{"id":29590,"date":"2023-11-23T17:07:00","date_gmt":"2023-11-23T17:07:00","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=29590"},"modified":"2026-03-18T23:26:10","modified_gmt":"2026-03-18T23:26:10","slug":"what-is-phygital-retail-physical-and-digital-retail-together","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/what-is-phygital-retail-physical-and-digital-retail-together\/","title":{"rendered":"What Is Phygital Retail? Meaning, Examples and How It Works"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/what-is-phygital-retail-physical-and-digital-retail-together\/#Phygital_retail_meaning_why_physical_and_digital_retail_work_together\" title=\"Phygital retail meaning: why physical and digital retail work together\">Phygital retail meaning: why physical and digital retail work together<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/what-is-phygital-retail-physical-and-digital-retail-together\/#A_practical_example_of_phygital_retail\" title=\"A practical example of phygital retail\">A practical example of phygital retail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/what-is-phygital-retail-physical-and-digital-retail-together\/#Key_phygital_retail_strategies\" title=\"Key phygital retail strategies\">Key phygital retail strategies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/what-is-phygital-retail-physical-and-digital-retail-together\/#Click_and_collect\" title=\"Click and collect\">Click and collect<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/what-is-phygital-retail-physical-and-digital-retail-together\/#Buy_in_store_deliver_at_home\" title=\"Buy in store, deliver at home\">Buy in store, deliver at home<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/what-is-phygital-retail-physical-and-digital-retail-together\/#In-store_digital_integration\" title=\"In-store digital integration\">In-store digital integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/what-is-phygital-retail-physical-and-digital-retail-together\/#Cashier-free_and_mobile_checkout\" title=\"Cashier-free and mobile checkout\">Cashier-free and mobile checkout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/mag\/what-is-phygital-retail-physical-and-digital-retail-together\/#Augmented_and_virtual_reality\" title=\"Augmented and virtual reality\">Augmented and virtual reality<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/mag\/what-is-phygital-retail-physical-and-digital-retail-together\/#What_is_a_phygital_store\" title=\"What is a phygital store?\">What is a phygital store?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thestorefront.com\/mag\/what-is-phygital-retail-physical-and-digital-retail-together\/#Why_pop-up_shops_are_ideal_for_phygital_retail\" title=\"Why pop-up shops are ideal for phygital retail\">Why pop-up shops are ideal for phygital retail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.thestorefront.com\/mag\/what-is-phygital-retail-physical-and-digital-retail-together\/#Connecting_phygital_retail_to_your_broader_strategy\" title=\"Connecting phygital retail to your broader strategy\">Connecting phygital retail to your broader strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.thestorefront.com\/mag\/what-is-phygital-retail-physical-and-digital-retail-together\/#The_future_of_phygital_retail\" title=\"The future of phygital retail\">The future of phygital retail<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>\u00a0Phygital retail is the integration of physical retail and digital retail into a single, connected customer experience.<\/p>\n\n\n\n<p>The term combines \u201cphysical\u201d and \u201cdigital,\u201d and refers to how modern retailers blend in-store experiences with online touchpoints to better engage customers, drive sales, and build brand loyalty.<\/p>\n\n\n\n<p>If you are searching for the meaning of phygital retail, the simplest definition is this:<br>phygital retail connects digital convenience with physical experience.<\/p>\n\n\n\n<p>This concept has evolved from earlier ideas like omnichannel and multichannel retail, but goes further by focusing on how customers actually behave, not how businesses structure their channels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phygital_retail_meaning_why_physical_and_digital_retail_work_together\"><\/span>Phygital retail meaning: why physical and digital retail work together<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized size-medium wp-image-29598\"><img decoding=\"async\" width=\"1024\" height=\"822\" data-id=\"29598\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/11\/29261092_composite-image-of-woman-using-a-virtual-reality-device-1024x822.jpg\" alt=\"Virtual Reality in phygital retail\" class=\"wp-image-29598\" style=\"width:314px;height:auto\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"4461\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/la-fi-retail-vr-20160410-1024x682.jpg\" alt=\"Virtual and digital in phygital retail\" class=\"wp-image-4461\" style=\"width:352px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/la-fi-retail-vr-20160410-1024x682.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/la-fi-retail-vr-20160410-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/la-fi-retail-vr-20160410-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/la-fi-retail-vr-20160410-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/la-fi-retail-vr-20160410-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/la-fi-retail-vr-20160410.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-left\">\u00a0Consumers no longer think in terms of \u201conline vs offline.\u201d<\/p>\n\n\n\n<p>They discover products on social media, compare options online, visit stores to experience them, and often complete purchases later on their phones. The journey is fluid.<\/p>\n\n\n\n<p>This is why physical and digital retail are not competing forces. They are complementary.<\/p>\n\n\n\n<p>Digital retail offers speed, convenience, and access to information. Physical retail delivers experience, trust, and human interaction. Phygital retail combines these strengths to create a more effective overall strategy.<\/p>\n\n\n\n<p>For brands, this means shifting away from siloed thinking and designing experiences that connect every touchpoint.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_practical_example_of_phygital_retail\"><\/span>A practical example of phygital retail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Imagine a brand launching a temporary retail space in a major city like <a href=\"https:\/\/www.thestorefront.com\/search\/new-york\">New York<\/a>, <a href=\"https:\/\/www.thestorefront.com\/search\/london\">London<\/a>, or <a href=\"https:\/\/www.thestorefront.com\/search\/paris\">Paris<\/a>.<\/p>\n\n\n\n<p>Customers visit the space, interact with products, and engage with the brand in person. Some purchase immediately. Others leave and complete their purchase online later.<\/p>\n\n\n\n<p>At first glance, the store might not appear to drive all the revenue directly.<\/p>\n\n\n\n<p>But in reality, it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>introduces the brand to new customers<\/li>\n\n\n\n<li>drives online traffic and conversions<\/li>\n\n\n\n<li>builds long-term loyalty<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left\">This is phygital retail in action. The physical store supports digital growth, while digital channels extend the impact of the physical experience.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-storefront wp-block-embed-storefront\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"QiZp2vxnJ6\"><a href=\"https:\/\/www.thestorefront.com\/mag\/bring-e-commerce-brand-life-pop-stores\/\">The Complete Guide to Ecommerce &amp; DTC Brands Opening Pop-Up Shops<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;The Complete Guide to Ecommerce &amp; DTC Brands Opening Pop-Up Shops&#8221; &#8212; Storefront\" src=\"https:\/\/www.thestorefront.com\/mag\/bring-e-commerce-brand-life-pop-stores\/embed\/#?secret=2pAuALoJ1t#?secret=QiZp2vxnJ6\" data-secret=\"QiZp2vxnJ6\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_phygital_retail_strategies\"><\/span>Key phygital retail strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Phygital retail is built through a combination of tactics that connect online and offline journeys.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Click_and_collect\"><\/span>Click and collect<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Click and collect, also known as buy online and pick up in store, is one of the most widely adopted phygital strategies. It combines the convenience of ecommerce with the immediacy of physical retail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buy_in_store_deliver_at_home\"><\/span>Buy in store, deliver at home<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This model reverses the journey. Customers browse in-store but complete the purchase digitally, with products shipped directly to their home. It removes friction, especially for larger or more complex purchases.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In-store_digital_integration\"><\/span>In-store digital integration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Retailers increasingly bring digital elements into physical spaces. This includes product reviews, QR codes, and user-generated content that help customers make informed decisions without leaving the store environment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cashier-free_and_mobile_checkout\"><\/span>Cashier-free and mobile checkout<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Technologies such as mobile payment and frictionless checkout reduce waiting time and improve the overall experience. These systems merge digital infrastructure with physical retail environments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Augmented_and_virtual_reality\"><\/span>Augmented and virtual reality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Augmented and virtual reality allow customers to visualize products, try items digitally, and engage more deeply with brand storytelling. While still developing, these tools are becoming more common in experiential retail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_phygital_store\"><\/span>What is a phygital store?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A phygital store is a physical retail space enhanced by digital elements.<\/p>\n\n\n\n<p>This could include interactive displays, mobile integrations, or technology that connects in-store behavior with online platforms. The goal is not to replace physical retail, but to enhance it.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorefront.com\/project\/pop-up-store-rental\" class=\"ek-link\">Pop-up stores<\/a> are one of the most effective formats for phygital retail because they allow brands to experiment with these concepts quickly and without long-term commitments.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-storefront wp-block-embed-storefront\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"lwIA4r9yTW\"><a href=\"https:\/\/www.thestorefront.com\/mag\/how-to-open-pop-up-store-storefront\/\">How to Open and Run a Pop-Up Store: The Complete Guide<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to Open and Run a Pop-Up Store: The Complete Guide&#8221; &#8212; Storefront\" src=\"https:\/\/www.thestorefront.com\/mag\/how-to-open-pop-up-store-storefront\/embed\/#?secret=vtY00yVEjk#?secret=lwIA4r9yTW\" data-secret=\"lwIA4r9yTW\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_pop-up_shops_are_ideal_for_phygital_retail\"><\/span>Why pop-up shops are ideal for phygital retail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pop-up stores give brands the flexibility to test and refine phygital strategies in real-world environments.<\/p>\n\n\n\n<p>They allow you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>launch in new markets quickly<\/li>\n\n\n\n<li>connect online audiences with physical experiences<\/li>\n\n\n\n<li>trial digital integrations before scaling<\/li>\n\n\n\n<li>create high-impact, short-term activations<\/li>\n<\/ul>\n\n\n\n<p>Because they are temporary, pop-ups are particularly well suited to experimentation and iteration.<\/p>\n\n\n\n<p>For a step-by-step approach, see this <a href=\"https:\/\/www.thestorefront.com\/mag\/how-to-open-pop-up-store-storefront\/\">complete guide to running a pop-up store<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Connecting_phygital_retail_to_your_broader_strategy\"><\/span>Connecting phygital retail to your broader strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Phygital retail works best when it is integrated across your wider retail and marketing efforts.<\/p>\n\n\n\n<p>Marketing plays a key role in driving traffic between channels. This guide to <a href=\"https:\/\/www.thestorefront.com\/mag\/popupstore-and-marketing\/\">pop-up shop marketing<\/a> explains how to combine digital and offline promotion.<\/p>\n\n\n\n<p>Offline experiences amplify digital engagement. You can explore this further in these <a href=\"https:\/\/www.thestorefront.com\/mag\/10-best-tips-offline-retail-campaign-ideas\/\">offline retail campaign ideas<\/a>.<\/p>\n\n\n\n<p>Design is equally important. Your space needs to support both interaction and digital integration. This guide on <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-store-design\/\">pop-up store design<\/a> covers layout and display strategies.<\/p>\n\n\n\n<p>For ecommerce brands, phygital retail is often the bridge into physical retail. This is explored in the <a href=\"https:\/\/www.thestorefront.com\/mag\/bring-e-commerce-brand-life-pop-stores\/\">DTC pop-up guide<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_future_of_phygital_retail\"><\/span>The future of phygital retail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Phygital retail is not a passing trend. It reflects how customers already behave.<\/p>\n\n\n\n<p>The most successful brands are those that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>connect digital and physical retail seamlessly<\/li>\n\n\n\n<li>focus on experience as well as convenience<\/li>\n\n\n\n<li>use physical spaces to drive digital growth<\/li>\n<\/ul>\n\n\n\n<p>As retail continues to evolve, the distinction between online and offline will become even less relevant.<\/p>\n\n\n\n<p>Phygital retail is simply retail done properly.<\/p>\n\n\n\n<p>If you are planning your next activation, explore available spaces in key cities like <a href=\"https:\/\/www.thestorefront.com\/search\/new-york\">New York<\/a>, <a href=\"https:\/\/www.thestorefront.com\/search\/london\">London<\/a>, and <a href=\"https:\/\/www.thestorefront.com\/search\/paris\">Paris<\/a>, and start building a connected retail experience that meets customers wherever they are.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is phygital retail? Discover how brands combine physical and digital retail to create seamless customer experiences, with examples and strategies you can apply.<\/p>\n","protected":false},"author":67,"featured_media":29594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Moore","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/nmoore\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/dtc-and-ecommerce\/\" rel=\"category tag\">DTC and Ecommerce<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/pop-up-retail-how-to\/\" rel=\"category tag\">How-to<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/retail-trends\/\" rel=\"category tag\">Retail Trends<\/a>","qubely_excerpt":"What is phygital retail? Discover how brands combine physical and digital retail to create seamless customer experiences, with examples and strategies you can apply.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/29590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=29590"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/29590\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/29594"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=29590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=29590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=29590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}