{"id":12519,"date":"2019-02-20T10:46:37","date_gmt":"2019-02-20T10:46:37","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=12519"},"modified":"2026-07-17T10:28:44","modified_gmt":"2026-07-17T10:28:44","slug":"3-reasons-to-open-a-b2b-pop-up-store","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/3-reasons-to-open-a-b2b-pop-up-store\/","title":{"rendered":"3 Reasons To Open a B2B Pop-Up Store"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/3-reasons-to-open-a-b2b-pop-up-store\/#1-_Present_a_new_offer\" title=\"1- Present a new offer\">1- Present a new offer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/3-reasons-to-open-a-b2b-pop-up-store\/#2-_To_establish_resource_partnerships\" title=\"2- To establish resource partnerships\">2- To establish resource partnerships<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/3-reasons-to-open-a-b2b-pop-up-store\/#Ready_to_launch_your_pop-up\" title=\"Ready to launch your pop-up?\">Ready to launch your pop-up?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/3-reasons-to-open-a-b2b-pop-up-store\/#3-_To_revitalize_the_concept_of_a_showroom\" title=\"3- To revitalize the concept of a showroom!\">3- To revitalize the concept of a showroom!<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/3-reasons-to-open-a-b2b-pop-up-store\/#Nicholas_Roberts-Moore\" title=\"Nicholas Roberts-Moore\">Nicholas Roberts-Moore<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>A pop-up store is an effective solution in communicating about your brand or product. While this strategy has been widely demonstrated and used in B2C, it is also extremely relevant for a B2B business as well. <strong>Here are 3 reasons to use a short-term space in B2B, plus our favorite examples.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.thestorefront.com\/\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/09\/ba571961aabfe341981eb17b25f166ef.jpg\" alt=\"pop up restaurant\" class=\"wp-image-12526\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-present-a-new-offer\"><span class=\"ez-toc-section\" id=\"1-_Present_a_new_offer\"><\/span><strong>1- Present a new offer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Take advantage of a pop-up store as an <a href=\"https:\/\/www.thestorefront.com\/project\/event-space-rental\">event space<\/a> to gather your customers and introduce your business. Take <a href=\"https:\/\/www.sodexo.com\/\" class=\"ek-link\"><strong>Sodexo<\/strong><\/a>: the brand used its pop-up store as a commercial showroom to introduce its new signature catering product to future customers. Sogeres, Sodexo&#8217;s second-largest restaurant brand in France, turned to Storefront to find the ideal space to host a <a href=\"https:\/\/thehealthyconsultant.com\/\" data-type=\"URL\" data-id=\"https:\/\/thehealthyconsultant.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">healthy<\/a>, green and fruity menu to its potential customers for two months.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.thestorefront.com\/\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/09\/5cb93ebf5da49e9e707a27aa0e685605.jpg\" alt=\"partnership pop up shop\" class=\"wp-image-12527\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-to-establish-resource-partnerships\"><span class=\"ez-toc-section\" id=\"2-_To_establish_resource_partnerships\"><\/span><strong>2- To establish resource partnerships<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Where competition is fierce, it&#8217;s important to establish a special relationship with partners. For example, <a href=\"https:\/\/fondis.com\/label-emotion-gaz\/\" class=\"ek-link\">L&#8217;Emotion GAZ<\/a>, gas and stove manufacturers, invited Parisians into its interior design pop-up store to promote their products and have customers envision them in their home. The short-term shop was an opportunity to bring together twenty manufacturers accompanied by their partners and other gas professionals, to offer a wide range of gas fireplaces and accompanying features.<\/p>\n\n\n\n<div class=\"s2p-cta\" style=\"border:1px solid #DDDDDD;border-radius:14px;padding:22px 24px;margin:32px 0;font-family:inherit;background:#FFFFFF\">\n<p style=\"margin:0 0 8px;font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:#4A494B\">For brands<\/p>\n<h4 style=\"margin:0 0 6px;font-size:19px;line-height:1.3;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Ready_to_launch_your_pop-up\"><\/span>Ready to launch your pop-up?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"margin:0 0 16px;font-size:14.5px;color:#4A494B;line-height:1.5\">Find and book your short-term retail space with Storefront.<\/p>\n<a href=\"\/\" style=\"display:inline-block;background:#5DD297;color:#1A1A1A;font-weight:700;font-size:15px;padding:12px 22px;border-radius:9px;text-decoration:none\">Find a space<\/a>\n<\/div>\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.thestorefront.com\/\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/09\/e95efb9d4566889e835d004fb6071ae8.jpg\" alt=\"\" class=\"wp-image-12524\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-to-revitalize-the-concept-of-a-showroom\"><span class=\"ez-toc-section\" id=\"3-_To_revitalize_the_concept_of_a_showroom\"><\/span><strong>3- To revitalize the concept of a showroom!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Historically, brands organize one or more one-off events throughout the year to introduce potential buyers to the products they market. It&#8217;s time to break the image of the traditional showroom by offering buyers a new image of this presentation space, with a short-term upgrade! Example: Knotel. This start-up that designs, builds and operates personalized workspaces for young brands, launched a showroom to present its product &#8216;Agile HQ&#8217;. Using a pop-up showroom as a way for potential customers to discover flexible office spaces, Knotel launched an interactive and engaging space in NoHo, NYC. This short-term project generated impressive traffic and pushed Knotel to extend its lease!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorefront.com\/mag\/knotel-opens-an-interactive-pop-up-space-to-showcase-its-agile-hqs\/\" target=\"_blank\" rel=\"noopener\" class=\"ek-link\"><em><strong>Learn more >>\u00a0<\/strong><\/em><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorefront.com\" target=\"_blank\" rel=\"noopener\" class=\"ek-link\">Discover your next space from over 10,000 Storefront listings around the world!<\/a><\/p>\n\n\n\n<div class=\"s2p-author\" style=\"display:flex;gap:16px;align-items:flex-start;border-top:1px solid #DDDDDD;margin:36px 0 0;padding:22px 0 0;font-family:inherit\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/81a334e8fd6a5f1a536f76a4b7ac02be?s=96&#038;d=mm&#038;r=g\" alt=\"Nicholas Roberts-Moore\" width=\"64\" height=\"64\" style=\"width:64px;height:64px;border-radius:50%;flex:0 0 64px\"\/><div><p style=\"margin:0 0 4px;font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:#4A494B\">Written by<\/p><h4 style=\"margin:0 0 6px;font-size:17px;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Nicholas_Roberts-Moore\"><\/span><a href=\"https:\/\/www.thestorefront.com\/mag\/author\/nmoore\/\" rel=\"author\" style=\"color:#1A1A1A;text-decoration:none\">Nicholas Roberts-Moore<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4><p style=\"margin:0 0 8px;font-size:14px;color:#4A494B;line-height:1.55\">Nicholas Roberts-Moore is Chief Marketing Officer at Storefront, based in London. He specializes in AI-powered marketing and the UK retail and real estate markets, helping brands turn short-term retail into measurable growth. A former journalist, he writes on pop-up strategy, retail trends, and the future of physical retail.<\/p><a href=\"https:\/\/www.thestorefront.com\/mag\/author\/nmoore\/\" style=\"font-size:13px;color:#1A1A1A;font-weight:700;text-decoration:none\">More from Nicholas Roberts-Moore &rarr;<\/a><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A pop-up store is an effective solution in communicating about your brand or product. While this strategy has been widely demonstrated and used in B2C, it is also extremely relevant for a B2B business as well. Here are 3 reasons to use a short-term space in B2B, plus our favorite examples.<\/p>\n","protected":false},"author":67,"featured_media":12525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2,155],"tags":[],"class_list":["post-12519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop-up-retail-how-to","category-inspiration"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/B2B2.jpg",810,535,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/B2B2.jpg",810,535,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/B2B2.jpg",484,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/B2B2-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/B2B2-300x198.jpg",300,198,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/B2B2-768x507.jpg",768,507,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/B2B2.jpg",810,535,false],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/B2B2.jpg",810,535,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/B2B2.jpg",810,535,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/B2B2.jpg",810,535,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/B2B2.jpg",484,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/B2B2.jpg",140,92,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/B2B2.jpg",120,79,false]},"qubely_author":{"display_name":"Nicholas Roberts-Moore","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/nmoore\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/pop-up-retail-how-to\/\" rel=\"category tag\">How-to<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/inspiration\/\" rel=\"category tag\">Inspiration<\/a>","qubely_excerpt":"A pop-up store is an effective solution in communicating about your brand or product. While this strategy has been widely demonstrated and used in B2C, it is also extremely relevant for a B2B business as well. Here are 3 reasons to use a short-term space in B2B, plus our favorite examples.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/12519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=12519"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/12519\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/12525"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=12519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=12519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=12519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}