{"id":18741,"date":"2019-06-03T15:14:48","date_gmt":"2019-06-03T15:14:48","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?page_id=18741"},"modified":"2025-07-28T15:05:11","modified_gmt":"2025-07-28T15:05:11","slug":"infographic-why-choose-short-term-retail","status":"publish","type":"page","link":"https:\/\/www.thestorefront.com\/go\/infographic-why-choose-short-term-retail\/","title":{"rendered":"Infographic: Why Choose Short-Term Retail?"},"content":{"rendered":"\r\n
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Infographic: Why Choose Short-Term Retail?<\/h1>\r\n<\/div>\r\n
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Retailers and brands around the world are using pop-up stores to generate buzz, boost sales, increase web traffic, increase brand awareness and more. It\u2019s an exciting time in retail that will have a large impact on how and where consumers shop, and how brands will stay relevant.<\/p>\r\n\r\n\r\n\r\n

Storefront and the\u00a0University of South Carolina College of Retail<\/a>\u00a0surveyed 600 retailers globally about their opinion on pop-up stores, why they choose short-term retail and the results they have seen. (Psst: 80% of brands were happy with their pop-up experience!)<\/p>\r\n\r\n\r\n\r\n

You can find a recording of our full analysis in our latest webinar\u00a0here<\/a>. Take a look at the infographic below, which provides a further look into some of the data.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n

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https:\/\/www.youtube.com\/watch?v=s-hrCHaHKZI&t=840s<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n

Designed for the short term, pop-up shops are an inexpensive way to connect with customers offline, while boosting your sales. Today, the pop-up retail sector is worth an estimated US$50 billion, and brands of all sizes are harnessing the undeniable power of pop-up stores to drive business, test new markets and experiment! Storefront organised a special webinar on 25 April on the theme of “Dos and Dont’s” of a successful pop-up store. Jennifer Braunschweiger, Vice President of Brand Marketing at Mr. LaFleur and Gabriela Baiter, founder of Whereabout Studio, participated in this webinar. They discussed: – Their retail strategy and measures of success – What to look for in terms of time and location for your project – How they promote their pop-up shops<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n

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Ready to pop up?<\/strong><\/h2>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n
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