{"id":10,"date":"2020-06-30T15:42:00","date_gmt":"2020-06-30T15:42:00","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=10"},"modified":"2026-11-09T12:45:45","modified_gmt":"2026-11-09T12:45:45","slug":"what-exactly-is-a-pop-up-shop","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/","title":{"rendered":"What is a pop-up shop? Everything you need to know to try short-term retail"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/#History_of_%E2%80%9Cpop-up%E2%80%9D_retail\" title=\"History of &#8220;pop-up&#8221; retail\">History of &#8220;pop-up&#8221; retail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/#Pop-up_store_or_pop-up_shop_is_there_a_difference\" title=\"Pop-up store or pop-up shop: is there a difference?\">Pop-up store or pop-up shop: is there a difference?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/#What_does_a_pop-up_store_cost_to_open\" title=\"What does a pop-up store cost to open?\">What does a pop-up store cost to open?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/#How_long_does_a_pop-up_store_usually_run\" title=\"How long does a pop-up store usually run?\">How long does a pop-up store usually run?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/#Where_are_pop-up_stores_usually_located\" title=\"Where are pop-up stores usually located?\">Where are pop-up stores usually located?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/#What_are_the_benefits_of_a_pop-up_shop\" title=\"What are the benefits of a pop-up shop?\">What are the benefits of a pop-up shop?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/#Customer_benefits\" title=\"Customer benefits\">Customer benefits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/#Brand_benefits\" title=\"Brand benefits\">Brand benefits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/#Landlord_benefits\" title=\"Landlord benefits\">Landlord benefits<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/#Who_can_open_a_pop-up_shop\" title=\"Who can open a pop-up shop?\">Who can open a pop-up shop?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/#Ready_to_launch_your_pop-up\" title=\"Ready to launch your pop-up?\">Ready to launch your pop-up?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/#Where_are_pop-ups_found\" title=\"Where are pop-ups found?\">Where are pop-ups found?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/#How_much_does_a_pop-up_shop_cost\" title=\"How much does a pop-up shop cost?\">How much does a pop-up shop cost?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/#How_to_find_the_perfect_pop-up_shop_location\" title=\"How to find the perfect pop-up shop location\">How to find the perfect pop-up shop location<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/#Pop-Up_shop_ideas\" title=\"Pop-Up shop ideas\">Pop-Up shop ideas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/#How_to_set_up_a_pop-up_shop\" title=\"How to set up a pop-up shop?\">How to set up a pop-up shop?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/#Renting_a_pop-up_store\" title=\"Renting a pop-up store\">Renting a pop-up store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/#Pop_ups_pop-up_stalls_and_the_other_names_people_use\" title=\"Pop ups, pop-up stalls and the other names people use\">Pop ups, pop-up stalls and the other names people use<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/#What_do_people_mean_by_%E2%80%9Cpop_ups%E2%80%9D\" title=\"What do people mean by &#8220;pop ups&#8221;?\">What do people mean by &#8220;pop ups&#8221;?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/#What_is_a_pop-up_stall\" title=\"What is a pop-up stall?\">What is a pop-up stall?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/#Pop-up_stall_or_pop-up_shop_which_do_you_need\" title=\"Pop-up stall or pop-up shop: which do you need?\">Pop-up stall or pop-up shop: which do you need?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/#Ready_to_launch_your_pop-up-2\" title=\"Ready to launch your pop-up?\">Ready to launch your pop-up?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>A pop-up shop is a temporary retail store designed to operate for a limited period of time. These short-term retail spaces allow brands, artists, and businesses to sell products, launch ideas, or test markets without committing to long-term leases.<\/p>\n\n\n\n<p>In this guide, we explain exactly what a pop-up shop is, how it works, what it costs, and who can open one.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A pop-up store can look like a regular store, but many brands use them to create unique and engaging physical shopping experiences because they provide flexibility and the opportunity to experiment with less risk.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You\u2019ve probably already experienced pop-up retail. They\u2019re more popular than ever with both customers and retailers. You may have even been inside a pop up and not known you were as they often look like regular stores. Many brands run traveling pop-up shops which they install in a location and then move somewhere else every few months.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"history-of-pop-up-retail\"><span class=\"ez-toc-section\" id=\"History_of_%E2%80%9Cpop-up%E2%80%9D_retail\"><\/span><span style=\"font-weight: 400;\"><strong>History of &#8220;pop-up&#8221; retail<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><br>While the concept of temporary shared <a href=\"https:\/\/www.thestorefront.com\/project\/retail-space-for-rent\">retail spaces<\/a> has been around for centuries (think markets or fairs) the term &#8220;pop-up retail&#8221; can be traced back to the late 90s. Media entrepreneur <a href=\"https:\/\/en.wikipedia.org\/wiki\/Patrick_Courrielche\" target=\"_blank\" rel=\"noreferrer noopener\">Patrick Courrielche<\/a> ran an event called <strong>The Ritual Expo<\/strong> in Los Angeles in 1997. It was a one day event that brought together music, food and fashion in a single shopping experience. Nicknamed the one day &#8220;Ultimate Hipster Mall&#8221;, it was hugely successful with its mix of retail stores and experiences. In the years following The Ritual Expo many big brands including AT&amp;T, Levi-Strauss, and Motorola worked with Courrielche to create pop-up shopping experiences across the USA.<\/p>\n\n\n\n<p>Over the next 30 years the modern pop up retail store as we know it evolved. In the face of the so-called &#8216;retail apocalypse&#8217; and the decline of the traditional retail model, flexible retail and pop-up stores have come to the fore.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pop-up_store_or_pop-up_shop_is_there_a_difference\"><\/span>Pop-up store or pop-up shop: is there a difference?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There is no meaningful difference. A pop-up store and a pop-up shop are the same thing: a retail space taken for a defined period and then handed back. Which word people reach for is mostly geography. <strong>&#8220;Pop-up store&#8221; is the more common phrasing in the United States<\/strong>, &#8220;pop-up shop&#8221; is more common in the UK and Ireland, and &#8220;pop-up store&#8221; is also the standard term across much of Europe and Asia. Brands use both interchangeably, and so do landlords.<\/p>\n\n\n\n<p>The format is identical either way. Pop-up stores run from a single weekend to several months, they are booked on short agreements rather than long leases, and they are used for product launches, seasonal trading, testing a new city, or simply being somewhere customers already are.<\/p>\n\n\n\n<p>In practice most pop-ups run from a few days to a couple of months, with the typical booking in major European cities measured in weeks rather than months.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_does_a_pop-up_store_cost_to_open\"><\/span>What does a pop-up store cost to open?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The space is only part of it. A realistic pop-up store budget also covers fit-out, staffing, stock, payment hardware and insurance, and the split between them shifts a lot depending on how long you are open for. Our <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-london-how-much-does-it-cost-budget-guide\/\">pop-up shop budget guide<\/a> breaks the costs down line by line.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_long_does_a_pop-up_store_usually_run\"><\/span>How long does a pop-up store usually run?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Most pop-up stores run for a few days to a few months. Short runs suit launches and seasonal trading; longer runs suit testing whether a location could support something permanent. There is a trade-off in both directions, and <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-london-duration\/\">how long a pop-up shop should run<\/a> covers how to choose.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_are_pop-up_stores_usually_located\"><\/span>Where are pop-up stores usually located?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pop-up stores sit wherever the right customers already pass: high streets and shopping districts, malls and department store concessions, galleries and warehouses, and inside other brands&#8217; stores. The right answer depends on whether you want discovery from passing trade or a destination people travel to. You can browse <a href=\"https:\/\/www.thestorefront.com\/search\/london\/retail\">pop-up and retail spaces in London<\/a>, or start from <a href=\"https:\/\/www.thestorefront.com\/project\/pop-up-store-rental\">short-term pop-up store rental<\/a> to see how booking one works.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-benefits-of-a-pop-up-shop\"><span class=\"ez-toc-section\" id=\"What_are_the_benefits_of_a_pop-up_shop\"><\/span><span style=\"font-weight: 400;\"><strong>What are the benefits of a pop-up shop?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Pop-up retail offers advantages for customers, brands, and landlords. For a full breakdown of the strategic business benefits of opening a pop-up shop, read our detailed guide here:<\/span> <a href=\"https:\/\/www.thestorefront.com\/mag\/4-business-benefits-pop-shop\/\" class=\"ek-link\"><strong>Why Open a Pop-Up Shop? 10 Strategic Business Benefits<\/strong><\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"customer-benefits\"><span class=\"ez-toc-section\" id=\"Customer_benefits\"><\/span><span style=\"font-weight: 400;\"><strong>Customer benefits<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">More diverse and fluctuating retail stores, high streets and shopping malls. Wider variety and more excitement.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Pop-up shops are more likely to offer discounts, giveaways and event specific concessions<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/27kings-rd.-collective-FILE-SIZED-6-1024x683.jpg\" alt=\"Another example of a clothing pop-up shop\" class=\"wp-image-7692\" style=\"width:678px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand-benefits\"><span class=\"ez-toc-section\" id=\"Brand_benefits\"><\/span><span style=\"font-weight: 400;\"><strong>Brand benefits<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Reach potential customers <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Experience &#8211; &#8220;pop-up retail&#8221; can be used to deliver a delightful short-term experiences or reinforce a brand message with positive customer engagement<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Market research &#8211; using promotions, events or competitions a pop-up event provides the perfect contact point to help you gather insight to better understand your target customers<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Sell more or clear stock. A temporary storefront in an area with high foot traffic for two weeks can provide sense of urgency and drive sales<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Launch a new product &#8211; a pop-up event is a great option to showcase a new product or range<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Test physical retail &#8211; an online DNBV store looking to take the next step can test whether it works with pop-up retail<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Test a new retail locations &#8211; brands looking to expand their footprint can test new neighbourhoods or countries before greater financial commitment<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"landlord-benefits\"><span class=\"ez-toc-section\" id=\"Landlord_benefits\"><\/span><span style=\"font-weight: 400;\"><strong>Landlord benefits<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Fill vacant storefronts that would otherwise sit empty waiting for a long-term tennant.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Provide the street and neighborhood with an exciting and innovative attraction.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Temporary storefronts create buzz for the property and will help attract new tenants<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Short-term leases can be set up and arranged in a short period of time.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Test out a brand who may be looking for a longer term lease in future or more pop-ups.<\/span><\/li>\n<\/ul>\n\n\n\n<p>For more read: <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/monetize-empty-retail-space\/\" class=\"ek-link\">How to Monetize Empty Retail Space: The Complete Landlord Guide (2026)<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"who-can-open-a-pop-up-shop\"><span class=\"ez-toc-section\" id=\"Who_can_open_a_pop-up_shop\"><\/span><span style=\"font-weight: 400;\"><strong>Who can open a pop-up shop?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized sq_image\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/11\/pop-up-shop.jpg\" alt=\"Pop-Up Shop is open\" style=\"width:610px;height:auto\"\/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">The short answer: everyone and anyone.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We&#8217;ve helped thousands of brands run successful pop-up stores. We&#8217;ve seen pop-up shops in fashion, health and beauty, online retailers, consumer goods, services, hotel chains even technology giants like <a href=\"https:\/\/www.thestorefront.com\/mag\/the-storefront-powered-facebook-pop-up-store-making-waves-in-london\/\" class=\"ek-link\">Facebook<\/a> and Twitter. While the big name brands such as <a href=\"https:\/\/www.thestorefront.com\/mag\/fashion-retailer-shein-opens-dallas-pop-up-shop-with-storefront\/\" class=\"ek-link\">Shein<\/a>, <a href=\"https:\/\/www.thestorefront.com\/mag\/youre-worth-loreal-launches-first-paris-pop-store-storefront\/\" class=\"ek-link\">L&#8217;Oreal<\/a>,<\/span> <a href=\"\/mag\/inside-filas-first-ever-heritage-pop-up-store\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\"><span style=\"font-weight: 400;\">FILA,<\/span><\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/5-luxury-brands-that-bet-big-on-pop-up-stores\/\" class=\"ek-link\"><span style=\"font-weight: 400;\">Louis Vuitton<\/span><\/a> <span style=\"font-weight: 400;\">and <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.thestorefront.com\/mag\/agencies-the-pop-up-format-a-solution-for-enterprise-clients\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Danone<\/a> may steal the headlines, pop-up retail is an extremely valid option for a huge variety of sectors and industries.<\/span><\/p>\n\n\n\n<p>Here are a few examples:&nbsp;<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Fashion<\/strong> &#8211; everyone from large High Street brands to independent designers and local brands.<\/span> Read: <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/how-the-fashion-industry-is-making-the-most-of-pop-up-stores\/\" class=\"ek-link\">How Fashion Brands Use Pop-Up Stores to Launch Collections and Drive Cultural Relevance<\/a><\/strong>.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Health and Beauty<\/strong> &#8211; Pop-up shops are the perfect opportunity for product launches, test events and brand building exercises.<\/span> Read: <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/\" class=\"ek-link\">Beauty Pop-Up Shops: How Beauty Brands Use Temporary Retail to Drive Buzz, Sales and Loyalty<\/a><\/strong>.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Art and artists<\/strong> &#8211; many artists use pop-up shops and galleries to display their collections and reach potential buyers. The flexibility of a pop-up shop allows local artists to flex their creative muscles to produce an impactful display space.<\/span> Read: <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/how-to-set-up-a-pop-up-art-galleries-in-7-steps\/\" class=\"ek-link\">How to Set Up a Pop-Up Art Gallery: 8 Steps to Renting and Launching Your Exhibition<\/a><\/strong>.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Online retailers<\/strong> &#8211; Pop-up stores are particularly attractive to digital first online retailers and ecommerce brands looking to extend their reach or test out physical retail. The online experience can never compete with a real world offline experience.<\/span> <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/bring-e-commerce-brand-life-pop-stores\/\" class=\"ek-link\">The Complete Guide to Ecommerce &amp; DTC Brands Opening Pop-Up Shops<\/a><\/strong>.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Retailers with existing physical presence<\/strong> &#8211; Retailers with an existing physical space can use them to test out new geographies or concepts. With less investment at risk you can run a six month pop-up store to see if it&#8217;s worth pursuing something more permanent.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Food and beverage providers<\/strong> &#8211; from ice cream to burger trucks and <\/span>pop-up caf\u00e9s . Pop-ups are a great way for up and coming vendors to expand their reach or test out new audiences and offerings with temporary restaurants. Read: <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/quick-guide-to-open-a-pop-up-restaurant\/\" class=\"ek-link\">How to Open a Pop-Up Restaurant: A Practical Guide<\/a><\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright is-resized\"><img decoding=\"async\" width=\"1024\" height=\"676\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/Brompton-Bicycle-\u00a9-Storefront2-1024x676.jpg\" alt=\"An example of a bicycle pop-up shop\" class=\"wp-image-8111\" style=\"width:665px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/Brompton-Bicycle-\u00a9-Storefront2-1024x676.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/Brompton-Bicycle-\u00a9-Storefront2-300x198.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/Brompton-Bicycle-\u00a9-Storefront2-768x507.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/Brompton-Bicycle-\u00a9-Storefront2-810x535.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/Brompton-Bicycle-\u00a9-Storefront2-1140x753.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/Brompton-Bicycle-\u00a9-Storefront2.jpg 1286w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Last, but by no means least, pop-up shops are great tools for small brands just starting out. Perhaps they have been going to small markets or fairs and are considering the next step. Running a pop-up in a busy area for a week or two a couple of times a year will help them understand whether there is a market for their brand and if they move the location around they can experiment with locations.<\/span> Read: <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/first-time-doing-a-pop-up-shop\/\" class=\"ek-link\">First Time Doing a Pop-Up Shop: Tips and Tricks for Success<\/a><\/strong>.<\/p>\n\n\n\n<div class=\"s2p-cta\" style=\"border:1px solid #DDDDDD;border-radius:14px;padding:22px 24px;margin:32px 0;font-family:inherit;background:#FFFFFF\">\n<p style=\"margin:0 0 8px;font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:#4A494B\">For brands<\/p>\n<h4 style=\"margin:0 0 6px;font-size:19px;line-height:1.3;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Ready_to_launch_your_pop-up\"><\/span>Ready to launch your pop-up?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"margin:0 0 16px;font-size:14.5px;color:#4A494B;line-height:1.5\">Find and book your short-term retail space with Storefront.<\/p>\n<a href=\"\/\" style=\"display:inline-block;background:#5DD297;color:#1A1A1A;font-weight:700;font-size:15px;padding:12px 22px;border-radius:9px;text-decoration:none\">Find a space<\/a>\n<\/div>\n\n\n\n\n\n<p>For a full breakdown of all the types of brands and industries that make use of pop ups (plus tips and inspiration for success) read this guide on <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-strategies-by-industry\/\" class=\"ek-link\">Pop-Up Shop Strategies by Industry: How Different Sectors Use Temporary Retail<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where-are-pop-ups-found\"><span class=\"ez-toc-section\" id=\"Where_are_pop-ups_found\"><\/span><span style=\"font-weight: 400;\"><strong>Where are pop-ups found?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In general, pop-up retail has proven extremely popular in the United States, Canada, China, Japan, Mexico, France, Germany, the United Kingdom and Australia. It is also becoming more and more popular in Asia including Shanghai, Singapore, Hong Kong and Seoul. Pop-up shops are often found in major cities such as New York, London, Los Angeles, Paris, Milan, Hong Kong and Amsterdam. In theory they can be anywhere and we certainly have a wide range of options on the Storefront platform.<\/p>\n\n\n\n<p>Check out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\" class=\"ek-link\"><strong>Pop-up shop spaces in New York<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/london\/retail\" class=\"ek-link\"><strong>Pop-up stores for rent in London<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.thestorefront.com\/search\/paris\/retail\" class=\"ek-link\">Pop-up spaces in Paris<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.thestorefront.com\/search\/los-angeles\/retail\" class=\"ek-link\">Pop-up shops in Los-Angeles<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Most of the time pop-up shops are normal retail storefronts. Many landlords have dedicated temporary pop-up spaces. However, there are a large number of unusual venues that allow for some serious creativity. We\u2019ve helped clients pop up on staircases, halls, lofts and warehouses to name a few. In reality, a pop-up shop can be absolutely anywhere. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There is a growing trend of <a href=\"https:\/\/www.thestorefront.com\/mag\/the-ultimate-guide-to-opening-a-pop-up-store-in-a-mall\/\">pop-up retail spaces in shopping malls<\/a> and shopping centers. Shopping malls are really good retail locations for foot traffic, public transportation and sizing up your direct competitors.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-much-does-a-pop-up-shop-cost\"><span class=\"ez-toc-section\" id=\"How_much_does_a_pop-up_shop_cost\"><\/span><span style=\"font-weight: 400;\"><strong>How much does a pop-up shop cost?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The cost of a pop-up shop depends hugely on what you are hoping to achieve with your pop-up, the pop-up shop location and the type of space. As we have seen there are many types of pop-up store. Factors such as duration, venue and location can vary so much that there it\u2019s impossible to provide a relevant estimated cost for your pop-up shop. Overall however, the pop up model is considerably cheaper than traditional stores and the reduced investment means a much lower level of risk.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For more on the cost of a &#8220;pop-up&#8221; shop check out this article on &#8216;<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-budget\/\" class=\"ek-link\"><strong>How much does a pop-up shop cost<\/strong>?<\/a>&#8216;.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"824\" height=\"548\" data-id=\"72468\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/20b4a12eee87f8432063d1795170d4af.jpg\" alt=\"Pop up shop ready for move in\" class=\"wp-image-72468\" style=\"width:422px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/20b4a12eee87f8432063d1795170d4af.jpg 824w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/20b4a12eee87f8432063d1795170d4af-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/20b4a12eee87f8432063d1795170d4af-768x511.jpg 768w\" sizes=\"(max-width: 824px) 100vw, 824px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"733\" height=\"487\" data-id=\"72297\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/nolita-1.jpg\" alt=\"Available storefront on the storefront platform\" class=\"wp-image-72297\" style=\"width:427px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/nolita-1.jpg 733w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/nolita-1-300x199.jpg 300w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-find-the-perfect-pop-up-shop-location\"><span class=\"ez-toc-section\" id=\"How_to_find_the_perfect_pop-up_shop_location\"><\/span><span style=\"font-weight: 400;\"><strong>How to find the perfect pop-up shop location<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Right here! Thanks to Storefront, you can now find the <span data-sheets-value=\"{'1':2,'2':'pop up store rental'}\" data-sheets-userformat=\"{'2':897,'3':{'1':0},'10':1,'11':4,'12':0}\"><a href=\"https:\/\/www.thestorefront.com\/project\/pop-up-store-rental\" class=\"ek-link\">pop up store rental<\/a><\/span> in just 3 clicks. Lofts, retail spaces, apartments, malls\u2026 you&#8217;ll find a wide range of pop-up shop venues from as little as $50 a day.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So whether you want a regular storefront, an experience space or even a 220 foot long boat. Check out Storefront.<\/span><\/p>\n\n\n\n<p><strong>If you&#8217;re considering running a pop-up shop check out our <a href=\"https:\/\/www.thestorefront.com\/mag\/how-to-open-pop-up-store-storefront\/\" class=\"ek-link\">pop-up shop guide<\/a>.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pop-Up_shop_ideas\"><\/span><strong>Pop-Up shop ideas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are a few things to consider when thinking about pop-up shop ideas.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First, what type of products or services do you want to sell?&nbsp;<\/li>\n\n\n\n<li>Second, what is your budget for the space and inventory?&nbsp;<\/li>\n\n\n\n<li>Third, what is your target market?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Assuming you have a good idea of what you want to sell, the next step is to find a suitable location. This could be a vacant storefront, a community center, or even a public park.&nbsp;<\/p>\n\n\n\n<p>Once you have a space, the next step is to stock it with inventory and set up displays. If you&#8217;re on a tight budget, you can get creative with your displays. For example, you can use recycled materials or items you already have on hand.&nbsp;<\/p>\n\n\n\n<p><strong>Read More: <\/strong><a href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/\" class=\"ek-link\"><strong>23 Smart Pop Up Shop Ideas to Steal From These Successful Brands<\/strong><\/a><\/p>\n\n\n\n<p>Or Search for <a href=\"https:\/\/www.thestorefront.com\/project\/pop-up-store-rental\" class=\"ek-link\"><strong>Pop-Up Stores for Rent.<\/strong><\/a> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_set_up_a_pop-up_shop\"><\/span><strong>How to set up a pop-up shop?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A pop-up shop is a great way to test out a new retail concept or product. They are also a great way to build brand awareness and create a buzz around your business.&nbsp;<\/p>\n\n\n\n<p>Here are a few tips on how to set up a successful pop-up shop:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>&nbsp;Find the right location. This is key to attracting foot traffic and generating sales.<\/li>\n\n\n\n<li>&nbsp;Create a visually appealing space. This will help you stand out from the competition and attract customers.<\/li>\n\n\n\n<li>&nbsp;Make sure you have a strong marketing plan. This will help you promote your pop-up shop and generate interest.<\/li>\n\n\n\n<li>&nbsp;Have a great product or service. This is what will ultimately drive sales and keep customers coming back.<\/li>\n<\/ol>\n\n\n\n<p>By following the above tips, you can ensure a smooth and successful pop-up shop experience for both you and your customers.<\/p>\n\n\n\n<p><strong>Read More:<\/strong><a href=\"https:\/\/www.thestorefront.com\/mag\/planning-pop-up-store-set-success-checklist\/\" class=\"ek-link\"> <\/a><strong><a href=\"https:\/\/www.thestorefront.com\/mag\/how-to-open-pop-up-store-storefront\/\" class=\"ek-link\">How to set up a pop-up shop. <\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Renting_a_pop-up_store\"><\/span><strong>Renting a pop-up store<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Are you thinking about renting a pop-up store? Here are a few things to keep in mind!&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First, consider the location of your pop-up. You&#8217;ll want to make sure it&#8217;s in a high-traffic area with good foot traffic.&nbsp;<\/li>\n\n\n\n<li>Second, think about what you&#8217;ll be selling. You&#8217;ll want to make sure you have a good mix of products that will appeal to your target customer.&nbsp;<\/li>\n\n\n\n<li>Third, make sure you have a good marketing plan in place. You&#8217;ll want to make sure you&#8217;re promoting your pop-up store ahead of time and that you have a plan for driving traffic to your store.&nbsp;<\/li>\n\n\n\n<li>Fourth, be prepared for the unexpected. Pop-up stores can be a great way to test out a new location or product, but things don&#8217;t always go as planned. Be prepared for the possibility that your store might not be as successful as you hope.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>But if you keep these things in mind, renting a pop-up store can be a great way to grow your business with pop-up stores.<\/p>\n\n\n\n<p>In the UK, short-term space of this kind is almost always <a href=\"https:\/\/www.thestorefront.com\/mag\/licence-to-occupy-explained\/\">booked on a licence to occupy<\/a> rather than a commercial lease, which is what makes it possible to sign in days.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pop_ups_pop-up_stalls_and_the_other_names_people_use\"><\/span>Pop ups, pop-up stalls and the other names people use<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The same idea goes by several names, and the wording people use usually signals the scale they have in mind rather than a different kind of thing. &#8220;Pop ups&#8221; and &#8220;pop-ups&#8221; are the plural umbrella: they cover shops, stalls, showrooms, galleries, restaurants and brand activations, anything that opens in a space for a defined period and then closes. The hyphen makes no difference.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_do_people_mean_by_%E2%80%9Cpop_ups%E2%80%9D\"><\/span>What do people mean by &#8220;pop ups&#8221;?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In retail, pop ups almost always means temporary physical space taken by a brand that does not normally trade there. The format varies more than the name suggests. A pop up can be a whole shop on a high street, a counter inside someone else&#8217;s store, a stand at a trade event, a studio used for buying appointments, or a unit in a shopping centre. What they share is a fixed start and end date and a commitment measured in days, weeks or months rather than years.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_pop-up_stall\"><\/span>What is a pop-up stall?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A pop-up stall is the smallest version of the format: a table, counter or small stand rather than an enclosed unit. Stalls usually sit inside somewhere that already has footfall, such as a market, a food hall, a station concourse, a shopping centre atrium or an event. Because the space is small and shared, a stall is normally the cheapest and fastest way to trade in person, and it is often where brands test a product before taking a full unit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pop-up_stall_or_pop-up_shop_which_do_you_need\"><\/span>Pop-up stall or pop-up shop: which do you need?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A stall suits selling a small range, testing demand, or being present at something that already draws a crowd. A shop suits anything where the space itself is part of the experience: a full product range, fitting rooms, events, workshops, or a brand environment you want people to walk into and spend time in. If the goal is to be seen by people who are already there, start with a stall. If the goal is for people to come to you, you need a unit.<\/p>\n\n\n\n<p>Either way the booking works the same way. Browse <a href=\"https:\/\/www.thestorefront.com\/search\/london\/retail\">pop-up and retail spaces in London<\/a>, or see <a href=\"https:\/\/www.thestorefront.com\/project\/pop-up-store-rental\">short-term pop-up store rental<\/a> for how the process runs end to end.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In summary, pop-up stores are temporary stores that use innovative strategies to target customers. These stores promote products or services by temporarily occupying a retail space. Pop-up stores are cost-effective, and they allow businesses to get exposure and new customers.<\/p>\n\n\n\n<p>Looking to run a pop-up store in London, Paris or New York? Read these first: <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-london-guide\/\" class=\"ek-link\">How to Start a Pop-Up Shop in London: The Complete Guide<\/a><\/strong> for London, <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-guide\/\" class=\"ek-link\">How to Open Your First Pop-Up Shop in New York<\/a><\/strong> for New York or <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-start-complete-guide\/\" class=\"ek-link\">How to Start a Pop-Up Shop in Paris: The Complete Guide, for Paris<\/a><\/strong>.<br><br><strong>Check out<\/strong><br><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\" class=\"ek-link\">Pop-up shop spaces in New York<br><\/a><a href=\"https:\/\/www.thestorefront.com\/search\/london\/retail\" class=\"ek-link\">Spaces for short-term retail in London<\/a><br><a href=\"https:\/\/www.thestorefront.com\/search\/paris\/retail\" class=\"ek-link\">Retail spaces for pop-up stores in Paris<br><\/a><a href=\"https:\/\/www.thestorefront.com\/search\/miami\/retail\" class=\"ek-link\">Pop up rentals in Miami<br><\/a><a href=\"https:\/\/www.thestorefront.com\/search\/chicago\/retail\" class=\"ek-link\">Stores for pop-ups in Chicago<br><\/a><a href=\"https:\/\/www.thestorefront.com\/search\/amsterdam\/retail\" class=\"ek-link\">Pop-up shops with availability in Amsterdam<br><\/a><\/p>\n\n\n\n<div class=\"s2p-cta\" style=\"border:1px solid #DDDDDD;border-radius:14px;padding:22px 24px;margin:32px 0;font-family:inherit;background:#FFFFFF\">\n<p style=\"margin:0 0 8px;font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:#4A494B\">For brands<\/p>\n<h4 style=\"margin:0 0 6px;font-size:19px;line-height:1.3;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Ready_to_launch_your_pop-up-2\"><\/span>Ready to launch your pop-up?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"margin:0 0 16px;font-size:14.5px;color:#4A494B;line-height:1.5\">Find and book your short-term retail space with Storefront.<\/p>\n<a href=\"\/\" style=\"display:inline-block;background:#5DD297;color:#1A1A1A;font-weight:700;font-size:15px;padding:12px 22px;border-radius:9px;text-decoration:none\">Find a space<\/a>\n<\/div>\n\n\n\n<div class=\"s2p-author\" style=\"display:flex;gap:16px;align-items:flex-start;border-top:1px solid #DDDDDD;margin:36px 0 0;padding:22px 0 0;font-family:inherit\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/81a334e8fd6a5f1a536f76a4b7ac02be?s=96&#038;d=mm&#038;r=g\" alt=\"Nicholas Roberts-Moore\" width=\"64\" height=\"64\" style=\"width:64px;height:64px;border-radius:50%;flex:0 0 64px\"\/><div><p style=\"margin:0 0 4px;font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:#4A494B\">Written by<\/p><div style=\"margin:0 0 6px;font-size:17px;color:#1A1A1A;font-weight:700\"><a href=\"https:\/\/www.thestorefront.com\/mag\/author\/nmoore\/\" rel=\"author\" style=\"color:#1A1A1A;text-decoration:none\">Nicholas Roberts-Moore<\/a><\/div><p style=\"margin:0 0 8px;font-size:14px;color:#4A494B;line-height:1.55\">Nicholas Roberts-Moore is Chief Marketing Officer at Storefront, based in London. He specializes in AI-powered marketing and the UK retail and real estate markets, helping brands turn short-term retail into measurable growth. A former journalist, he writes on pop-up strategy, retail trends, and the future of physical retail.<\/p><a href=\"https:\/\/www.thestorefront.com\/mag\/author\/nmoore\/\" style=\"font-size:13px;color:#1A1A1A;font-weight:700;text-decoration:none\">More from Nicholas Roberts-Moore &rarr;<\/a><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A pop-up shop is a temporary retail store that trades for days, weeks or months rather than years. What pop-ups are, how they work, what they typically cost, and who can open one.<\/p>\n","protected":false},"author":67,"featured_media":6083,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-10","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop-up-retail-how-to"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/IMG_1204.jpg",5150,3433,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/IMG_1204.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/IMG_1204.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/IMG_1204-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/IMG_1204-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/IMG_1204-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/IMG_1204-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/IMG_1204.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/IMG_1204.jpg",2048,1365,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/IMG_1204.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/IMG_1204.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/IMG_1204.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/IMG_1204.jpg",120,80,false]},"qubely_author":{"display_name":"Nicholas Roberts-Moore","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/nmoore\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/pop-up-retail-how-to\/\" rel=\"category tag\">How-To Guides<\/a>","qubely_excerpt":"A pop-up shop is a temporary retail store that trades for days, weeks or months rather than years. What pop-ups are, how they work, what they typically cost, and who can open one.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/10","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=10"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/10\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/6083"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=10"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=10"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}