{"id":10714,"date":"2026-03-03T15:35:29","date_gmt":"2026-03-03T15:35:29","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=10714"},"modified":"2026-03-03T16:48:45","modified_gmt":"2026-03-03T16:48:45","slug":"4-beauty-brands-who-successfully-launched-a-pop-up-store","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/","title":{"rendered":"Beauty Pop-Up Shops: How Beauty Brands Use Temporary Retail to Drive Buzz, Sales and Loyalty"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#Why_Beauty_Brands_Invest_in_Pop-Up_Shops\" title=\"Why Beauty Brands Invest in Pop-Up Shops\">Why Beauty Brands Invest in Pop-Up Shops<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#Core_Objectives_of_Successful_Beauty_Brand_Pop-Ups\" title=\"Core Objectives of Successful Beauty Brand Pop-Ups\">Core Objectives of Successful Beauty Brand Pop-Ups<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#1_Product_Trial_and_Education\" title=\"1. Product Trial and Education\">1. Product Trial and Education<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#2_Community_and_Brand_Loyalty\" title=\"2. Community and Brand Loyalty\">2. Community and Brand Loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#3_Content_and_Social_Amplification\" title=\"3. Content and Social Amplification\">3. Content and Social Amplification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#4_Market_Testing_and_Expansion\" title=\"4. Market Testing and Expansion\">4. Market Testing and Expansion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#Case_Studies_Successful_Beauty_Pop-Up_Store_Examples\" title=\"Case Studies: Successful Beauty Pop-Up Store Examples\">Case Studies: Successful Beauty Pop-Up Store Examples<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#Huda_Beauty_%E2%80%93_Immersive_Launch_in_Covent_Garden_London\" title=\"Huda Beauty \u2013 Immersive Launch in Covent Garden, London\">Huda Beauty \u2013 Immersive Launch in Covent Garden, London<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#Clarins_%E2%80%93_%E2%80%9CColor_Garden%E2%80%9D_Pop-Up_in_Le_Marais_Paris\" title=\"Clarins \u2013 \u201cColor Garden\u201d Pop-Up in Le Marais, Paris\">Clarins \u2013 \u201cColor Garden\u201d Pop-Up in Le Marais, Paris<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#Code8_%E2%80%93_Personalized_Beauty_in_Burlington_Arcade_London\" title=\"Code8 \u2013 Personalized Beauty in Burlington Arcade, London\">Code8 \u2013 Personalized Beauty in Burlington Arcade, London<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#Lycored_%E2%80%93_Experiential_Wellness_Pop-Up_in_SoHo_New_York\" title=\"Lycored \u2013 Experiential Wellness Pop-Up in SoHo, New York\">Lycored \u2013 Experiential Wellness Pop-Up in SoHo, New York<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#Makeup_Geek_%E2%80%93_Influencer-Led_Pop-Up_in_SoHo\" title=\"Makeup Geek \u2013 Influencer-Led Pop-Up in SoHo\">Makeup Geek \u2013 Influencer-Led Pop-Up in SoHo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#Types_of_Beauty_Pop-Ups_That_Perform_Best\" title=\"Types of Beauty Pop-Ups That Perform Best\">Types of Beauty Pop-Ups That Perform Best<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#1_Limited-Time_Launch_Pop-Ups\" title=\"1. Limited-Time Launch Pop-Ups\">1. Limited-Time Launch Pop-Ups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#2_Consultation-Driven_Pop-Ups\" title=\"2. Consultation-Driven Pop-Ups\">2. Consultation-Driven Pop-Ups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#3_Experiential_Concept_Stores\" title=\"3. Experiential Concept Stores\">3. Experiential Concept Stores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#4_Travel_and_Tourism_Pop-Ups\" title=\"4. Travel and Tourism Pop-Ups\">4. Travel and Tourism Pop-Ups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#5_Hybrid_Beauty_Lifestyle_Pop-Ups\" title=\"5. Hybrid Beauty + Lifestyle Pop-Ups\">5. Hybrid Beauty + Lifestyle Pop-Ups<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#Designing_a_High-Performing_Beauty_Pop-Up_Store\" title=\"Designing a High-Performing Beauty Pop-Up Store\">Designing a High-Performing Beauty Pop-Up Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#Choosing_the_Right_City_for_a_Beauty_Pop-Up\" title=\"Choosing the Right City for a Beauty Pop-Up\">Choosing the Right City for a Beauty Pop-Up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#Budgeting_for_a_Beauty_Pop-Up_Shop\" title=\"Budgeting for a Beauty Pop-Up Shop\">Budgeting for a Beauty Pop-Up Shop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#Final_Thoughts_Why_Beauty_and_Pop-Ups_Are_a_Natural_Fit\" title=\"Final Thoughts: Why Beauty and Pop-Ups Are a Natural Fit\">Final Thoughts: Why Beauty and Pop-Ups Are a Natural Fit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#Frequently_Asked_Questions_About_Beauty_Pop-Up_Shops\" title=\"Frequently Asked Questions About Beauty Pop-Up Shops\">Frequently Asked Questions About Beauty Pop-Up Shops<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#What_is_a_beauty_pop-up_shop\" title=\"What is a beauty pop-up shop?\">What is a beauty pop-up shop?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#Why_are_beauty_brands_using_pop-up_stores\" title=\"Why are beauty brands using pop-up stores?\">Why are beauty brands using pop-up stores?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#How_long_does_a_beauty_pop-up_store_typically_last\" title=\"How long does a beauty pop-up store typically last?\">How long does a beauty pop-up store typically last?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#What_makes_a_successful_beauty_pop-up_store\" title=\"What makes a successful beauty pop-up store?\">What makes a successful beauty pop-up store?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#What_cities_are_best_for_a_cosmetics_pop-up_store\" title=\"What cities are best for a cosmetics pop-up store?\">What cities are best for a cosmetics pop-up store?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/#How_much_does_it_cost_to_launch_a_beauty_pop-up_shop\" title=\"How much does it cost to launch a beauty pop-up shop?\">How much does it cost to launch a beauty pop-up shop?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Pop-up shops have become one of the most powerful tools in modern beauty retail. From global cosmetics giants to influencer-founded brands, beauty pop-up stores are redefining how brands launch products, educate customers and build emotional connection.<\/p>\n\n\n\n<p>As department store counters decline and digital acquisition costs rise, beauty brands are increasingly turning to temporary retail to create immersive, high-impact moments in physical space.<\/p>\n\n\n\n<p>Whether you\u2019re planning a cosmetic pop-up store, skincare activation or limited-edition beauty launch, this guide explores how successful beauty brand pop-up stores are structured \u2014 and how to execute one strategically.<\/p>\n\n\n\n<p>If you\u2019re ready to explore available spaces globally, you can browse retail pop-up spaces worldwide on <strong><a href=\"https:\/\/www.thestorefront.com\/\" class=\"ek-link\">Storefront<\/a>.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Beauty_Brands_Invest_in_Pop-Up_Shops\"><\/span>Why Beauty Brands Invest in Pop-Up Shops<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Beauty is experiential by nature. Customers want to test shades, feel textures and receive personalized recommendations before purchasing.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-10717 size-full\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/12\/bc359471c68a49b013230399d522724c.jpg\" alt=\"AHC beauty pop up\" class=\"wp-image-10717\"\/><figcaption class=\"wp-element-caption\"><a href=\"http:\/\/ahcbeauty.com\/\" class=\"ek-link\">AHC Beauty<\/a><\/figcaption><\/figure>\n\n\n\n<p>A beauty pop-up store allows brands to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Launch limited-edition collections<\/li>\n\n\n\n<li>Drive product sampling and trial<\/li>\n\n\n\n<li>Reduce online customer acquisition costs<\/li>\n\n\n\n<li>Collect real-time feedback<\/li>\n\n\n\n<li>Create social-media-first experiences<\/li>\n\n\n\n<li>Educate consumers about ingredients and innovation<\/li>\n\n\n\n<li>Build community through workshops and consultations<\/li>\n<\/ul>\n\n\n\n<p>For digital-first beauty brands, pop-ups also act as a bridge between ecommerce and in-person engagement. If you\u2019re exploring that transition, see our <strong>guide to <a href=\"https:\/\/www.thestorefront.com\/mag\/bring-e-commerce-brand-life-pop-stores\/\" class=\"ek-link\">bringing an e-commerce brand to life with pop-up stores<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Core_Objectives_of_Successful_Beauty_Brand_Pop-Ups\"><\/span>Core Objectives of Successful Beauty Brand Pop-Ups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While formats vary, the most successful beauty pop-up shops tend to focus on four strategic pillars:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Product_Trial_and_Education\"><\/span>1. Product Trial and Education<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Unlike apparel or accessories, beauty products require demonstration. In-store makeup artists, skincare consultations and ingredient storytelling play a critical role in conversion.<\/p>\n\n\n\n<p>Experiential retail environments amplify this effect. Our analysis of <a href=\"https:\/\/www.thestorefront.com\/mag\/7-case-studies-prove-experiential-retail-future\/\">experiential retail case studies<\/a> shows how immersive formats increase brand recall and engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Community_and_Brand_Loyalty\"><\/span>2. Community and Brand Loyalty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Beauty brands increasingly design pop-ups as community hubs \u2014 offering tutorials, influencer appearances, workshops and personalization stations.<\/p>\n\n\n\n<p>This fosters emotional connection and strengthens retention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Content_and_Social_Amplification\"><\/span>3. Content and Social Amplification<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Beauty pop-ups are inherently Instagrammable. Strategic lighting, bold scenography and themed installations encourage user-generated content, expanding reach beyond the physical footprint.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Market_Testing_and_Expansion\"><\/span>4. Market Testing and Expansion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pop-ups allow brands to test neighborhoods, cities and international markets before committing to permanent retail.<\/p>\n\n\n\n<p>Cities such as New York, London, Paris, Los Angeles and Milan are especially strong for cosmetic pop-up stores due to their fashion and media ecosystems.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Case_Studies_Successful_Beauty_Pop-Up_Store_Examples\"><\/span>Case Studies: Successful Beauty Pop-Up Store Examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Below are standout beauty pop-up examples that illustrate different strategic approaches.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Huda_Beauty_%E2%80%93_Immersive_Launch_in_Covent_Garden_London\"><\/span><b>Huda Beauty \u2013 Immersive Launch in Covent Garden, London<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized wp-image-10715 size-large\"><img decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-5.jpg\" alt=\"Huda Beauty's beauty pop up in Covent Garden\" class=\"wp-image-21595\" style=\"width:708px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-5.jpg 1000w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-5-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-5-768x511.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-5-810x539.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-5-272x182.jpg 272w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Photo: Huda Beauty<\/figcaption><\/figure>\n\n\n\n<p>Huda Beauty created significant buzz with its experiential pop-up in Covent Garden. The space was designed as a cosmic-inspired retail environment, blending limited-edition product drops with immersive scenography.<\/p>\n\n\n\n<p>The activation successfully translated the brand\u2019s digital identity into a physical space, reinforcing social sharing and exclusivity.<\/p>\n\n\n\n<p>Read the full case study: <a href=\"https:\/\/www.thestorefront.com\/mag\/huda-beauty-pop-up-covent-garden\/\" class=\"ek-link\"><strong>Huda Beauty Pop-Up in Covent Garden<\/strong><\/a><\/p>\n\n\n\n<p>London remains one of the strongest cities globally for beauty pop-ups. Browse available <a href=\"https:\/\/www.thestorefront.com\/search\/london\" class=\"ek-link\"><strong>retail spaces in London<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Clarins_%E2%80%93_%E2%80%9CColor_Garden%E2%80%9D_Pop-Up_in_Le_Marais_Paris\"><\/span>Clarins \u2013 \u201cColor Garden\u201d Pop-Up in Le Marais, Paris<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_3017Listing_25118-1024x683.jpg\" alt=\"Clarins pop up in Le Marias\" class=\"wp-image-7364\" style=\"width:691px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_3017Listing_25118-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_3017Listing_25118-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_3017Listing_25118-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_3017Listing_25118-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_3017Listing_25118-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_3017Listing_25118-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/clarins.com\/\" class=\"ek-link\">Clarins<\/a> <\/figcaption><\/figure>\n\n\n\n<p>Clarins transformed a two-level space in Le Marais into a multi-zone \u201cColor Garden\u201d experience. Each section was color-coded and built around storytelling themes \u2014 from plant-based ingredients to makeup artistry.<\/p>\n\n\n\n<p>The activation combined education, immersive design and Instagram-ready environments, attracting thousands of visitors.<\/p>\n\n\n\n<p>Explore the case study: <a href=\"https:\/\/www.thestorefront.com\/mag\/clarins-beauty-pop-up-store-trendy-le-marais\/\" class=\"ek-link\"><strong>Clarins Beauty Pop-Up in Le Marais<\/strong><\/a><\/p>\n\n\n\n<p>Paris continues to be a strategic city for luxury and beauty activations. View <a href=\"https:\/\/www.thestorefront.com\/search\/parisl\" class=\"ek-link\"><strong>retail spaces in Paris<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Code8_%E2%80%93_Personalized_Beauty_in_Burlington_Arcade_London\"><\/span>Code8 \u2013 Personalized Beauty in Burlington Arcade, London<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>British beauty brand Code8 used its London pop-up to offer express makeovers and curated \u201cedit\u201d boxes tailored to individual preferences.<\/p>\n\n\n\n<p>The focus on customization and expert consultation positioned the brand as both premium and community-driven.<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.thestorefront.com\/mag\/check-out-the-british-beauty-brand-popping-up-in-londons-burlington-arcade\/\" class=\"ek-link\"><strong>Code8 Pop-Up in Burlington Arcade<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lycored_%E2%80%93_Experiential_Wellness_Pop-Up_in_SoHo_New_York\"><\/span><strong>Lycored \u2013 Experiential Wellness Pop-Up in SoHo, New York<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized wp-image-10718 size-full\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-1-1024x576.jpg\" alt=\"Lycored pop up in New York\" class=\"wp-image-17763\" style=\"width:604px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-1-1024x576.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-1-300x169.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-1-768x432.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-1-810x456.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-1-1140x641.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo: <a href=\"https:\/\/www.lycored.com\/\" class=\"ek-link\">Lycored<\/a><\/figcaption><\/figure>\n\n\n\n<p>Lycored\u2019s \u201cCycle of Glow\u201d activation in SoHo focused on education and scientific storytelling. Rather than a traditional cosmetics pop-up store, it functioned as an experiential hub introducing ingestible skincare research.<\/p>\n\n\n\n<p>The objective was to create emotional connection while positioning the brand as a category leader.<\/p>\n\n\n\n<p>See the full activation: <a href=\"https:\/\/www.thestorefront.com\/mag\/lycored-launches-its-cycle-of-glow-experience-with-storefront-in-soho\/\" class=\"ek-link\"><strong>Lycored\u2019s SoHo Pop-Up Experience<\/strong><\/a><\/p>\n\n\n\n<p>New York remains one of the most effective markets for experiential beauty retail. Browse <strong><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\" class=\"ek-link\">pop-up spaces in New York<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Makeup_Geek_%E2%80%93_Influencer-Led_Pop-Up_in_SoHo\"><\/span>Makeup Geek \u2013 Influencer-Led Pop-Up in SoHo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Makeup Geek\u2019s founder, beauty influencer Marlena Stell, launched a short-term dual-concept pop-up in SoHo to connect directly with her audience.<\/p>\n\n\n\n<p>The four-day format emphasized urgency and exclusivity while allowing the brand to test physical retail in a major market.<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.thestorefront.com\/mag\/how-this-beauty-influencer-opened-a-dual-concept-pop-up-store-in-soho\/\" class=\"ek-link\"><strong>Makeup Geek Dual Pop-Up in SoHo<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Event_023-1024x683.jpg\" alt=\"Marst\u00e9 MakeUp Geek pop up in soho\" class=\"wp-image-9700\" style=\"width:616px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Event_023-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Event_023-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Event_023-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Event_023-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Event_023-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Event_023-272x182.jpg 272w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Event_023.jpg 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Beauty_Pop-Ups_That_Perform_Best\"><\/span>Types of Beauty Pop-Ups That Perform Best<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Limited-Time_Launch_Pop-Ups\"><\/span>1. Limited-Time Launch Pop-Ups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Designed around product drops or collaborations, often running for 3\u201314 days.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Consultation-Driven_Pop-Ups\"><\/span>2. Consultation-Driven Pop-Ups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Featuring makeup artists, skincare experts and personalized diagnostics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Experiential_Concept_Stores\"><\/span>3. Experiential Concept Stores<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Immersive, themed environments that blend retail, storytelling and content creation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Travel_and_Tourism_Pop-Ups\"><\/span>4. Travel and Tourism Pop-Ups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Airport or seasonal activations targeting high dwell-time audiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Hybrid_Beauty_Lifestyle_Pop-Ups\"><\/span>5. Hybrid Beauty + Lifestyle Pop-Ups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Combining cosmetics with fashion, wellness or interior design elements \u2014 similar to <a href=\"https:\/\/www.thestorefront.com\/mag\/rue-saint-pauls-month-long-pop-up-debut-in-downtown-nyc\/\" class=\"ek-link\"><strong>Rue Saint Paul\u2019s month-long pop-up in NYC<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Designing_a_High-Performing_Beauty_Pop-Up_Store\"><\/span>Designing a High-Performing Beauty Pop-Up Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Beauty retail requires specific design considerations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strong lighting for shade matching<\/li>\n\n\n\n<li>Mirrors and testing stations<\/li>\n\n\n\n<li>Hygienic sampling systems<\/li>\n\n\n\n<li>Clear product categorization<\/li>\n\n\n\n<li>Consultation-friendly layouts<\/li>\n\n\n\n<li>Storage for replenishment<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re planning layout and spatial flow, see our complete <strong>guide to <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-store-design\/\" class=\"ek-link\">pop-up store design<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choosing_the_Right_City_for_a_Beauty_Pop-Up\"><\/span>Choosing the Right City for a Beauty Pop-Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Location influences both brand perception and performance.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>New York<\/strong>: Strong for influencer-led launches and experiential skincare.<\/li>\n\n\n\n<li><strong>London<\/strong>: Ideal for global beauty drops and immersive activations.<\/li>\n\n\n\n<li><strong>Paris<\/strong>: Luxury and botanical storytelling align well with heritage brands.<\/li>\n\n\n\n<li><strong>Los Angeles<\/strong>: Wellness-driven beauty performs particularly well.<\/li>\n\n\n\n<li><strong>Miami<\/strong>: Seasonal, lifestyle-focused cosmetic pop-ups.<\/li>\n\n\n\n<li><strong>Milan<\/strong>: Fashion-aligned beauty and luxury launches.<\/li>\n<\/ul>\n\n\n\n<p>Explore retail spaces in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\" class=\"ek-link\">New York<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/los-angeles\/retail\">Los Angeles<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/miami\/retail\">Miami<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/paris\/retail\">Paris<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/london\/retail\" class=\"ek-link\">London<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/milan\/retail\">Milan<\/a><\/li>\n<\/ul>\n\n\n\n<p>Or start a global search for beauty pop-up spaces on <a href=\"https:\/\/www.thestorefront.com\/\" class=\"ek-link\"><strong>Storefront<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Budgeting_for_a_Beauty_Pop-Up_Shop\"><\/span>Budgeting for a Beauty Pop-Up Shop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Beauty activations often require:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Specialist staff (makeup artists, skincare consultants)<\/li>\n\n\n\n<li>Branded build-outs<\/li>\n\n\n\n<li>Sampling inventory<\/li>\n\n\n\n<li>Lighting and mirror installations<\/li>\n\n\n\n<li>Event programming<\/li>\n<\/ul>\n\n\n\n<p>For a detailed breakdown of costs and financial planning, see our <strong>guide to <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-budget\/\">pop-up shop budgeting<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts_Why_Beauty_and_Pop-Ups_Are_a_Natural_Fit\"><\/span>Final Thoughts: Why Beauty and Pop-Ups Are a Natural Fit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Few industries benefit from temporary retail as directly as beauty.<\/p>\n\n\n\n<p>The ability to combine product trial, immersive design, social amplification and limited-edition drops makes beauty pop-up stores uniquely powerful. Whether for launching a new cosmetics line, entering a new market or creating experiential brand moments, short-term retail provides flexibility without long-term commitment.<\/p>\n\n\n\n<p>If you\u2019re planning a beauty pop-up shop or cosmetics pop-up store, start by identifying your core objective \u2014 product trial, brand awareness, community building or market testing \u2014 then align location and design accordingly.<\/p>\n\n\n\n<p><strong>When you\u2019re ready to find the right space, browse available pop-up retail spaces globally on <a href=\"https:\/\/www.thestorefront.com\/\" class=\"ek-link\"><span style=\"text-decoration: underline;\">Storefront<\/span><\/a> and bring your beauty brand to life offline<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_About_Beauty_Pop-Up_Shops\"><\/span>Frequently Asked Questions About Beauty Pop-Up Shops<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_beauty_pop-up_shop\"><\/span>What is a beauty pop-up shop?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A beauty pop-up shop is a temporary retail space where cosmetic or skincare brands showcase products for a limited time. These activations often focus on product sampling, influencer engagement, immersive design and limited-edition launches to create urgency and excitement.<\/p>\n\n\n\n<p>Unlike traditional counters or permanent stores, beauty pop-ups are designed to be experiential and highly shareable.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_are_beauty_brands_using_pop-up_stores\"><\/span>Why are beauty brands using pop-up stores?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Beauty brands use pop-up stores to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Launch new product collections<\/li>\n\n\n\n<li>Generate buzz and social media visibility<\/li>\n\n\n\n<li>Offer in-person consultations and shade matching<\/li>\n\n\n\n<li>Test new cities or markets<\/li>\n\n\n\n<li>Reduce digital customer acquisition costs<\/li>\n\n\n\n<li>Build emotional connections with customers<\/li>\n<\/ul>\n\n\n\n<p>Temporary retail allows brands to create high-impact moments without long-term lease commitments.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_long_does_a_beauty_pop-up_store_typically_last\"><\/span>How long does a beauty pop-up store typically last?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Most beauty pop-up stores run between 3 days and 4 weeks. Shorter formats (3\u20137 days) are often used for product drops or influencer-driven launches, while month-long activations are used for experiential campaigns or market testing.<\/p>\n\n\n\n<p>The duration depends on budget, inventory strategy and campaign objectives.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_makes_a_successful_beauty_pop-up_store\"><\/span>What makes a successful beauty pop-up store?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Successful beauty brand pop-up stores typically include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strong lighting and testing areas<\/li>\n\n\n\n<li>Professional makeup artists or skincare experts<\/li>\n\n\n\n<li>Instagrammable design elements<\/li>\n\n\n\n<li>Limited-edition products<\/li>\n\n\n\n<li>Personalized consultation experiences<\/li>\n\n\n\n<li>Clear brand storytelling<\/li>\n<\/ul>\n\n\n\n<p>Immersion and education are key drivers of conversion in cosmetic pop-ups.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_cities_are_best_for_a_cosmetics_pop-up_store\"><\/span>What cities are best for a cosmetics pop-up store?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Top-performing cities for beauty pop-ups include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New York<\/li>\n\n\n\n<li>London<\/li>\n\n\n\n<li>Paris<\/li>\n\n\n\n<li>Los Angeles<\/li>\n\n\n\n<li>Miami<\/li>\n\n\n\n<li>Milan<\/li>\n<\/ul>\n\n\n\n<p>These cities offer strong fashion ecosystems, influencer communities and high foot traffic, making them ideal for cosmetic brand activations.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_much_does_it_cost_to_launch_a_beauty_pop-up_shop\"><\/span>How much does it cost to launch a beauty pop-up shop?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Costs vary depending on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>City and neighborhood<\/li>\n\n\n\n<li>Size of space<\/li>\n\n\n\n<li>Build-out and design requirements<\/li>\n\n\n\n<li>Staffing (makeup artists, consultants)<\/li>\n\n\n\n<li>Marketing and event programming<\/li>\n<\/ul>\n\n\n\n<p>Beauty activations often require additional investment in lighting, testing stations and sampling inventory compared to other retail categories.<\/p>\n\n\n\n<p>For a detailed breakdown, see our guide to pop-up shop budgeting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beauty pop-up shops are redefining how cosmetic brands launch products, build community and create immersive retail experiences. Discover successful beauty brand pop-up store examples, strategic insights and how to plan your own high-performing beauty activation.<\/p>\n","protected":false},"author":19,"featured_media":10719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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