NYC

Howard Johnson

Howard Johnson popped-up with a candy-themed store in NYC to support brand refresh

Arielle is the Communications Manager at Storefront. Beyond offering up insights on the future of retail and pop-up shops, she also loves to write, travel and watch documentaries. She lives in Brooklyn, NY.
Arielle Crane

Howard Johnson, the hotel chain, popped-up in NYC’s TriBeCa area, showcasing the brands largest refresh in more than 25 years.  The pop-up event, called “HoJo’s Sweet Escape” was held over two days and was open to the public, displaying 450 pounds of candy to showcase the first-ever all candy hotel room. Storefront worked with agency …

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rent pop-up store nyc

Why pop-up in NYC during summer ?

Head of Growth at Storefront
Rohan is the Head of Growth at Storefront. Beyond offering up insights on the future of retail and pop-up shops, he is passionate about growth marketing, artificial intelligence, and community building. He lives in Paris, France.
Rohan Singh

What is a pop-up shop? Everything you need to know to try short-term retail > How To Grow Your Brand With Global Pop-Up Stores > Why pop-up in NYC during summer? There’s nothing like Summer in New York City! The city attracts over 15 million visitors each Summer looking to take in the sites and, of …

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5 E-Commerce Brands Who Recently Launched a Pop-Up Store with Storefront

Arielle is the Communications Manager at Storefront. Beyond offering up insights on the future of retail and pop-up shops, she also loves to write, travel and watch documentaries. She lives in Brooklyn, NY.
Arielle Crane

Digitally native companies are increasingly testing pop-up stores around the world to drive buzz, increase visibility and test new concepts. From giants like Amazon, to smaller e-tailers like MM.LaFleur, Storefront has helped hundreds of e-commerce brands pop up this year in cities like New York, Los Angeles, London and Amsterdam. For these retail brands who …

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How This Beauty Influencer Opened A Dual Concept Pop-Up Store in SoHo

Arielle is the Communications Manager at Storefront. Beyond offering up insights on the future of retail and pop-up shops, she also loves to write, travel and watch documentaries. She lives in Brooklyn, NY.
Arielle Crane

Marlena Stell, the influencer and owner of cult-beauty brand Makeup Geek, held a dual pop-up store in SoHo earlier this month featuring her makeup and new fashion line: Marsté. This brand new, size-inclusive fashion line was introduced to her followers and NYC locals in this Storefront-powered space right on buzzy Greene street. We sat down …

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Furniture Company Resident Opens First-Ever NYC Pop-Up Showroom Display

Arielle is the Communications Manager at Storefront. Beyond offering up insights on the future of retail and pop-up shops, she also loves to write, travel and watch documentaries. She lives in Brooklyn, NY.
Arielle Crane

Coinciding with New York Design Week, Resident, the New Zealand based design company, popped up for the month of May to display and sell its sleek furniture and lighting. The products, made for design-conscious people, were on display in this industrial Storefront showroom in the Lower East Side, right on the buzzy Spring Street. Storefront …

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Inside the GRAMMAR Pop-Up Store in LES

Arielle is the Communications Manager at Storefront. Beyond offering up insights on the future of retail and pop-up shops, she also loves to write, travel and watch documentaries. She lives in Brooklyn, NY.
Arielle Crane

GRAMMAR, the e-commerce brand known for its collection of crisp white shirts, opened its first pop-up store in NYC to debut 3 new styles. Booking this space for a week’s duration, the brand created an immersive experience based on values of “simplicity, beauty, design, and sustainability” bringing in artists and experience designers to create the …

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Before/After : 3 Pop-Up Store Transformations in NYC

Arielle is the Communications Manager at Storefront. Beyond offering up insights on the future of retail and pop-up shops, she also loves to write, travel and watch documentaries. She lives in Brooklyn, NY.
Arielle Crane

From pop-up galleries, to boutiques and event spaces, New York City is full of short-term space ideas and brands who love the concept of ‘popping up’. E-tailers and brands are not afraid to experiment with pop-up spaces in New York to impress their customers and get extra creative. Storefront has helped brands all over the …

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Photo Flip: 8 Rooftops Spaces to Pop-Up This Summer in NYC

Arielle is the Communications Manager at Storefront. Beyond offering up insights on the future of retail and pop-up shops, she also loves to write, travel and watch documentaries. She lives in Brooklyn, NY.
Arielle Crane

Summer in New York City means rooftop season. As thousands of brands are opening pop-up spaces and galleries this season in high foot-traffic areas to capture the excitement and Summer vibes of the locals and tourists, what better way to stand out than to host your next event or store on a rooftop overlooking the …

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Fashion Week

Ecommerce Retailers and Pop-Up Shops: Cashing in on Fashion Week

Arielle is the Communications Manager at Storefront. Beyond offering up insights on the future of retail and pop-up shops, she also loves to write, travel and watch documentaries. She lives in Brooklyn, NY.
Arielle Crane

Once a press week featuring just one show every hour, Fashion Week has turned into a multimillion dollar event in four of the world’s most renowned cities. At New York Fashion Week alone, the number of shows and presentations now reaches close to 300 , according to a 2017 report done by the New York …

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How to use pop-up shops to nurture existing customer relationships?

Head of Growth at Storefront
Rohan is the Head of Growth at Storefront. Beyond offering up insights on the future of retail and pop-up shops, he is passionate about growth marketing, artificial intelligence, and community building. He lives in Paris, France.
Rohan Singh

What is a pop-up shop? Everything you need to know to try short-term retail > How to set up a pop-up shop in 6 stages. Set yourself up for success with this handy checklist > How to Choose The Best Destination For Your Next Pop-Up Store? > How to use pop-up shops to nurture existing customer …

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