{"id":10380,"date":"2021-11-05T15:58:00","date_gmt":"2021-11-05T15:58:00","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=10380"},"modified":"2026-03-05T14:41:21","modified_gmt":"2026-03-05T14:41:21","slug":"wandertea-holiday-pop-up-store-caroline-receveur","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/wandertea-holiday-pop-up-store-caroline-receveur\/","title":{"rendered":"Influencer Caroline Receveur Launches a Holiday Pop-Up Store in Paris With Wandertea"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/wandertea-holiday-pop-up-store-caroline-receveur\/#From_Digital_Brand_to_Physical_Experience\" title=\"From Digital Brand to Physical Experience\">From Digital Brand to Physical Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/wandertea-holiday-pop-up-store-caroline-receveur\/#A_Strategic_Pop-Up_During_the_Holiday_Season\" title=\"A Strategic Pop-Up During the Holiday Season\">A Strategic Pop-Up During the Holiday Season<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/wandertea-holiday-pop-up-store-caroline-receveur\/#The_Importance_of_Location\" title=\"The Importance of Location\">The Importance of Location<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/wandertea-holiday-pop-up-store-caroline-receveur\/#Advice_for_Brands_Planning_a_Pop-Up_Store\" title=\"Advice for Brands Planning a Pop-Up Store\">Advice for Brands Planning a Pop-Up Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/wandertea-holiday-pop-up-store-caroline-receveur\/#Launch_Your_Own_Pop-Up_Store\" title=\"Launch Your Own Pop-Up Store\">Launch Your Own Pop-Up Store<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>French wellness tea brand Wandertea brought its online community into the physical world with a festive pop-up store in Paris\u2019s Saint-Germain-des-Pr\u00e9s district.<\/p>\n\n\n\n<p>Created by entrepreneur and influencer Caroline Receveur, the temporary store marked the brand\u2019s first standalone retail space. The pop-up allowed Wandertea to introduce customers to its range of wellness teas through tastings, in-person advice and a warm, immersive retail environment.<\/p>\n\n\n\n<p>Seasonal retail experiences like this are increasingly common during the holiday period. Many brands launch <a href=\"https:\/\/www.thestorefront.com\/mag\/christmas-pop-up-shop\/\"><strong>Christmas pop-up shops<\/strong><\/a> to showcase gift collections and create memorable in-store experiences during one of the busiest shopping seasons of the year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"From_Digital_Brand_to_Physical_Experience\"><\/span>From Digital Brand to Physical Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"10396\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/45323515_290995398272635_6271547293279715328_n-min-768x1024.jpg\" alt=\"tea pop up\" class=\"wp-image-10396\" style=\"width:470px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/45323515_290995398272635_6271547293279715328_n-min-768x1024.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/45323515_290995398272635_6271547293279715328_n-min-225x300.jpg 225w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/45323515_290995398272635_6271547293279715328_n-min-810x1080.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/45323515_290995398272635_6271547293279715328_n-min-1140x1520.jpg 1140w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"526\" height=\"717\" data-id=\"10398\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Capture-d\u2019\u00e9cran-2018-11-05-\u00e0-14.52.13.png\" alt=\"wandertea pop up\" class=\"wp-image-10398\" style=\"width:340px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Capture-d\u2019\u00e9cran-2018-11-05-\u00e0-14.52.13.png 526w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Capture-d\u2019\u00e9cran-2018-11-05-\u00e0-14.52.13-220x300.png 220w\" sizes=\"(max-width: 526px) 100vw, 526px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Before launching the pop-up, Wandertea primarily sold its products online and through distributors.<\/p>\n\n\n\n<p>Opening a short-term retail space gave the brand an opportunity to engage directly with customers and test how its digital community would respond to a physical shopping experience.<\/p>\n\n\n\n<p>The pop-up featured a dedicated tea-tasting area where visitors could sample different blends while learning more about the brand\u2019s wellness-focused philosophy.<\/p>\n\n\n\n<p>By offering tastings and personalised recommendations, the store allowed customers to explore the products in a more interactive way than online shopping typically allows.<\/p>\n\n\n\n<p>Temporary stores are often used by digital-first brands to test physical retail. Our <strong>guide on <a href=\"https:\/\/www.thestorefront.com\/mag\/how-to-open-pop-up-store-storefront\/\">ho<\/a><\/strong><a href=\"https:\/\/www.thestorefront.com\/mag\/how-to-open-pop-up-store-storefront\/\"><strong>w to open a pop-up store<\/strong><\/a> explains how brands use short-term spaces to experiment with new retail strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Strategic_Pop-Up_During_the_Holiday_Season\"><\/span>A Strategic Pop-Up During the Holiday Season<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Launching the pop-up during the festive period allowed Wandertea to position its products as thoughtful holiday gifts.<\/p>\n\n\n\n<p>Visitors could discover exclusive products available only in the temporary boutique while enjoying a relaxed shopping experience away from the typical holiday crowds.<\/p>\n\n\n\n<p>The store also helped introduce the brand to new customers who may not have previously discovered Wandertea online.<\/p>\n\n\n\n<p>Holiday retail activations like this often combine seasonal products with experiential elements, creating a memorable destination for shoppers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_of_Location\"><\/span>The Importance of Location<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.thestorefront.com\/search\/paris\/6e-75006\/saint-germain-des-pres\/retail\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"10395\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/45280362_167840134167986_236186097057529856_n-min-768x1024.jpg\" alt=\"wanderte pop up store\" class=\"wp-image-10395\" style=\"width:384px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/45280362_167840134167986_236186097057529856_n-min-768x1024.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/45280362_167840134167986_236186097057529856_n-min-225x300.jpg 225w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/45280362_167840134167986_236186097057529856_n-min-810x1080.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/45280362_167840134167986_236186097057529856_n-min-1140x1520.jpg 1140w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.thestorefront.com\/paris\/retail\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"10394\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/45197832_188747875378225_3163212489739468800_n-min-768x1024.jpg\" alt=\"pop up paris wandertea\" class=\"wp-image-10394\" style=\"width:414px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/45197832_188747875378225_3163212489739468800_n-min-768x1024.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/45197832_188747875378225_3163212489739468800_n-min-225x300.jpg 225w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/45197832_188747875378225_3163212489739468800_n-min-810x1080.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/45197832_188747875378225_3163212489739468800_n-min-1140x1520.jpg 1140w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p>Location was a key factor in the success of the activation.<\/p>\n\n\n\n<p>The team chose a boutique space of less than 30 square metres to create an intimate environment where staff could interact closely with visitors.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorefront.com\/search\/paris\/6e-75006\/saint-germain-des-pres\/retail\" class=\"ek-link\"><strong>Saint-Germain-des-Pr\u00e9s<\/strong><\/a> was a natural choice for the brand. Known for its caf\u00e9s, fashion boutiques and art galleries, the neighbourhood attracts both local shoppers and international visitors throughout the year.<\/p>\n\n\n\n<p>Brands planning similar activations can explore <a href=\"https:\/\/www.thestorefront.com\/search\/paris\/retail\" class=\"ek-link\"><strong>pop-up retail spaces in Paris<\/strong><\/a> to launch their own temporary stores in high-footfall locations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advice_for_Brands_Planning_a_Pop-Up_Store\"><\/span>Advice for Brands Planning a Pop-Up Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Wandertea team emphasised the importance of planning and communication when launching a temporary retail experience.<\/p>\n\n\n\n<p>Promoting the pop-up through social media and press outreach helped generate anticipation before the store opened.<\/p>\n\n\n\n<p>Because temporary stores operate for a limited time, building buzz ahead of launch can make a major difference to foot traffic and overall success.<\/p>\n\n\n\n<p>Planning ahead is also essential when choosing the right location, organising store design and preparing inventory.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Launch_Your_Own_Pop-Up_Store\"><\/span>Launch Your Own Pop-Up Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pop-up stores give brands the flexibility to test new markets, create seasonal experiences and connect directly with customers.<\/p>\n\n\n\n<p>If you\u2019re planning a retail activation, you can browse thousands of short-term spaces on <a href=\"https:\/\/www.thestorefront.com\" class=\"ek-link\"><strong>Storefront<\/strong><\/a> and find the perfect location for your next pop-up.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The popular tea brand, Wandertea, ran a cozy Pop-Up Store in the 6th arrondissement of Paris, in the heart of Saint-Germain-des-Pr\u00e9s. Created by influencer Caroline Receveur, Wandertea launched its first-ever physical store for the festive period.<\/p>\n","protected":false},"author":36,"featured_media":10402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6845,5,2459],"tags":[],"class_list":["post-10380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-christmas","category-success-stories","category-success-stories-france"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Capture-d\u2019\u00e9cran-2018-11-05-\u00e0-16.37.58.png",569,445,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Capture-d\u2019\u00e9cran-2018-11-05-\u00e0-16.37.58.png",569,445,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Capture-d\u2019\u00e9cran-2018-11-05-\u00e0-16.37.58.png",409,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Capture-d\u2019\u00e9cran-2018-11-05-\u00e0-16.37.58-150x150.png",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Capture-d\u2019\u00e9cran-2018-11-05-\u00e0-16.37.58-300x235.png",300,235,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Capture-d\u2019\u00e9cran-2018-11-05-\u00e0-16.37.58.png",569,445,false],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Capture-d\u2019\u00e9cran-2018-11-05-\u00e0-16.37.58.png",569,445,false],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Capture-d\u2019\u00e9cran-2018-11-05-\u00e0-16.37.58.png",569,445,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Capture-d\u2019\u00e9cran-2018-11-05-\u00e0-16.37.58.png",569,445,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Capture-d\u2019\u00e9cran-2018-11-05-\u00e0-16.37.58.png",569,445,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Capture-d\u2019\u00e9cran-2018-11-05-\u00e0-16.37.58.png",409,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Capture-d\u2019\u00e9cran-2018-11-05-\u00e0-16.37.58.png",128,100,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Capture-d\u2019\u00e9cran-2018-11-05-\u00e0-16.37.58.png",120,94,false]},"qubely_author":{"display_name":"Stephanie Kidder","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/skidder\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/christmas\/\" rel=\"category tag\">Christmas<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-france\/\" rel=\"category tag\">Success Stories France<\/a>","qubely_excerpt":"The popular tea brand, Wandertea, ran a cozy Pop-Up Store in the 6th arrondissement of Paris, in the heart of Saint-Germain-des-Pr\u00e9s. Created by influencer Caroline Receveur, Wandertea launched its first-ever physical store for the festive period.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/10380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=10380"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/10380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/10402"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=10380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=10380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=10380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}