Pop-Up Shops

Why You Should Host A Pop-Up Store at The Market @ Macy’s with Storefront 

Storefront recently announced it’s latest partnership with iconic retailer Macy’s, to offer brands, retailers and small businesses direct access to Macy’s pop-up spaces in featured U.S cities.  The Market @ Macy’s is a one-of-a-kind marketplace with a variety of both up-and-coming and established brands—located right inside select Macy’s stores. With Storefront, The Market @ Macy’s …

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How This London-Based Designer Is Scaling Her Pop-Up Showrooms

Lulu Sophia London knows a thing or two about the power of pop-up stores. After opening up a pop-up store with Storefront for four months in Marylebone, the brand just booked another shop on King’s Road that’s already gaining a ton of buzz. The brand, founded by Lulu Sophia, sells luxury designer silk scarves, dresses …

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3 Reasons Why Mall Owners Have Come To Love Pop-Up Stores

Malls have traditionally been a place of discovery and community for shoppers. However, 20-25% of malls are projected to shutter within the next 5 years, according to a new report out this week from Credit Suisse, and mall owners are scrambling to rethink the long-term lease approach while still emphasizing the communal aspect that these …

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Photo Flip: 9 Boat Rentals To Book For Event Venues Around The World

Notable in-store brand activations and product launches depend on both the experience and the venue. Added bonus: if the venue is unique and stand-out enough, consumers – and sales – will follow. From London to Paris and Amsterdam, Storefront has tons of unique venues listed to suit whatever your project needs. Here, we’ve rounded up …

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Before/After : 5 Stunning Pop-Up Store Transformations in London

With an array of pop-up boutiques, pop-up galleries, and event spaces, London is full of short-term space ideas and brands who want to make an impact. Whether it be London-based or global retailers, brands are experimenting and testing new retail concepts in the UK to much success and sales. With the help of Storefront, retailers …

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Pop Up Anywhere With Our Virtual Pop-up Store

Combining the physical and the digital, Storefront has officially partnered with Obsess, to create the first ever fully-interactive 360° virtual pop-up store accessible to anyone, anywhere. As brands are seeking to engage customers in unique and experiential ways, online and offline shopping has become more integrated. Physical pop-up stores are becoming an alternative to long-terms …

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MARS Treats The Public To A Candy-Filled Pop Up Salon

Mars Wrigley Confectionery introduced the first ever candy and chocolate inspired pop up shop salon to much fanfare last week. In honor of Valentine’s Day, and a recent study that reported 74% of Americans say a treat is sweeter when shared with a friend, MARS created entire treatments for pairs. The Space The store, powered …

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