{"id":20514,"date":"2019-11-19T09:55:42","date_gmt":"2019-11-19T09:55:42","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=20514"},"modified":"2026-03-10T10:43:19","modified_gmt":"2026-03-10T10:43:19","slug":"viu-eyewear-opens-second-uk-store-in-marylebone-with-storefront","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/viu-eyewear-opens-second-uk-store-in-marylebone-with-storefront\/","title":{"rendered":"VIU eyewear opens second UK store in Marylebone\u00a0with Storefront"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/viu-eyewear-opens-second-uk-store-in-marylebone-with-storefront\/#Storefront_secures_Marylebone_store_for_global_eyewear_brand_VIU\" title=\"Storefront secures Marylebone store for global eyewear brand, VIU\">Storefront secures Marylebone store for global eyewear brand, VIU<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/viu-eyewear-opens-second-uk-store-in-marylebone-with-storefront\/#Why_online_retailers_also_need_a_physical_space\" title=\"Why online retailers also need a physical space\">Why online retailers also need a physical space<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/viu-eyewear-opens-second-uk-store-in-marylebone-with-storefront\/#Location_is_everything\" title=\"Location is everything\">Location is everything<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/viu-eyewear-opens-second-uk-store-in-marylebone-with-storefront\/#Pop-ups_allow_for_flexibility_and_experimentation\" title=\"Pop-ups allow for flexibility and experimentation\">Pop-ups allow for flexibility and experimentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/viu-eyewear-opens-second-uk-store-in-marylebone-with-storefront\/#Integrating_the_essence_of_a_brand_in_the_store_design\" title=\"Integrating the essence of a brand in the store design\">Integrating the essence of a brand in the store design<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"storefront-secures-marylebone-store-for-global-eyewear-brand-viu\"><span class=\"ez-toc-section\" id=\"Storefront_secures_Marylebone_store_for_global_eyewear_brand_VIU\"><\/span><span class=\"s1\"><b>Storefront secures Marylebone store for global eyewear brand, VIU <\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/shopviu.com\/en-de\" target=\"_blank\" aria-label=\"VIU (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">VIU<\/a>\u00a0is a recognized leader in disrupting the eyewear market through a unique offering of cutting-edge design and superior quality. VIU customers have the added advantage of being able to select up to four frames to trial at home, free of charge, before making their purchasing decision. It is this level of service, as well as the quality of the products, created using Italian Acetate, robust Japanese Titanium and 3D-printing technology, which sets it apart from the competition.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0006_high-1024x683.jpg\" alt=\"Viu marylebone pop up\" class=\"wp-image-20537\" style=\"width:712px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0006_high-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0006_high-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0006_high-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0006_high-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0006_high-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0006_high-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"p1\"><span class=\"s1\">On the success of these values, VIU now has over 50 stores across Europe and Scandinavia and felt that the time was right to introduce its superior products and service offering to the UK market. First to launch was a <a href=\"https:\/\/www.thestorefront.com\/search\/london\/soho\/retail\" class=\"ek-link\">Soho store<\/a> which opened at the end of August and most recently, a 1,700 sq. ft store on London\u2019s exclusive and vibrant <a href=\"https:\/\/www.thestorefront.com\/search\/london\/marylebone\/marylebone-lane\/retail\">Marylebone Lane. <\/a><\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">This was procured by <a href=\"https:\/\/www.thestorefront.com\" class=\"ek-link\"><span class=\"s2\">Storefront<\/span><\/a>, the global expert in short term pop-up <a href=\"https:\/\/www.thestorefront.com\/project\/retail-space-for-rent\">retail spaces<\/a>, used by brands that want flexible retail environments to test out physical retail shops and new markets. This flexible retail is ideal for brands such as VIU, which started as an online retailer.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-online-retailers-also-need-a-physical-space\"><span class=\"ez-toc-section\" id=\"Why_online_retailers_also_need_a_physical_space\"><\/span><span class=\"s1\"><b>Why online retailers also need a physical space<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u201c<em>It is crucial for us to have physical stores. The journey for our customers starts online, but it leads them to visit our stores and coming face to face with our brand and experiencing our high level of service,\u201d<\/em> says Stefanie Eifert, Head of PR &amp; Communication for VIU. It is this level of interaction which cements the customer relationship with the brand, and cannot be replicated to the same extent by pure play retail alone.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0077_high-1024x683.jpg\" alt=\"Marylebone pop up\" class=\"wp-image-20541\" style=\"width:678px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0077_high-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0077_high-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0077_high-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0077_high-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0077_high-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0077_high-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"location-is-everything\"><span class=\"ez-toc-section\" id=\"Location_is_everything\"><\/span><span class=\"s1\"><b>Location is everything<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"p2\">Eifert explains, <em>\u201cWe searched for a long time for a second store location, before enlisting the help of Storefront. A few years ago, we did a collaboration with Monocle eyewear in Marylebone and loved the area, so when Storefront suggested this location, we were thrilled!\u201d<\/em><\/p>\n\n\n\n<p class=\"p2\">The area is surrounded by flourishing shops, galleries and restaurants, which compliment the VIU store and creates an optimum and vibrant environment for its customers. <em>\u201cCommunity and being in the right location are essential,\u201d<\/em> says Stefanie. <em>\u201cIt\u2019s all about engagement and being at the heart of the VIU demographic \u2013 something that the Marylebone location truly offers.\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0128_high-1024x683.jpg\" alt=\"STorefront helped Viu find their pop up\" class=\"wp-image-20545\" style=\"width:564px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0128_high-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0128_high-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0128_high-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0128_high-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0128_high-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0128_high-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pop-ups-allow-for-flexibility-and-experimentation\"><span class=\"ez-toc-section\" id=\"Pop-ups_allow_for_flexibility_and_experimentation\"><\/span><span class=\"s1\"><b>Pop-ups allow for flexibility and experimentation<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"p4\"><span class=\"s1\">The Marylebone store will also serve as a creative and collaborative space and will host regular events, workshops and discussions with bright thinkers of London and beyond. The beauty of the pop-up space is that it allows for a modular and flexible retail design, which is ideal for experimentation and an opportunity to create multiple experiences.<span class=\"Apple-converted-space\">&nbsp; <\/span><em>\u201cWe are looking to host dinners and events and partner alliances in the new store,\u201d<\/em> adds Eifert. <em>\u201cThis has the power to go beyond retail and allows for powerful content generation and other far reaching benefits for the brand.\u201d<\/em><\/span><\/p>\n\n\n\n<p>The essence of the VIU brand is infused within the physical retail space and encourages the notion that pop-up stores are more than just temporary spaces. <em>\u201cThere is symmetry between our online brand and the store design, in that everything is very clean and elegant and simplistic,\u201d<\/em> Stefanie elaborates. <em>\u201cAlthough all stores have the same set up, with the use of walls and frames, these are very flexible and we have looked at changing the materials from location to location, which aligns it to the local people and their surroundings,\u201d<\/em> explains Eifert.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"integrating-the-essence-of-a-brand-in-the-store-design\"><span class=\"ez-toc-section\" id=\"Integrating_the_essence_of_a_brand_in_the_store_design\"><\/span><span class=\"s1\"><b>Integrating the essence of a brand in the store design<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"p4\"><span class=\"s1\">The curator of VIU\u2019s brand essence is Creative Director Fabrice Aeberhard. Under his guidance, the VIU design team working on the Marylebone store has preserved most of the original features of its Victorian building, which includes an extensive glass storefront. The store space\u2019s pre-existing exposed brick walls and stone flooring have been preserved to create a natural symbiosis between VIU\u2019s distinctive design elements and the building\u2019s original architecture. <\/span><\/p>\n\n\n\n<p>The style in which VIU\u2019s design DNA has been infused is subtle, natural and sustainable.&nbsp;&nbsp;Stacked box shapes used to display the frames have been manufactured by the fully recycled black compressed paper board. They are supported by wooden frames that are crafted from solid construction timber; a material that yields a minimal waste percentage of 2-4%. The flexibility of these display materials also allows the retail concept to evolve as time progresses.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0067_high-1024x683.jpg\" alt=\"Marylebone store viu\" class=\"wp-image-20549\" style=\"width:594px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0067_high-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0067_high-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0067_high-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0067_high-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0067_high-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0067_high-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"p4\"><span class=\"s1\">Comments Eifert, \u201cThe VIU brand is about being conscious, simple and honest. With the Marylebone store, we have created a retail experience with minimal waste, maximum transparency for the consumer and ultimate functionality of every design element.\u201d<\/span><\/p>\n\n\n\n<p class=\"p4\">A STorefront spokesperson said: <em>\u201cHelping VIU to find the optimum location has been really important to us. At the heart of our service offering is delivering temporary retail space that truly compliments the brand and we felt that the Marylebone area offered the right mix for VIU and the direction in which they are going. We are delighted that we were able to source and secure the Marylebone store for them in a tight two-week time frame.\u201d&nbsp;<\/em><\/p>\n\n\n\n<p><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.thestorefront.com\/search\/london\/marylebone\/retail\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\"><em><strong>Book your next Marylebone pop-up space today!<\/strong><\/em><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorefront.com\/mag\/london-based-lifestyle-brand-mantidy-launches-pop-up-in-marylebone\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"ek-link\">Check out how the London-based brand Mantidy launched successfully in Marylebone &gt;&gt;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Swiss eyewear brand VIU expanded its UK presence with a 1,700 sq. ft store in London\u2019s Marylebone, secured by Storefront. Combining flexible pop-up retail, prime location strategy, and sustainable design, the space brings VIU\u2019s online-first journey into a refined physical experience. Here\u2019s how the brand is using retail to deepen engagement and grow in the UK market.<\/p>\n","protected":false},"author":64,"featured_media":20515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,2458],"tags":[],"class_list":["post-20514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","category-success-stories-uk"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0130_high.jpg",2198,1466,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0130_high.jpg",1124,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0130_high.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0130_high-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0130_high-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0130_high-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0130_high-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0130_high.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0130_high.jpg",2048,1366,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0130_high.jpg",1124,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0130_high.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0130_high.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/11\/VIU-Marylebone-0130_high.jpg",120,80,false]},"qubely_author":{"display_name":"Sasha Cuff","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/sashacuff\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-uk\/\" rel=\"category tag\">Success Stories UK<\/a>","qubely_excerpt":"Swiss eyewear brand VIU expanded its UK presence with a 1,700 sq. ft store in London\u2019s Marylebone, secured by Storefront. Combining flexible pop-up retail, prime location strategy, and sustainable design, the space brings VIU\u2019s online-first journey into a refined physical experience. Here\u2019s how the brand is using retail to deepen engagement and grow in the&hellip;","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/20514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=20514"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/20514\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/20515"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=20514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=20514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=20514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}