Fashion

How This London-Based Designer Is Scaling Her Pop-Up Showrooms

Lulu Sophia London knows a thing or two about the power of pop-up stores. After opening up a pop-up store with Storefront for four months in Marylebone, the brand just booked another shop on King’s Road that’s already gaining a ton of buzz. The brand, founded by Lulu Sophia, sells luxury designer silk scarves, dresses …

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showrooms parisiens

Top 10 Showrooms To Book For Paris Fashion Week

The most anticipated event in the world of Fashion is fast approaching: Paris Fashion Week. The festivities will begin with the presentation of the men’s collections from June 23rd to 28th, 2019, then the Couture from June 30th to July 4th, 2019, and finish with Women’s fashion from September 23rd to October 1st, 2019. During …

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Inside the TOMS Pop-Up Tour Powered By Storefront

In partnership with Joshua Coombes, founder of the #DoSomethingForNothing campaign, TOMS held a four city pop-up art exhibition. The goal was to amplify the stories of people experiencing homelessness via multi-media art, and the team worked with Storefront to secure its Amsterdam and Paris pop-up spaces, each for a day-long event. TOMS, who supports these …

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Pop-Up Store Tips From A Top Brooklyn-Based Interior Design Firm

Sergio Mannino, Principal of Sergio Mannino Studio, knows a thing or two about designing the perfect pop-up store and attracting buzz. He believes that every brand needs a holistic approach in order to succeed, and his studio advises brands on things like launching a consumer brand from scratch, and building out a pop-up store or retail …

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Check Out the British Beauty Brand Popping Up In London’s Burlington Arcade

Code8 is a new beauty brand created around the idea that “there’s more to life than just make-up”, founded by friends Nadine Ayache and Sophia Chikovani. The brand is about smart makeup and an edited curated collection for today’s high pace life, with a mission to simplify make-up and enable women to find their beauty self-confidence. The …

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Miami’s Bubble City Takes The Pop-Up Concept to a Whole New Level

Bubble City, the unique architectural design that features a transparent and transportable bubble shaped retail and events space has been offering Miami a flexible and affordable retail solution, and brands are taking note. Richard Lasry, the company’s founder, looks well beyond traditional brick-and-mortar structures and offers Storefront clients the ultimate in flexible temporary spaces. “The …

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Rue Saint Paul’s Month Long Pop-Up Debut in Downtown NYC

Rue Saint Paul, the women’s online lifestyle brand founded in Brooklyn by Kelly Wang, just opened its first-ever pop-up store in Canal Street Market. The collection itself includes women’s luxury clothing, accessories, beauty products, plus home and interior designs, from designers all over the world. Choosing the Canal Street Market pop-up venue, Wang wanted to …

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5 E-Commerce Brands Who Recently Launched a Pop-Up Store with Storefront

Digitally native companies are increasingly testing pop-up stores around the world to drive buzz, increase visibility and test new concepts. From giants like Amazon, to smaller e-tailers like MM.LaFleur, Storefront has helped hundreds of e-commerce brands pop up this year in cities like New York, Los Angeles, London and Amsterdam. For these retail brands who …

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