{"id":15536,"date":"2019-04-02T13:30:00","date_gmt":"2019-04-02T13:30:00","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?page_id=15536"},"modified":"2026-01-28T20:10:33","modified_gmt":"2026-01-28T20:10:33","slug":"webinar-the-dos-and-donts-of-a-successful-pop-up-store","status":"publish","type":"page","link":"https:\/\/www.thestorefront.com\/go\/webinar-the-dos-and-donts-of-a-successful-pop-up-store\/","title":{"rendered":"Webinar: The Dos and Don’ts of a Successful Pop-Up Store"},"content":{"rendered":"\n
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Webinar recording: The Do’s and Don’ts of a
Successful Pop-Up Store<\/h1><\/div>

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They Trust Us:<\/h2><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n
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A pop-up store is an essential touchpoint with your customers.<\/h3>\n\n\n\n

Designed for short term impact, pop-up shops provide a low-cost way to connect with customers offline, while boosting your sales. Today, the pop-up retail industry is worth an estimated $50 billion USD, and brands of all sizes are tapping into the undeniable power of pop-up stores to drive business, test new markets, and experiment!<\/p>\n\n\n\n

Storefront hosted a special webinar that discussed the Do’s and Don’ts of a successful pop-up store. Joining the webinar was Jennifer Braunschweiger, Vice President Brand Marketing at MM.LaFleur<\/strong> and Gabriela Baiter, founder of Whereabout Studio<\/strong>.<\/p>\n\n\n\n

In this recording you\u2019ll learn about:<\/p>\n\n\n\n

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  • their retail strategy and success metrics<\/li>\n\n\n\n
  • what to look for in terms of times and location for your project<\/li>\n\n\n\n
  • how they promote their pop-up stores<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n

    You’ll learn about:<\/h2>\n\n\n\n
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    • <\/span>What is a Pop-up Shop?<\/span><\/li>
    • <\/span>Budget<\/span><\/li>
    • <\/span>Timing your Pop-up Shop<\/span><\/li>
    • <\/span>Staffing & Operations<\/span><\/li>
    • <\/span>Launching<\/span><\/li><\/ul><\/div><\/div>\n<\/div><\/div>\n\n\n\n
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      • <\/span>Defining your goals<\/span><\/li>
      • <\/span>Location, Location, Location<\/span><\/li>
      • <\/span>Designing your Pop-up Shop<\/span><\/li>
      • <\/span>Marketing your Pop-up Shop<\/span><\/li><\/ul><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n
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        Jennifer Braunschweiger is the Vice President, Brand Marketing for MM.LaFleur, a clothing and styling company for professional women. Her expertise is in digital storytelling and thought leadership about issues of interest to women in the workplace.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n

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        Gabriela Baiter is the Founder and Creative Director of Whereabout, an experiential studio that helps online brands scale up through pop-ups and in-store experiences.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n

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