{"id":1502,"date":"2016-09-07T16:18:21","date_gmt":"2016-09-07T16:18:21","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=1502"},"modified":"2026-07-16T17:16:06","modified_gmt":"2026-07-16T17:16:06","slug":"storefront-and-oui-open-merge-to-become-the-worlds-largest-pop-up-real-estate-marketplace","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/storefront-and-oui-open-merge-to-become-the-worlds-largest-pop-up-real-estate-marketplace\/","title":{"rendered":"Storefront and Oui Open merge to become the world&#8217;s largest Pop-Up real estate marketplace"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/storefront-and-oui-open-merge-to-become-the-worlds-largest-pop-up-real-estate-marketplace\/#Revolutionizing_Retail_A_marriage_of_Pop-Up_minds_and_marketplaces\" title=\"Revolutionizing Retail: A marriage of Pop-Up minds and&nbsp;marketplaces\">Revolutionizing Retail: A marriage of Pop-Up minds and&nbsp;marketplaces<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/storefront-and-oui-open-merge-to-become-the-worlds-largest-pop-up-real-estate-marketplace\/#Ready_to_launch_your_pop-up\" title=\"Ready to launch your pop-up?\">Ready to launch your pop-up?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/storefront-and-oui-open-merge-to-become-the-worlds-largest-pop-up-real-estate-marketplace\/#Adrien_Kerbrat\" title=\"Adrien Kerbrat\">Adrien Kerbrat<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>We have long sought a partner whose passion about the short-term retail market matched ours, and we have finally found that in Storefront,\u201d explain Oui Open co-founders Mohamed Haouache and Adrien Kerbrat<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-revolutionizing-retail-a-marriage-of-pop-up-minds-and-marketplaces\"><span class=\"ez-toc-section\" id=\"Revolutionizing_Retail_A_marriage_of_Pop-Up_minds_and_marketplaces\"><\/span><strong>Revolutionizing Retail: A marriage of Pop-Up minds and&nbsp;marketplaces<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A few years ago, half a world apart, a few men had the same idea &#8211; to create the Airbnb of Pop-Up <a href=\"https:\/\/www.thestorefront.com\/project\/retail-space-for-rent\">retail space<\/a>. Today, <a href=\"https:\/\/techcrunch.com\/2016\/09\/07\/oui-open-merges-with-storefront-to-become-a-global-pop-up-store-marketplace\/?sr_share=facebook\">Techcrunch<\/a> broke the news of their union. Both the original co-founders of Storefront in the United States, <a href=\"https:\/\/www.entrepreneur.com\/author\/tristan-pollock2\">Tristan Pollock<\/a> and&nbsp;Erik Eliason, and the co-founders of Oui Open, Mohamed Haouache and Adrien Kerbrat, identified the same need for flexibility and efficiency&nbsp;with regards to real estate in the retail industry.<\/p>\n\n\n\n<p>&#8220;<em>We launched Oui Open\u00a0out of frustration<\/em>,&#8221; says Mr.Haouache,\u00a0who now takes\u00a0the reigns as the CEO of <a href=\"https:\/\/www.thestorefront.com\/\">Storefront<\/a>.\u00a0Haouache was in <a href=\"\/search\/new-york\">New York<\/a> during the financial crisis trying to launch a business but couldn&#8217;t find short-term retail space at a reasonable price. There was an abundance of empty <a href=\"https:\/\/www.thestorefront.com\/project\/retail-space-for-rent\">retail spaces<\/a>, and plenty of innovative brands ready to <a href=\"https:\/\/www.thestorefront.com\/project\/pop-up-store-rental\">launch Pop-Up<\/a> Stores and events, and yet, they were at an impasse. So he decided to start a site that matched retailers with landlords for short-term rentals in the fashion capital, his native Paris. And thus <a href=\"https:\/\/ouiopen.co.uk\">Oui Open<\/a> was born.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"5498\" height=\"3615\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/New-York-1.jpg\" alt=\"New York\" class=\"wp-image-1535\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/New-York-1.jpg 5498w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/New-York-1-300x197.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/New-York-1-768x505.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/New-York-1-1024x673.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/New-York-1-810x533.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/New-York-1-1140x750.jpg 1140w\" sizes=\"(max-width: 5498px) 100vw, 5498px\" \/><\/figure><\/div>\n\n\n\n<p>Oui Open was a wonderfully disruptive start-up in the European real estate industry, and&nbsp;quickly became the leading Pop-Up Store marketplace in France, matchmaking spaces for brands ranging from <a href=\"https:\/\/chloe.com\">Chlo\u00e9<\/a> to <a href=\"https:\/\/samsung.com\">Samsung<\/a>. Driven by exponential growth, Oui Open rapidly expanded to <a href=\"\/search\/london\">London<\/a>, <a href=\"\/search\/amsterdam\">Amsterdam<\/a>, and, more recently, <a href=\"\/search\/hong-kong\">Hong Kong<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"4100\" height=\"2727\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/Hong-Kong-3-1.jpg\" alt=\"Hong Kong 3\" class=\"wp-image-1523\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/Hong-Kong-3-1.jpg 4100w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/Hong-Kong-3-1-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/Hong-Kong-3-1-768x511.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/Hong-Kong-3-1-1024x681.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/Hong-Kong-3-1-810x539.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/Hong-Kong-3-1-1140x758.jpg 1140w\" sizes=\"(max-width: 4100px) 100vw, 4100px\" \/><\/figure><\/div>\n\n\n\n<p>Meanwhile, on the West Coast, Storefront was similarly shaking up the traditional brick-and-mortar retail model. Pollock and Eliason were working in e-commerce prior to 2012 and saw an increasing number of online brands turning to <a href=\"https:\/\/www.thestorefront.com\/mag\/10-best-tips-offline-retail-campaign-ideas\/\">offline retail<\/a>, and friends who were designers and artists encountering difficulty to launch Pop-Ups. Pollock says, \u201c<em>One friend in particular talked to 20 commercial real estate brokers, 10 insurance providers, and didn\u2019t get a the lease length or price they wanted. We knew there was a better way to do retail.<\/em>\u201d<\/p>\n\n\n\n<div class=\"s2p-cta\" style=\"border:1px solid #DDDDDD;border-radius:14px;padding:22px 24px;margin:32px 0;font-family:inherit;background:#FFFFFF\">\n<p style=\"margin:0 0 8px;font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:#4A494B\">For brands<\/p>\n<h4 style=\"margin:0 0 6px;font-size:19px;line-height:1.3;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Ready_to_launch_your_pop-up\"><\/span>Ready to launch your pop-up?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"margin:0 0 16px;font-size:14.5px;color:#4A494B;line-height:1.5\">Find and book your short-term retail space with Storefront.<\/p>\n<a href=\"\/\" style=\"display:inline-block;background:#5DD297;color:#1A1A1A;font-weight:700;font-size:15px;padding:12px 22px;border-radius:9px;text-decoration:none\">Find a space<\/a>\n<\/div>\n\n\n\n\n\n<p><a href=\"https:\/\/www.thestorefront.com\/\">Storefront<\/a> has since powered more than 3,000 stores for rapidly growing startups (<a href=\"https:\/\/indochino.com\">Indochino<\/a>, <a href=\"https:\/\/etsy.com\">Etsy<\/a>), global brands (<a href=\"https:\/\/google.com\">Google<\/a>, <a href=\"https:\/\/target.com\">Target<\/a>, <a href=\"https:\/\/www.nike.com\/\">Nike<\/a>), and even <a href=\"https:\/\/www.instagram.com\/privatekanye\/\">Yeezus<\/a> (Kanye West).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1688\" height=\"1125\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/London.jpg\" alt=\"Big Ben and westminster bridge in London\" class=\"wp-image-1522\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/London.jpg 1688w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/London-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/London-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/London-1024x682.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/London-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/London-1140x760.jpg 1140w\" sizes=\"(max-width: 1688px) 100vw, 1688px\" \/><\/figure><\/div>\n\n\n\n<p>Today, in an unprecedented merger, the two acclaimed start-ups are joining forces under the Storefront name to become the biggest and brightest marketplace for short-term real estate in the world. For the first time, brands have seamless access to over 10,000 premium commercial spaces across three continents: North America, Europe, and Asia, while landlords will benefit from global visibility within a network of 80,000+ brands.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>It\u2019s like&nbsp;Airbnb,&nbsp;eBay&nbsp;and&nbsp;Uber&nbsp;rolled into one. Storefront matches excess capacity with the demand for capacity in an efficient and scalable way. &#8211; Professor David Bell, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Wharton_School_of_Business\">Wharton School of Business<\/a><\/p><\/blockquote>\n\n\n\n<p>With the companies\u2019 combined expertise, regional savoir-faire, and incomparable access to listings and brands around the world, the new and improved <a href=\"https:\/\/www.thestorefront.com\/\">Storefront<\/a> is poised to become the lead facilitator of retail as an experience. The expanded entity will retain the best aspects of the two companies: an exceptional online platform with listings in Los Angeles, San Francisco, New York City, London, Amsterdam, Paris and Hong Kong, and a personal, offline <a href=\"\/concierge\">concierge service<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"5616\" height=\"3744\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/Paris.jpg\" alt=\"Paris\" class=\"wp-image-1520\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/Paris.jpg 5616w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/Paris-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/Paris-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/Paris-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/Paris-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/Paris-1140x760.jpg 1140w\" sizes=\"(max-width: 5616px) 100vw, 5616px\" \/><\/figure><\/div>\n\n\n\n<p>Marcel Proust once said, &#8220;<em>the real voyage of discovery consists not in seeking new landscapes, but in having new eyes.<\/em>&#8221; The landscapes, the major retail cities remain unchanged, but Storefront&nbsp;is providing the&nbsp;newest, most expansive view to discover retail space .<\/p>\n\n\n\n<p><em><strong>Need to open doors to your idea? A store awaits your story at <a href=\"https:\/\/www.thestorefront.com\/\">Storefront<\/a>.<\/strong><\/em><\/p>\n\n\n\n<div class=\"s2p-author\" style=\"display:flex;gap:16px;align-items:flex-start;border-top:1px solid #DDDDDD;margin:36px 0 0;padding:22px 0 0;font-family:inherit\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/6255af24ce7cff65f798f633e79aa967?s=96&#038;d=mm&#038;r=g\" alt=\"Adrien Kerbrat\" width=\"64\" height=\"64\" style=\"width:64px;height:64px;border-radius:50%;flex:0 0 64px\"\/><div><p style=\"margin:0 0 4px;font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:#4A494B\">Written by<\/p><h4 style=\"margin:0 0 6px;font-size:17px;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Adrien_Kerbrat\"><\/span><a href=\"https:\/\/www.thestorefront.com\/mag\/author\/ak\/\" rel=\"author\" style=\"color:#1A1A1A;text-decoration:none\">Adrien Kerbrat<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4><p style=\"margin:0 0 8px;font-size:14px;color:#4A494B;line-height:1.55\">Adrien Kerbrat is Chief Revenue Officer and co-founder of Storefront. With more than 10 years in commercial real estate, he is an expert on the French market and short-term retail across Europe. Based in Bordeaux and often in Paris, he writes on pop-up strategy, retail location, and the French retail landscape.<\/p><a href=\"https:\/\/www.thestorefront.com\/mag\/author\/ak\/\" style=\"font-size:13px;color:#1A1A1A;font-weight:700;text-decoration:none\">More from Adrien Kerbrat &rarr;<\/a><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>We have long sought a partner whose passion about the short-term retail market matched ours, and we have finally found that in Storefront,\u201d explain Oui Open co-founders Mohamed Haouache and Adrien Kerbrat Revolutionizing Retail: A marriage of Pop-Up minds and&nbsp;marketplaces A few years ago, half a world apart, a few men had the same idea [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":1519,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/retail-trends\/\" rel=\"category tag\">Retail Trends<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/storefront-updates\/\" rel=\"category tag\">Storefront News<\/a>","qubely_excerpt":"We have long sought a partner whose passion about the short-term retail market matched ours, and we have finally found that in Storefront,\u201d explain Oui Open co-founders Mohamed Haouache and Adrien Kerbrat Revolutionizing Retail: A marriage of Pop-Up minds and&nbsp;marketplaces A few years ago, half a world apart, a few men had the same idea&hellip;","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/1502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=1502"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/1502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/1519"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=1502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=1502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=1502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}