{"id":11817,"date":"2026-02-25T23:17:01","date_gmt":"2026-02-25T23:17:01","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=11817"},"modified":"2026-02-25T23:18:20","modified_gmt":"2026-02-25T23:18:20","slug":"fashion-apparel-brand-pop-up-store-examples","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/fashion-apparel-brand-pop-up-store-examples\/","title":{"rendered":"Fashion Pop-Up Store Case Studies: 5 Brands Using Temporary Retail Strategically"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/fashion-apparel-brand-pop-up-store-examples\/#FILA_Reintroducing_Heritage_in_SoHo_New_York\" title=\"FILA: Reintroducing Heritage in SoHo, New York\">FILA: Reintroducing Heritage in SoHo, New York<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/fashion-apparel-brand-pop-up-store-examples\/#Rails_Entering_the_Paris_Market_Through_Le_Marais\" title=\"Rails: Entering the Paris Market Through Le Marais\">Rails: Entering the Paris Market Through Le Marais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/fashion-apparel-brand-pop-up-store-examples\/#7_For_All_Mankind_Testing_and_Repositioning_in_Paris\" title=\"7 For All Mankind: Testing and Repositioning in Paris\">7 For All Mankind: Testing and Repositioning in Paris<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/fashion-apparel-brand-pop-up-store-examples\/#Nike_Leveraging_Cultural_Timing_and_Digital_Integration\" title=\"Nike: Leveraging Cultural Timing and Digital Integration\">Nike: Leveraging Cultural Timing and Digital Integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/fashion-apparel-brand-pop-up-store-examples\/#Zara_Testing_Hybrid_Retail_Before_Scaling\" title=\"Zara: Testing Hybrid Retail Before Scaling\">Zara: Testing Hybrid Retail Before Scaling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/fashion-apparel-brand-pop-up-store-examples\/#What_These_Fashion_Pop-Ups_Reveal\" title=\"What These Fashion Pop-Ups Reveal\">What These Fashion Pop-Ups Reveal<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/fashion-apparel-brand-pop-up-store-examples\/#Looking_for_an_event_space_or_boutique_for_an_extraordinary_experience_Discover_our_10_000_spaces_around_the_world\" title=\"Looking for an event space or boutique for an extraordinary experience? Discover our +10 000 spaces around the world!\">Looking for an event space or boutique for an extraordinary experience? Discover our +10 000 spaces around the world!<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Fashion brands increasingly use pop-up stores not as short-term sales tactics, but as strategic tools to test markets, launch collections, experiment with retail formats and reconnect with audiences.<\/p>\n\n\n\n<p>For a broader strategic overview, see our guide to <a href=\"https:\/\/www.thestorefront.com\/mag\/how-the-fashion-industry-is-making-the-most-of-pop-up-stores\/\">how fashion brands use pop-up stores<\/a>.<br>For cross-sector comparisons, explore <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-strategies-by-industry\/\" class=\"ek-link\"><strong>pop-up shop strategies by industry<\/strong><\/a>.<\/p>\n\n\n\n<p>Below are five examples that illustrate different strategic approaches..<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FILA_Reintroducing_Heritage_in_SoHo_New_York\"><\/span>FILA: Reintroducing Heritage in SoHo, New York<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"581\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/FILA_EDITED-SELECTS_3-22-1024x581.jpg\" alt=\"\" class=\"wp-image-6773\" style=\"width:640px;height:auto\"\/><\/figure>\n\n\n\n<p>FILA returned to physical retail in New York City through a dedicated heritage pop-up in SoHo.<\/p>\n\n\n\n<p>Rather than committing to a permanent flagship, the brand used a temporary activation to relaunch its Mindblower sneaker and reconnect with both long-time fans and younger audiences. The immersive store environment incorporated warped visual elements and collaborative limited-edition displays.<\/p>\n\n\n\n<p>This activation demonstrates how established brands can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reintroduce archival products<\/li>\n\n\n\n<li>Create immersive storytelling environments<\/li>\n\n\n\n<li>Test demand in competitive markets like NYC<\/li>\n\n\n\n<li>Drive cultural relevance without long-term risk<\/li>\n<\/ul>\n\n\n\n<p>Read the full case study: <a href=\"https:\/\/www.thestorefront.com\/mag\/inside-filas-first-ever-heritage-pop-up-store\/\" class=\"ek-link\"><strong>Inside FILA\u2019s Heritage Pop-Up Store in SoHo, NYC<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rails_Entering_the_Paris_Market_Through_Le_Marais\"><\/span>Rails: Entering the Paris Market Through Le Marais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/06\/Rails Paris store opening 3.jpg\" alt=\"Rails Paris pop up fashion industry\" class=\"wp-image-36794\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/06\/Rails%20Paris%20store%20opening%203.jpg 600w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/06\/Rails%20Paris%20store%20opening%203-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p>Los Angeles-based brand Rails used <a href=\"https:\/\/www.thestorefront.com\/search\/paris\/3e-75003\/le-marais\/retail\" class=\"ek-link\">a pop-up store in Le Marais<\/a> to test its first dedicated European retail footprint.<\/p>\n\n\n\n<p>The temporary space allowed the brand to evaluate customer response, refine positioning and introduce its collections to Parisian consumers before committing to a permanent store. Located on Rue de Poitou, the activation aligned the brand with one of Paris\u2019s most influential fashion neighborhoods.<\/p>\n\n\n\n<p>This case highlights how pop-ups function as low-risk international expansion tools.<\/p>\n\n\n\n<p>Full case study: <a href=\"https:\/\/www.thestorefront.com\/mag\/rails-us-retailer-pop-up-retail-le-marias\/\" class=\"ek-link\"><strong>US retailer launches European expansion with pop-up in Paris<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_For_All_Mankind_Testing_and_Repositioning_in_Paris\"><\/span>7 For All Mankind: Testing and Repositioning in Paris<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/7-for-all-mankind-le-marais-1024x683.jpg\" alt=\"7 Mankind's pop up in Paris allowed them to reposition\" class=\"wp-image-11679\" style=\"width:594px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/7-for-all-mankind-le-marais-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/7-for-all-mankind-le-marais-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/7-for-all-mankind-le-marais-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/7-for-all-mankind-le-marais-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/7-for-all-mankind-le-marais-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/7-for-all-mankind-le-marais-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Premium denim label 7 For All Mankind opened a temporary store in Le Marais to test the French market while repositioning itself within the premium denim segment.<\/p>\n\n\n\n<p>The pop-up allowed the brand to:<\/p>\n\n\n\n<p>Build awareness among Parisian consumers<br>Assess neighborhood performance<br>Reach high-end clientele<br>Understand local real estate dynamics before long-term investment<\/p>\n\n\n\n<p>Short-term retail provided flexibility while the brand evaluated its next steps.<\/p>\n\n\n\n<p>Read more:<br><a href=\"https:\/\/www.thestorefront.com\/mag\/7-for-all-mankind-from-los-angeles-to-paris\/\">7 For All Mankind from Los Angeles to Paris<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nike_Leveraging_Cultural_Timing_and_Digital_Integration\"><\/span>Nike: Leveraging Cultural Timing and Digital Integration<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/10\/mode.jpg\" alt=\"\" class=\"wp-image-11818\" style=\"width:564px;height:auto\"\/><figcaption class=\"wp-element-caption\">\u00a9 Nike<\/figcaption><\/figure>\n\n\n\n<p>Nike used a pop-up activation in New York during NBA All-Star Weekend to promote its SNKRS app and customization features.<\/p>\n\n\n\n<p>The space, designed like a giant shoebox, aligned with a major cultural event and allowed customers to engage with digital tools in a physical environment. By tying the activation to a high-profile moment, Nike maximized foot traffic and brand visibility.<\/p>\n\n\n\n<p>This example shows how pop-ups can amplify product launches when timed strategically.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zara_Testing_Hybrid_Retail_Before_Scaling\"><\/span>Zara: Testing Hybrid Retail Before Scaling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/www.thestorefront.com\/fr\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/10\/mode-2.jpg\" alt=\"\" class=\"wp-image-11820\" style=\"width:588px;height:auto\"\/><\/a><figcaption class=\"wp-element-caption\">\u00a9 Zara<\/figcaption><\/figure>\n\n\n\n<p>Zara used a temporary London location to experiment with digital-first retail solutions.<\/p>\n\n\n\n<p>Customers could order online within the space, use touchscreens to browse products and interact with connected mirrors. The pop-up functioned as a testing environment for hybrid retail concepts before wider implementation.<\/p>\n\n\n\n<p>Rather than serving as a traditional merchandising store, the activation allowed Zara to validate operational innovations in a controlled setting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_These_Fashion_Pop-Ups_Reveal\"><\/span>What These Fashion Pop-Ups Reveal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Across New York, Paris and London, these activations demonstrate several consistent themes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Temporary retail supports international expansion<\/li>\n\n\n\n<li>Pop-ups enable heritage repositioning<\/li>\n\n\n\n<li>Hybrid retail models can be tested before scaling<\/li>\n\n\n\n<li>Cultural timing increases visibility<\/li>\n\n\n\n<li>Neighborhood choice directly impacts brand perception<\/li>\n<\/ul>\n\n\n\n<p>Fashion brands continue to rely on pop-ups because they offer strategic flexibility permanent stores cannot.<\/p>\n\n\n\n<p>For a deeper look at how immersive retail environments influence performance across sectors, see our analysis of <a href=\"https:\/\/www.thestorefront.com\/mag\/7-case-studies-prove-experiential-retail-future\/\" class=\"ek-link\"><strong>experiential retail case studies<\/strong><\/a>.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Looking_for_an_event_space_or_boutique_for_an_extraordinary_experience_Discover_our_10_000_spaces_around_the_world\"><\/span>Looking for an <a href=\"https:\/\/www.thestorefront.com\/project\/retail-space-for-rent\" class=\"ek-link\">event space<\/a> or boutique for an extraordinary experience? <a href=\"http:\/\/www.thestorefront.com\" class=\"ek-link\">Discover our +10 000 spaces around the world!<\/a><span class=\"ez-toc-section-end\"><\/span><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>See how Nike, Kenzo, Zara and others used pop-up stores to experiment with digital retail, cultural timing and immersive brand storytelling.<\/p>\n","protected":false},"author":19,"featured_media":11819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6833,155],"tags":[1484],"class_list":["post-11817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-inspiration","tag-aigle"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2.jpg",640,424,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2.jpg",640,424,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2.jpg",483,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2-300x199.jpg",300,199,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2.jpg",640,424,false],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2.jpg",640,424,false],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2.jpg",640,424,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2.jpg",640,424,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2.jpg",640,424,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2.jpg",483,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2.jpg",120,80,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/fashion\/\" rel=\"category tag\">Fashion<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/inspiration\/\" rel=\"category tag\">Inspiration<\/a>","qubely_excerpt":"See how Nike, Kenzo, Zara and others used pop-up stores to experiment with digital retail, cultural timing and immersive brand storytelling.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/11817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=11817"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/11817\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/11819"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=11817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=11817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=11817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}