{"id":2363,"date":"2026-03-16T14:50:47","date_gmt":"2026-03-16T14:50:47","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=2363"},"modified":"2026-03-16T14:51:35","modified_gmt":"2026-03-16T14:51:35","slug":"kodak-opens-pop-up-shop-in-london-with-storefront","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/kodak-opens-pop-up-shop-in-london-with-storefront\/","title":{"rendered":"Kodak Launches Experiential Pop-Up Store in London\u2019s Soho"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/kodak-opens-pop-up-shop-in-london-with-storefront\/#The_Concept_A_Photography-Focused_Pop-Up_Experience\" title=\"The Concept: A Photography-Focused Pop-Up Experience\">The Concept: A Photography-Focused Pop-Up Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/kodak-opens-pop-up-shop-in-london-with-storefront\/#Choosing_the_Right_Location\" title=\"Choosing the Right Location\">Choosing the Right Location<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/kodak-opens-pop-up-shop-in-london-with-storefront\/#Generating_Buzz_Through_Experiential_Retail\" title=\"Generating Buzz Through Experiential Retail\">Generating Buzz Through Experiential Retail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/kodak-opens-pop-up-shop-in-london-with-storefront\/#The_Power_of_Pop-Up_Stores_for_Product_Launches\" title=\"The Power of Pop-Up Stores for Product Launches\">The Power of Pop-Up Stores for Product Launches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/kodak-opens-pop-up-shop-in-london-with-storefront\/#Launch_Your_Own_Pop-Up_Store\" title=\"Launch Your Own Pop-Up Store\">Launch Your Own Pop-Up Store<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Kodak brought its brand heritage and new technology together with a temporary pop-up store in London\u2019s Soho. The immersive retail experience was designed to introduce customers to the <strong>Kodak Ektra smartphone<\/strong> while celebrating the brand\u2019s long history in photography.<\/p>\n\n\n\n<p>The pop-up, called <strong>Kodakery<\/strong>, combined product launches, experiential retail, and creative workshops in a space designed for photography enthusiasts. By opening a temporary store in one of London\u2019s most dynamic retail districts, Kodak created an opportunity for customers to engage with the brand in a physical environment.<\/p>\n\n\n\n<p>Experiential activations like this have become a common strategy for brands looking to reconnect with audiences through <strong>pop-up stores and short-term retail experiences<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Concept_A_Photography-Focused_Pop-Up_Experience\"><\/span>The Concept: A Photography-Focused Pop-Up Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1800\" height=\"1215\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-image1.jpg\" alt=\"The Kodakery pop-up store in Soho, London\" class=\"wp-image-2476\" style=\"width:758px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-image1.jpg 1800w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-image1-300x203.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-image1-768x518.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-image1-1024x691.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-image1-810x547.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-image1-1140x770.jpg 1140w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n\n\n\n<p>Rather than launching a traditional retail store, Kodak created a concept space built around photography culture.<\/p>\n\n\n\n<p>The pop-up featured:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>an immersive darkroom-style environment<\/li>\n\n\n\n<li>hands-on demonstrations of the Kodak Ektra smartphone<\/li>\n\n\n\n<li>photography workshops and tutorials<\/li>\n\n\n\n<li>curated exhibitions and influencer events<\/li>\n\n\n\n<li>exclusive merchandise including the Opening Ceremony x Kodak capsule collection<\/li>\n<\/ul>\n\n\n\n<p>Visitors could explore the space, test the new device, and learn photography techniques from in-house experts. The combination of <strong>retail, education and brand storytelling<\/strong> helped transform the pop-up into a destination experience.<\/p>\n\n\n\n<p>Experiential formats like this are increasingly popular for brands launching new products or building awareness around major campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choosing_the_Right_Location\"><\/span>Choosing the Right Location<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Kodak.jpg\" alt=\"The pop-up focused on an experiential experience about photography\" class=\"wp-image-2480\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Kodak.jpg 800w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Kodak-300x188.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Kodak-768x480.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Kodak worked with Storefront to secure a temporary retail space on <strong>Berwick Street in Soho<\/strong>, one of London\u2019s most vibrant creative neighbourhoods.<\/p>\n\n\n\n<p>Soho is known for its mix of independent retailers, fashion brands, and cultural venues. The location allowed Kodak to reach both locals and international visitors while placing the activation at the heart of London\u2019s creative scene.<\/p>\n\n\n\n<p>Choosing the right location is often one of the most important factors in a successful pop-up store. High-foot-traffic neighbourhoods such as Soho provide visibility, cultural relevance, and a strong retail ecosystem.<\/p>\n\n\n\n<p>Brands planning similar activations can explore available <strong><a href=\"https:\/\/www.thestorefront.com\/search\/london\/retail\" class=\"ek-link\">pop-up spaces for rent in London<\/a><\/strong> or browse spaces in other major cities through the <a href=\"https:\/\/www.thestorefront.com\" class=\"ek-link\"><strong>Storefront platform<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Generating_Buzz_Through_Experiential_Retail\"><\/span>Generating Buzz Through Experiential Retail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1440\" height=\"960\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-Copy-of-IMG_7713-1.jpg\" alt=\"The pop-up was to drive media attention and engagement\" class=\"wp-image-2478\" style=\"width:836px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-Copy-of-IMG_7713-1.jpg 1440w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-Copy-of-IMG_7713-1-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-Copy-of-IMG_7713-1-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-Copy-of-IMG_7713-1-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-Copy-of-IMG_7713-1-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-Copy-of-IMG_7713-1-1140x760.jpg 1140w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>The Kodak pop-up store combined a product launch with a week-long programme of experiences designed to drive media attention and customer engagement.<\/p>\n\n\n\n<p>The event included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>photography tutorials using the Kodak Ektra smartphone<\/li>\n\n\n\n<li>influencer and press events<\/li>\n\n\n\n<li>exhibitions showcasing photography from the brand\u2019s community<\/li>\n\n\n\n<li>interactive installations encouraging visitors to experiment with photography<\/li>\n<\/ul>\n\n\n\n<p>By blending education, creativity and retail, Kodak turned a simple product launch into a memorable brand experience.<\/p>\n\n\n\n<p>This approach reflects a broader shift in retail toward <strong>experience-driven pop-up stores<\/strong>, where the goal is not only to sell products but also to create moments that customers share online and remember long after the store closes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Power_of_Pop-Up_Stores_for_Product_Launches\"><\/span>The Power of Pop-Up Stores for Product Launches<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"5472\" height=\"3648\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-IMG_7717-1.jpg\" alt=\"Kodak pop-up in Soho\" class=\"wp-image-2475\" style=\"width:716px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-IMG_7717-1.jpg 5472w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-IMG_7717-1-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-IMG_7717-1-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-IMG_7717-1-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-IMG_7717-1-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-IMG_7717-1-1140x760.jpg 1140w\" sizes=\"(max-width: 5472px) 100vw, 5472px\" \/><\/figure>\n\n\n\n<p>Temporary retail spaces are particularly effective for <strong>introducing new products or repositioning established brands<\/strong>.<\/p>\n\n\n\n<p>A pop-up store allows companies to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>create buzz around product launches<\/li>\n\n\n\n<li>engage directly with customers<\/li>\n\n\n\n<li>test new retail concepts<\/li>\n\n\n\n<li>generate press and influencer coverage<\/li>\n\n\n\n<li>build brand storytelling through immersive environments<\/li>\n<\/ul>\n\n\n\n<p>Kodak\u2019s London pop-up demonstrated how a heritage brand can use temporary retail to reconnect with audiences and showcase innovation.<\/p>\n\n\n\n<p>If you\u2019re planning your own activation, our guide to <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/how-to-open-pop-up-store-storefront\/\" class=\"ek-link\">how to open a pop-up store<\/a><\/strong> explains the key steps involved in launching a temporary retail experience.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"1800\" height=\"1086\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-Kodak05.jpg\" alt=\"The pop-up was very popular\" class=\"wp-image-2474\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-Kodak05.jpg 1800w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-Kodak05-300x181.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-Kodak05-768x463.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-Kodak05-1024x618.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-Kodak05-810x489.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-Kodak05-1140x688.jpg 1140w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Launch_Your_Own_Pop-Up_Store\"><\/span>Launch Your Own Pop-Up Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Brands across industries use pop-up stores to launch products, test markets, and create memorable retail experiences.<\/p>\n\n\n\n<p>Storefront helps brands discover and book short-term retail spaces in major cities around the world.<\/p>\n\n\n\n<p>You can explore available locations such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.thestorefront.com\/search\/london\/retail\" class=\"ek-link\">Pop-up shop spaces in London<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.thestorefront.com\/search\/paris\/retail\" class=\"ek-link\">Pop-up store spaces in Paris<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\" class=\"ek-link\">Pop-up spaces in New York<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p>If you&#8217;re exploring seasonal activations, you can also read our guide to <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/seasonal-pop-up-shop\/\" class=\"ek-link\">seasonal pop-up shops<\/a><\/strong> to see how brands plan retail campaigns throughout the year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kodak launched an experiential pop-up store in London\u2019s Soho to introduce the Kodak Ektra smartphone, combining product demos, workshops, and photography culture.<\/p>\n","protected":false},"author":19,"featured_media":2471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,2458],"tags":[],"class_list":["post-2363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","category-success-stories-uk"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-Kodak11-1.jpg",1800,1324,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-Kodak11-1.jpg",1020,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-Kodak11-1.jpg",435,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-Kodak11-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-Kodak11-1-300x221.jpg",300,221,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-Kodak11-1-768x565.jpg",768,565,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-Kodak11-1-1024x753.jpg",1024,753,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-Kodak11-1.jpg",1536,1130,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-Kodak11-1.jpg",1800,1324,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-Kodak11-1.jpg",1020,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-Kodak11-1.jpg",435,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-Kodak11-1.jpg",136,100,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/12\/Copy-of-Kodak11-1.jpg",120,88,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-uk\/\" rel=\"category tag\">Success Stories UK<\/a>","qubely_excerpt":"Kodak launched an experiential pop-up store in London\u2019s Soho to introduce the Kodak Ektra smartphone, combining product demos, workshops, and photography culture.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/2363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=2363"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/2363\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/2471"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=2363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=2363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=2363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}