{"id":17265,"date":"2019-05-10T08:37:38","date_gmt":"2019-05-10T08:37:38","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?page_id=17265"},"modified":"2026-01-28T20:01:25","modified_gmt":"2026-01-28T20:01:25","slug":"webinar-the-2019-global-pop-up-trends","status":"publish","type":"page","link":"https:\/\/www.thestorefront.com\/go\/webinar-the-2019-global-pop-up-trends\/","title":{"rendered":"Webinar: Announcing The 2019 Global Pop-Up Trends"},"content":{"rendered":"\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-qubely-heading qubely-block-9fd69f\"><div class=\"qubely-block-heading  \"><div class=\"qubely-heading-container\"><h1 class=\"qubely-heading-selector\">Webinar: Announcing The 2019 Global Pop-Up Trends<\/h1><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-qubely-row qubely-section qubely-block-7412d8\"><div class=\"qubely-row-overlay\"><\/div><div class=\"qubely-container\"><div class=\"qubely-row \">\n<div class=\"wp-block-qubely-column qubely-column qubely-column-front qubely-block-b42638\"><div class=\"qubely-column-inner\">\n<div class=\"wp-block-qubely-wrapper qubely-block-05301b\"><div class=\"qubely-block-wrapper-block \">\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich is-provider-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Webinar: Announcing The 2019 Global Pop-Up Trends\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/s4BrzHqt7-E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><strong>We surveyed 600+ marketers and the results are in. We were pleased to hear that 80% of brands were happy with their pop-up experience!<\/strong><\/p>\n\n\n\n<p>Pop-up stores are seen as one of the key retail trends, that will shape its future. Whether it\u2019s new brands leveraging them to generate buzz, digital-native direct-to-consumer brands looking to widen their audience and provide an IRL experience, or seasoned retailers testing a new market or launching a new product, companies of all types and sizes are taking the plunge, but what impact does this actually have on their image and revenue?<\/p>\n\n\n\n<p>In collaboration with the University of South Carolina College of Retail, we surveyed hundreds of brands and retailers globally about their opinion on pop-up stores, why they choose short-term retail and the results they have seen.<\/p>\n\n\n\n<p>In this webinar, co-hosted with Professor Mark Rosenbaum, Ph.D, we discuss<br>\u2013 our key findings on why retailers are increasingly betting on pop-up stores<br>\u2013 how retailers measure a pop-up\u2019s success<br>\u2013 plus plenty more insights from Mark and the Storefront team!<\/p>\n\n\n\n<p>For a further look into the data from our survey, check out the infographic\u00a0<a href=\"https:\/\/www.thestorefront.com\/mag\/go\/infographic-why-choose-short-term-retail\/\"><strong><span class=\"has-inline-color has-vivid-green-cyan-color\">here<\/span><\/strong><\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":67,"featured_media":0,"parent":10048,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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