{"id":3191,"date":"2023-02-22T15:06:00","date_gmt":"2023-02-22T15:06:00","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=3191"},"modified":"2026-04-02T15:32:04","modified_gmt":"2026-04-02T15:32:04","slug":"12-most-talked-about-pop-up-stores-2016","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/","title":{"rendered":"23 Smart Pop Up Shop Ideas to Steal From These Successful Brands"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#Pop_up_store_concepts_for_expanding_reach_to_untapped_customer_bases\" title=\"Pop up store concepts for expanding reach to untapped customer bases\">Pop up store concepts for expanding reach to untapped customer bases<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#1_Kanye_West_giving_access_to_merch_beyond_the_concert_venues\" title=\"1. Kanye West: giving access to merch beyond the concert venues\">1. Kanye West: giving access to merch beyond the concert venues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#2_Kylie_Jenner_foray_into_physical_retail\" title=\"2. Kylie Jenner: foray into physical retail\">2. Kylie Jenner: foray into physical retail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#3_Seapony_making_the_rounds_to_expand_its_audience\" title=\"3. Seapony: making the rounds to expand its audience\">3. Seapony: making the rounds to expand its audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#4_Topshelf_selling_on_the_road_as_a_lifestyle\" title=\"4. Topshelf: selling on the road as a lifestyle\">4. Topshelf: selling on the road as a lifestyle<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#Pop_up_store_ideas_bridging_online_and_offline\" title=\"Pop up store ideas bridging online and offline\">Pop up store ideas bridging online and offline<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#5_Artcom_going_offline_to_offer_inspiration_and_discovery\" title=\"5. Art.com: going offline to offer inspiration and discovery\">5. Art.com: going offline to offer inspiration and discovery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#6_JHilburn_custom_fitting_as_the_first_foray_into_physical_retail\" title=\"6. J.Hilburn: custom fitting as the first foray into physical retail\">6. J.Hilburn: custom fitting as the first foray into physical retail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#7_Storenvy_gathering_ecommerce_brands_under_one_umbrella\" title=\"7. Storenvy: gathering ecommerce brands under one umbrella\">7. Storenvy: gathering ecommerce brands under one umbrella<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#8_ThredUP_RealReal_Luxury_Garage_Sale_leveraging_online_data_to_setup_physical_pop_up_locations\" title=\"8. ThredUP, RealReal &amp; Luxury Garage Sale: leveraging online data to setup physical pop up locations\">8. ThredUP, RealReal &amp; Luxury Garage Sale: leveraging online data to setup physical pop up locations<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#Creative_pop_up_shops_to_offer_a_unique_or_exclusive_experience\" title=\"Creative pop up shops to offer a unique or exclusive experience\">Creative pop up shops to offer a unique or exclusive experience<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#9_Ministry_of_Supply_on-demand_tailored_fit\" title=\"9. Ministry of Supply: on-demand, tailored fit\">9. Ministry of Supply: on-demand, tailored fit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#10_Nike_iD_Air_Max_exclusive_product_customization\" title=\"10. Nike iD Air Max: exclusive product customization\">10. Nike iD Air Max: exclusive product customization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#11_Pantone_Cafe_serving_color-coded_snacks\" title=\"11. Pantone Caf\u00e9: serving color-coded snacks\">11. Pantone Caf\u00e9: serving color-coded snacks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#12_Modify_Watches_collecting_customer_opinions\" title=\"12. Modify Watches: collecting customer opinions\">12. Modify Watches: collecting customer opinions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#13_Google_exclusive_peek_at_the_new_tech\" title=\"13. Google: exclusive peek at the new tech\">13. Google: exclusive peek at the new tech<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#14_Adidas_NDM_6-day_street_culture_celebration\" title=\"14. Adidas NDM 6-day street culture celebration\">14. Adidas NDM 6-day street culture celebration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#15_RIPNDIP_mixing_the_shopping_experience_with_art\" title=\"15. RIPNDIP: mixing the shopping experience with art\">15. RIPNDIP: mixing the shopping experience with art<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#16_BEAMS_Japan_creating_hype_for_exclusive_products\" title=\"16. BEAMS Japan: creating hype for exclusive products\">16. BEAMS Japan: creating hype for exclusive products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#17_Vetements_causing_hysteria_with_surgically_timed_pop_ups_and_flash_sales\" title=\"17. Vetements: causing hysteria with surgically timed pop ups and flash sales\">17. Vetements: causing hysteria with surgically timed pop ups and flash sales<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#Creating_emotional_appeal_with_your_pop_up_shop_concept\" title=\"Creating emotional appeal with your pop up shop concept\">Creating emotional appeal with your pop up shop concept<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#18_Fila_using_nostalgia_to_drive_sales\" title=\"18. Fila: using nostalgia to drive sales\">18. Fila: using nostalgia to drive sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#19_Northern_Grade_cashing_on_the_vintage_appeal\" title=\"19. Northern Grade: cashing on the vintage appeal\">19. Northern Grade: cashing on the vintage appeal<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#Popping_up_with_a_cause\" title=\"Popping up with a cause\">Popping up with a cause<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#20_Harrods_embracing_children_protection\" title=\"20. Harrods: embracing children protection\">20. Harrods: embracing children protection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#21_The_Street_Store_turning_donations_into_a_shopping_experience_for_the_homeless\" title=\"21. The Street Store: turning donations into a shopping experience for the homeless\">21. The Street Store: turning donations into a shopping experience for the homeless<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#22_TCHO_connecting_the_product_experience_with_how_its_made\" title=\"22. TCHO: connecting the product experience with how it&#8217;s made\">22. TCHO: connecting the product experience with how it&#8217;s made<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#23_India_Store_a_pop_up_to_experience_the_hand-picked_product\" title=\"23. India Store: a pop up to experience the hand-picked product\">23. India Store: a pop up to experience the hand-picked product<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#What_can_we_learn_from_these_pop_up_store_concepts\" title=\"What can we learn from these pop up store concepts?\">What can we learn from these pop up store concepts?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#Social_Promotion\" title=\"Social Promotion\">Social Promotion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#Exclusivity_is_Key\" title=\"Exclusivity is Key\">Exclusivity is Key<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#Be_Smart_with_Gimmicks\" title=\"Be Smart with Gimmicks\">Be Smart with Gimmicks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#Using_pop-up_stores_to_test_new_products_and_markets\" title=\"Using pop-up stores to test new products and markets\">Using pop-up stores to test new products and markets<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#Pop-up_shop_ideas_FAQ\" title=\"Pop-up shop ideas FAQ\">Pop-up shop ideas FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#Is_a_pop-up_shop_a_good_idea\" title=\"Is a pop-up shop a good idea?\">Is a pop-up shop a good idea?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#How_do_I_make_my_pop-up_shop_stand_out\" title=\"How do I make my pop-up shop stand out?\">How do I make my pop-up shop stand out?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#Are_pop-up_shops_cost-effective\" title=\"Are pop-up shops cost-effective?\">Are pop-up shops cost-effective?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#How_to_find_the_perfect_space_for_your_pop-up_shop_idea\" title=\"How to find the perfect space for your pop-up shop idea?\">How to find the perfect space for your pop-up shop idea?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.thestorefront.com\/mag\/12-most-talked-about-pop-up-stores-2016\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Pop-up shops have become a powerful tool for brands to connect with customers in physical spaces without the commitment of a long-term lease. Whether you\u2019re curious about <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/\" class=\"ek-link\">what a pop-up shop is<\/a><\/strong> or ready to take the next step and learn <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/how-to-open-pop-up-store-storefront\/\" class=\"ek-link\">how to open a pop-up store<\/a><\/strong>, these temporary retail experiences offer flexibility, exposure, and opportunities to test new markets.<\/p>\n\n\n\n<p>In this guide, we\u2019ve gathered <strong>23 smart pop-up shop ideas from successful brands<\/strong> that showcase creative concepts, strategic activations, and memorable customer experiences. From immersive brand moments to inventive uses of limited spaces, these examples illustrate how temporary retail can deliver impact across industries and audiences.<\/p>\n\n\n\n<p>Explore these ideas to inspire your own pop-up activation and learn how brands big and small are using short-term retail to expand reach, build buzz, and engage customers where they live, work, and play.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pop-up-store-concepts-for-expanding-reach-to-untapped-customer-bases\"><span class=\"ez-toc-section\" id=\"Pop_up_store_concepts_for_expanding_reach_to_untapped_customer_bases\"><\/span>Pop up store concepts for expanding reach to untapped customer bases<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-kanye-west-giving-access-to-merch-beyond-the-concert-venues\"><span class=\"ez-toc-section\" id=\"1_Kanye_West_giving_access_to_merch_beyond_the_concert_venues\"><\/span>1. Kanye West: giving access to merch beyond the concert venues<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized is-style-default\"><a href=\"https:\/\/www.thestorefront.com\/mag\/kanye-west-yeezus-tour-pop-up-shop-in-nyc-powered-by-storefront\/\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"1024\" height=\"798\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/pablo-amsterdam-1024x798.jpg\" alt=\"Life of Pablo Kanye West Pop-Up Store\" class=\"wp-image-3195\" style=\"width:640px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/pablo-amsterdam-1024x798.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/pablo-amsterdam-300x234.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/pablo-amsterdam-768x599.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/pablo-amsterdam-810x631.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/pablo-amsterdam-1140x889.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/pablo-amsterdam.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Image: High Snobiety<\/figcaption><\/figure>\n\n\n\n<p> <a rel=\"noreferrer noopener\" href=\"https:\/\/shop.kanyewest.com\/\" target=\"_blank\">Kanye West<\/a>&#8216;s live performances being systematically sold out, his team decided, instead of going the traditional route and selling fan gear inside the concert venue, to open a pop-up in a public space where fans could purchase branded apparel even if they couldn\u2019t score concert tickets. Which showed tremendous success, as this is a tactic used for every tour: after the first attempt with Storefront support for the <a href=\"https:\/\/www.thestorefront.com\/mag\/kanye-west-yeezus-tour-pop-up-shop-in-nyc-powered-by-storefront\/\">Yeezus tour<\/a>, the king of grandeur established his <a href=\"https:\/\/www.highsnobiety.com\/p\/kanye-west-pablo-instagram\/\">Life of Pablo<\/a> merch pop-up shop not in 1, but <a rel=\"noopener noreferrer\" href=\"https:\/\/hypebeast.com\/2016\/8\/kanye-west-temporary-life-of-pablo-shops\" target=\"_blank\">21 cities<\/a> around the world. The shops were opened for Yeezy fans to purchase exclusive products for a few days in cities such as <a href=\"https:\/\/www.thestorefront.com\/search\/amsterdam\">Amsterdam<\/a>, Berlin, <a href=\"https:\/\/www.thestorefront.com\/search\/london\">London<\/a>, <a href=\"https:\/\/www.thestorefront.com\/search\/los-angeles\">Los Angeles<\/a>, <a href=\"https:\/\/www.thestorefront.com\/search\/miami\/\">Miami<\/a>, Philadelphia, <a href=\"https:\/\/www.thestorefront.com\/search\/singapore\">Singapore<\/a>, Melbourne or Cape Town. <\/p>\n\n\n\n<p><strong>Success Takeaway: <\/strong>Kanye himself claimed the stores made a staggering <a href=\"https:\/\/www.billboard.com\/articles\/columns\/hip-hop\/7271765\/kanye-west-pablo-pop-up-shop-sold-1-million-over-two-days\">$1 million dollars in two days.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.highsnobiety.com\/2016\/08\/04\/drake-summer-sixteen-merch\/\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"680\" height=\"454\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/drake-summer-sixteen-pop-up-line.jpeg\" alt=\"Drake Summer Sixteen Pop-Up Store\" class=\"wp-image-3193\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/drake-summer-sixteen-pop-up-line.jpeg 680w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/drake-summer-sixteen-pop-up-line-300x200.jpeg 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><figcaption class=\"wp-element-caption\">Image: High Snobiety<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Just like Kanye &amp; along with a lot of other rappers or singers, Drizzy also launched his\u00a0own merch pop-up shops tours. <a href=\"https:\/\/www.drakeofficial.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drake<\/a> stopped in <a href=\"https:\/\/www.thestorefront.com\/search\/new-york\" class=\"ek-link\">New York<\/a> and <a href=\"https:\/\/www.thestorefront.com\/search\/los-angeles\" class=\"ek-link\">Los Angeles<\/a> to sell Drizzy-quote-emblazoned tees, hoodies and caps to mobs of excited fans.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-kylie-jenner-foray-into-physical-retail\"><span class=\"ez-toc-section\" id=\"2_Kylie_Jenner_foray_into_physical_retail\"><\/span>2. Kylie Jenner: foray into physical retail<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/www.allure.com\/story\/kylie-jenner-pop-up-shop\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/Kylie-Jenner-Pop-Up-SoHo.jpg\" alt=\"\" class=\"wp-image-23693\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/Kylie-Jenner-Pop-Up-SoHo.jpg 800w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/Kylie-Jenner-Pop-Up-SoHo-300x225.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/Kylie-Jenner-Pop-Up-SoHo-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Reality TV star and makeup sensation Kylie Jenner has mobilized the crowds with her Kylie pop-up in <a href=\"https:\/\/www.thestorefront.com\/search\/los-angeles\/retail\" class=\"ek-link\">Los Angeles<\/a>. Customers were\u00a0able to shop <a href=\"https:\/\/offers.thestorefront.com\/kylie-brands\" target=\"_blank\" rel=\"noreferrer noopener\">Kylie Cosmetics<\/a> products previously only available online, including the unprecedented holiday collection, but also merch products such as lingerie, hoodies, and t-shirts with the celebrity\u2019s name or face. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-seapony-making-the-rounds-to-expand-its-audience\"><span class=\"ez-toc-section\" id=\"3_Seapony_making_the_rounds_to_expand_its_audience\"><\/span>3. Seapony: making the rounds to expand its audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/seapony-jewelry-pop-up-display.jpg\" alt=\"\" class=\"wp-image-23662\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/seapony-jewelry-pop-up-display.jpg 640w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/seapony-jewelry-pop-up-display-300x300.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/seapony-jewelry-pop-up-display-150x150.jpg 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">Image: Seapony Couture<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/seaponycouture.com\/\">Seapony Couture<\/a>&nbsp;is a bold accessories line that has benefited from opening several <a href=\"https:\/\/amzn.to\/3Pu4rle\" target=\"_blank\" rel=\"noreferrer noopener\">jewelry<\/a> pop-up stores in various <a href=\"https:\/\/www.thestorefront.com\/go\/san-francisco\/\">San Francisco neighborhoods<\/a>. By engaging with different demographics, the brand gained wider exposure and increased networking opportunities. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-topshelf-selling-on-the-road-as-a-lifestyle\"><span class=\"ez-toc-section\" id=\"4_Topshelf_selling_on_the_road_as_a_lifestyle\"><\/span>4. Topshelf: selling on the road as a lifestyle<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/Topshelf-fashion-boutique-pop-up-truck.jpg\" alt=\"Topshelf pop up truckk\" class=\"wp-image-23689\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/Topshelf-fashion-boutique-pop-up-truck.jpg 640w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/Topshelf-fashion-boutique-pop-up-truck-300x225.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>Mobile fashion truck <a href=\"https:\/\/www.youtube.com\/watch?v=bjnxKeZaHyA\">TopShelf<\/a> was used to rolling into craft fairs, markets, and other outdoor events. By thinking outside of the mobile \u201cbox\u201d and opening up a stationary Pop-Up Store, TopShelf gained a steady, loyal customer base. This could also work for food trucks, car companies, and brands that utilize kiosks and vending machines. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pop-up-store-ideas-bridging-online-and-offline\"><span class=\"ez-toc-section\" id=\"Pop_up_store_ideas_bridging_online_and_offline\"><\/span>Pop up store ideas bridging online and offline<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-art-com-going-offline-to-offer-inspiration-and-discovery\"><span class=\"ez-toc-section\" id=\"5_Artcom_going_offline_to_offer_inspiration_and_discovery\"><\/span>5. Art.com: going offline to offer inspiration and discovery<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-style-rounded\"><img decoding=\"async\" width=\"607\" height=\"585\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/artworks-and-decor-in-art-com-s-popup-shop.jpg\" alt=\"Art.com pop up shop\" class=\"wp-image-23654\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/artworks-and-decor-in-art-com-s-popup-shop.jpg 607w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/artworks-and-decor-in-art-com-s-popup-shop-300x289.jpg 300w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><figcaption class=\"wp-element-caption\">Image: Art.com<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.art.com\/\">Art.com<\/a>&nbsp;is a leading online marketplace for fine art prints. But it\u2019s one thing to see a jpeg of Van Gogh\u2019s \u201cStarry Night\u201d on a computer screen and another to appreciate it in person. In a pioneering move at the time, the platform opened with Storefront a one-month <a href=\"https:\/\/corporate.art.com\/media\/media_releases_20131104.asp\">pop-up gallery<\/a> in&nbsp;<a href=\"https:\/\/www.thestorefront.com\/go\/san-francisco\/\">San Francisco<\/a>&nbsp;to showcase together art and other unique crafts. Noticeable features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Online-to-Offline<\/strong>: projection in the store a crowdsourced real-time showcase of art trending on art.com&#8217;s community feed<\/li>\n\n\n\n<li><strong>Design Bar:<\/strong>\u00a0assistance from <a href=\"https:\/\/offers.thestorefront.com\/design-tools\" target=\"_blank\" rel=\"noreferrer noopener\">design experts<\/a> to find and custom-frame the pieces<\/li>\n\n\n\n<li>Curation of collections from art experts and participating designers, rotating exhibitions<\/li>\n\n\n\n<li>Instant photo printing from Instagram or camera roll and turning them into art. A feature that was particularly innovative at the time (2013!)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-j-hilburn-custom-fitting-as-the-first-foray-into-physical-retail\"><span class=\"ez-toc-section\" id=\"6_JHilburn_custom_fitting_as_the_first_foray_into_physical_retail\"><\/span>6. J.Hilburn: custom fitting as the first foray into physical retail <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/10\/pop-up-shop-ideas.jpg\" alt=\"J Hilburn pop up shop\" class=\"wp-image-248\"\/><figcaption class=\"wp-element-caption\">Image: J.Hilburn<\/figcaption><\/figure>\n\n\n\n<p>Until this, <a href=\"https:\/\/jhilburn.com\/\">J.Hilburn<\/a> had sold exclusively online and through its direct sales model, directly sending to customers at their home or office. Through their first pop up store <em>A Fortnight in SoHo<\/em>, the brand\u2019s trained personal stylists were treating shoppers to a signature <a href=\"https:\/\/retailtouchpoints.com\/features\/retail-success-stories\/j-hilburn-brings-personalization-to-the-store-with-nyc-pop-ups\">custom fitting<\/a> and help them find the perfect items to match their lifestyle and personality, creating a truly personalized experience. With meticulous attention to detail, the space was treated like a canvas where the fine details recede and allow the clothes to shine. Particularly notable: knowing that its target customers weren\u2019t fond of marathon shopping sprees, the shop featured elegant seating that encouraged shoppers to unwind and appreciate their surroundings. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-storenvy-gathering-ecommerce-brands-under-one-umbrella\"><span class=\"ez-toc-section\" id=\"7_Storenvy_gathering_ecommerce_brands_under_one_umbrella\"><\/span>7. Storenvy: gathering ecommerce brands under one umbrella<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1000\" height=\"614\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/Storenvy-SF-pop-up-store.jpg\" alt=\"Storenvy pop up shop\" class=\"wp-image-23668\" style=\"width:632px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/Storenvy-SF-pop-up-store.jpg 1000w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/Storenvy-SF-pop-up-store-300x184.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/Storenvy-SF-pop-up-store-768x472.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/Storenvy-SF-pop-up-store-810x497.jpg 810w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Image: Storenvy<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.storenvy.com\/\">Storenvy<\/a>\u00a0understands that there is power in numbers. The ecommerce platform played host to a <a href=\"https:\/\/techcrunch.com\/2013\/06\/13\/inside-the-storenvy-pop-up-shop-where-e-commerce-meets-brick-and-mortar-tctv\/\">pop-up\u00a0marketplace<\/a> in <a href=\"https:\/\/www.thestorefront.com\/search\/san-francisco\/retail\" class=\"ek-link\">San Francisco<\/a>. Brands who used Storenvy to power their ecommerce operations were invited to participate in an offline store, which allowed Storenvy to leverage multiple brands\u2019 followings to build hype and foot traffic.<\/p>\n\n\n\n<p>What&#8217;s really interesting with this popup is transactions are still done online, not with a POS, and each vendor is completely in control of his or her own spot. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-thredup-realreal-luxury-garage-sale-leveraging-online-data-to-setup-physical-pop-up-locations\"><span class=\"ez-toc-section\" id=\"8_ThredUP_RealReal_Luxury_Garage_Sale_leveraging_online_data_to_setup_physical_pop_up_locations\"><\/span>8. ThredUP, RealReal &amp; Luxury Garage Sale: leveraging online data to setup physical pop up locations <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"826\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/Thredup-Pop-Up-shop-1024x826.jpg\" alt=\"Thredup pop up shop\" class=\"wp-image-23707\" style=\"width:704px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/Thredup-Pop-Up-shop-1024x826.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/Thredup-Pop-Up-shop-300x242.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/Thredup-Pop-Up-shop-768x620.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/Thredup-Pop-Up-shop-810x653.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/Thredup-Pop-Up-shop-1140x920.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/Thredup-Pop-Up-shop.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Today, people have become smarter shoppers not only with their pockets but by sharing exclusive deals and sales with each other. This is facilitated even more with social media. Retailers and secondhand e-commerce companies like <a href=\"https:\/\/www.thredup.com\/\">ThredUp<\/a>, the RealReal and Luxury Garage Sale are cashing in on the consignment concept using customer data its already collected online and translating it into the physical realm.<\/p>\n\n\n\n<p>As ThredUp is experimenting with brick-and-mortar locations, Luxury Garage Sales announced a month-long pop-up shop idea in Atlanta. This cool pop up shop idea offers one-on-one styling and full-service consignment purposes.<\/p>\n\n\n\n<p>The&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.thestorefront.com\/mag\/realreals-pop-store-associate-director-pop-ups\/\" target=\"_blank\">RealReal<\/a>&nbsp;is also on a pop-up tour, rolling out pop up shop display activations in new cities to capture its online audience through in-store sales inside creative physical spaces. Utilizing the power of <a href=\"https:\/\/offers.thestorefront.com\/sales\" target=\"_blank\" rel=\"noreferrer noopener\">online marketing data<\/a> and the off-pricing trend, similar brands can use this tactic to launch a pop up of their own.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-creative-pop-up-shops-to-offer-a-unique-or-exclusive-experience\"><span class=\"ez-toc-section\" id=\"Creative_pop_up_shops_to_offer_a_unique_or_exclusive_experience\"><\/span>Creative <a href=\"https:\/\/www.thestorefront.com\/project\/pop-up-store-rental\">pop up shops<\/a> to offer a unique or exclusive experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Read More: <\/strong><a href=\"https:\/\/www.thestorefront.com\/mag\/7-case-studies-prove-experiential-retail-future\/\" class=\"ek-link\"><strong>9 Case Studies That Prove Experiential Retail Is The Future<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-ministry-of-supply-on-demand-tailored-fit\"><span class=\"ez-toc-section\" id=\"9_Ministry_of_Supply_on-demand_tailored_fit\"><\/span>9. Ministry of Supply: on-demand, tailored fit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"415\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/Ministry-of-Supply-Pop-Up-Store-Santa-Monica.jpg\" alt=\"Ministry of supply\" class=\"wp-image-23677\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/Ministry-of-Supply-Pop-Up-Store-Santa-Monica.jpg 640w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/Ministry-of-Supply-Pop-Up-Store-Santa-Monica-300x195.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">Image: Ministry of Supply<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/ministry.co\/\">Ministry of Supply<\/a>&nbsp;was the first company to mesh high-performance activewear with professional attire. With such an inventive and ingenious design, it made sense to capture the public\u2019s attention before potential competitors sprang up. The DTC brand has based its retail footprint primarily on pop-ups: after a successful store in <a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\/retail\">Soho, NYC<\/a>, with Storefront, they launched this <a href=\"https:\/\/wwd.com\/business-news\/retail\/ministry-of-supply-turns-up-the-heat-on-personalization-11059720\/\">Santa Monica pop up<\/a> equipped with thermal mirrors. The equipment finds out which part of your body produces the most heat, and allow the manufacturer to produce a 3-D Print-Knit sweater fully custom to your exact body characteristics. Customers who did not want to actually order were invited to use the thermal cameras like a photo booth for a very Instagram-able shot.<\/p>\n\n\n\n<p>Read about the NYC pop up here: <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/ministry-of-supply-pop-up-shop-in-nyc-powered-by-storefront\/\" class=\"ek-link\">Ministry of Supply Pop-Up Shop in NYC<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-nike-id-air-max-exclusive-product-customization\"><span class=\"ez-toc-section\" id=\"10_Nike_iD_Air_Max_exclusive_product_customization\"><\/span>10. Nike iD Air Max: exclusive product customization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/hypebeast.com\/2016\/3\/hong-kong-nikeid-air-max-pop-up-shop\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/nikeid-air-max-pop-up-hong-kong-recap-02-1024x683.jpg\" alt=\"Nike ID Pop-Up Store\" class=\"wp-image-3196\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/nikeid-air-max-pop-up-hong-kong-recap-02-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/nikeid-air-max-pop-up-hong-kong-recap-02-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/nikeid-air-max-pop-up-hong-kong-recap-02-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/nikeid-air-max-pop-up-hong-kong-recap-02-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/nikeid-air-max-pop-up-hong-kong-recap-02-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/nikeid-air-max-pop-up-hong-kong-recap-02.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Image: Hypebeast<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">To celebrate the Air Max sneaker, Nike launched a pop-up boutique where visitors could customize and create a unique Air Max in a futuristic and colorful environment thanks to the iD platform.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-11-pantone-caf-serving-color-coded-snacks\"><span class=\"ez-toc-section\" id=\"11_Pantone_Cafe_serving_color-coded_snacks\"><\/span>11. Pantone Caf\u00e9: serving color-coded snacks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/www.pantone-cafe.com\/#shop\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"817\" height=\"452\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/pantone-cafe-pop-up-monaco.png\" alt=\"Pantone cafe\" class=\"wp-image-23701\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/pantone-cafe-pop-up-monaco.png 817w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/pantone-cafe-pop-up-monaco-300x166.png 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/pantone-cafe-pop-up-monaco-768x425.png 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/pantone-cafe-pop-up-monaco-810x448.png 810w\" sizes=\"(max-width: 817px) 100vw, 817px\" \/><\/a><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">After <a href=\"https:\/\/www.designboom.com\/design\/pop-up-pantone-cafe-monaco-grimaldi-forum-08-11-2015\/\">2 summers in Monaco<\/a>, <a rel=\"noopener noreferrer\" href=\"https:\/\/www.pantone-cafe.com\/\" target=\"_blank\">Pantone Cafe<\/a> has established its caf\u00e9 in Paris\u2019 Jardin des Tuileries during Fashion Week, enabling us to taste the Pantone colors and stimulate all our senses.<\/span> Each edible actually corresponds to a matching hue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-12-modify-watches-collecting-customer-opinions\"><span class=\"ez-toc-section\" id=\"12_Modify_Watches_collecting_customer_opinions\"><\/span>12. Modify Watches: collecting customer opinions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/Modify-Watches-Pop-Up.jpg\" alt=\"Modify watches\" class=\"wp-image-23681\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/Modify-Watches-Pop-Up.jpg 640w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/Modify-Watches-Pop-Up-300x300.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/Modify-Watches-Pop-Up-150x150.jpg 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">Image: Modify Watches<\/figcaption><\/figure>\n\n\n\n<p>Customizable watch brand  <a href=\"https:\/\/modifywatches.com\/\">Modify Watches<\/a> (now part of&nbsp;Custom Ink)&nbsp;believes in fun and originality as the cornerstone of its business model. Though the company only offers one type of product (watches), they understand that their customers aren\u2019t created equal. Within one product category, they offer over 300 variations. The Modify Watches pop-up store functioned as both a storefront and a sounding board where customers could voice opinions about what they\u2019d like to see in future collections. The pop up store was also a way to experience how the product was made, as the watches were assembled live.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-13-google-exclusive-peek-at-the-new-tech\"><span class=\"ez-toc-section\" id=\"13_Google_exclusive_peek_at_the_new_tech\"><\/span>13. <strong>Google<\/strong>: exclusive peek at the new tech<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/www.thedrum.com\/news\/2016\/03\/18\/adidas-launches-six-day-cultural-pop-shoreditch-shoe-launch\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"1000\" height=\"731\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/google-pop-up-new-york.jpeg\" alt=\"Google Pixel Pop-Up Store\" class=\"wp-image-3198\" style=\"width:758px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/google-pop-up-new-york.jpeg 1000w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/google-pop-up-new-york-300x219.jpeg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/google-pop-up-new-york-768x561.jpeg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/google-pop-up-new-york-810x592.jpeg 810w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption class=\"wp-element-caption\">Image: The Verge<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Google established itself in a New York pop up shop to <a href=\"https:\/\/www.youtube.com\/watch?v=iuOslAj9-5A\">showcase its latest groundbreaking products<\/a>. Tech enthusiasts rushed to try the highly anticipated Pixel phone, Google Home, and Daydream VR headsets.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-14-adidas-ndm-6-day-street-culture-celebration\"><span class=\"ez-toc-section\" id=\"14_Adidas_NDM_6-day_street_culture_celebration\"><\/span>14. <strong>Adidas NDM<\/strong> 6-day street culture celebration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.thedrum.com\/news\/2016\/03\/18\/adidas-launches-six-day-cultural-pop-shoreditch-shoe-launch\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/adidas-ndm-launch-london-1024x684.jpg\" alt=\"Adidas NMD Pop-Up\" class=\"wp-image-3197\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/adidas-ndm-launch-london-1024x684.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/adidas-ndm-launch-london-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/adidas-ndm-launch-london-768x513.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/adidas-ndm-launch-london-810x541.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/adidas-ndm-launch-london-1140x761.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/adidas-ndm-launch-london.jpg 1980w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Image: TheDrum<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">To launch its new NMD shoe brand, Adidas created one of the <a href=\"https:\/\/www.thedrum.com\/news\/2016\/03\/18\/adidas-launches-six-day-cultural-pop-shoreditch-shoe-launch\">most hyped<\/a> pop-up stores <a href=\"https:\/\/www.thestorefront.com\/search\/london\">London<\/a> has ever seen. Located in <a href=\"https:\/\/www.thestorefront.com\/search\/london\/shoreditch\">Shoreditch<\/a>, NDM Future House was a 6-day\/6-night pop-up hosting DJ sets, art performances, film screenings, and celebrating creativity, art, and underground culture.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-15-ripndip-mixing-the-shopping-experience-with-art\"><span class=\"ez-toc-section\" id=\"15_RIPNDIP_mixing_the_shopping_experience_with_art\"><\/span>15. <strong>RIPNDIP<\/strong>: mixing the shopping experience with art<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.highsnobiety.com\/2016\/05\/17\/ripndip-pop-up-shop-nyc\/\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/ripndip-nyc-pop-up-shop-1024x683.jpg\" alt=\"RipnDip Pop-Up Store\" class=\"wp-image-3199\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/ripndip-nyc-pop-up-shop-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/ripndip-nyc-pop-up-shop-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/ripndip-nyc-pop-up-shop-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/ripndip-nyc-pop-up-shop-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/ripndip-nyc-pop-up-shop-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/ripndip-nyc-pop-up-shop.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Image: Hypebeast<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.ripndipclothing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">RIPNDIP<\/a> label opened a shop and an art gallery to celebrate its Spring collection. The iconic character Lord Nermal the cat were painted all over the outside wall and attracted many curious visitors.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-16-beams-japan-creating-hype-for-exclusive-products\"><span class=\"ez-toc-section\" id=\"16_BEAMS_Japan_creating_hype_for_exclusive_products\"><\/span>16. <strong>BEAMS Japan<\/strong>: creating hype for exclusive products <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/hypebeast.com\/2016\/6\/beams-japan-paris-pop-up-store\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"960\" height=\"731\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/beams-japan-paris-pop-up-store.jpg\" alt=\"BEAMS Pop-Up Store\" class=\"wp-image-3201\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/beams-japan-paris-pop-up-store.jpg 960w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/beams-japan-paris-pop-up-store-300x228.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/beams-japan-paris-pop-up-store-768x585.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/beams-japan-paris-pop-up-store-810x617.jpg 810w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><figcaption class=\"wp-element-caption\">Image via Hypebeast<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">The streetwear brand made its way around the globe to settle in Paris for 12 days last summer. <\/span><span style=\"font-weight: 400;\">The Le Marais pop-up store has also featured brands such as Loopwheeler, orSlow and Sasquatchfabrix, in addition to <a href=\"https:\/\/www.beams.co.jp\/\" target=\"_blank\" rel=\"noopener noreferrer\">BEAMS<\/a>\u2019 \u201cMade in Japan\u201d line. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-17-vetements-causing-hysteria-with-surgically-timed-pop-ups-and-flash-sales\"><span class=\"ez-toc-section\" id=\"17_Vetements_causing_hysteria_with_surgically_timed_pop_ups_and_flash_sales\"><\/span><span style=\"font-weight: 400;\"><strong>17. Vetements<\/strong>: <\/span>causing hysteria with surgically timed pop ups and flash sales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.highsnobiety.com\/2017\/02\/10\/vetements-dry-cleaning-pop-up-store\/\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"738\" height=\"493\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/inside-vetements-dry-cleaning-maxfield-los-angeles-pop-up-1.jpg\" alt=\"Vetements Pop-Up Store\" class=\"wp-image-3203\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/inside-vetements-dry-cleaning-maxfield-los-angeles-pop-up-1.jpg 738w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/inside-vetements-dry-cleaning-maxfield-los-angeles-pop-up-1-300x200.jpg 300w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><\/a><figcaption class=\"wp-element-caption\">Image via High Snobiety<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><a rel=\"noopener noreferrer\" href=\"https:\/\/vetementswebsite.com\/\" target=\"_blank\">Vetements<\/a>, the new fashion sensation, which every fashion show is now an unmissable event, stopped in Los Angeles for one day only. With its \u201cDry Cleaning\u201d, Vetements have made one of the most innovative pop-ups.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-creating-emotional-appeal-with-your-pop-up-shop-concept\"><span class=\"ez-toc-section\" id=\"Creating_emotional_appeal_with_your_pop_up_shop_concept\"><\/span>Creating emotional appeal with your pop up shop concept<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-18-fila-using-nostalgia-to-drive-sales\"><span class=\"ez-toc-section\" id=\"18_Fila_using_nostalgia_to_drive_sales\"><\/span>18. Fila: using nostalgia to drive sales <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/10\/pop-up-shop-ideas-1.jpg\" alt=\"Fila SoHo pop up\" style=\"width:722px;height:auto\"\/><figcaption class=\"wp-element-caption\">Image: Fila<\/figcaption><\/figure>\n\n\n\n<p>As retailers cash in on selling vintage styles and heritage pieces, pop up shop ideas are going retro. This in turn drives engagement, foot traffic, and buzz!<\/p>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/3HwZpCo\" data-type=\"URL\" data-id=\"https:\/\/amzn.to\/3HwZpCo\" target=\"_blank\" rel=\"noreferrer noopener\">Fila<\/a>&nbsp;is <a href=\"https:\/\/www.thestorefront.com\/mag\/inside-filas-first-ever-heritage-pop-up-store\/\">opening pop-up stores in&nbsp;NYC with Storefront<\/a>&nbsp;\u2013 plus 3 additional ones worldwide \u2013 for the relaunch of its popular Mindblower \u201890s shoe,  originally released in 1995. The brand set up its&nbsp;<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\/retail\">Soho<\/a>&nbsp;shop for a limited time, and had 650 people come through its doors on just the first day.<\/p>\n\n\n\n<p>Fila also tapped influencers to create their own version of the \u2018Mindblower\u2019 sneaker, and put them prominently on display in-store.&nbsp;<a href=\"https:\/\/www.thestorefront.com\/mag\/inside-filas-first-ever-heritage-pop-up-store\/\">This pop up shop<\/a> display idea created a lot of media hype and drew wide attention to the space.<\/p>\n\n\n\n<p>Read the full story behind the <a href=\"https:\/\/www.thestorefront.com\/mag\/inside-filas-first-ever-heritage-pop-up-store\/\" class=\"ek-link\"><strong>FILA pop-up shop in SoHo, New York<\/strong><\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/cherry-los-angeles-pop-up-1024x683.jpeg\" alt=\"Hupebeast pop up\" class=\"wp-image-23697\" style=\"width:724px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/cherry-los-angeles-pop-up-1024x683.jpeg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/cherry-los-angeles-pop-up-300x200.jpeg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/cherry-los-angeles-pop-up-768x512.jpeg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/cherry-los-angeles-pop-up-810x540.jpeg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/cherry-los-angeles-pop-up-1140x760.jpeg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/cherry-los-angeles-pop-up-272x182.jpeg 272w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/cherry-los-angeles-pop-up.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image: Hypebeast<\/figcaption><\/figure>\n\n\n\n<p>Streetwear label&nbsp;<a href=\"https:\/\/cherryla.com\/\">Cherry Los Angeles<\/a>&nbsp;is also using nostalgia for its debut collection, opening a pop-up installation on the historic Fairfax Avenue. Titled \u2018MICRODOSE\u2019, the installation was feature iconic \u201890s images sprinkled on the pieces. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-19-northern-grade-cashing-on-the-vintage-appeal\"><span class=\"ez-toc-section\" id=\"19_Northern_Grade_cashing_on_the_vintage_appeal\"><\/span>19. Northern Grade: cashing on the vintage appeal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"982\" height=\"600\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/huntington2.jpg\" alt=\"Northern Grade pop up\" class=\"wp-image-23658\" style=\"width:672px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/huntington2.jpg 982w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/huntington2-300x183.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/huntington2-768x469.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/04\/huntington2-810x495.jpg 810w\" sizes=\"(max-width: 982px) 100vw, 982px\" \/><figcaption class=\"wp-element-caption\">Image: Coolmaterials<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.northerngrade.com\/\">Northern Grade<\/a>&nbsp;(now American Field) is a menswear line with classic sensibilities. In designing their pop-up shop, the Northern Grade team created an <a href=\"https:\/\/coolmaterial.com\/style\/inside-gq-x-northern-grade-pop-up-shop\/\">atmosphere<\/a> that deeply reflected the brand\u2019s personality using rustic tables, magnifying glasses, refurbished pallets, and vintage trunks. Walking into the pop-up shop felt like walking into a bachelor pad in the 1930s. Unique displays and lifestyle elements that represent your brand guarantee a memorable experience for anyone who walks in your store. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-popping-up-with-a-cause\"><span class=\"ez-toc-section\" id=\"Popping_up_with_a_cause\"><\/span>Popping up with a cause<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-20-harrod-embracing-children-protection\"><span class=\"ez-toc-section\" id=\"20_Harrods_embracing_children_protection\"><\/span>20. Harrods: embracing children protection<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/10\/pop-up-shop-ideas-2.jpg\" alt=\"Harrod pop up\"\/><figcaption class=\"wp-element-caption\">Image: Harrod<\/figcaption><\/figure>\n\n\n\n<p>Driving consumers to your store for a&nbsp;<strong>charitable purpose<\/strong>&nbsp;is a pop-up shop idea brands are also successfully employing.&nbsp;<a href=\"https:\/\/www.harrods.com\/\">Harrod<\/a>&nbsp;recently unveiled its luxury charity pop-up store idea with&nbsp;<a href=\"https:\/\/www.nspcc.org.uk\/\">NSPCC<\/a>. The pop-up boutique, open the rest of the month, is located in a place called Fashion Re-Told. All of the clothes sold were donated by Harrod\u2019s customers and employees, with proceeds going directly to NSPCC. The retailer\u2019s mission for this pop-up shop idea was to make the space entirely <a href=\"https:\/\/www.thestorefront.com\/mag\/make-your-pop-up-instagrammable\/\">Instagrammable<\/a>. As their Head of Visual Merchandising states, \u201cwhen you\u2019re doing a charitable initiative if you don\u2019t generate noise on every platform, you\u2019re never going to make it a success.\u201d <\/p>\n\n\n\n<p>While Harrods didn\u2019t profit from the pop-up store,&nbsp;their brand identity certainly gained value from it. Not only did they reinvent the experience of shopping with Harrods, but they also proved that their commitment to their values was genuine. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-21-the-street-store-turning-donations-into-a-shopping-experience-for-the-homeless\"><span class=\"ez-toc-section\" id=\"21_The_Street_Store_turning_donations_into_a_shopping_experience_for_the_homeless\"><\/span>21. <strong>The Street Store<\/strong>: turning donations into a shopping experience for the homeless<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.sfgate.com\/news\/article\/Street-Store-San-Francisco-Deepika-Phakke-10179441.php\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"468\" height=\"312\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/street-store-pop-up-store-san-francisco.jpg\" alt=\"The Street Store Pop-Up\" class=\"wp-image-3200\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/street-store-pop-up-store-san-francisco.jpg 468w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/street-store-pop-up-store-san-francisco-300x200.jpg 300w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/a><figcaption class=\"wp-element-caption\">Image via SF Gate<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Who said that pop-up stores were just about selling products? Not Deepika Phakke of <a rel=\"noopener noreferrer\" href=\"https:\/\/www.thestreetstore.org\/\" target=\"_blank\">The Street Store<\/a>, who with the support of Episcopal Community Services organized a pop-up giving homeless people the opportunity to freely shop for those things they need and give them dignity with a shopping experience that allows them to choose what they like.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-22-tcho-connecting-the-product-experience-with-how-it-s-made\"><span class=\"ez-toc-section\" id=\"22_TCHO_connecting_the_product_experience_with_how_its_made\"><\/span>22. TCHO: connecting the product experience with how it&#8217;s made<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/10\/pop-up-shop-ideas-3.jpg\" alt=\"tcho-1-1024x885\" class=\"wp-image-362\" style=\"width:734px;height:auto\"\/><figcaption class=\"wp-element-caption\">Image: Storefront<\/figcaption><\/figure>\n\n\n\n<p>Artisanal chocolatier&nbsp;<a href=\"https:\/\/www.tcho.com\/\">TCHO<\/a>&nbsp;opened up a pop-up store in <a href=\"https:\/\/www.thestorefront.com\/search\/san-francisco\/retail\">San Francisco<\/a> to let foodies try their delicious and unique product. The shop was as much a feast for the eyes as it is for the belly, and was providing full details about the ten-year-old company&#8217;s scientist-monitored bean-to-bar laboratories in cacao-growing communities and its relationships with cacao farmers around the world.&nbsp;  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-23-india-store-a-pop-up-to-experience-the-hand-picked-product\"><span class=\"ez-toc-section\" id=\"23_India_Store_a_pop_up_to_experience_the_hand-picked_product\"><\/span>23. India Store: a pop up to experience the hand-picked product<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/10\/pop-up-shop-ideas-4.jpg\" alt=\"India store pop up shop\" style=\"width:766px;height:auto\"\/><figcaption class=\"wp-element-caption\">Image: Storefront<\/figcaption><\/figure>\n\n\n\n<p>Setting a clear pop-up shop idea and concept drives more consumers and media attention. Storefront worked with India Store to create a pop-up shop in&nbsp;<a href=\"https:\/\/www.thestorefront.com\/search\/hong-kong\">Hong Kong<\/a>&nbsp;where customers can feel the quality of the hand-picked fabrics. With this physical store, the brand can show off its items and connect with customers, who also benefit from this in-person experience. India Store is a simple pop up shop idea that\u2019s well-executed and has the customer in mind. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-can-we-learn-from-these-pop-up-store-concepts\"><span class=\"ez-toc-section\" id=\"What_can_we_learn_from_these_pop_up_store_concepts\"><\/span>What can we learn from these pop up store concepts?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-social-promotion\"><span class=\"ez-toc-section\" id=\"Social_Promotion\"><\/span>Social Promotion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The last couple of years saw some of the most hyped pop-up stores ever. With social media playing a vital role in the promotion and inevitable success of these pop-ups, it&#8217;s clear to see that typical advertising techniques previously used to get customers into stores are rendered irrelevant when it comes to pop-up stores. Keeping your audience&nbsp;in-the-know builds engagement and creates a connection they&#8217;re likely to share.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-exclusivity-is-key\"><span class=\"ez-toc-section\" id=\"Exclusivity_is_Key\"><\/span>Exclusivity is Key<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>According to a PopUp Republic poll, 39% of shoppers&nbsp;indicated that&nbsp;<strong>the main reason they\u2019d visit a pop-up store would be because of exclusive products or services on offer.<\/strong> Limited edition products, one-off events, and special appearances&nbsp;are a sure-fire way to build hype as your pop-up approaches. Sharing teasers across social media platforms emphasizing the &#8216;get it before it&#8217;s gone&#8217; notion will generate the kind of buzz that money can&#8217;t buy among your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-be-smart-with-gimmicks\"><span class=\"ez-toc-section\" id=\"Be_Smart_with_Gimmicks\"><\/span>Be Smart with Gimmicks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Make your pop-up work beyond the shop floor by giving people something to talk about. Creative signage and store-fits that provide photo opportunities will give people something to post on their Instagram whilst also elevating your products. This extra effort could also serve to cement your brand&#8217;s key values or mission, further engaging your audience to make for a lasting connection.<\/p>\n\n\n\n<p><em><span style=\"font-weight: 400;\">Feeling inspired by these creative pop up shop picks? <a href=\"https:\/\/www.thestorefront.com\/search\" class=\"ek-link\">Book a pop-up store with us<\/a> and bring your ideas to life!<\/span><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_pop-up_stores_to_test_new_products_and_markets\"><\/span>Using pop-up stores to test new products and markets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pop-up stores are becoming an increasingly popular way for businesses to test new products and markets. By renting out a small space for a short period of time, businesses can get a feel for whether a particular product or market is right for them without making a <a href=\"https:\/\/offers.thestorefront.com\/finance\" target=\"_blank\" rel=\"noreferrer noopener\">large investment<\/a>.<\/p>\n\n\n\n<p>When considering using a pop-up store to test a new product or market, there are a few things to keep in mind. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First, ensuring that the space is located in a high-traffic area is important. This will help ensure that potential customers are aware of the store and can visit it.<\/li>\n\n\n\n<li>Second, it is important to have a well-designed space that appeals to customers. This will help to create a positive first impression and encourage customers to spend time in the store.<\/li>\n\n\n\n<li>Finally, it is important to have a plan for how to staff the store. This includes having employees who are knowledgeable about the products and the market.<\/li>\n<\/ul>\n\n\n\n<p>Read More:<strong> <a href=\"https:\/\/www.thestorefront.com\/mag\/how-to-open-pop-up-store-storefront\/\" class=\"ek-link\">How Open A Pop-Up Store (comprehensive guide)<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pop-up_shop_ideas_FAQ\"><\/span>Pop-up shop ideas FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_a_pop-up_shop_a_good_idea\"><\/span>Is a pop-up shop a good idea?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A pop-up shop is a great way to test out a new product or service in a temporary space. This can be a great way to gauge customer interest and get feedback on your offerings. It can also be a great way to build brand awareness and create excitement around your business. However, there are a few things to keep in mind before opening a pop-up shop.<\/p>\n\n\n\n<p>&nbsp;Make sure you have a clear plan and purpose for your pop-up shop. Know your target market and make sure your pop-up shop is located in a place that makes sense for your business. And finally, make sure you have the resources in place to staff and stock your pop-up shop. A pop-up shop can be a great way to grow your business if you can do all of this.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_I_make_my_pop-up_shop_stand_out\"><\/span>How do I make my pop-up shop stand out?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As the popularity of pop-up shops grows, so does the competition. If you&#8217;re looking to open a pop-up shop, you&#8217;ll need to find a way to make yours stand out from the rest. Here are a few tips:<\/p>\n\n\n\n<p>First, choose a unique location. A pop-up shop in a busy mall is likely to get lost in the shuffle, but a pop-up shop in a converted warehouse or an unused storefront in a trendy neighborhood will be more likely to turn heads.<\/p>\n\n\n\n<p>Second, create a strong visual identity for your shop. This means coming up with a cohesive look for your signage, branding, and merchandising that will make your shop easily recognizable.<\/p>\n\n\n\n<p>Third, stock your shop with unique, high-quality merchandise. This is perhaps the most important factor in making your pop-up shop stand out. Curate a selection of items that you know will appeal to your target market and that they won&#8217;t be able to find anywhere.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Are_pop-up_shops_cost-effective\"><\/span>Are pop-up shops cost-effective?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It&#8217;s no secret that retail is in a state of flux. To stay ahead of the curve, brands are increasingly turning to pop-up shops as a way to reach consumers. But are they really cost-effective?<\/p>\n\n\n\n<p>There are several factors to consider when evaluating the cost-effectiveness of pop-up shops. First, there&#8217;s the cost of the physical space. Then there&#8217;s the cost of inventory, staffing, and marketing. And finally, there&#8217;s the opportunity cost of not investing in a more traditional brick-and-mortar store.<\/p>\n\n\n\n<p>When done right, pop-up shops can be a cost-effective way to reach consumers and generate buzz for a brand. However, there are some factors to consider before diving in. By taking the time to understand the costs and benefits, brands can ensure that their pop-up shop is a success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_find_the_perfect_space_for_your_pop-up_shop_idea\"><\/span>How to find the perfect space for your pop-up shop idea?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When planning a pop-up shop, the first step is to decide what type of space you need. Many types of pop-up spaces are available, so it\u2019s important to choose the one that best suits your needs. Here are some things to consider when choosing a pop-up space:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The type of products you\u2019re selling<\/li>\n\n\n\n<li>The size of your pop-up shop<\/li>\n\n\n\n<li>The location of your pop-up shop<\/li>\n\n\n\n<li>The duration of your pop-up shop<\/li>\n<\/ul>\n\n\n\n<p>Each type of pop-up space has its own benefits and drawbacks, so it\u2019s important to weigh all of your options before making a decision. If you\u2019re unsure what type of space is right for you, consider consulting with a pop-up shop expert. They can help you choose the perfect space for your needs and&nbsp;budget.<\/p>\n\n\n\n<p><strong>Read More: <\/strong><a href=\"https:\/\/www.thestorefront.com\/mag\/5-types-of-pop-space-figure-whats-right\/\" class=\"ek-link\"><strong>The Main Benefits Of Running A Po-Up Store &#8211; Why Do It?<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In conclusion, the pop-up experience is a great way to reach new customers and showcase new products, but it can be challenging to design. Some companies use pop-ups to get to know their customers better. Others use them for promotional events.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for pop-up shop inspiration? Explore 23 smart pop-up store ideas from global brands that used exclusivity, experiential retail, and clever marketing to create buzz and drive sales.<\/p>\n","protected":false},"author":19,"featured_media":23685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[101,155],"tags":[],"class_list":["post-3191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-pop-up-shops","category-inspiration"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/adidas-pop-up-store-1.jpg",1200,600,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/adidas-pop-up-store-1.jpg",1200,600,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/adidas-pop-up-store-1.jpg",540,270,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/adidas-pop-up-store-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/adidas-pop-up-store-1-300x150.jpg",300,150,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/adidas-pop-up-store-1-768x384.jpg",768,384,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/adidas-pop-up-store-1-1024x512.jpg",1024,512,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/adidas-pop-up-store-1.jpg",1200,600,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/adidas-pop-up-store-1.jpg",1200,600,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/adidas-pop-up-store-1.jpg",1200,600,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/adidas-pop-up-store-1.jpg",540,270,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/adidas-pop-up-store-1.jpg",140,70,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/adidas-pop-up-store-1.jpg",120,60,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/featured-pop-up-shops\/\" rel=\"category tag\">Featured Pop-Up Shops<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/inspiration\/\" rel=\"category tag\">Inspiration<\/a>","qubely_excerpt":"Looking for pop-up shop inspiration? Explore 23 smart pop-up store ideas from global brands that used exclusivity, experiential retail, and clever marketing to create buzz and drive sales.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/3191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=3191"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/3191\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/23685"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=3191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=3191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=3191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}