{"id":2599,"date":"2016-12-07T07:45:56","date_gmt":"2016-12-07T07:45:56","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=2599"},"modified":"2026-08-17T14:31:50","modified_gmt":"2026-08-17T14:31:50","slug":"bloomberg-daybreak-asia-talks-storefront","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/bloomberg-daybreak-asia-talks-storefront\/","title":{"rendered":"Bloomberg Daybreak Asia: Meet Storefront, the Airbnb of Retail"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/bloomberg-daybreak-asia-talks-storefront\/#Retail_Sector_Seeing_Big_Trend_in_Pop-Ups\" title=\"*Retail Sector Seeing Big Trend in Pop-Ups\">*Retail Sector Seeing Big Trend in Pop-Ups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/bloomberg-daybreak-asia-talks-storefront\/#Ready_to_launch_your_pop-up\" title=\"Ready to launch your pop-up?\">Ready to launch your pop-up?<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Mohammed Haouache, Storefront CEO, discusses the company&#8217;s pop-up shop business model and growth prospects with Bloomberg&#8217;s Ramy Inocencio and Yvonne Man on <a href=\"https:\/\/www.bloomberg.com\/news\/videos\/2016-12-07\/meet-storefront-the-airbnb-of-retail\">Bloomberg Daybreak: Asia<\/a>.<\/p>\n\n\n\n<iframe frameborder=\"0\" src=\"https:\/\/www.bloomberg.com\/news\/videos\/2016-12-07\/meet-storefront-the-airbnb-of-retail\" class=\"\" style=\"width:100%;max-width:100%;height:320px\"><\/iframe>\n\n\n\n<p>Transcript:<\/p>\n\n\n\n<p>*Global Marketplace for Pop-Up Stores<\/p>\n\n\n\n<p><strong>You are basically the Airbnb of retail, how does this all work?<\/strong><\/p>\n\n\n\n<p><em>We are the AirBnB of retail space. We are a marketplace connecting brands and retailers to empty, <a href=\"https:\/\/www.thestorefront.com\/go\/list-your-space\/\" class=\"ek-link\">vacant spaces<\/a> in Paris, New York, London, and now in Hong Kong. \u201c<\/em><\/p>\n\n\n\n<p><strong>What is the process of finding a space out there?<\/strong><\/p>\n\n\n\n<p><em>It was the biggest challenge and also the biggest opportunity. Nobody believed that it would be possible for a marketplace to allow brands and retailers to book a retail space as easily as a hotel room. And through Storefront, it is possible. We\u2019ve technically allowed brands to book a retail space in less than two hours.\u201d<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-retail-sector-seeing-big-trend-in-pop-ups\"><span class=\"ez-toc-section\" id=\"Retail_Sector_Seeing_Big_Trend_in_Pop-Ups\"><\/span>*Retail Sector Seeing Big Trend in Pop-Ups<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><strong>You\u2019ve merged with a French start-up, OuiOpen. Can you quantify how big of a market this can be, these pop-up stores, could they ever be as big as Airbnb?<\/strong><\/p>\n\n\n\n<p><em>We are hoping it will be even bigger. Why? Because basically we are disrupting the commercial real estate space. We believe the overall addressable market is around 21 billion dollars, and around 7 billion in Asia, 7 in the U.S. and 7 billion in Europe.<\/em><\/p>\n\n\n\n<div class=\"s2p-cta\" style=\"border:1px solid #DDDDDD;border-radius:14px;padding:22px 24px;margin:32px 0;font-family:inherit;background:#FFFFFF\">\n<p style=\"margin:0 0 8px;font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:#4A494B\">For brands<\/p>\n<h4 style=\"margin:0 0 6px;font-size:19px;line-height:1.3;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Ready_to_launch_your_pop-up\"><\/span>Ready to launch your pop-up?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"margin:0 0 16px;font-size:14.5px;color:#4A494B;line-height:1.5\">Find and book your short-term retail space with Storefront.<\/p>\n<a href=\"\/\" style=\"display:inline-block;background:#5DD297;color:#1A1A1A;font-weight:700;font-size:15px;padding:12px 22px;border-radius:9px;text-decoration:none\">Find a space<\/a>\n<\/div>\n\n\n\n\n\n<p>*Storefront has over 10,000 Listings in Hong Kong, New York, Los Angeles, San Francisco, London, Paris, and Amsterdam<\/p>\n\n\n\n<p><strong>You recently launched in Hong Kong in October. You manage about 4000 brands in Europe, North America as well as Asia. Who\u2019s using it right now? Is it mostly the international brands that want to expand here in Asia? That\u2019s why you\u2019re targeting Hong Kong? Or are you seeing some Asian interest as well?<\/strong><\/p>\n\n\n\n<p><em>We\u2019ve seen both. Given the DNA of our company, we were hoping to bring European brands and U.S. brands to Asia. But we\u2019ve also seen a very interesting local scene of upcoming designers looking for some help to set up pop-up stores. And yes, it\u2019s been hard for European brands to find transparency in terms of price, an easy way for them to target and find <a href=\"https:\/\/www.thestorefront.com\/go\/list-your-space\/\">empty retail spaces<\/a> through Storefront. On top of that, we are providing insurance for each booking. We\u2019re making their lives easier.<\/em><\/p>\n\n\n\n<p>*Offline Channels Drive 94% of Retail Sales<\/p>\n\n\n\n<p><strong>Retail is about the significance of having a physical pop-up store, and a brick and mortar store. When you have this surge of e-commerce, where many of these brands do just go to an Alibaba website or platform, and they can generate 17 billion dollars in sales on Singles\u2019 Day, how can you \u2018square\u2019 that right now, when it comes to those rise in online sales?<\/strong><\/p>\n\n\n\n<p><em>Actually, the rise of online sales will never be perfect until they find a way to connect with their clients, users, in the offline world. And we\u2019ve seen even Amazon, aiming to launch close to 100 pop-up stores in the next 12 months. Google also opened a pop-up store in New York. Somehow, even the \u2018almighty\u2019 online players need a physical touch.<\/em><\/p>\n\n\n\n<p><strong>What about in terms of the retail sector in Hong Kong, it\u2019s been gloomy. What is your outlook on that?&nbsp;<\/strong><\/p>\n\n\n\n<p><em>We\u2019ve seen a change of attitude in landlords. Historically, they have had some amazing years, and right now they feel that Storefront is a fantastic tool for them to either bring visibility to their vacant spaces, make money, or also just save money by finding a short term tenant. But yes, it\u2019s been hard for us to convince them in the beginning.<\/em><\/p>\n\n\n\n<div class=\"s2p-author\" style=\"display:flex;gap:16px;align-items:flex-start;border-top:1px solid #DDDDDD;margin:36px 0 0;padding:22px 0 0;font-family:inherit\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/6255af24ce7cff65f798f633e79aa967?s=96&#038;d=mm&#038;r=g\" alt=\"Adrien Kerbrat\" width=\"64\" height=\"64\" style=\"width:64px;height:64px;border-radius:50%;flex:0 0 64px\"\/><div><p style=\"margin:0 0 4px;font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:#4A494B\">Written by<\/p><div style=\"margin:0 0 6px;font-size:17px;color:#1A1A1A;font-weight:700\"><a href=\"https:\/\/www.thestorefront.com\/mag\/author\/ak\/\" rel=\"author\" style=\"color:#1A1A1A;text-decoration:none\">Adrien Kerbrat<\/a><\/div><p style=\"margin:0 0 8px;font-size:14px;color:#4A494B;line-height:1.55\">Adrien Kerbrat is Chief Revenue Officer and co-founder of Storefront. With more than 10 years in commercial real estate, he is an expert on the French market and short-term retail across Europe. Based in Bordeaux and often in Paris, he writes on pop-up strategy, retail location, and the French retail landscape.<\/p><a href=\"https:\/\/www.thestorefront.com\/mag\/author\/ak\/\" style=\"font-size:13px;color:#1A1A1A;font-weight:700;text-decoration:none\">More from Adrien Kerbrat &rarr;<\/a><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Mohammed Haouache, Storefront CEO, discusses the company&#8217;s pop-up shop business model and growth prospects with Bloomberg&#8217;s Ramy Inocencio and Yvonne Man on Bloomberg Daybreak: Asia.<\/p>\n","protected":false},"author":19,"featured_media":2630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/storefront-updates\/\" rel=\"category tag\">Storefront News<\/a>","qubely_excerpt":"Mohammed Haouache, Storefront CEO, discusses the company's pop-up shop business model and growth prospects with Bloomberg's Ramy Inocencio and Yvonne Man on Bloomberg Daybreak: Asia.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/2599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=2599"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/2599\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/2630"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=2599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=2599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=2599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}