{"id":29173,"date":"2020-10-27T16:34:51","date_gmt":"2020-10-27T16:34:51","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=29173"},"modified":"2026-03-30T15:14:02","modified_gmt":"2026-03-30T15:14:02","slug":"sustainable-fashion-hula-pop-up-hong-kong","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/sustainable-fashion-hula-pop-up-hong-kong\/","title":{"rendered":"Sustainable fashion: HULA making designer womenswear more accessible with pop-up in Hong Kong"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/sustainable-fashion-hula-pop-up-hong-kong\/#Sustainable_fashion\" title=\"Sustainable fashion\">Sustainable fashion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/sustainable-fashion-hula-pop-up-hong-kong\/#About_the_pop-up_store\" title=\"About the pop-up store\">About the pop-up store<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p><span style=\"font-weight: 400;\">Online sustainable fashion retailer HULA\u2019s pop up store was the latest step in founder Sarah Fung\u2019s campaign to change the way women look at pre-loved fashion.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Located on <a href=\"https:\/\/www.thestorefront.com\/search\/hong-kong\/central\" class=\"ek-link\">Hollywood Road, Central<\/a>, the pop-up was designed to introduce a new range of customers to the HULA community.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sustainable-fashion\"><span class=\"ez-toc-section\" id=\"Sustainable_fashion\"><\/span>Sustainable fashion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The name HULA is derived from the Hula-hoop, a circular movement which symbolises recycling and a passing of items from one to another. It\u2019s a logo that summarises HULA&#8217;s approach to sustainable fashion perfectly.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignright\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/hula-pop-up-store.jpg\" alt=\"Sustainable Fashion pop up\" class=\"wp-image-29178\"\/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">On the face of it, HULA is an ecommerce website offering second hand designer goods at highly discounted prices. However, the cyclical nature of HULA goes much further than this, with customers encouraged to sell their products and at least five percent of profits going to charity.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Franck Vonachen, from <a href=\"https:\/\/www.thestorefront.com\">Storefront<\/a>, said: <em>\u201cWe were delighted to be able to find HULA such a good location. The brand\u2019s message is so strong and is having such a positive impact on sustainability.<\/em><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><em>\u201cA pop-up store was the perfect way for HULA to reach new customers and introduce them to the responsible world of recycled designer fashion.\u201d<\/em><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The pop-up store was a curated edit of some of HULA\u2019s top brands, high-end and mid range brands, and is stocked with some of the most coveted vintage pieces and never worn items with original tags.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignright\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/hula-pop-up-store-1.jpg\" alt=\"Sustainable Fashion pop up\" class=\"wp-image-29182\"\/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">All products at HULA are fully validated using AI technology and prices are often as much as 95% discounted from original sale price.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To sweeten the sustainable fashion pop-up store even more, HULA are hosted a #HULAGiveaway with three chosen winners each receiving an HKD1,500 cash voucher usable in the store.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-the-pop-up-store\"><span class=\"ez-toc-section\" id=\"About_the_pop-up_store\"><\/span><strong>About the pop-up store<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Check out <\/span><a href=\"https:\/\/thehula.com\/\" class=\"ek-link\"><span style=\"font-weight: 400;\">theHULA.com<\/span><\/a><span style=\"font-weight: 400;\"> for more information.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorefront.com\/go\/pop-up-guide-download\/\" target=\"_blank\" rel=\"noreferrer noopener\">Further reading:\u00a0<\/a><strong><a href=\"https:\/\/www.thestorefront.com\/mag\/how-to-open-pop-up-store-storefront\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to open a pop-up store guide<\/a><\/strong><\/p>\n\n\n\n<p>For more like this read: <a href=\"https:\/\/www.thestorefront.com\/mag\/retykle-fashion-ecommerce-hong-kong-pop-up-store\/\" class=\"ek-link\"><strong>How How Retykle Used Pop-Up Stores in Hong Kong to Grow Its Circular Fashion Platform<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online sustainable fashion retailer HULA opened a pop-up in Central, Hong Kong to introduce new customers to pre-loved designer womenswear. Blending circular fashion, AI-authenticated luxury, and charitable giving, the activation highlighted how resale can be both accessible and responsible. The pop-up demonstrated how short-term retail supports sustainable growth and community engagement.<\/p>\n","protected":false},"author":67,"featured_media":29194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,2461],"tags":[],"class_list":["post-29173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","category-success-stories-hong-kong"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/10\/Outside2-scaled.jpg",2560,1707,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/10\/Outside2-scaled.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/10\/Outside2-scaled.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/10\/Outside2-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/10\/Outside2-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/10\/Outside2-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/10\/Outside2-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/10\/Outside2-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/10\/Outside2-2048x1365.jpg",2048,1365,true],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/10\/Outside2-scaled.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/10\/Outside2-scaled.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/10\/Outside2-scaled.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/10\/Outside2-scaled.jpg",120,80,false]},"qubely_author":{"display_name":"Nicholas Moore","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/nmoore\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-hong-kong\/\" rel=\"category tag\">Success Stories Hong Kong<\/a>","qubely_excerpt":"Online sustainable fashion retailer HULA opened a pop-up in Central, Hong Kong to introduce new customers to pre-loved designer womenswear. Blending circular fashion, AI-authenticated luxury, and charitable giving, the activation highlighted how resale can be both accessible and responsible. The pop-up demonstrated how short-term retail supports sustainable growth and community engagement.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/29173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=29173"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/29173\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/29194"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=29173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=29173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=29173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}