Howard Johnson popped-up with a candy-themed store in NYC to support brand refresh
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Howard Johnson, the hotel chain, popped-up in NYC’s TriBeCa area, showcasing the brands largest refresh in more than 25 years. The pop-up event, called “HoJo’s Sweet Escape” was held over two days and was open to the public, displaying 450 pounds of candy to showcase the first-ever all candy hotel room. Storefront worked with agency …
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