Fashion

HIGHSNOBIETY: How to Plan a Successful Pop-Up Store with Storefront

Highsnobiety discusses the best ways to plan a pop-up shop with the director of Storefront UK, Matthew Greenwell. The article covers everything from finding the right space, to deciding how long the pop-up should run, and differentiating between sales and street cred when choosing a locale. Here’s the full High Snobiety article to learn about planning your pop-up store: …

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Storefront Guide: The Best Fashion Showrooms for LFW AW17

London Fashion Week is just around the corner. Here’s a look at our best Storefront fashion showrooms and pop-up stores for LFW AW17 next month. London Fashion Week is globally renowned for showcasing some of the world’s best emerging talent, iconic fashion houses and hosting prolific shows. This year LFW is moving to a new venue, The Store …

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DJ Khaled launches limited edition Palmer’s Cocoa Butter with a Storefront pop-up shop

Storefront powers the DJ Khaled x Palmer’s Cocoa Butter pop-up store in New York City View this post on Instagram A post shared by DJ KHALED (@djkhaled) Pop-up stores are the latest craze in hip-hop. Storefront helped Yeezy launch his first New York City pop-up store at the beginning of the trend in 2013, and …

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Storefront provides unique opportunity to book premium retail space in the “Colette of New York City”

Book your next pop-up space in the most coveted retail location of 2017 in New York City. Combining glamour, heavy foot traffic, high visibility and an enriching retail environment all in one place, the so-called “Colette of NYC” will open its doors in Soho next year. Situated amongst the finest brands (Céline, The Mercer Hotel, Oliver Peoples, Ladurée), it provides a 10,000-square-foot …

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Storefront x Joy Fan: In conversation with the West Coast pop-up shop guru

Storefront sits down with the San Francisco queen of experiential retail to discuss what it takes to create a successful pop-up store Once a Storefront contributor, Joy Fan has gone on to innovate and lead experiential pop-up store design on the West Coast, and now leads the demo + popup program at Bespoke at Westfield in …

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Storefront launches Thierry Mugler Perfume Pop-Up Store in Paris

Thierry Mugler launches a pop-up shop with Storefront in Paris to celebrate the latest addition to the Angel perfume line Comme toujours, Thierry Mugler transports us to an addictive, magnetic world with the latest perfume creation, Angel Muse, by house nose and rising star of perfumery, Quentin Bisch. Nothing is more natural than Mugler, the prince of …

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Shakespeare Refashioned: Selfridges opens Pop-Up Store Theatre

Methought Pop-Up Stores could not get more exciting, then Selfridges hath launched Shakespeare reFASHIONed To celebrate the 400th anniversary of William Shakespeare’s death, Selfridge’s has opened a commercial pop-up theatre in its London flagship department store on Oxford Street in collaboration with LG, which is only part of an expansive fashion, retail, and art campaign which …

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Tommy Hilfiger: America’s Pop-Up Store Prince takes NYFW with Tommy Pier

Tommy Hilfiger is going all out to win the consumer vote this fall with a Pop-Up Fairground in NYC In a “see-now-buy-now” Pop-Up show that’s aimed equally at a consumer and an industry audience, Hilfiger will create “Tommy Pier,” at Pier 16 in South Street Seaport in New York City for his fashion show, which will …

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Happening Hong Kong: The Best Neighborhoods for Pop-Up Stores

A Storefront introduction to launching Hong Kong Pop-Up Stores Storefront recently added hundreds of Hong Kong listings to its global Pop-Up space marketplace. To celebrate this exciting news, we’re providing some food for thought about the best areas to set up shop in the “Fragrant Harbor”. Hong Kong is a vibrant and bustling metropolis and home to all …

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