{"id":12581,"date":"2023-02-21T23:45:00","date_gmt":"2023-02-21T23:45:00","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=12581"},"modified":"2026-02-19T17:24:54","modified_gmt":"2026-02-19T17:24:54","slug":"5-e-commerce-brands-who-recently-launched-a-pop-up-store-with-storefront","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/5-e-commerce-brands-who-recently-launched-a-pop-up-store-with-storefront\/","title":{"rendered":"5 E-Commerce Brands Who Recently Launched a Pop-Up Store with Storefront"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/5-e-commerce-brands-who-recently-launched-a-pop-up-store-with-storefront\/#1_Rue_Saint_Paul\" title=\"1. Rue Saint Paul\">1. Rue Saint Paul<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/5-e-commerce-brands-who-recently-launched-a-pop-up-store-with-storefront\/#2_Amazon\" title=\"2. Amazon\">2. Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/5-e-commerce-brands-who-recently-launched-a-pop-up-store-with-storefront\/#3_MMLaFleur\" title=\"3. MM.LaFleur\">3. MM.LaFleur<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/5-e-commerce-brands-who-recently-launched-a-pop-up-store-with-storefront\/#4_The_Reset\" title=\"4. The Reset\">4. The Reset<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/5-e-commerce-brands-who-recently-launched-a-pop-up-store-with-storefront\/#5_Code8\" title=\"5. Code8\">5. Code8<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p><span style=\"font-weight: 400;\">Digitally native companies are increasingly testing pop-up stores around the world to drive buzz, increase visibility and test new concepts. <\/span><\/p>\n\n\n\n<p>For more on this, please read our guide: <strong><em><a href=\"https:\/\/www.thestorefront.com\/mag\/bring-e-commerce-brand-life-pop-stores\/\" class=\"ek-link\">The Complete Guide to Ecommerce &amp; DTC Brands Opening Pop-Up Shops<\/a><\/em><\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">From giants like Amazon, to smaller e-tailers like MM.LaFleur, Storefront has helped hundreds of e-commerce brands pop up in a range of cities from New York and Los Angeles to London, Paris and Amsterdam.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For retail brands that launched online, opening a physical space can significantly boost foot traffic, drive sales, and even pave the way for a permanent brick-and-mortar location. Here are five of our favorite ecommerce brands that have brought their businesses to life through pop-up stores. with Storefront.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Rue_Saint_Paul\"><\/span><strong>1. Rue Saint Paul <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Rue Saint Paul is a luxury lifestyle brand with a mission to help women live beautifully. They curate pieces from around the world that are made in small batches, by hand, and of sustainable materials. The brand uses pop-up stores to tell the story of the brand to customers in person and to test out their retail strategy before they make an investment in a permanent location of their own.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/10\/b180f60fd280bc8783addf1f22f41712.jpg\" alt=\"Rue Saint Paul DTC pop up\" class=\"wp-image-12586\" style=\"width:644px;height:auto\"\/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Rue Saint Paul <a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\/retail\" class=\"ek-link\">popped up in Soho&#8217;s prime Canal Street Market<\/a>.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Amazon\"><\/span><strong>2. Amazon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">As the world\u2019s leading e-commerce marketplace, Amazon has continually explored physical retail as a way to better connect with customers. To deepen its understanding of Dutch shoppers, the company partnered with Storefront to host a <a href=\"https:\/\/www.thestorefront.com\/search\/amsterdam\/retail\" class=\"ek-link\"><strong>pop-up in Amsterdam<\/strong><\/a>\u2014creating a space to engage with the local community in person. By bringing the Amazon experience offline, the brand was able to gather insights, strengthen customer relationships, and demonstrate how even digital-first leaders can benefit from a strategic physical presence.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/www.thestorefront.com\/listings\/ref\/31227\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/10\/e511f2f9ea79b80106e82379352dc380.jpg\" alt=\"Amazon pop up shop amsterdam\" class=\"wp-image-12582\" style=\"width:650px;height:auto\"\/><\/a><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Nick Caplin, Amazon&#8217;s Head of European Communications<\/span> said: <em>&#8220;<span style=\"font-weight: 400;\">The purpose of the pop-up store was to have a physical presence where we could meet with media and partners and influencers, and most importantly with customers to try and understand more about what they want with their relationship with Amazon.\u201d<\/span><\/em><span style=\"font-weight: 400;\"> <\/span> <\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Caplin said that the brand popped up in Amsterdam to show that they care about their Dutch customers and show there\u2019s a lot more to the company than being a tech giant.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/www.thestorefront.com\/listings\/ref\/31227\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/10\/2365121bb8b2da7caef004a0b34d8837.jpg\" alt=\"Amazon prime pop up\" class=\"wp-image-12584\" style=\"width:586px;height:auto\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_MMLaFleur\"><\/span><strong>3. MM.LaFleur <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>MM.LaFleur, the popular clothing brand for professional women, has embraced pop-ups as a core part of its retail strategy\u2014partnering with Storefront for activations around the world, including a standout <a href=\"https:\/\/www.thestorefront.com\/search\/paris\/3e-75003\/le-marais\/showroom\" class=\"ek-link\"><strong>showroom in Le Marais<\/strong><\/a>, Paris.<\/p>\n\n\n\n<p>For the brand, pop-ups are more than temporary shops\u2014they\u2019re an opportunity to test new markets, build meaningful customer relationships, and bring their retail concept to life in high-impact locations.<\/p>\n\n\n\n<p>Each pop-up showroom is thoughtfully designed to deliver a personalized experience, where customers can meet one-on-one with a stylist and enjoy a productive, stress-free approach to shopping. As their retail team has shared, the most successful pop-ups are those that feel impactful, create a sense of urgency, and truly add value for the customer.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorefront.com\/mag\/mm-lafleur-discusses-the-key-to-its-pop-up-success\/\" class=\"ek-link\">To dive deeper into their strategy and hear directly from their Director of Retail, read the full conversation here: <strong>Interview with MM.LaFleur\u2019s Director Of Retail<\/strong>.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/10\/b71eb162fb663274448b32731c5f8f9c.jpg\" alt=\"MM LeFleur pop up\" class=\"wp-image-12585\" style=\"width:660px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_The_Reset\"><\/span><strong>4. The Reset<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.thestorefront.com\/mag\/the-reset-is-betting-big-on-its-san-francisco-based-pop-up-store\/\">The Reset<\/a> was born out of a need for effortless, flattering and affordable clothing. SInce its digital launch The Reset has since been focusing on physical pop-up locations to increase visibility, brand awareness, and sales. While testing out several standalone pop-up stores, the brand has collaborated with Bloomingdales to open up pop-up concepts. They also had a pop-up store in San Francisco for 6 months, encouraging customers to \u201cstart their Reset\u201d.\u00a0<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/10\/f31790339946e7557aa81554f53eb36d.jpg\" alt=\"The reset pop up store san francisco\" class=\"wp-image-12583\" style=\"width:420px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Code8\"><\/span><strong>5. Code8<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Beauty brand Code8<a href=\"https:\/\/www.thestorefront.com\/search\/london\/mayfair\/retail\" class=\"ek-link\"><strong> popped up in Mayfair<\/strong><\/a>, London, at the Burlington Arcade<span style=\"font-weight: 400;\">, a historic landmark. The brand was created to simplify make-up by curating universally flattering colors to suit every skintone.\u00a0The brand was founded by Nadine Ayache and Sophia Chikovani, who set out to simplify the world of cosmetics for consumers, and are set to launch even more pop-up stores over the next few years. In this Storefront-powered space, the brand successfully reached new customers and built their brand awareness.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/10\/7f5cca53a3cfb3fca416bdb8ef7cad87.jpg\" alt=\"COde8 DTC pop up stor elondon\" class=\"wp-image-12588\" style=\"width:606px;height:auto\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.thestorefront.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"ek-link\"><em><strong>Ready to launch your own pop-up store? Choose from over 10,000 listings!<\/strong><\/em><\/a><\/p>\n\n\n\n<p>For more guidance on creating a successful pop-up store check out <strong><em><a href=\"https:\/\/www.thestorefront.com\/mag\/bring-e-commerce-brand-life-pop-stores\/\" class=\"ek-link\">The Complete Guide to Ecommerce &amp; DTC Brands Opening Pop-Up Shops<\/a><\/em><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digitally native brands are increasingly launching pop-up stores to connect with customers offline and test new retail markets. From Amazon to emerging fashion and beauty labels, these activations show how short-term retail supports visibility, sales growth, and long-term expansion.<\/p>\n","protected":false},"author":23,"featured_media":12584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[155,5],"tags":[],"class_list":["post-12581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","category-success-stories"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/201811_lewensztain_AMAZON_POPUP_AMS-lr-1422.jpg",2880,1920,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/201811_lewensztain_AMAZON_POPUP_AMS-lr-1422.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/201811_lewensztain_AMAZON_POPUP_AMS-lr-1422.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/201811_lewensztain_AMAZON_POPUP_AMS-lr-1422-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/201811_lewensztain_AMAZON_POPUP_AMS-lr-1422-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/201811_lewensztain_AMAZON_POPUP_AMS-lr-1422-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/201811_lewensztain_AMAZON_POPUP_AMS-lr-1422-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/201811_lewensztain_AMAZON_POPUP_AMS-lr-1422.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/201811_lewensztain_AMAZON_POPUP_AMS-lr-1422.jpg",2048,1365,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/201811_lewensztain_AMAZON_POPUP_AMS-lr-1422.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/201811_lewensztain_AMAZON_POPUP_AMS-lr-1422.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/201811_lewensztain_AMAZON_POPUP_AMS-lr-1422.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/201811_lewensztain_AMAZON_POPUP_AMS-lr-1422.jpg",120,80,false]},"qubely_author":{"display_name":"Arielle Crane","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/acr\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/inspiration\/\" rel=\"category tag\">Inspiration<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a>","qubely_excerpt":"Digitally native brands are increasingly launching pop-up stores to connect with customers offline and test new retail markets. From Amazon to emerging fashion and beauty labels, these activations show how short-term retail supports visibility, sales growth, and long-term expansion.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/12581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=12581"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/12581\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/12584"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=12581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=12581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=12581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}