{"id":19740,"date":"2019-08-08T20:14:24","date_gmt":"2019-08-08T20:14:24","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=19740"},"modified":"2022-12-12T13:23:03","modified_gmt":"2022-12-12T13:23:03","slug":"5-financial-advantages-of-hosting-a-pop-up-shop","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/5-financial-advantages-of-hosting-a-pop-up-shop\/","title":{"rendered":"6 Financial Advantages of Hosting a Pop-Up Shop"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/5-financial-advantages-of-hosting-a-pop-up-shop\/#1_Explore_the_benefits_of_a_storefront_without_the_commitment\" title=\"1. Explore the benefits of a storefront without the commitment\">1. Explore the benefits of a storefront without the commitment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/5-financial-advantages-of-hosting-a-pop-up-shop\/#2_Take_advantage_of_busy_in-store_shopping_seasons\" title=\"2. Take advantage of busy in-store shopping seasons\">2. Take advantage of busy in-store shopping seasons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/5-financial-advantages-of-hosting-a-pop-up-shop\/#3_Build_word-of-mouth_buzz_for_your_online_efforts\" title=\"3. Build word-of-mouth buzz for your online efforts\">3. Build word-of-mouth buzz for your online efforts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/5-financial-advantages-of-hosting-a-pop-up-shop\/#4_Boost_your_email_marketing_efforts\" title=\"4. Boost your email marketing efforts\">4. Boost your email marketing efforts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/5-financial-advantages-of-hosting-a-pop-up-shop\/#5_Offload_unsold_inventory\" title=\"5. Offload unsold inventory\">5. Offload unsold inventory<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/5-financial-advantages-of-hosting-a-pop-up-shop\/#6_Measure_return_on_investment_for_pop-up_shop\" title=\"6. Measure return on investment for pop-up shop\">6. Measure return on investment for pop-up shop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/5-financial-advantages-of-hosting-a-pop-up-shop\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p><a href=\"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/\">What is a pop-up shop? Everything you need to know to try short-term retail<\/a>\u00a0> <a href=\"https:\/\/www.thestorefront.com\/mag\/4-business-benefits-pop-shop\/\" data-type=\"URL\" data-id=\"https:\/\/www.thestorefront.com\/mag\/4-business-benefits-pop-shop\/\">Reasons to open a pop-up shop. Top 7 business benefits to opening a pop-up shop<\/a> > 6 Financial Advantages of Hosting a Pop-Up Shop<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you run an e-commerce retail store, or sell your wares mostly at markets and trunk shows, you\u2019ve probably kicked around the idea of opening a permanent, brick-and-mortar location at some point.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But if you\u2019re unsure if sinking all <\/span><a href=\"https:\/\/www.fundera.com\/business-loans\/guides\/how-to-find-working-capital\"><span style=\"font-weight: 400;\">your working capital<\/span><\/a><span style=\"font-weight: 400;\"> into opening a store is worth the investment, try opening a pop-up shop.&nbsp;<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/\"><span style=\"font-weight: 400;\">Pop-up shops<\/span><\/a><span style=\"font-weight: 400;\"> are temporary <a href=\"https:\/\/www.thestorefront.com\/project\/retail-space-for-rent\">retail spaces<\/a> that can last as little as one day, or up to a few months. Unlike a permanent store, pop-up stores are meant to be short-lived. You can use them as a proving ground for a physical location\u2014as well as for certain products, or your marketing strategies, or anything else you want to test out in a low-stakes setting.&nbsp;<\/span><\/p>\n\n\n\n<p><em><strong>If you\u2019re still unsure about whether to invest your effort and earnings in a pop-up store, check out the following six financial advantages of  hosting a pop-up shop&nbsp;<\/strong><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Explore_the_benefits_of_a_storefront_without_the_commitment\"><\/span><strong>1.<\/strong><b> <\/b><b>Explore the benefits of a storefront without the commitment<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The most obvious reason to try a pop-up store before opening a permanent location is you can see for yourself whether investing in the latter would be worth it.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With a pop-up, you might find that your in-person sales don\u2019t match what you do online. Or you might find that people in this community love your products and will support you if you set up shop full time. But you won\u2019t know until you try!<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/10\/pop-up-store-20.jpg\" alt=\"financial advantages of hosting a pop-up shop\u00a0and image of a clothing pop up store\" class=\"wp-image-19877\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Take_advantage_of_busy_in-store_shopping_seasons\"><\/span><strong>2.<\/strong> <b>Take advantage of busy in-store shopping seasons<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">To many of us, it may <\/span><i><span style=\"font-weight: 400;\">feel<\/span><\/i><span style=\"font-weight: 400;\"> like everyone shops online for everything these days. But during the holidays, the vast majority of shopping still takes place in-store. (In 2017, <\/span><a href=\"https:\/\/www.retaildive.com\/news\/brick-and-mortar-stores-raked-in-84-of-holiday-sales-in-2017\/531496\/\"><span style=\"font-weight: 400;\">84% of holiday shoppin<\/span><\/a><span style=\"font-weight: 400;\">g occurred in brick-and-mortar shops.)&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Supercharge your holiday sales by opening a pop-up shop, taking advantage of people\u2019s love for window shopping and impulse buys during November and December\u2014or over long holiday weekends throughout the year.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Build_word-of-mouth_buzz_for_your_online_efforts\"><\/span><strong>3.<\/strong> <b>Build word-of-mouth buzz for your online efforts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Everyone agrees that <\/span><a href=\"https:\/\/www.fundera.com\/blog\/word-of-mouth-marketing\"><span style=\"font-weight: 400;\">word-of-mouth marketing<\/span><\/a><span style=\"font-weight: 400;\"> is one of the most effective forms of marketing there is. Unfortunately, it\u2019s almost impossible to measure, both in terms of how much it is happening and how much you can attribute it to any of your marketing efforts.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A successful pop-up shop is a great way to build buzz among people who might not have come across your brand otherwise. See how much new business your pop-up gave you by passing out business cards with a pop-up shop-specific landing page URL on it, or encouraging shoppers to use a special discount code when they shop online in the future.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.thestorefront.com\/mag\/the-reset-is-betting-big-on-its-san-francisco-based-pop-up-store\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/10\/pop-up-store-21.jpg\" alt=\"\" class=\"wp-image-19881\"\/><\/a><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">If you see a lot of movement and new sales from these efforts, you\u2019ll know your pop-up did the trick.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Boost_your_email_marketing_efforts\"><\/span><strong>4.<\/strong> <b>Boost your email marketing efforts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Speaking of email, one of the best forms of digital marketing out there is email marketing\u2014considering that the ROI is nearly unmatched (almost <\/span><a href=\"https:\/\/sendpulse.com\/blog\/email-marketing-roi\"><span style=\"font-weight: 400;\">$40 of ROI <\/span><\/a><span style=\"font-weight: 400;\">for every dollar you spend) and that you can measure it effectively.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Use your pop-up store as an avenue for boosting your email subscriber list. Collect email addresses with purchases, ask browsers if they want to sign up to learn about sales, and encourage people to leave their business cards or emails with you in order to enter a raffle and win a prize. Then you can continue engaging them through their <\/span><a href=\"https:\/\/optinmonster.com\/how-to-use-email-retargeting-to-boost-sales-best-practices\/\"><span style=\"font-weight: 400;\">email and beyond<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Offload_unsold_inventory\"><\/span><strong>5.<\/strong> <b>Offload unsold inventory<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Unsold inventory can burn a hole in your pocket. It\u2019s costly to keep on warehouse shelves, and it will continue to lose value as it gets older and older.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.thestorefront.com\/mag\/how-this-beauty-influencer-opened-a-dual-concept-pop-up-store-in-soho\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/10\/pop-up-store-22.jpg\" alt=\"\" class=\"wp-image-19885\"\/><\/a><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Your pop-up shop might be the perfect venue for taking that old inventory out for a spin and giving it new life. Present it at a discount and recoup what you can from its sales, rather than resigning yourself to taking a loss on it altogether.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Measure_return_on_investment_for_pop-up_shop\"><\/span><strong>6. Measure return on investment for pop-up shop<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Opening a pop-up shop can be a great way to test out a new retail location, generate buzz for your brand, and boost sales. But before you open your doors, it&#8217;s important to measure your return on investment (ROI).<\/p>\n\n\n\n<p>There are a few key metrics you should track to gauge the success of your pop-up shop, including foot traffic, conversion rate, and average order value. By monitoring these numbers, you&#8217;ll be able to see how your pop-up shop is performing and make adjustments accordingly.<\/p>\n\n\n\n<p>Data and insights can be key to understanding how well your pop-up store is performing. By tracking things like foot traffic, conversion rates, and social media engagement, you can get a clear picture of how your store is doing.<\/p>\n\n\n\n<p>By following these tips, you can get a clear understanding of how your pop-up store is performing and make necessary adjustments to ensure its success.<\/p>\n\n\n\n<p><strong>Read More: <\/strong><a href=\"https:\/\/www.thestorefront.com\/mag\/how-to-use-data-and-insights-to-measure-your-pop-up-stores-success\/\"><strong>How To Use Data and Insights To Measure Your Pop-Up Store\u2019s Success<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In conclusion, pop-up shops give small businesses a chance to connect with customers face-to-face in a new location. Pop-up shops also give small businesses a chance to test out a new venue without being saddled with long-term commitment or overhead.&nbsp;<\/p>\n\n\n\n<p>The costs of starting a new brick-and-mortar business are very high. <strong>With a pop-up store, you can experiment with new branding, roll out new products, and simply give physical retailing a shot.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorefront.com\" target=\"_blank\" rel=\"noopener noreferrer\"><em><strong>Book your next pop-up shop with us today!<\/strong><\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a pop-up shop? Everything you need to know to try short-term retail\u00a0> Reasons to open a pop-up shop. Top 7 business benefits to opening a pop-up shop > 6 Financial Advantages of Hosting a Pop-Up Shop If you run an e-commerce retail store, or sell your wares mostly at markets and trunk shows, [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":19893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[192,2554,320,1002,1009,8,10],"class_list":["post-19740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop-up-retail-how-to","tag-business","tag-department-stores","tag-fashion","tag-finance","tag-malls","tag-pop-up-store","tag-retail"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/08\/181004_Marste_Space_003.jpg",1800,1200,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/08\/181004_Marste_Space_003.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/08\/181004_Marste_Space_003.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/08\/181004_Marste_Space_003-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/08\/181004_Marste_Space_003-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/08\/181004_Marste_Space_003-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/08\/181004_Marste_Space_003-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/08\/181004_Marste_Space_003.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/08\/181004_Marste_Space_003.jpg",1800,1200,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/08\/181004_Marste_Space_003.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/08\/181004_Marste_Space_003.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/08\/181004_Marste_Space_003.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/08\/181004_Marste_Space_003.jpg",120,80,false]},"qubely_author":{"display_name":"Rohan Singh","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/rohansingh\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/pop-up-retail-how-to\/\" rel=\"category tag\">How-to<\/a>","qubely_excerpt":"What is a pop-up shop? Everything you need to know to try short-term retail\u00a0> Reasons to open a pop-up shop. Top 7 business benefits to opening a pop-up shop > 6 Financial Advantages of Hosting a Pop-Up Shop If you run an e-commerce retail store, or sell your wares mostly at markets and trunk shows,&hellip;","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/19740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=19740"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/19740\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/19893"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=19740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=19740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=19740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}