Storefront Hosts Ed Sheeran’s ‘No. 6 Collaborations Project’ Pop-Up Shop In Amsterdam

Arielle is the Communications Manager at Storefront. Beyond offering up insights on the future of retail and pop-up shops, she also loves to write, travel and watch documentaries. She lives in Brooklyn, NY.
Arielle Crane

To announce the release of Ed Sheeran’s ‘No. 6 Collaborations Project’ album, Warner Music Benelux put on a pop-up store last week in Amsterdam.  The pop-up store, located on a buzzy street for both locals and tourists, was one of several happening worldwide and all occurred on the same date of the release, July 12th.  …

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