{"id":1502,"date":"2016-09-07T16:18:21","date_gmt":"2016-09-07T16:18:21","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=1502"},"modified":"2022-10-17T06:38:28","modified_gmt":"2022-10-17T06:38:28","slug":"storefront-and-oui-open-merge-to-become-the-worlds-largest-pop-up-real-estate-marketplace","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/storefront-and-oui-open-merge-to-become-the-worlds-largest-pop-up-real-estate-marketplace\/","title":{"rendered":"Storefront and Oui Open merge to become the world’s largest Pop-Up real estate marketplace"},"content":{"rendered":"
<\/div>\n

We have long sought a partner whose passion about the short-term retail market matched ours, and we have finally found that in Storefront,\u201d explain Oui Open co-founders Mohamed Haouache and Adrien Kerbrat<\/p><\/blockquote>\n\n\n\n

Revolutionizing Retail: A marriage of Pop-Up minds and marketplaces<\/strong><\/h2>\n\n\n\n

A few years ago, half a world apart, a few men had the same idea – to create the Airbnb of Pop-Up retail space<\/a>. Today, Techcrunch<\/a> broke the news of their union. Both the original co-founders of Storefront in the United States, Tristan Pollock<\/a> and Erik Eliason, and the co-founders of Oui Open, Mohamed Haouache and Adrien Kerbrat, identified the same need for flexibility and efficiency with regards to real estate in the retail industry.<\/p>\n\n\n\n

“We launched Oui Open\u00a0out of frustration<\/em>,” says Mr.Haouache,\u00a0who now takes\u00a0the reigns as the CEO of Storefront<\/a>.\u00a0Haouache was in New York<\/a> during the financial crisis trying to launch a business but couldn’t find short-term retail space at a reasonable price. There was an abundance of empty retail spaces<\/a>, and plenty of innovative brands ready to launch Pop-Up<\/a> Stores and events, and yet, they were at an impasse. So he decided to start a site that matched retailers with landlords for short-term rentals in the fashion capital, his native Paris. And thus Oui Open<\/a> was born.<\/p>\n\n\n\n

\"New<\/figure><\/div>\n\n\n\n

Oui Open was a wonderfully disruptive start-up in the European real estate industry, and quickly became the leading Pop-Up Store marketplace in France, matchmaking spaces for brands ranging from Chlo\u00e9<\/a> to Samsung<\/a>. Driven by exponential growth, Oui Open rapidly expanded to London<\/a>, Amsterdam<\/a>, and, more recently, Hong Kong<\/a>.<\/p>\n\n\n\n

\"Hong<\/figure><\/div>\n\n\n\n

Meanwhile, on the West Coast, Storefront was similarly shaking up the traditional brick-and-mortar retail model. Pollock and Eliason were working in e-commerce prior to 2012 and saw an increasing number of online brands turning to offline retail<\/a>, and friends who were designers and artists encountering difficulty to launch Pop-Ups. Pollock says, \u201cOne friend in particular talked to 20 commercial real estate brokers, 10 insurance providers, and didn\u2019t get a the lease length or price they wanted. We knew there was a better way to do retail.<\/em>\u201d<\/p>\n\n\n\n

Storefront<\/a> has since powered more than 3,000 stores for rapidly growing startups (Indochino<\/a>, Etsy<\/a>), global brands (Google<\/a>, Target<\/a>, Nike<\/a>), and even Yeezus<\/a> (Kanye West).<\/p>\n\n\n\n

\"Big<\/figure><\/div>\n\n\n\n

Today, in an unprecedented merger, the two acclaimed start-ups are joining forces under the Storefront name to become the biggest and brightest marketplace for short-term real estate in the world. For the first time, brands have seamless access to over 10,000 premium commercial spaces across three continents: North America, Europe, and Asia, while landlords will benefit from global visibility within a network of 80,000+ brands.<\/p>\n\n\n\n

It\u2019s like Airbnb, eBay and Uber rolled into one. Storefront matches excess capacity with the demand for capacity in an efficient and scalable way. – Professor David Bell, Wharton School of Business<\/a><\/p><\/blockquote>\n\n\n\n

With the companies\u2019 combined expertise, regional savoir-faire, and incomparable access to listings and brands around the world, the new and improved Storefront<\/a> is poised to become the lead facilitator of retail as an experience. The expanded entity will retain the best aspects of the two companies: an exceptional online platform with listings in Los Angeles, San Francisco, New York City, London, Amsterdam, Paris and Hong Kong, and a personal, offline concierge service<\/a>.<\/p>\n\n\n\n

\"Paris\"<\/figure><\/div>\n\n\n\n

Marcel Proust once said, “the real voyage of discovery consists not in seeking new landscapes, but in having new eyes.<\/em>” The landscapes, the major retail cities remain unchanged, but Storefront is providing the newest, most expansive view to discover retail space .<\/p>\n\n\n\n

Need to open doors to your idea? A store awaits your story at Storefront<\/a>.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

We have long sought a partner whose passion about the short-term retail market matched ours, and we have finally found that in Storefront,\u201d explain Oui Open co-founders Mohamed Haouache and Adrien Kerbrat Revolutionizing Retail: A marriage of Pop-Up minds and marketplaces A few years ago, half a world apart, a few men had the same idea 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