{"id":21588,"date":"2025-02-17T15:20:00","date_gmt":"2025-02-17T15:20:00","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=21588"},"modified":"2026-03-03T15:51:44","modified_gmt":"2026-03-03T15:51:44","slug":"huda-beauty-pop-up-covent-garden","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/huda-beauty-pop-up-covent-garden\/","title":{"rendered":"How Huda Beauty Created an Immersive Pop-Up Experience in Covent Garden, London"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/huda-beauty-pop-up-covent-garden\/#Why_Covent_Garden_Was_the_Ideal_Location\" title=\"Why Covent Garden Was the Ideal Location\">Why Covent Garden Was the Ideal Location<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/huda-beauty-pop-up-covent-garden\/#Choosing_the_right_neighborhood_is_often_the_difference_between_a_good_pop-up_and_a_breakthrough_one\" title=\"Choosing the right neighborhood is often the difference between a good pop-up and a breakthrough one.\">Choosing the right neighborhood is often the difference between a good pop-up and a breakthrough one.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/huda-beauty-pop-up-covent-garden\/#Translating_a_Digital_Brand_into_a_Physical_Experience\" title=\"Translating a Digital Brand into a Physical Experience\">Translating a Digital Brand into a Physical Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/huda-beauty-pop-up-covent-garden\/#Driving_Engagement_Through_Immersion_and_Exclusivity\" title=\"Driving Engagement Through Immersion and Exclusivity\">Driving Engagement Through Immersion and Exclusivity<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/huda-beauty-pop-up-covent-garden\/#The_activation_went_beyond_traditional_retail_by_encouraging_participation\" title=\"The activation went beyond traditional retail by encouraging participation.\">The activation went beyond traditional retail by encouraging participation.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/huda-beauty-pop-up-covent-garden\/#Delivering_a_True_Omnichannel_Experience\" title=\"Delivering a True Omnichannel Experience\">Delivering a True Omnichannel Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/huda-beauty-pop-up-covent-garden\/#Key_Takeaways_for_Beauty_Brands\" title=\"Key Takeaways for Beauty Brands\">Key Takeaways for Beauty Brands<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Huda Beauty\u2019s pop-up in Covent Garden demonstrated how a digital-first beauty brand can successfully translate its online influence into a powerful physical retail moment.<\/p>\n\n\n\n<p>As one of the fastest-growing global cosmetics brands, Huda Beauty used temporary retail not simply as a sales channel, but as an immersive brand-building platform \u2014 combining experiential design, limited-edition launches and social media amplification in one high-impact activation.<\/p>\n\n\n\n<p>If you\u2019re exploring how beauty brands use short-term retail strategically, see our full <strong>guide to <a href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/\">beauty pop-up shops and successful brand examples<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Covent_Garden_Was_the_Ideal_Location\"><\/span>Why Covent Garden Was the Ideal Location<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-1--1024x683.jpg\" alt=\"Example of Huda\" class=\"wp-image-21591\" style=\"width:644px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-1--1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-1--300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-1--768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-1--810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-1--1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-1--272x182.jpg 272w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-1-.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-getting-the-location-spot-on-for-the-creation-of-a-fully-unique-experience\"><span class=\"ez-toc-section\" id=\"Choosing_the_right_neighborhood_is_often_the_difference_between_a_good_pop-up_and_a_breakthrough_one\"><\/span>Choosing the right neighborhood is often the difference between a good pop-up and a breakthrough one.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For its first-ever standalone pop-up, Huda Beauty selected Covent Garden \u2014 one of London\u2019s most dynamic retail destinations. The area combines high tourist footfall, strong fashion credibility and a built-in beauty-conscious audience.<\/p>\n\n\n\n<p>London continues to be one of the most effective cities globally for cosmetic pop-up stores, particularly for influencer-led brands and experiential launches.<\/p>\n\n\n\n<p>Explore available retail spaces in <a href=\"https:\/\/www.thestorefront.com\/search\/london\/retail\">London<\/a>.<\/p>\n\n\n\n<p>Covent Garden offered:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Premium positioning aligned with the brand\u2019s global image<\/li>\n\n\n\n<li>High visibility among both local and international audiences<\/li>\n\n\n\n<li>A vibrant, lifestyle-driven retail ecosystem<\/li>\n<\/ul>\n\n\n\n<p>For beauty brands considering market entry or expansion, London remains a strategic testing ground.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Translating_a_Digital_Brand_into_a_Physical_Experience\"><\/span>Translating a Digital Brand into a Physical Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-4-1024x683.jpg\" alt=\"Covent Garden pop up\" class=\"wp-image-21610\" style=\"width:783px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-4-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-4-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-4-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-4-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-4-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-4-272x182.jpg 272w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-4.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Huda Beauty built its reputation online \u2014 through tutorials, social engagement and highly visual storytelling. The challenge was ensuring that the physical space felt like a natural extension of that digital identity.<\/p>\n\n\n\n<p>The pop-up was constructed from scratch to reflect the brand\u2019s aesthetic. Designed around the launch of the Mercury Retrograde palette, the space embraced a cosmic, galactic theme:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Multi-faceted metallic exterior panels<\/li>\n\n\n\n<li>Fractured mirrored surfaces<\/li>\n\n\n\n<li>Sci-fi inspired lighting<\/li>\n\n\n\n<li>Immersive product displays<\/li>\n\n\n\n<li>Photo moments designed for social sharing<\/li>\n<\/ul>\n\n\n\n<p>The objective was clear: bring social media into real life.<\/p>\n\n\n\n<p>This approach reflects a broader industry shift toward experiential retail, where stores become environments rather than simple points of sale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Driving_Engagement_Through_Immersion_and_Exclusivity\"><\/span>Driving Engagement Through Immersion and Exclusivity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-3-1024x684.jpg\" alt=\"Covent Garden Pop up location\" class=\"wp-image-21599\" style=\"width:748px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-3-1024x684.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-3-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-3-768x513.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-3-810x541.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-3-1140x761.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-3-272x182.jpg 272w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-3.jpg 1498w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-creating-a-fun-and-immersive-encounter-extends-brand-engagement\"><span class=\"ez-toc-section\" id=\"The_activation_went_beyond_traditional_retail_by_encouraging_participation\"><\/span>The activation went beyond traditional retail by encouraging participation.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Visitors could sit on the same throne featured in campaign imagery, creating highly shareable content. Limited-edition product drops added urgency, while carefully managed visitor flow ensured the experience remained premium.<\/p>\n\n\n\n<p>The result was:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Long queues from day one<\/li>\n\n\n\n<li>Strong social media amplification<\/li>\n\n\n\n<li>High engagement with new product launches<\/li>\n\n\n\n<li>Increased brand visibility beyond the physical space<\/li>\n<\/ul>\n\n\n\n<p>By combining immersive design with scarcity-driven strategy, Huda Beauty reinforced emotional connection and brand loyalty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Delivering_a_True_Omnichannel_Experience\"><\/span>Delivering a True Omnichannel Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-5.jpg\" alt=\"Huda beauty covent garden\" class=\"wp-image-21595\" style=\"width:707px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-5.jpg 1000w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-5-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-5-768x511.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-5-810x539.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-5-272x182.jpg 272w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>The success of the Covent Garden pop-up illustrates an important principle in modern beauty retail: physical and digital channels must reinforce one another.<\/p>\n\n\n\n<p>The pop-up added value that customers could not receive online alone \u2014 product trial, atmosphere, community and exclusive access \u2014 while simultaneously fueling online visibility.<\/p>\n\n\n\n<p>For digital-first brands, temporary retail offers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A way to lower long-term lease risk<\/li>\n\n\n\n<li>A test environment for new cities<\/li>\n\n\n\n<li>Direct customer feedback<\/li>\n\n\n\n<li>Enhanced brand storytelling<\/li>\n<\/ul>\n\n\n\n<p>London was the first chapter. But the format itself is replicable across global fashion and beauty capitals.<\/p>\n\n\n\n<p>Explore pop-up store opportunities in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\" class=\"ek-link\">New York<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/los-angeles\/retail\">Los Angeles<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/paris\/retail\">Paris<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/milan\/retail\">Milan<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/miami\/retail\">Miami<\/a><\/li>\n<\/ul>\n\n\n\n<p>Or browse global pop-up <strong>retail spaces on <a href=\"https:\/\/www.thestorefront.com\/\" class=\"ek-link\">Storefront<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Takeaways_for_Beauty_Brands\"><\/span>Key Takeaways for Beauty Brands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Huda Beauty\u2019s Covent Garden pop-up highlights several lessons for cosmetics brands considering temporary retail:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose a city and neighborhood aligned with brand positioning<\/li>\n\n\n\n<li>Design for immersion, not just display<\/li>\n\n\n\n<li>Create social-first moments that extend beyond the physical footprint<\/li>\n\n\n\n<li>Introduce limited-edition products to drive urgency<\/li>\n\n\n\n<li>Use pop-ups to strengthen omnichannel strategy<\/li>\n<\/ul>\n\n\n\n<p>When executed strategically, a beauty pop-up shop can become far more than a temporary store \u2014 it can act as a catalyst for long-term brand growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Huda Beauty\u2019s Covent Garden pop-up is a standout example of how a digital-first cosmetics brand can use temporary retail to create immersive experiences, drive product launches and strengthen omnichannel engagement.<\/p>\n","protected":false},"author":64,"featured_media":21606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,2458],"tags":[],"class_list":["post-21588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","category-success-stories-uk"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-5-1.jpg",1000,666,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-5-1.jpg",1000,666,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-5-1.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-5-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-5-1-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-5-1-768x511.jpg",768,511,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-5-1.jpg",1000,666,false],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-5-1.jpg",1000,666,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-5-1.jpg",1000,666,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-5-1.jpg",1000,666,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-5-1.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-5-1.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/02\/Huda-5-1.jpg",120,80,false]},"qubely_author":{"display_name":"Sasha Cuff","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/sashacuff\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-uk\/\" rel=\"category tag\">Success Stories UK<\/a>","qubely_excerpt":"Huda Beauty\u2019s Covent Garden pop-up is a standout example of how a digital-first cosmetics brand can use temporary retail to create immersive experiences, drive product launches and strengthen omnichannel engagement.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/21588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=21588"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/21588\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/21606"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=21588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=21588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=21588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}