{"id":20477,"date":"2019-11-13T16:28:51","date_gmt":"2019-11-13T16:28:51","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=20477"},"modified":"2026-09-17T22:49:12","modified_gmt":"2026-09-17T22:49:12","slug":"london-based-lifestyle-brand-mantidy-launches-pop-up-in-marylebone","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/london-based-lifestyle-brand-mantidy-launches-pop-up-in-marylebone\/","title":{"rendered":"London-Based Lifestyle Brand Mantidy Launches Pop Up in Marylebone"},"content":{"rendered":"
<\/div>\n

Mantidy<\/a>, the London-based lifestyle brand for men, opened a pop-up shop in London’s Marylebone<\/a> neighborhood. Serving up exclusive offers, free personalization and gift wrapping, the shop opened just in time for the Holidays on a buzzy street.<\/a><\/p>\n\n\n\n

John McKenzie, Mantidy’s founder, created the brand to combine functionality and design to offer the perfect travel companion for men who are on the go. The collection includes high-quality all-in-one accessories and organizers made from herringbone weave.<\/p>\n\n\n\n

\"Mantidy<\/figure>\n\n\n\n

A visit to this pop-up shop reflected the care Mckenzie took in designing the shop and making sure each product was on full display. “With each of our pop-up stores, we try to engage with our customers and get feedback,” <\/em>McKenzie says. He also notes that his preferred time to pop up is during Q4 to capitalize on the Holiday season, as well as Summer, “because of tourist traffic”.<\/em><\/p>\n\n\n\n

\"Marylebone<\/figure>\n\n\n\n

As to the neighborhoods he chooses to pop-up in, McKenzie states that “we choose locations where the demographic fits our product”,<\/em> adding that high foot-traffic plays a crucial role in the pop-up spaces he chooses. “We always do a bit of walking around the area and talking to the neighbors [before we open up shop]. Just looking at different times of the day before you move in to see the footflow and the people walking past [really helps].”<\/span><\/em><\/p>\n\n\n\n

\n

For brands<\/p>\n

Popping up in London?<\/h4>\n

Explore short-term spaces in London with Storefront.<\/p>\nExplore London spaces<\/a>\n<\/div>\n\n\n\n\n\n

Considering a pop-up shop in London? Read: How to Start a Pop-Up Shop in London: The Complete Guide<\/a><\/strong><\/em><\/p>\n\n\n\n

His pop up tip? “You have to be where the traffic is!<\/em><\/p>\n\n\n\n

[Here’s how to generate even more foot-traffic to your shop!]<\/em><\/a><\/p>\n\n\n\n

\"Mantidy<\/figure>\n\n\n\n

Besides promoting the shop on social media, McKenzie also sent out a personal invitation and discount code to his customer database to invite them into the store, coupled with social events like cheese and wine, or family and friends.<\/p>\n\n\n\n

\"Pop<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Ready to book your own retail space in Marylebone<\/a>?\u00a0<\/strong><\/em><\/p>\n\n\n\n

Before you do, our guide to taking space in Marylebone<\/a> explains how the High Street estate selects its tenants, and which of the district\u2019s four characters suits which brand.<\/p>\n\n\n\n

Check out our other case studies<\/strong><\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

\"Nicholas

Written by<\/p>

Nicholas Roberts-Moore<\/a><\/div>

Nicholas Roberts-Moore is Chief Marketing Officer at Storefront, based in London. He specializes in AI-powered marketing and the UK retail and real estate markets, helping brands turn short-term retail into measurable growth. A former journalist, he writes on pop-up strategy, retail trends, and the future of physical retail.<\/p>More from Nicholas Roberts-Moore →<\/a><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"

London-based men\u2019s lifestyle brand Mantidy opened a holiday pop-up in Marylebone, offering exclusive deals, free personalization, and gift wrapping. Founder John McKenzie shares why Q4, high foot traffic, and the right demographic are key to pop-up success. Here\u2019s how Mantidy uses location strategy and customer engagement to drive retail growth.<\/p>\n","protected":false},"author":67,"featured_media":20509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Roberts-Moore","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/nmoore\/"},"qubely_comment":0,"qubely_category":"Success Stories<\/a> Success Stories UK<\/a>","qubely_excerpt":"London-based men\u2019s lifestyle brand Mantidy opened a holiday pop-up in Marylebone, offering exclusive deals, free personalization, and gift wrapping. Founder John McKenzie shares why Q4, high foot traffic, and the right demographic are key to pop-up success. 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