luxury

London-Based Lifestyle Brand Mantidy Launches Pop Up in Marylebone

Mantidy, the London-based lifestyle brand for men, has just opened its newest pop-up shop in London’s Marylebone neighborhood. Serving up exclusive offers, free personalization and gift wrapping, the shop has opened just in time for the Holidays on a buzzy street. John McKenzie, Mantidy’s founder, created the brand to combine functionality and design to offer …

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Why Fashion Brand Teym Pops Up In Amsterdam Every Year

Amsterdam-based fashion label Teym is on a mission to create the perfect wardrobe, by adding one classic every year to a growing collection. After the success of The Parka, The Bag and The Merino Sweater, Maxime Cartens of Teym has invested in this past year on the design, testing and perfecting of The Sweatsuit that …

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Really Wild Launches Their First Pop-Up Store in Duke Of York Square

British Brand Really Wild, along with Daniella Draper, are collaborating to launch their pop-up store at Duke of York Square, in an effort to celebrate their British heritage and reach more customers. Really Wild, best known for its well-tailored classic garments that make up a timeless collection, worked with Storefront to pop up for 6 …

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How the Fashion Industry is Making the Most of Pop-Up Stores

The pop-up store phenomenon has helped to rejuvenate high streets and shopping malls around the world. This is good news for the fashion industry, who need physical outlets so that customers can feel the texture and see the of colors in garments for themselves, rather than through a computer screen. The fashion industry has embraced …

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Inside The RealReal’s Pop-Up Strategy with Its Associate Director of Pop-Ups

The luxury consignment start-up The RealReal is officially focused on making 2018 the year of pop-up stores, investing in in-store experiences for better customer engagement. As an online-first brand, it went brick-and-mortar last Winter in SoHo, and then expanded into it’s first pop-up store in San Francisco. That pop-up was met with much success — the …

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