{"id":17439,"date":"2025-05-16T15:57:00","date_gmt":"2025-05-16T15:57:00","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=17439"},"modified":"2026-03-03T16:34:20","modified_gmt":"2026-03-03T16:34:20","slug":"lycored-launches-its-cycle-of-glow-experience-with-storefront-in-soho","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/lycored-launches-its-cycle-of-glow-experience-with-storefront-in-soho\/","title":{"rendered":"How Lycored Used an Experiential Skincare Pop-Up in SoHo to Educate and Inspire"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/lycored-launches-its-cycle-of-glow-experience-with-storefront-in-soho\/#Why_SoHo_Was_the_Ideal_Location\" title=\"Why SoHo Was the Ideal Location\">Why SoHo Was the Ideal Location<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/lycored-launches-its-cycle-of-glow-experience-with-storefront-in-soho\/#From_Research_to_Retail_Experience\" title=\"From Research to Retail Experience\">From Research to Retail Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/lycored-launches-its-cycle-of-glow-experience-with-storefront-in-soho\/#Beauty_as_Education_Expanding_the_Category\" title=\"Beauty as Education: Expanding the Category\">Beauty as Education: Expanding the Category<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/lycored-launches-its-cycle-of-glow-experience-with-storefront-in-soho\/#Blending_Experiential_Retail_with_Influencer_Engagement\" title=\"Blending Experiential Retail with Influencer Engagement\">Blending Experiential Retail with Influencer Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/lycored-launches-its-cycle-of-glow-experience-with-storefront-in-soho\/#Lessons_for_Skincare_and_Wellness_Brands\" title=\"Lessons for Skincare and Wellness Brands\">Lessons for Skincare and Wellness Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/lycored-launches-its-cycle-of-glow-experience-with-storefront-in-soho\/#Planning_a_Skincare_Pop-Up_in_New_York\" title=\"Planning a Skincare Pop-Up in New York?\">Planning a Skincare Pop-Up in New York?<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p><a href=\"https:\/\/www.lycored.com\/\" class=\"ek-link\"><strong>Lycored\u2019s<\/strong><\/a> \u201cCycle of Glow\u201d activation in SoHo, New York demonstrates how a skincare pop-up store can function as an educational platform, brand storytelling vehicle and experiential marketing tool \u2014 all in one space.<\/p>\n\n\n\n<p>Rather than focusing on direct product sales, Lycored used temporary retail to introduce ingestible skincare research, challenge conventional beauty narratives and create meaningful human connection.<\/p>\n\n\n\n<p>For a broader look at how beauty brands leverage pop-up retail, explore our <strong>guide to <a href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/\" class=\"ek-link\">beauty pop-up shops and successful brand examples<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_SoHo_Was_the_Ideal_Location\"><\/span>Why SoHo Was the Ideal Location<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-3-1024x576.jpg\" alt=\"SoHo was the ideal for Lycored's pop up\" class=\"wp-image-17758\" style=\"width:658px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-3-1024x576.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-3-300x169.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-3-768x432.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-3-810x456.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-3-1140x641.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Location is central to the success of any experiential beauty pop-up.<\/p>\n\n\n\n<p>Lycored selected a retail space on Grand Street in SoHo \u2014 one of New York City\u2019s most dynamic shopping neighborhoods. Known for its blend of fashion, lifestyle and emerging wellness brands, SoHo attracts a highly engaged, trend-aware audience.<\/p>\n\n\n\n<p>For skincare and wellness brands in particular, SoHo offers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High pedestrian traffic<\/li>\n\n\n\n<li>Media and influencer visibility<\/li>\n\n\n\n<li>Strong alignment with beauty and health innovation<\/li>\n\n\n\n<li>A design-forward retail environment<\/li>\n<\/ul>\n\n\n\n<p>Explore available pop-up stores in <a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\/retail\" class=\"ek-link\"><strong>SoHo, New York<\/strong><\/a>. Or browse broader <a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\" class=\"ek-link\"><strong>New York pop-up spaces<\/strong><\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-2-1024x576.jpg\" alt=\"Lycored used their pop up to do market research\" class=\"wp-image-17754\" style=\"width:734px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-2-1024x576.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-2-300x169.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-2-768x432.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-2-810x456.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-2-1140x641.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"From_Research_to_Retail_Experience\"><\/span>From Research to Retail Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The objective of the Cycle of Glow pop-up was to bring Lycored\u2019s ingestible skincare research to life in a way that felt accessible, engaging and emotionally resonant.<\/p>\n\n\n\n<p>The activation centered around Lycored\u2019s #rethinkbeautiful campaign \u2014 encouraging consumers to redefine beauty from within.<\/p>\n\n\n\n<p>Inside the experiential pop-up, visitors could:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Explore newly published skin health research<\/li>\n\n\n\n<li>Learn about the role of lycopene and carotenoids in long-term skin wellness<\/li>\n\n\n\n<li>Visit a carotenoid-rich juice bar<\/li>\n\n\n\n<li>Write \u201clove letters\u201d to themselves<\/li>\n\n\n\n<li>Interact with the littleglow wellness app<\/li>\n\n\n\n<li>Engage with immersive, Instagram-ready installations<\/li>\n<\/ul>\n\n\n\n<p>By transforming scientific findings into an interactive experience, Lycored made complex research tangible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Beauty_as_Education_Expanding_the_Category\"><\/span>Beauty as Education: Expanding the Category<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-1-1024x576.jpg\" alt=\"Lycored used beauty as a eductor in their pop up\" class=\"wp-image-17763\" style=\"width:665px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-1-1024x576.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-1-300x169.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-1-768x432.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-1-810x456.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-1-1140x641.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Unlike traditional cosmetics pop-up stores that prioritize shade matching or product drops, Lycored focused on category expansion.<\/p>\n\n\n\n<p>The goals of the activation included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Educating the public on ingestible skincare<\/li>\n\n\n\n<li>Creating emotional connection through storytelling<\/li>\n\n\n\n<li>Positioning Lycored as a leader in nutrition-based skin health<\/li>\n\n\n\n<li>Building awareness for an emerging beauty and wellness segment<\/li>\n\n\n\n<li>Encouraging demand through direct consumer engagement<\/li>\n<\/ul>\n\n\n\n<p>By framing the pop-up as a communication tool rather than a transactional store, Lycored strengthened long-term brand positioning.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Blending_Experiential_Retail_with_Influencer_Engagement\"><\/span>Blending Experiential Retail with Influencer Engagement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As part of the activation, Lycored hosted a VIP event for influencers, thought leaders and media. Scientific presentations and live discussions reinforced credibility, while interactive installations encouraged social sharing.<\/p>\n\n\n\n<p>The campaign measured success through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>400+ self-written \u201clove letters\u201d collected<\/li>\n\n\n\n<li>Hundreds of wellness app downloads<\/li>\n\n\n\n<li>Media coverage and influencer amplification<\/li>\n\n\n\n<li>Increased industry awareness of ingestible skincare<\/li>\n<\/ul>\n\n\n\n<p>This hybrid approach \u2014 combining science, storytelling and experiential retail \u2014 illustrates how beauty pop-ups can disrupt traditional category expectations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lessons_for_Skincare_and_Wellness_Brands\"><\/span>Lessons for Skincare and Wellness Brands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lycored\u2019s SoHo activation highlights key strategies for beauty brands considering an experiential pop-up:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use temporary retail to simplify complex product categories<\/li>\n\n\n\n<li>Choose neighborhoods aligned with innovation and wellness<\/li>\n\n\n\n<li>Design interactive installations that encourage participation<\/li>\n\n\n\n<li>Integrate digital tools to extend engagement<\/li>\n\n\n\n<li>Measure awareness and engagement \u2014 not just direct sales<\/li>\n<\/ul>\n\n\n\n<p>For skincare brands in particular, experiential pop-ups offer a way to communicate scientific credibility while building emotional connection.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Planning_a_Skincare_Pop-Up_in_New_York\"><\/span>Planning a Skincare Pop-Up in New York?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>New York remains one of the strongest cities globally for beauty and wellness activations. Check out <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-guide\/\" class=\"ek-link\">How to Start a Pop-Up Shop in New York: The Complete Guide.<\/a><\/strong><\/p>\n\n\n\n<p>Explore available retail spaces in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\/retail\" class=\"ek-link\"><strong>SoHo, New York<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\" class=\"ek-link\"><strong>New York City<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>Or start a global search for pop-up retail spaces on <a href=\"https:\/\/www.thestorefront.com\/\" class=\"ek-link\"><strong>Storefront<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lycored\u2019s \u201cCycle of Glow\u201d pop-up in SoHo shows how skincare brands can use experiential retail to communicate scientific research, build emotional connection and expand emerging beauty categories.<\/p>\n","protected":false},"author":19,"featured_media":17758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,2460],"tags":[774],"class_list":["post-17439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","category-success-stories-usa","tag-beauty"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-3.jpg",3840,2160,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-3.jpg",1200,675,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-3.jpg",540,304,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-3-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-3-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-3-768x432.jpg",768,432,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-3-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-3.jpg",1536,864,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-3.jpg",2048,1152,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-3.jpg",1200,675,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-3.jpg",540,304,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-3.jpg",140,79,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/05\/Lycored-Cycle-of-Glow-3.jpg",120,68,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-usa\/\" rel=\"category tag\">Success Stories USA<\/a>","qubely_excerpt":"Lycored\u2019s \u201cCycle of Glow\u201d pop-up in SoHo shows how skincare brands can use experiential retail to communicate scientific research, build emotional connection and expand emerging beauty categories.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/17439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=17439"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/17439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/17758"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=17439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=17439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=17439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}