{"id":24870,"date":"2020-06-18T13:39:24","date_gmt":"2020-06-18T13:39:24","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?page_id=24870"},"modified":"2026-10-28T14:31:31","modified_gmt":"2026-10-28T14:31:31","slug":"virtual-reality-press-release-storefront","status":"publish","type":"page","link":"https:\/\/www.thestorefront.com\/go\/press-releases\/virtual-reality-press-release-storefront\/","title":{"rendered":"Virtual reality stores, from Storefront and Obsess"},"content":{"rendered":"\n
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Storefront Pressroom<\/h1><\/div>

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\nPress Coverage<\/a>\nPress Releases<\/a>\nPress Kit<\/a>\n<\/div>\n\n\n\n
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Press Release<\/h2>\n
Thursday, June 18, 2020<\/div>\n<\/div>\n\n\n\n
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Retailers offered virtual reality stores during Covid-19 crisis thanks to Storefront and Obsess partnership<\/h3>\n\n\n\n

STOREFRONT, the world\u2019s leading marketplace for short-term retail, is offering virtual reality retail spaces through its partnership with Obsess<\/h4>\n\n\n\n

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Offline retailers, fashion brands, designers and entrepreneurs are struggling across the globe due to the impacts of Covid-19, with many countries closing non-essential stores and consumers being asked to stay in their homes.<\/p>\n\n\n\n

While there are some instances where digital sales are increasing, many brands are struggling to reach new customers amidst fierce digital competition and legacy processes.<\/p>\n\n\n\n

With this in mind, Storefront<\/a> and Obsess have partnered to allow brands to offer their customers a short-term virtual shopping experience in a digital environment.<\/p>\n\n\n\n

The virtual reality stores are fully branded, entirely customisable and feature all the retailer\u2019s own inventory. Visitors walk around the store, browse the shelves and purchase what they want.<\/p>\n\n\n\n

Storefront CEO, Mohamed Haouache, said: \u201cThe current situation is very difficult for retail. Stores are closed and people are stuck at home. While I am sure they can buy much of what they want online I know they are missing going to shops, and the overall retail experience.<\/em><\/p>\n\n\n\n

\u201cOur virtual retail stores and showrooms provide brands that rely on relationships with their customers to deliver genuine shopping experiences.<\/em><\/p>\n\n\n\n

\u201cWe hope these virtual reality stores will help people feel a semblance of normality.\u201d<\/em><\/p>\n\n\n\n

The process of building a virtual store is surprisingly quick. The virtual store sits on top of existing ecommerce platforms reducing the need for extended development work.<\/p>\n\n\n\n

Obsess Founder and CEO, Neha Singh, said: \u201cWith virtual pop-ups, brands can immerse their customers in a branded store environment online and engage them in a deeper way digitally while consumers are at home.<\/em><\/p>\n\n\n\n

\u201cThe Obsess virtual shopping platform brings the discovery and brand experience, which is lacking in the current e-commerce interface, to online shopping in a very scalable way.\u201d<\/em><\/p>\n\n\n\n

Storefront CEO, Mohamed Haouache, said: \u201cWhile we see this as a great opportunity for brands to engage with their customers during the crisis, we definitely see it as something that will have a huge place in our future offerings.<\/em><\/p>\n\n\n\n

\u201cPhysical retail isn\u2019t going anywhere and I am confident that when the dangers of Covid-19 have passed we will once again see busy high streets and malls. However, the nature of that retail will probably be quite different. <\/em><\/p>\n\n\n\n

\u201cWe predict there will be an increase in demand for short-term retail for product launches, events and experiential retail. This is a trend we were already seeing and we believe the impact the global crisis will have on consumer behaviour will only accelerate physical retail\u2019s evolution into \u2018experiences\u2019.<\/em><\/p>\n\n\n\n

\u201cWith this in mind we can see these virtual reality stores becoming part and parcel of our regular pop-up stores. When you\u2019re popping up you want to maximise the impact you have so increasing your reach with a digital version of the same store will be key.\u201d<\/em><\/p>\n\n\n\n

If you’re interested in launching a virtual reality store, visit Storefront<\/a>. Or email contact@thestorefront.com.<\/p>\n\n\n\n

About Storefront<\/strong><\/p>\n\n\n\n

Storefront is the world\u2019s largest marketplace for short-term retail spaces. Acting as a matchmaker for brands and landlords, Storefront helps brands find the perfect venue for their retail pop-up, showroom or private event.<\/p>\n\n\n\n

We understand that the nature of retail is changing. Driven by technological change, consumer behaviour has evolved and retail needs to adapt to keep delivering value. Short-term retail focuses more on experience, reach and innovation.<\/p>\n\n\n\n

Long-term 5-10 year leases are a thing of the past. Short-term is the new long-term.<\/p>\n\n\n\n

For more information visit https:\/\/www.thestorefront.com\/go\/virtual-reality-stores-retail\/<\/a>  <\/p>\n\n\n\n

Press only<\/strong><\/p>\n\n\n\n

Email nmoore@thestorefront.com<\/a> <\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n

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About Storefront<\/span><\/h2><\/div><\/div><\/div>\n\n\n\n
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Storefront is the world\u2019s largest marketplace for short-term retail spaces. <\/strong>

Acting as a matchmaker for brands and landlords, Storefront helps brands find the perfect venue for their retail pop-up, showroom or private event.We understand that the nature of retail is changing. Driven by technological change, consumer

behaviour has evolved and retail needs to adapt to keep delivering value. Short-term retail focuses more on experience, reach and innovation.Long-term 5-10 year leases are a thing of the past. Short-term is the new long-term.

Download our media kit <\/a>for more information on Storefront.<\/strong>





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