{"id":13001,"date":"2019-02-26T20:24:51","date_gmt":"2019-02-26T20:24:51","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=13001"},"modified":"2022-10-11T16:39:56","modified_gmt":"2022-10-11T16:39:56","slug":"miamis-bubble-city-takes-the-pop-up-concept-to-a-whole-new-level","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/miamis-bubble-city-takes-the-pop-up-concept-to-a-whole-new-level\/","title":{"rendered":"Miami&#8217;s Bubble City Takes The Pop-Up Concept to a Whole New Level"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/miamis-bubble-city-takes-the-pop-up-concept-to-a-whole-new-level\/#Flexibility_%E2%80%98Wow\" title=\"Flexibility &amp; &#8216;Wow&#8217;\">Flexibility &amp; &#8216;Wow&#8217;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/miamis-bubble-city-takes-the-pop-up-concept-to-a-whole-new-level\/#Flexible_retail_as_the_future_of_retail\" title=\"Flexible retail as the future of retail\">Flexible retail as the future of retail<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p>Bubble City, the unique architectural design that features a transparent and transportable bubble shaped retail and events space has been offering Miami a flexible and affordable retail solution, and brands are taking note.<\/p>\n<p>Richard Lasry, the company&#8217;s founder, looks well beyond traditional brick-and-mortar structures and offers Storefront clients the ultimate in flexible temporary spaces.<\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/search\/miami\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"size-large wp-image-13006 aligncenter\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/10\/pop-up-10.jpg\" alt=\"\" width=\"810\" height=\"540\" \/><\/a><\/p>\n<p>\u201cThe term \u201cpop-up\u201d shouldn\u2019t just be limited to the lease. That\u2019s just one part of the flexibility the pop up concept can offer,\u201d he says from his office in the hip Wynwood neighborhood of Miami, where he has a semi-permanent installation of his Bubble City units for rent on a daily, weekly or monthly basis. \u201cWe are a true <a href=\"https:\/\/www.thestorefront.com\/mag\/les-boutiques-ephemeres-pour-hommes-aussi-ont-de-beaux-jours-devant-elles-la-preuve-par-5\/\">pop up structure<\/a>, really a storefront or activation that can be set up anywhere, that can be taken down and re-installed over and over, and<strong> made to fit the tenants specific needs, location wise and design wise.\u201d<\/strong><\/p>\n<p>Bubble City has quickly become a viable offering for retailers and brands looking for a flexible approach to market themselves. \u201cWe design and activate the structure and Storefront helps find the tenants,\u201d Lasry says, noting the importance of focus in any business venture. \u201cWe can put these structures almost anywhere and there&#8217;s much less bureaucracy and risk from a construction, permitting and real estate standpoint than from building a permanent building,&#8221; Lasry states.<\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/search\/miami\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"size-full wp-image-13004 aligncenter\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/10\/pop-up-11.jpg\" alt=\"\" width=\"853\" height=\"600\" \/><\/a><\/p>\n<p>&#8220;Property owners love it \u2013 and everyone wins. We provide their space with an attractive physical structure at very low risk, Storefront provides the tenants. <strong>It\u2019s really looking at real estate in whole different way \u2013 it\u2019s mobile real estate, really,\u201d <\/strong>he adds.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Flexibility_%E2%80%98Wow\"><\/span><strong>Flexibility &amp; &#8216;Wow&#8217;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The bubble can be custom designed and configured, with spaces ranging from 80 square feet into the thousands. The modular structure lends itself to easy expansion and endless configuration options. And their lightweight construction makes them easy to move and set up, on any kind of surface, making the spaces move-in ready in short order.<\/p>\n<p>\u201cWe can move a unit in the back of a pickup and with a couple of guys have one set up in a few hours. We have all the accessories a retailer would want \u2013 shelving, drapery, lighting, etc. It\u2019s a turn key offering and the ultimate in flexibility because we can move them around so easily.\u201d<\/p>\n<p><strong>Lasry points to the attention-grabbing wow factor of the bubble as a selling point for brands, noting that once inside, people still feel a physical connection to the outside, but with the comfort of being indoors.<\/strong> The bubbles have been used in a range of venues by retailers and brands of all types, from small entrepreneurs and retailers to giant brands like Facebook (who used a bubble as part of a trade show activation). At the recent Art Basel event in Miami, crowds flocked to the Bubble City installation to visit retailers promoting everything from fashion good and accessories, to food and health products.<\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/mag\/storefront-pops-up-for-miami-art-basel\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em><strong>Check out the brands that popped up in Bubble City for Art Basel 2018.<\/strong><\/em><\/a><\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/selections\/art-basel-space-miami\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"size-large wp-image-13003 aligncenter\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/10\/pop-up-12.jpg\" alt=\"\" width=\"810\" height=\"501\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Flexible_retail_as_the_future_of_retail\"><\/span><strong>Flexible retail as the future of retail<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As thousands of brands look to target new locations, launch new products or create a buzz at events, flexible retail solutions like Bubble City are becoming a viable option for them.<\/p>\n<p>With flexibility and low risk being the key words to the pop-up movement, listing owners can learn from making their listings as unique, visual and customizable as possible.<\/p>\n<p>For Lasry, it\u2019s all about providing retailers much more than an empty shell of four walls and a roof over their head for a short period time. \u201cWith Bubble City, the structure is part of the branding, not just a place to cover your store.\u201d<\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/search\/miami\" target=\"_blank\" rel=\"noopener noreferrer\"><em><strong>Book your next Miami Beach space today &gt;&gt;<\/strong><\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bubble City, the unique architectural design that features a transparent and transportable bubble shaped retail and events space has been offering Miami a flexible and affordable retail solution, and brands are taking note. Richard Lasry, the company&#8217;s founder, looks well beyond traditional brick-and-mortar structures and offers Storefront clients the ultimate in flexible temporary spaces. \u201cThe [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":13002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6,202],"tags":[253,52,1509,320,69,831,264,10,1510,803,650],"class_list":["post-13001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiring-spaces","category-retail-trends","tag-art","tag-brand","tag-bubble-city","tag-fashion","tag-marketing","tag-miami","tag-real-estate","tag-retail","tag-retail-solutions","tag-shopping","tag-social-media"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/DSC01895.jpg",6000,4000,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/DSC01895.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/DSC01895.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/DSC01895-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/DSC01895-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/DSC01895-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/DSC01895-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/DSC01895.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/DSC01895.jpg",2048,1365,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/DSC01895.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/DSC01895.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/DSC01895.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/DSC01895.jpg",120,80,false]},"qubely_author":{"display_name":"Arielle Crane","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/acr\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/inspiring-spaces\/\" rel=\"category tag\">Inspiring Spaces<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/retail-trends\/\" rel=\"category tag\">Retail Trends<\/a>","qubely_excerpt":"Bubble City, the unique architectural design that features a transparent and transportable bubble shaped retail and events space has been offering Miami a flexible and affordable retail solution, and brands are taking note. Richard Lasry, the company&#8217;s founder, looks well beyond traditional brick-and-mortar structures and offers Storefront clients the ultimate in flexible temporary spaces. \u201cThe&hellip;","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/13001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=13001"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/13001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/13002"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=13001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=13001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=13001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}