{"id":305,"date":"2016-07-11T11:13:02","date_gmt":"2016-07-11T11:13:02","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=305"},"modified":"2026-03-30T16:00:45","modified_gmt":"2026-03-30T16:00:45","slug":"success-stories-indochino-pop-store-powered","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/success-stories-indochino-pop-store-powered\/","title":{"rendered":"How Indochino Used Pop-Up Showrooms in New York to Introduce Custom Menswear"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/success-stories-indochino-pop-store-powered\/#From_Online_Tailoring_to_Physical_Showrooms\" title=\"From Online Tailoring to Physical Showrooms\">From Online Tailoring to Physical Showrooms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/success-stories-indochino-pop-store-powered\/#A_Hands-On_Tailoring_Experience\" title=\"A Hands-On Tailoring Experience\">A Hands-On Tailoring Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/success-stories-indochino-pop-store-powered\/#Bridging_Online_and_Physical_Retail\" title=\"Bridging Online and Physical Retail\">Bridging Online and Physical Retail<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>&nbsp;Menswear brand <a href=\"https:\/\/www.indochino.com\/\" class=\"ek-link\"><strong>Indochino<\/strong><\/a> used pop-up showrooms as part of its early growth strategy, bringing its custom tailoring concept directly to customers in major cities. One of these temporary retail activations appeared in New York\u2019s Meatpacking District, where the brand introduced its made-to-measure suits and accessories through an in-person showroom experience.<\/p>\n\n\n\n<p>Pop-up stores like this allow digitally focused brands to meet customers face-to-face while maintaining the flexibility of temporary retail. Companies planning similar activations can explore available <a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\" class=\"ek-link\"><strong>pop-up shops in New York<\/strong><\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"307\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/photboothproject-indochino-IMG_8824-1024x682-1-1024x682.jpg\" alt=\"Interior of Indochino pop-up showroom in New York displaying custom menswear\" class=\"wp-image-307\" style=\"width:422px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/photboothproject-indochino-IMG_8824-1024x682-1.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/photboothproject-indochino-IMG_8824-1024x682-1-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/photboothproject-indochino-IMG_8824-1024x682-1-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/photboothproject-indochino-IMG_8824-1024x682-1-810x539.jpg 810w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"308\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/photboothproject-indochino-IMG_8828-1024x682-1024x682.jpg\" alt=\"Custom menswear showroom setup inside Indochino New York pop-up\" class=\"wp-image-308\" style=\"width:444px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/photboothproject-indochino-IMG_8828-1024x682.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/photboothproject-indochino-IMG_8828-1024x682-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/photboothproject-indochino-IMG_8828-1024x682-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/photboothproject-indochino-IMG_8828-1024x682-810x539.jpg 810w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"From_Online_Tailoring_to_Physical_Showrooms\"><\/span>From Online Tailoring to Physical Showrooms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Indochino built its reputation as an online-first brand offering custom menswear at accessible prices. Customers could design suits online by selecting fabrics, lapel styles, buttons, and linings.<\/p>\n\n\n\n<p>To complement this digital experience, the brand launched pop-up showrooms known as <strong>\u201cTraveling Tailor\u201d<\/strong> events. These temporary spaces allowed customers to experience the tailoring process in person.<\/p>\n\n\n\n<p>Visitors could meet with stylists, take precise measurements, explore fabric samples, and customize garments before placing their order online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Hands-On_Tailoring_Experience\"><\/span>A Hands-On Tailoring Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/photboothproject-indochino-IMG_8836-1024x682.jpg\" alt=\"Menswear styling options including ties and linings at Indochino showroom\" class=\"wp-image-309\" style=\"width:660px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/photboothproject-indochino-IMG_8836-1024x682.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/photboothproject-indochino-IMG_8836-1024x682-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/photboothproject-indochino-IMG_8836-1024x682-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/photboothproject-indochino-IMG_8836-1024x682-810x539.jpg 810w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Inside the New York pop-up showroom, customers were able to interact directly with the brand\u2019s tailoring process.<\/p>\n\n\n\n<p>Key elements of the experience included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personalized measurements taken by style experts<\/li>\n\n\n\n<li>Fabric and material displays allowing customers to touch and compare options<\/li>\n\n\n\n<li>Style consultations covering lapels, buttons, linings, and fit preferences<\/li>\n\n\n\n<li>Digital ordering stations where final designs could be placed online<\/li>\n<\/ul>\n\n\n\n<p>These elements helped translate the brand\u2019s digital platform into a real-world experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bridging_Online_and_Physical_Retail\"><\/span>Bridging Online and Physical Retail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/photboothproject-indochino-IMG_8835-1024x682.jpg\" alt=\"Stylist assisting customer with suit customization at Indochino pop-up\" class=\"wp-image-312\" style=\"width:759px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/photboothproject-indochino-IMG_8835-1024x682.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/photboothproject-indochino-IMG_8835-1024x682-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/photboothproject-indochino-IMG_8835-1024x682-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/photboothproject-indochino-IMG_8835-1024x682-810x539.jpg 810w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For Indochino, pop-up showrooms played an important role in building trust with new customers.<\/p>\n\n\n\n<p>Tailoring is a highly personal purchase, and many customers prefer to experience fabrics and fittings in person before ordering. The pop-up format allowed the brand to offer this service without committing to permanent retail stores in every city.<\/p>\n\n\n\n<p>This hybrid approach helped connect online browsing with physical interaction, creating a seamless omnichannel experience.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/photboothproject-indochino-IMG_8829-1024x682.jpg\" alt=\"Interior of Indochino pop-up showroom in New York displaying custom menswear\" class=\"wp-image-314\" style=\"width:863px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/photboothproject-indochino-IMG_8829-1024x682.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/photboothproject-indochino-IMG_8829-1024x682-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/photboothproject-indochino-IMG_8829-1024x682-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/photboothproject-indochino-IMG_8829-1024x682-810x539.jpg 810w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Temporary showrooms and retail activations are particularly common in fashion. Brands frequently use pop-ups to test new cities, launch collections, and meet customers directly. This trend is explored further in this guide to <a href=\"https:\/\/www.thestorefront.com\/mag\/menswear-fasion-pop-up-store\/\">menswear fashion pop-up stores<\/a>.<\/p>\n\n\n\n<p>Entrepreneurs considering similar retail experiments can also learn more about launching temporary stores in this guide on <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-guide\/\" class=\"ek-link\"><strong>how to start a pop-up shop in New York<\/strong><\/a>.<\/p>\n\n\n\n<p>Over time, strategies like these helped introduce Indochino to new audiences and demonstrate how temporary retail spaces can support the growth of digital-first fashion brands<\/p>\n\n\n\n<p>For more on how ecommerce brands are using pop-up stores to join the offline to the online check out: <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/lingerie-e-tailer-adore-focus-offline-expansion-store-customer-experience\/\" class=\"ek-link\">How Adore Me Uses Pop-Up Stores to Strengthen Its Ecommerce-First Strategy<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indochino launched pop-up showrooms in New York to bring its custom menswear tailoring experience to life through in-person measurements and styling consultations.<\/p>\n","protected":false},"author":19,"featured_media":306,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-usa\/\" rel=\"category tag\">Success Stories USA<\/a>","qubely_excerpt":"Indochino launched pop-up showrooms in New York to bring its custom menswear tailoring experience to life through in-person measurements and styling consultations.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=305"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/305\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/306"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}