Brooklyn

9 Unique Pop-Up Spaces in New York City

Differentiation is more important than ever in the retail industry. New technologies make it easier for new brands to emerge, and evolving consumer behavior offers opportunities for early adopters to get an edge over the competition. Brands opening pop-ups face the same challenges of being unique in a crowded space. What was once a forward-thinking …

9 Unique Pop-Up Spaces in New York City Read More »

How Media Brand The Dodo Launched Its 17,000 Square Foot Pop-Up Space for Dogs (and Humans!)

Head of Growth at Storefront
Rohan is the Head of Growth at Storefront. Beyond offering up insights on the future of retail and pop-up shops, he is passionate about growth marketing, artificial intelligence, and community building. He lives in Paris, France.
Rohan Singh

Last month, The Dodo launched a month-long Halloween experience for dogs and pet owners in a sprawling 17,000 square feet pop-up space in Williamsburg, Brooklyn.  The Best Dog Day Ever event – which included toys, treats and plenty of canine fun – was an extended version of the super successful one day pop-up event The …

How Media Brand The Dodo Launched Its 17,000 Square Foot Pop-Up Space for Dogs (and Humans!) Read More »

9 Unique Pop-Up Spaces in New York City

Alexandra is a contributor for Storefront. Beyond offering up insights here, Alexandra is a copywriter and content strategist for retailers and retail industry leaders.
Alexandra Sheehan

Differentiation is more important than ever in the retail industry. New technologies make it easier for new brands to emerge, and evolving consumer behavior offers opportunities for early adopters to get an edge over the competition. Brands opening pop-ups face the same challenges of being unique in a crowded space. What was once a forward-thinking …

9 Unique Pop-Up Spaces in New York City Read More »

Bedford Av Williamsburg

Storefront Guide: Pop-Up Stores in Williamsburg, Brooklyn NY

In the area.. The influx of artists, musicians, creatives and hipsters throughout the last decade has cemented Williamsburg as the go-to neighborhood for emerging designers, up-and-coming brands and disruptive startups. It’s a prime location for Pop-Up Stores with it’s diverse and forward-thinking demographic paired with the dynamic retail landscape. With the East River bordering Williamsburg …

Storefront Guide: Pop-Up Stores in Williamsburg, Brooklyn NY Read More »

Pop-Up Party

Shaunya Teaches You the Ropes: How to Successfully Run a Pop-Up Party

Wanna learn how to throw an awesome Pop-Up Party? Commercial fashion stylist, FIT teacher and now vintage shop owner Shaunya Hartley of Vintage Shaun can teach you! With an awesome turnout of her vintage Pop-Up Party in Brooklyn, Shaunya knows a thing or two about throwing one. She created a week-long pop-up and hosted a sweet party …

Shaunya Teaches You the Ropes: How to Successfully Run a Pop-Up Party Read More »