{"id":11407,"date":"2018-12-11T21:09:19","date_gmt":"2018-12-11T21:09:19","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?page_id=11407"},"modified":"2026-02-09T17:09:17","modified_gmt":"2026-02-09T17:09:17","slug":"press-coverage","status":"publish","type":"page","link":"https:\/\/www.thestorefront.com\/go\/press-coverage\/","title":{"rendered":"Press Coverage"},"content":{"rendered":"\n
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Storefront in the press<\/h1><\/div>

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Press Coverage<\/strong><\/a><\/div><\/div><\/div>\n\n\n\n
Press Releases<\/strong><\/a><\/div><\/div><\/div>\n\n\n\n
Press Kit<\/strong><\/a><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n
\"Retail<\/div>

As Physical Retail Declines, Storefront Explores VR Pop-Ups<\/h2><\/div><\/div>
In light of the short-term impact of the Covid-19 global crisis on physical retail Storefront CEO Mohamed Haouache chats VR and the future of retail with Retail Brew.
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Pop-up shops are paying off for retailers<\/h2><\/div><\/div>
The strategy of opening a temporary store appears to be working, as 80% of global retail companies that have opened a pop-up store said it was successful and 58% are likely to use the tactic again, according to a survey from Storefront.
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\"Glossy\"\/<\/div>

Wholesale is \u2018like playing telephone\u2019: Hair-care brand Amika enters physical retail to control messaging<\/h2><\/div><\/div>
Amika shared that it worked with Storefront, which acts as a middleman between real estate owners and brands, to secure the pop-up lease.
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\"Internet<\/div>

New virtual reality stores enable retailers to open their high street shops online<\/h2><\/div><\/div>
Storefront offers virtual reality stores and showrooms for retailers unable to reach their customers.
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\"Glossy\"\/<\/div>

Nothing Temporary Here: Pop-up Retail Is a Marketing Mainstay<\/h2><\/div><\/div>
Pop-up retail has been trending as a result of business owners looking to test new concepts, sites, markets and products in a low-risk, low-cost way.
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\"Glossy\"\/<\/div>

The On-Demand Economy And Retail: Is The Tipping Point Upon Us?<\/h2><\/div><\/div>
We\u2019ve all heard the rhetoric of the retail apocalypse and predictions that online commerce will wipe out retail as we know it. It\u2019s not happening.
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\"Glossy\"\/<\/div>

The Monocle Guide to Shops, Kiosks and Markets | Q&As with Experts<\/h2><\/div><\/div>
Q+A with the ‘Pop-Up Player’, Storefront CEO, Mohamed Haoauche
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\"Glossy\"\/<\/div>

Cominar partners with Storefront to promote new pop-up spaces in high traffic shopping centers in Canada<\/h2><\/div><\/div>
Cominar has partnered with Storefront, the world’s largest marketplace of short-term retail spaces, to promote its pop-up stores in select shopping centres. This partnership provides access for a new generation of entrepreneurs, retailers, artists and designers to the exclusive real estate network of Cominar, the largest owner and manager of commercial properties in Qu\u00e9bec.
Read More<\/strong><\/a><\/div><\/div><\/div><\/div><\/div>\n\n\n\n
\"Glossy\"\/<\/div>

Vacant Storefronts Find New Life as Space for Recitals, Banquets and Pet Parties<\/h2><\/div><\/div>
Despite falling rents, New York City\u2019s storefront vacancy rate remains over 20% on many popular retail strips including Fifth Avenue and Times Square. Some see a depressing blight, while others see opportunity for fun\u2014and profit.
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\"Glossy\"\/<\/div>

Storefront, Ivanho\u00e9 Cambridge partner on pop-up retail<\/h2><\/div><\/div>
Storefront, the world\u2019s largest online marketplace for renting short-term retail space, has teamed up with Ivanho\u00e9 Cambridge to enter the Canadian market.
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\"Glossy\"\/<\/div>

The Anatomy of a Pop-up Shop<\/h2><\/div><\/div>
Pop-up shops are evolving and taking on greater importance as brands lean into direct-to-consumer efforts and retail real estate firms see it as a robust driver of traffic. Pop-ups are also being used for experimentation as well as to connect brands and consumers in an authentic way.
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\"Glossy\"\/<\/div>

Storefront launches in Korea<\/h2><\/div><\/div>
Storefront, the world\u2019s largest online marketplace for short-term retail space, has officially launched in Seoul. Retail vacancy rates in Korea are on the rise due to a prolonged recession, and more brands are diverting their interests from traditional retail to offer a quality experience to customers in the form of pop-up stores and short-term leases.
Read More<\/strong><\/a><\/div><\/div><\/div><\/div><\/div>\n\n\n\n
\"Glossy\"\/<\/div>

Once unthinkable, short-term leases show malls are adapting to new revenue models.<\/h2><\/div><\/div>
For companies considering a mall pop-up, the holiday shopping season might be the ideal time. Lego has one at Smith Haven Mall in Lake Grove, New York. Two online sellers that helped hurt malls are now coming back to them.
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\"Glossy\"\/<\/div>

Tech Giants And Mini Department Stores Change The Face Of Pop-Up Retail<\/h2><\/div><\/div>
\u201cEvery time someone mentions the retail apocalypse, it\u2019s great for our business.\u201d Storefront head of U.K. business development Charlie Farr is musing on a transformational year for pop-up retail. The pop-up retail platform estimates more than 10,000 pop-up stores have been launched in the U.K. in 2018.
Read more<\/strong><\/a><\/div><\/div><\/div><\/div><\/div>\n\n\n\n
\"Glossy\"\/<\/div>

\u2018A lovely irony\u2019: DTC brands are flocking toward multibrand physical retail spaces<\/h2><\/div><\/div>
In recent years, online brands have realized that a physical storefront is necessary to propel sales growth; according to JLL, U.S. e-commerce retailers will build 850 physical stores in the next five years.
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\"Glossy\"\/<\/div>

Interview: Storefront CEO On How To Use Pop-Ups To Test New Markets & Geographies<\/h2><\/div><\/div>
The retail startup’s CEO, Mohamed Haouache, lends his insights on short-term retail and China’s fast-growing place in the future of retail (physical and otherwise)
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\"Glossy\"\/<\/div>

Spotify Accompanies Album Drop With Dedicated Popup Store<\/h2><\/div><\/div>
Spotify highlighted the release of a French vocalist’s album with a physical pop-up event, made possible by Storefront, offering guests exclusive services and performance from the artist
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About Storefront<\/h2><\/div><\/div><\/div>\n\n\n\n
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Storefront is the world\u2019s largest marketplace for short-term retail spaces. Acting as a
matchmaker for brands and landlords, Storefront helps brands find the perfect venue for their retail pop-up, showroom or private event.

<\/strong>We understand that the nature of retail is changing. Driven by technological change, consumer
behaviour has evolved and retail needs to adapt to keep delivering value. Short-term retail focuses more on experience, reach and innovation.

<\/strong>Long-term 5-10 year leases are a thing of the past. Short-term is the new long-term.
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Download our media kit <\/a>for more information on Storefront.<\/strong>

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