{"id":27946,"date":"2020-09-17T19:24:51","date_gmt":"2020-09-17T19:24:51","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?page_id=27946"},"modified":"2026-01-28T16:37:37","modified_gmt":"2026-01-28T16:37:37","slug":"inspiring-young-entrepreneur-gives-old-books-a-new-chapter-with-pop-up-for-her-online-secondhand-bookstore","status":"publish","type":"page","link":"https:\/\/www.thestorefront.com\/go\/press-releases\/inspiring-young-entrepreneur-gives-old-books-a-new-chapter-with-pop-up-for-her-online-secondhand-bookstore\/","title":{"rendered":"Inspiring young entrepreneur gives old books a new chapter with pop up for her online secondhand bookstore"},"content":{"rendered":"\n<div class=\"wp-block-qubely-row alignfull qubely-section qubely-block-187d20\"><div class=\"qubely-row-overlay\"><\/div><div class=\"qubely-container\"><div class=\"qubely-row \">\n<div class=\"wp-block-qubely-column qubely-column qubely-column-front qubely-block-2c0363\"><div class=\"qubely-column-inner\">\n<div class=\"wp-block-qubely-text qubely-block-13eed3\"><div class=\"qubely-block-text  \"><div class=\"qubely-block-text-title-container  qubely-separator-position-top\"><div class=\"qubely-block-text-title-inner\"><h1 class=\"qubely-block-text-title\">Storefront Pressroom<\/h1><\/div><div class=\"qubely-block-text-sub-title-container\"><h3 class=\"qubely-block-text-sub-title\"><\/h3><\/div><\/div><p><\/p><\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-qubely-row qubely-section qubely-block-d20c79\"><div class=\"qubely-row-overlay\"><\/div><div class=\"qubely-container\"><div class=\"qubely-row \">\n<div class=\"wp-block-qubely-column qubely-column qubely-column-front qubely-block-326878\"><div class=\"qubely-column-inner\">\n<div class=\"wp-block-qubely-buttongroup qubely-block-f35c36\"><div class=\"qubely-block-button-group \">\n<div class=\"wp-block-qubely-button qubely-block-381fb5 qubely-group-button\"><div class=\"qubely-block-btn-wrapper \"><div class=\"qubely-block-btn\"><a class=\"qubely-block-btn-anchor is-large\" href=\"https:\/\/www.thestorefront.com\/go\/press-coverage\/\"><strong>Press Coverage<\/strong><\/a><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-qubely-button qubely-block-9e5a82 qubely-group-button\"><div class=\"qubely-block-btn-wrapper \"><div class=\"qubely-block-btn\"><a class=\"qubely-block-btn-anchor is-large\" href=\"https:\/\/www.thestorefront.com\/go\/press-releases\/\"><strong>Press Releases<\/strong><\/a><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-qubely-button qubely-block-282692\"><div class=\"qubely-block-btn-wrapper \"><div class=\"qubely-block-btn\"><a class=\"qubely-block-btn-anchor is-large\" href=\"https:\/\/www.thestorefront.com\/go\/press-kit\/\"><strong>Press Kit<\/strong><\/a><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-qubely-row qubely-section qubely-block-55c20d\"><div class=\"qubely-row-overlay\"><\/div><div class=\"qubely-container\"><div class=\"qubely-row \">\n<div class=\"wp-block-qubely-column qubely-column qubely-column-front qubely-block-58d159\"><div class=\"qubely-column-inner\">\n<div class=\"wp-block-qubely-wrapper qubely-block-bf4663\"><div class=\"qubely-block-wrapper-block \">\n<div class=\"wp-block-qubely-row qubely-section qubely-block-ca8b23\"><div class=\"qubely-row-overlay\"><\/div><div class=\"qubely-container-fluid\"><div class=\"qubely-row \">\n<div class=\"wp-block-qubely-column qubely-column qubely-column-front qubely-block-83de01\"><div class=\"qubely-column-inner\">\n<div class=\"wp-block-qubely-heading qubely-block-3fd26e\"><div class=\"qubely-block-heading  \"><div class=\"qubely-heading-container\"><h2 class=\"qubely-heading-selector\">Press Release<br><\/h2><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-qubely-column qubely-column qubely-column-front qubely-block-4166f4\"><div class=\"qubely-column-inner\">\n<div class=\"wp-block-qubely-heading qubely-block-314a39\"><div class=\"qubely-block-heading  \"><div class=\"qubely-heading-container\"><h3 class=\"qubely-heading-selector\">Thursday, September 17, 2020<\/h3><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\" id=\"h-inspiring-young-entrepreneur-gives-old-books-a-new-chapter-with-pop-up-for-her-online-secondhand-bookstore\">Inspiring young entrepreneur gives old books a new chapter with pop up for her online secondhand bookstore<\/h3>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" id=\"h-a-15-year-old-entrepreneur-who-started-her-own-business-in-order-to-reduce-the-waste-of-throwing-out-old-books-recently-ran-a-successful-pop-up-store-in-hong-kong\">A 15-year-old entrepreneur who started her own business in order to reduce the waste of throwing out old books recently ran a successful pop-up store in Hong Kong.<\/h4>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>15-year-old Bailey Cherry started reBooked in 2019 to sustainably redistribute her old books<\/li><li>The non-profit social enterprise is Hong Kong\u2019s first online second hand bookstore<\/li><li>reBooked partnered with&nbsp;<a href=\"https:\/\/www.thestorefront.com\/\">Storefront<\/a>&nbsp;to run its first physical pop-up store<\/li><\/ul>\n\n\n\n<p>A 15-year-old entrepreneur who started her own business in order to reduce the waste of throwing out old books recently ran a successful pop-up store in Hong Kong.<\/p>\n\n\n\n<p>Bailey Cherry started bookstore&nbsp;<a href=\"https:\/\/www.rebooked-hk.com\/\">reBooked<\/a>&nbsp;in 2019 when she couldn\u2019t find a way to sustainably dispose of her much loved children\u2019s books. Not wanting them to go to landfill she realised she could give them a new home by selling them second hand online.<\/p>\n\n\n\n<p>After a highly successful 2019 as an online venture, Bailey decided to reach people directly by running a pop-up bookstore in the busy Hollywood Road area.<\/p>\n\n\n\n<p>The pop-up bookstore was a&nbsp;huge&nbsp;success, despite the ongoing Covid-19 limitations, with many visitors and a large number of sales.<\/p>\n\n\n\n<p>Bailey said:&nbsp;<em>\u201cIt was so great to be able to get out and meet our customers and raise awareness for reBooked. I\u2019d definitely say it was a huge success.<\/em><\/p>\n\n\n\n<p><em>\u201cI first started reBooked as I wanted to find a home for some of my favourite old books. I didn\u2019t want them going to a landfill but couldn\u2019t find an easy way to redistribute them.&nbsp;<\/em><\/p>\n\n\n\n<p><em>\u201cThere was a lack of services in the market to make secondhand books really accessible to families. So I decided to create an online shop.&nbsp;<\/em><\/p>\n\n\n\n<p><em>\u201cThe pop-up bookstore was the next step in growing awareness. We\u2019re a not for profit organisation so the more people who know about us the better. We\u2019ll definitely be looking at more pop-ups in future and would recommend it to anyone else in a similar situation.<\/em><\/p>\n\n\n\n<p><em>&#8220;I&#8217;m so grateful I met Franck from Storefront. He was very responsive from the start and I felt that he understood our needs. As a young entrepreneur and this being our first stand-alone pop up, I really appreciated Franck&#8217;s guidance. I&#8217;m so pleased with Storefront&#8217;s professional services.&#8221;<\/em><\/p>\n\n\n\n<p>Franck Vonachen, from&nbsp;<a href=\"https:\/\/www.thestorefront.com\/hk\/\">Storefront<\/a>, said:&nbsp;<em>\u201cWe were absolutely delighted to assist Bailey in finding a venue for her pop-up bookstore. It is galvanizing to help an organisation like reBooked take its first steps into physical retail.&nbsp;<\/em><\/p>\n\n\n\n<p><em>\u201cWe were able to quickly find Bailey a venue on Hollywood Road. It suited her needs perfectly not only in terms of location and size but also because we were able to negotiate a short-term lease with the landlord. This model benefitted the landlord as well as it allowed him to generate revenue and traffic to his shop during the epidemic.\u201d<\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorefront.com\/hk\/\">Storefront<\/a>, the world\u2019s largest marketplace for short-term rental, matches renters up with landlords. It has matched thousands of brands with thousands of venues, making retail accessible for all.&nbsp;<\/p>\n\n\n\n<p>Franck said:&nbsp;<em>\u201cThis, for Storefront, is what it\u2019s all about. We are trying to make retail accessible to all. We want all organisations like Bailey\u2019s to know that booking a short-term space for retail, events or anything else, shouldn\u2019t be intimidating.\u201d<\/em><\/p>\n\n\n\n<p><strong>About reBooked<\/strong><\/p>\n\n\n\n<p>reBooked began when our family of book lovers looked for an easy, sustainable way to pass on much-loved children\u2019s titles to other book lovers in Hong Kong. As our bookshelves continued to overflow with great children\u2019s titles, we hesitated to hand them over to out-of-the-way 2nd hand shops. We know there are other families like us, happy to give a new home to a great story, and readers ready to give a used book a new home, if only it were more convenient\u2026.<\/p>\n\n\n\n<p>So we created reBooked&nbsp; \u2013 Hong Kong&#8217;s first online bookstore for used English language children\u2019s books.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.rebooked-hk.com\/\">www.rebooked-hk.com<\/a><\/p>\n\n\n\n<p><strong>Contact details<\/strong><\/p>\n\n\n\n<p>Bailey Cherry<\/p>\n\n\n\n<p>CEO and Founder<\/p>\n\n\n\n<p>reBooked<\/p>\n\n\n\n<p>E:&nbsp;<a href=\"mailto:hello@rebooked-hk.com\">hello@rebooked-hk.com<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.rebooked-hk.com\/\">www.rebooked-hk.com<\/a><\/p>\n\n\n\n<p><strong>About Storefront<\/strong><\/p>\n\n\n\n<p>Storefront is the world\u2019s largest marketplace for short-term retail spaces. Acting as a&nbsp;matchmaker for brands and landlords, Storefront helps brands find the perfect venue for their retail pop-up, showroom or private event.&nbsp;We understand that the nature of retail is changing. Driven by technological change, consumer&nbsp;behaviour has evolved and retail needs to adapt to keep delivering value. Short-term retail focuses more on experience, reach and innovation.<\/p>\n\n\n\n<p>Long-term 5-10 year leases are a thing of the past. Short-term is the new long-term.<\/p>\n\n\n\n<p>For more information visit:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorefront.com\/\">www.thestorefront.com<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorefront.com\/hk\/\">www.thestorefront.com\/hk<\/a>&nbsp;<\/p>\n\n\n\n<p>Or email&nbsp;<a href=\"mailto:nmoore@thestorefront.com\">nmoore@thestorefront.com<\/a>&nbsp;<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-qubely-row qubely-section qubely-block-89ee43\"><div class=\"qubely-row-overlay\"><\/div><div class=\"qubely-container\"><div class=\"qubely-row \">\n<div class=\"wp-block-qubely-column qubely-column qubely-column-front qubely-block-06f136\"><div class=\"qubely-column-inner\">\n<div class=\"wp-block-qubely-wrapper qubely-block-c01b98\"><div class=\"qubely-block-wrapper-block \">\n<div class=\"wp-block-qubely-row alignfull qubely-section qubely-block-5428e2\"><div class=\"qubely-row-overlay\"><\/div><div 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qubely-separator-position-top\"><div class=\"qubely-block-text-title-inner\"><h2 class=\"qubely-block-text-title\">Storefront newsletter<\/h2><\/div><\/div><p>Subscribe to our newsletter and stay up-to-date on the latest trends in venues and get industry-specific tips on making your pop-up project a genuine success.<\/p><\/div><\/div>\n\n\n<p><!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]--><br \/>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n\tportalId: \"6786763\",\n\tformId: 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