{"id":15491,"date":"2025-04-01T20:42:00","date_gmt":"2025-04-01T20:42:00","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=15491"},"modified":"2026-03-10T16:25:15","modified_gmt":"2026-03-10T16:25:15","slug":"inside-oris-pop-up-display-in-san-francisco","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/inside-oris-pop-up-display-in-san-francisco\/","title":{"rendered":"How Ori Used a Pop-Up Store in San Francisco to Showcase Robotic Furniture"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/inside-oris-pop-up-display-in-san-francisco\/#The_Concept_Behind_the_Ori_Pocket_Shop\" title=\"The Concept Behind the Ori Pocket Shop\">The Concept Behind the Ori Pocket Shop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/inside-oris-pop-up-display-in-san-francisco\/#Why_Ori_Chose_a_Pop-Up_Instead_of_a_Permanent_Store\" title=\"Why Ori Chose a Pop-Up Instead of a Permanent Store\">Why Ori Chose a Pop-Up Instead of a Permanent Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/inside-oris-pop-up-display-in-san-francisco\/#Customer_Response_in_San_Francisco\" title=\"Customer Response in San Francisco\">Customer Response in San Francisco<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/inside-oris-pop-up-display-in-san-francisco\/#Choosing_the_Right_Pop-Up_Time_Frame\" title=\"Choosing the Right Pop-Up Time Frame\">Choosing the Right Pop-Up Time Frame<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/inside-oris-pop-up-display-in-san-francisco\/#Designing_a_Small_Space_to_Demonstrate_Big_Ideas\" title=\"Designing a Small Space to Demonstrate Big Ideas\">Designing a Small Space to Demonstrate Big Ideas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/inside-oris-pop-up-display-in-san-francisco\/#Whats_Next_for_Oris_Pop-Up_Strategy\" title=\"What\u2019s Next for Ori\u2019s Pop-Up Strategy\">What\u2019s Next for Ori\u2019s Pop-Up Strategy<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Boston-based startup <a href=\"https:\/\/www.oriliving.com\/\" class=\"ek-link\"><strong>Ori Living<\/strong><\/a> is redefining how people use space at home with its robotic furniture systems. To introduce its latest product and demonstrate how the technology works in real life, the company launched a pop-up display in San Francisco.<\/p>\n\n\n\n<p>The temporary retail activation allowed visitors to interact directly with Ori\u2019s space-saving furniture and experience how robotic interiors can transform small living spaces. By opening a pop-up location, the brand created an accessible way for people to see the product in action while building awareness within a city known for compact apartments.<\/p>\n\n\n\n<p>Brands exploring similar activations can browse available <a href=\"https:\/\/www.thestorefront.com\/search\/san-francisco\/retail\" class=\"ek-link\"><strong>San Francisco pop ups<\/strong><\/a> or flexible <a href=\"https:\/\/www.thestorefront.com\/search\/san-francisco\/showrooms\" class=\"ek-link\"><strong>San Francisco showrooms<\/strong><\/a> to launch short term retail experiences.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"810\" height=\"608\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/04\/image.jpg\" alt=\"created an accessible way for people to see the product in action\" class=\"wp-image-71889\" style=\"width:710px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/04\/image.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/04\/image-300x225.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/04\/image-768x576.jpg 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Concept_Behind_the_Ori_Pocket_Shop\"><\/span>The Concept Behind the Ori Pocket Shop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ori created what it calls a \u201cPocket Shop,\u201d a small retail space designed to demonstrate its robotic furniture systems in a real-world setting.<\/p>\n\n\n\n<p>Because the concept of robotic interiors is still relatively new, the company found that customers benefit from seeing the products operate in person. The Pocket Shop allows visitors to watch the technology transform a room, revealing how a single piece of furniture can create storage, workspace, or living space at the push of a button.<\/p>\n\n\n\n<p>These compact showrooms also provide an opportunity for the company to connect directly with local communities and introduce people to a new way of thinking about living space.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Ori_Chose_a_Pop-Up_Instead_of_a_Permanent_Store\"><\/span>Why Ori Chose a Pop-Up Instead of a Permanent Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/pop-up-space.jpg\" alt=\"Ori living Pop up in San Fran\" class=\"wp-image-15521\" style=\"width:554px;height:auto\"\/><\/figure>\n\n\n\n<p>Pop-up retail gives Ori the flexibility to bring its technology to multiple cities across the United States. Instead of investing heavily in a few permanent locations, the brand can launch temporary Pocket Shops in different markets and introduce the product to a wider audience.<\/p>\n\n\n\n<p>The format also allows the company to move quickly. The San Francisco pop-up space was secured and opened within just a few weeks, enabling the team to begin meeting visitors and demonstrating the product almost immediately.<\/p>\n\n\n\n<p>For innovative products that require hands-on interaction, temporary retail provides a practical way to test markets while maintaining flexibility.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Response_in_San_Francisco\"><\/span>Customer Response in San Francisco<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The response to the San Francisco pop-up has been very positive. The city is well known for its small apartments and high housing costs, which makes space-saving solutions particularly appealing.<\/p>\n\n\n\n<p>Visitors quickly understand the value of Ori\u2019s technology once they see it in action. One of the featured products, the Pocket Closet, demonstrates how storage can appear when needed and disappear when it is not, allowing residents to reclaim valuable living space.<\/p>\n\n\n\n<p>The pop-up has also attracted long-time followers of the brand who had previously only seen the products online and were excited to experience them in person for the first time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choosing_the_Right_Pop-Up_Time_Frame\"><\/span>Choosing the Right Pop-Up Time Frame<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/pop-up-space-1.jpg\" alt=\"The pop-up has also attracted long-time followers of the brand\" class=\"wp-image-15519\" style=\"width:678px;height:auto\"\/><\/figure>\n\n\n\n<p>Furniture purchases often involve careful consideration, so Ori designed the pop-up to run long enough for visitors to return multiple times.<\/p>\n\n\n\n<p>This extended timeframe gives potential customers the opportunity to explore the product, ask questions, and consider how it could fit into their own homes. The team also assists visitors with practical details such as measuring their apartments and understanding installation requirements.<\/p>\n\n\n\n<p>By offering guidance and time for decision-making, the pop-up functions as both a showroom and a consultation space.<\/p>\n\n\n\n<p>For more thoughts on durations of pop-up stores check out <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/how-long-should-the-pop-up-shop-last\/\" class=\"ek-link\">how long should a pop-up shop last?<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Designing_a_Small_Space_to_Demonstrate_Big_Ideas\"><\/span>Designing a Small Space to Demonstrate Big Ideas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The San Francisco pop-up was intentionally compact, which made it an ideal setting to demonstrate Ori\u2019s space-saving furniture.<\/p>\n\n\n\n<p>The Pocket Closet was positioned as the focal point of the space, allowing visitors to see how the system transforms a room. Simple furniture and accessories were used to create a welcoming, home-like environment where visitors could imagine the product in their own living spaces.<\/p>\n\n\n\n<p>Large storefront windows were also used to communicate the brand\u2019s story and technology to people passing by. This helped attract curiosity and encouraged visitors to step inside and explore the concept.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_Next_for_Oris_Pop-Up_Strategy\"><\/span>What\u2019s Next for Ori\u2019s Pop-Up Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ori plans to continue launching Pocket Shops in cities where interest from its community is strongest. Temporary retail allows the brand to follow demand and introduce its products to new audiences across the country.<\/p>\n\n\n\n<p>For companies developing innovative products, pop-up stores provide a powerful way to combine product demonstrations, customer education, and brand storytelling in a single space.<\/p>\n\n\n\n<p>Search the <strong><a href=\"https:\/\/www.thestorefront.com\/\" class=\"ek-link\">Storefront platform<\/a><\/strong> today for the perfect space for your next project!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>See how robotics furniture startup Ori launched a San Francisco pop-up store to demonstrate its space-saving technology and connect directly with customers.<\/p>\n","protected":false},"author":23,"featured_media":15517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Crane","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/acr\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-usa\/\" rel=\"category tag\">Success Stories USA<\/a>","qubely_excerpt":"See how robotics furniture startup Ori launched a San Francisco pop-up store to demonstrate its space-saving technology and connect directly with customers.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/15491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=15491"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/15491\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/15517"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=15491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=15491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=15491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}