{"id":11407,"date":"2026-10-23T14:04:09","date_gmt":"2026-10-23T14:04:09","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?page_id=11407"},"modified":"2026-10-29T11:03:42","modified_gmt":"2026-10-29T11:03:42","slug":"press-coverage","status":"publish","type":"page","link":"https:\/\/www.thestorefront.com\/go\/press-coverage\/","title":{"rendered":"Press Coverage"},"content":{"rendered":"\n
\n\n

Storefront in the press<\/h1>\n\n\n

Selected coverage of Storefront and of the companies behind it. For press inquiries, interviews or data requests, contact press@thestorefront.com<\/a>.<\/p>\n\n\n

Press releases<\/a>  ·  Press kit<\/a><\/p>\n\n\n

Recent coverage<\/h2>\n\n\n
\"Chief<\/div>
Brands Eye Short, 4-Day Pop-Up Shops in September<\/a><\/div>
4 September 2026<\/div><\/div>
\"Retail<\/div>
British brands’ search for pop-up space abroad grows, Paris leads three to one<\/a><\/div>
19 August 2026<\/div><\/div>
\"The<\/div>
Pop-Up Shop Success Rates Climbed to 84% in 2026: Here’s Why Brands Keep Betting on the Format<\/a><\/div>
28 July 2026<\/div><\/div>
\"ACROSS<\/div>
Storefront, the world’s largest marketplace for short-term retail spaces<\/a><\/div>
12 March 2025<\/div><\/div><\/div>\n\n\n

Selected earlier coverage<\/h2>\n\n\n
\"Retail<\/div>
As Physical Retail Declines, Storefront Explores VR Pop-Ups<\/a><\/div>
2020<\/div><\/div>
\"Business<\/div>
Pop-up shops are paying off for retailers<\/a><\/div>
2019<\/div><\/div>
\"The<\/div>
Vacant Storefronts Find New Life as Space for Recitals, Banquets and Pet Parties<\/a><\/div>
2019<\/div><\/div>
\"WWD\"<\/div>
The Anatomy of a Pop-up Shop<\/a><\/div>
2019<\/div><\/div>
\"Glossy\"<\/div>
Wholesale is ‘like playing telephone’: Hair-care brand Amika enters physical retail to control messaging<\/a><\/div>
2019<\/div><\/div>
\"US<\/div>
Nothing Temporary Here: Pop-up Retail Is a Marketing Mainstay<\/a><\/div>
2019<\/div><\/div>
\"RENX\"<\/div>
Storefront, Ivanhoé Cambridge partner on pop-up retail<\/a><\/div>
2019<\/div><\/div>
\"Bloomberg\"<\/div>
Cominar partners with Storefront to promote new pop-up spaces in high-traffic shopping centers in Canada<\/a>
Company announcement carried by Bloomberg, not independent reporting<\/div><\/div>
2019<\/div><\/div>
\"Bloomberg\"<\/div>
Mall Landlords Embrace Once-Spurned Pop-Ups to Revive Dead Zones<\/a><\/div>
2018<\/div><\/div>
\"Digiday\"<\/div>
‘A lovely irony’: DTC brands are flocking toward multibrand physical retail spaces<\/a><\/div>
2018<\/div><\/div>
\"Bisnow\"<\/div>
Tech Giants And Mini Department Stores Change The Face Of Pop-Up Retail<\/a><\/div>
2018<\/div><\/div>
\"Retail<\/div>
The On-Demand Economy And Retail: Is The Tipping Point Upon Us?<\/a><\/div>
2018<\/div><\/div>
\"PSFK\"<\/div>
Spotify Accompanies Album Drop With Dedicated Popup Store<\/a><\/div>
2018<\/div><\/div>
\"South<\/div>
Storefront looks to fundamentally reshape brick and mortar retail space<\/a><\/div>
2017<\/div><\/div><\/div>\n\n\n

Where Storefront came from<\/h2>\n\n\n

Storefront’s history runs through two companies. PopUp Immo was founded in Paris in 2014 by Mohamed Haouache and Adrien Kerbrat. Storefront was founded in the United States around the same time. The two merged in September 2016, and the combined business kept the Storefront name. Coverage from both sides of that story is below.<\/p>\n\n\n

\"PopUp
PopUp Immo and Storefront announced their merger in September 2016.<\/figcaption><\/figure>\n\n\n
\"TechCrunch\"<\/div>
Oui Open merges with Storefront to become a global pop-up store marketplace<\/a><\/div>
2016<\/div><\/div>
\"NUMA\"<\/div>
PopUp Immo: ten months after NUMA, they are global leaders<\/a><\/div>
2016<\/div><\/div>
\"Marketing<\/div>
Disruptive Brands: PopUp Immo<\/a><\/div>
2015<\/div><\/div>
\"French<\/div>
Les Français de PopUp Immo, rois du magasin éphémère aux US<\/a><\/div>
2015<\/div><\/div>
\"The<\/div>
Storefront, Airbnb for Retail Spaces, Raises $7.3 Million<\/a><\/div>
2014<\/div><\/div>
\"TechCrunch\"<\/div>
‘Airbnb For Retail’ Startup Storefront Raises $7.3M From Spark Capital, Expands To LA<\/a><\/div>
2014<\/div><\/div>
\"WWD\"<\/div>
Pop-Up Stores Coming to New York City Subways<\/a><\/div>
2013<\/div><\/div>
\"The<\/div>
Subway pop-up space asks nearly $3K a month<\/a><\/div>
2013<\/div><\/div><\/div>\n\n\n

About Storefront<\/h2>\n\n\n

Founded in 2014, Storefront is the world’s largest marketplace for pop-up and short-term retail space. It connects brands, from global names to independents, with short-term commercial space to open pop-up shops, showrooms, galleries and more, without the cost or commitment of a long-term lease. Learn more at thestorefront.com<\/a>.<\/p>\n\n\n

Media contact: press@thestorefront.com<\/a><\/p>\n\n\n

Items marked as a company announcement were issued by Storefront or a partner and carried by the publication, rather than independent reporting. They are kept here as part of the record.<\/p>\n\n<\/div><\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Storefront in the press Selected coverage of Storefront and of the companies behind it. For press inquiries, interviews or data requests, contact press@thestorefront.com. Press releases  ·  Press kit Recent coverage Brands Eye Short, 4-Day Pop-Up Shops in September 4 September 2026 British brands’ search for pop-up space abroad grows, Paris leads three to one 19 […]<\/p>\n","protected":false},"author":98,"featured_media":0,"parent":10048,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-11407","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/pages\/11407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/98"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=11407"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/pages\/11407\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/pages\/10048"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=11407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}