greene street. We sat down …

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