{"id":10290,"date":"2024-11-01T01:41:00","date_gmt":"2024-11-01T01:41:00","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=10290"},"modified":"2026-03-09T14:12:36","modified_gmt":"2026-03-09T14:12:36","slug":"design-vintage-launches-london-showroom-with-storefront","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/design-vintage-launches-london-showroom-with-storefront\/","title":{"rendered":"Design Vintage Launched a London Showroom on King\u2019s Road"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/design-vintage-launches-london-showroom-with-storefront\/#Inside_the_space\" title=\"Inside the space\">Inside the space<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/design-vintage-launches-london-showroom-with-storefront\/#Behind_the_brand\" title=\"Behind the brand\">Behind the brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/design-vintage-launches-london-showroom-with-storefront\/#_Opening_a_showroom_in_London\" title=\"\u00a0Opening a showroom in London\">\u00a0Opening a showroom in London<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/design-vintage-launches-london-showroom-with-storefront\/#_Looking_for_a_showroom_space_in_London\" title=\"\u00a0Looking for a showroom space in London?\">\u00a0Looking for a showroom space in London?<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p><a href=\"https:\/\/www.designvintage.co.uk\/\" class=\"ek-link\"><strong>Design Vintage<\/strong><\/a>, a retailer known for its curated mix of vintage furniture and modern homewares, launched a London showroom on the iconic King\u2019s Road in Chelsea.<\/p>\n\n\n\n<p>The space allowed the brand to bring its carefully sourced collection to one of London\u2019s most design-focused retail neighborhoods. With strong foot traffic and a reputation for interior and lifestyle boutiques, the location gave Design Vintage an opportunity to connect with customers who value craftsmanship, character and well-designed spaces.<\/p>\n\n\n\n<p>For brands exploring retail opportunities in this part of London, our <strong>guide to the <a href=\"https:\/\/www.thestorefront.com\/mag\/chelsea-neighborhood-guide-the-chic-side-of-london\/\" class=\"ek-link\">Chelsea neighborhood<\/a><\/strong> explains why it continues to attract design-led brands and showrooms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inside_the_space\"><\/span>Inside the space<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-10307 size-large\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/showroom.jpg\" alt=\"Design Vintage showroom\" class=\"wp-image-10307\" style=\"width:706px;height:auto\"\/><figcaption class=\"wp-element-caption\">Photo: Alex Wilson Photography<\/figcaption><\/figure>\n\n\n\n<p>The showroom occupied <strong>more than 5,000 square feet across two floors<\/strong>, creating an open and industrial-feeling environment that complemented the brand\u2019s eclectic product mix.<\/p>\n\n\n\n<p>Located opposite Chelsea Town Hall on King\u2019s Road, the space stood out as a prominent destination for furniture and interior design enthusiasts.<\/p>\n\n\n\n<p>Inside, Design Vintage showcased its collection of carefully sourced vintage furniture alongside hard-to-find homeware brands including Tine K Home, Dash &amp; Albert, House Doctor and Bloomingville, as well as smaller European labels.<\/p>\n\n\n\n<p>The showroom format allowed customers to experience the pieces in person \u2014 something particularly important for furniture and interiors, where materials, scale and craftsmanship are best appreciated in a physical setting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Behind_the_brand\"><\/span>Behind the brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-10308 size-large\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/showroom-1.jpg\" alt=\"Design vintage pop up showroom in London\" class=\"wp-image-10308\" style=\"width:680px;height:auto\"\/><figcaption class=\"wp-element-caption\">Photo: Alex Wilson Photography<\/figcaption><\/figure>\n\n\n\n<p>Design Vintage began as a small Brighton shop founded by interiors enthusiast Lisa Brass. Over time, the brand grew into a well-known destination for vintage furniture, modern homewares, gifts and accessories.<\/p>\n\n\n\n<p>With a showroom already established in Chichester and a strong online presence, the brand built a loyal customer base across the UK and internationally.<\/p>\n\n\n\n<p>London became a natural next step, as demand from customers in the city continued to grow.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/www.thestorefront.com\/listings\/ref\/30338\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/showroom-2.jpg\" alt=\"Design vintage's showroom was beautiful\" class=\"wp-image-10310\" style=\"width:414px;height:auto\"\/><\/a><figcaption class=\"wp-element-caption\">Photo: Alex Wilson Photography<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Opening_a_showroom_in_London\"><\/span>\u00a0Opening a showroom in London<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Working with Storefront to secure the King\u2019s Road space, founder Lisa Brass described the London showroom as an opportunity to bring the brand closer to its audience.<\/p>\n\n\n\n<p><em>\u201cIt\u2019s something I had wanted to do for a long time,\u201d<\/em> she explained. <em>\u201cAfter the success of the Chichester showroom, our online brand and numerous requests to open a showroom in the city, it felt like the obvious move.\u201d<\/em><\/p>\n\n\n\n<p>The London showroom allowed Design Vintage to present its full collection while introducing new pieces and brands to customers visiting the space.<\/p>\n\n\n\n<p>For furniture and interiors brands in particular, showrooms can provide a powerful bridge between online retail and in-person discovery.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Looking_for_a_showroom_space_in_London\"><\/span>\u00a0Looking for a showroom space in London?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you&#8217;re considering launching your own showroom, browse available <a href=\"https:\/\/www.thestorefront.com\/search\/london\/showroom\" class=\"ek-link\"><strong>showroom spaces in London<\/strong><\/a> to find locations suited to furniture, interiors and design brands.<\/p>\n\n\n\n<p>Chelsea continues to be one of the city\u2019s most attractive districts for design-led retail and showroom concepts, thanks to its established customer base and reputation as a destination for interiors and lifestyle brands.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Design Vintage launched a London showroom on King\u2019s Road to showcase its curated mix of vintage furniture and modern homewares, bringing its interiors collection to Chelsea\u2019s design-focused retail scene.<\/p>\n","protected":false},"author":23,"featured_media":10305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Crane","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/acr\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-uk\/\" rel=\"category tag\">Success Stories UK<\/a>","qubely_excerpt":"Design Vintage launched a London showroom on King\u2019s Road to showcase its curated mix of vintage furniture and modern homewares, bringing its interiors collection to Chelsea\u2019s design-focused retail scene.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/10290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=10290"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/10290\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/10305"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=10290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=10290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=10290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}