{"id":3320,"date":"2023-03-06T09:10:00","date_gmt":"2023-03-06T09:10:00","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=3320"},"modified":"2026-03-19T11:34:45","modified_gmt":"2026-03-19T11:34:45","slug":"onthelist-launches-successful-pop-up-store-hong-kong","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/onthelist-launches-successful-pop-up-store-hong-kong\/","title":{"rendered":"How OnTheList Used Pop-Up Stores to Build and Scale a Retail Concept in Hong Kong"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/onthelist-launches-successful-pop-up-store-hong-kong\/#A_new_retail_concept_built_on_exclusivity\" title=\"A new retail concept built on exclusivity\">A new retail concept built on exclusivity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/onthelist-launches-successful-pop-up-store-hong-kong\/#Why_pop-up_stores_were_the_starting_point\" title=\"Why pop-up stores were the starting point\">Why pop-up stores were the starting point<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/onthelist-launches-successful-pop-up-store-hong-kong\/#Testing_locations_and_building_demand\" title=\"Testing locations and building demand\">Testing locations and building demand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/onthelist-launches-successful-pop-up-store-hong-kong\/#A_scalable_event-driven_retail_model\" title=\"A scalable, event-driven retail model\">A scalable, event-driven retail model<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/onthelist-launches-successful-pop-up-store-hong-kong\/#From_pop-ups_to_a_permanent_retail_presence\" title=\"From pop-ups to a permanent retail presence\">From pop-ups to a permanent retail presence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/onthelist-launches-successful-pop-up-store-hong-kong\/#What_brands_can_learn_from_OnTheList\" title=\"What brands can learn from OnTheList\">What brands can learn from OnTheList<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/onthelist-launches-successful-pop-up-store-hong-kong\/#A_flexible_path_to_retail_growth\" title=\"A flexible path to retail growth\">A flexible path to retail growth<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Hong Kong is one of the most competitive retail markets in the world, where high rents and long leases can make it difficult for new concepts to gain traction. For <a href=\"https:\/\/www.onthelist.com\/\" class=\"ek-link\"><strong>OnTheList<\/strong><\/a>, a members-only luxury flash sale platform, pop-up stores provided a flexible way to launch, test, and grow before expanding their physical presence.<\/p>\n\n\n\n<p>This case shows how pop-up retail can support different stages of a brand\u2019s journey, from early validation to operational scale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_new_retail_concept_built_on_exclusivity\"><\/span>A new retail concept built on exclusivity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-3331 size-large\"><img decoding=\"async\" width=\"1024\" height=\"773\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/Delphine-et-Diego-1024x773.jpg\" alt=\"Delphine &amp; Diego, the founders of OnTheList\" class=\"wp-image-3331\" style=\"width:602px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/Delphine-et-Diego-1024x773.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/Delphine-et-Diego-300x226.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/Delphine-et-Diego-768x580.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/Delphine-et-Diego-810x611.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/Delphine-et-Diego-1140x861.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/Delphine-et-Diego.jpg 1791w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Delphine &amp; Diego, the founders of OnTheList<\/figcaption><\/figure>\n\n\n\n<p>\u00a0Founded by two French entrepreneurs, OnTheList introduced a members-only flash sale model to Hong Kong, offering limited-time access to past-season collections from premium and luxury brands.<\/p>\n\n\n\n<p>The concept is built around:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>invitation-only access<\/li>\n\n\n\n<li>time-limited sales events<\/li>\n\n\n\n<li>exclusive discounts on well-known brands<\/li>\n<\/ul>\n\n\n\n<p>Each event features a different brand, creating a sense of urgency while encouraging repeat visits. For customers, the appeal lies in discovering new products and locations. For brands, it provides a fast and efficient way to move inventory.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_pop-up_stores_were_the_starting_point\"><\/span>Why pop-up stores were the starting point<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/IMG_1333-1024x683.jpg\" alt=\"OnTheList ran small pop up events like this one\" class=\"wp-image-3334\" style=\"width:590px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/IMG_1333-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/IMG_1333-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/IMG_1333-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/IMG_1333-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/IMG_1333-1140x760.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>At launch, OnTheList needed a way to bring its concept to life physically without taking on the risk of a permanent lease.<\/p>\n\n\n\n<p>Pop-up stores offered the ideal solution.<\/p>\n\n\n\n<p>By using <a href=\"https:\/\/www.thestorefront.com\/search\/hong-kong\" class=\"ek-link\">short-term retail spaces in Hong Kong<\/a>, the team was able to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>launch quickly without long-term commitments<\/li>\n\n\n\n<li>test different neighborhoods and customer segments<\/li>\n\n\n\n<li>refine their event format in real time<\/li>\n\n\n\n<li>operate with a lean, flexible model<\/li>\n<\/ul>\n\n\n\n<p>In a market where traditional retail leases can be restrictive, this approach allowed the business to stay agile while building momentum.<\/p>\n\n\n\n<p>You can explore similar opportunities through <a href=\"https:\/\/www.thestorefront.com\/search\/hong-kong\/retail\" class=\"ek-link\">pop-up shops in Hong Kong<\/a> and high-demand areas like <a href=\"https:\/\/www.thestorefront.com\/search\/hong-kong\/central\" class=\"ek-link\">Central<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Testing_locations_and_building_demand\"><\/span>Testing locations and building demand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/onthelist-facebook-1-1024x683.jpg\" alt=\"On the list products\" class=\"wp-image-3335\" style=\"width:654px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/onthelist-facebook-1-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/onthelist-facebook-1-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/onthelist-facebook-1-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/onthelist-facebook-1-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/onthelist-facebook-1-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/onthelist-facebook-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>One of the biggest advantages of pop-up retail is the ability to test multiple locations.<\/p>\n\n\n\n<p>OnTheList used different spaces across Hong Kong to understand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>which neighborhoods attracted the right audience<\/li>\n\n\n\n<li>how different brands performed in different areas<\/li>\n\n\n\n<li>what type of space best suited their event format<\/li>\n<\/ul>\n\n\n\n<p>This constant iteration helped them refine both their location strategy and customer targeting.<\/p>\n\n\n\n<p>It also created a sense of discovery. Customers returned not just for the products, but for the changing locations and experiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_scalable_event-driven_retail_model\"><\/span>A scalable, event-driven retail model<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>OnTheList\u2019s pop-up strategy was built around frequency and variation.<\/p>\n\n\n\n<p>Rather than operating a single static store, the brand ran recurring events featuring different partners. This allowed them to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>maintain excitement and urgency<\/li>\n\n\n\n<li>keep the offer fresh<\/li>\n\n\n\n<li>build a loyal customer base<\/li>\n<\/ul>\n\n\n\n<p>Marketing played a key role in supporting this model. Email, social media, and word-of-mouth helped drive attendance, while a core group of engaged members amplified reach through early access and exclusive invitations.<\/p>\n\n\n\n<p>This approach reflects a broader trend in retail, where brands use pop-ups not just as one-off activations, but as an ongoing growth channel. You can explore this further in how <a href=\"https:\/\/www.thestorefront.com\/mag\/how-the-fashion-industry-is-making-the-most-of-pop-up-stores\/\">fashion brands use pop-up stores<\/a> to launch and scale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"From_pop-ups_to_a_permanent_retail_presence\"><\/span>From pop-ups to a permanent retail presence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As OnTheList expanded, the operational demands of running frequent events increased.<\/p>\n\n\n\n<p>Pop-up stores had already validated:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the business model<\/li>\n\n\n\n<li>customer demand<\/li>\n\n\n\n<li>the most effective locations<\/li>\n<\/ul>\n\n\n\n<p>This created the conditions to introduce a permanent space that could support logistics, consistency, and brand recognition.<\/p>\n\n\n\n<p>Importantly, this was not a replacement for pop-ups, but an extension of the strategy.<\/p>\n\n\n\n<p>The permanent location acted as a base, while the flexibility of pop-up retail remained a valuable tool for testing, expansion, and engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_brands_can_learn_from_OnTheList\"><\/span>What brands can learn from OnTheList<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>OnTheList\u2019s journey highlights how pop-up stores can support different growth paths depending on the brand\u2019s goals.<\/p>\n\n\n\n<p>Pop-ups can be used to validate a concept before scaling. They can also remain a long-term strategy for brands that benefit from flexibility, exclusivity, and constant change.<\/p>\n\n\n\n<p>Key takeaways include:<\/p>\n\n\n\n<p><strong>Start with flexibility<br><\/strong>Short-term spaces allow you to launch quickly and adapt without long-term risk.<\/p>\n\n\n\n<p><strong>Test locations before committing<br><\/strong>Understanding where your audience is can significantly improve performance.<\/p>\n\n\n\n<p><strong>Build repeat engagement<br><\/strong>Changing locations, brands, or experiences keeps customers coming back.<\/p>\n\n\n\n<p><strong>Use pop-ups as part of a broader strategy<br><\/strong>Whether or not you move into a permanent space, pop-ups can remain a core growth channel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_flexible_path_to_retail_growth\"><\/span>A flexible path to retail growth<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>OnTheList demonstrates that there is no single path in retail.<\/p>\n\n\n\n<p>Some brands use pop-up stores as a stepping stone toward permanent locations. Others continue to operate through temporary retail as their primary model.<\/p>\n\n\n\n<p>What matters is choosing the approach that aligns with your concept, audience, and growth strategy.<\/p>\n\n\n\n<p>If you are exploring your own retail journey, you can browse available <a href=\"https:\/\/www.thestorefront.com\/project\/pop-up-store-rental\" class=\"ek-link\">pop-up store spaces<\/a> and find locations that match your goals.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how OnTheList used pop-up stores to test its retail concept, build a loyal audience, and expand into a permanent location in Hong Kong.<\/p>\n","protected":false},"author":19,"featured_media":3333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,2461],"tags":[52],"class_list":["post-3320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","category-success-stories-hong-kong","tag-brand"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/facebook-3.jpg",960,568,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/facebook-3.jpg",960,568,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/facebook-3.jpg",540,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/facebook-3-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/facebook-3-300x178.jpg",300,178,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/facebook-3-768x454.jpg",768,454,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/facebook-3.jpg",960,568,false],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/facebook-3.jpg",960,568,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/facebook-3.jpg",960,568,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/facebook-3.jpg",960,568,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/facebook-3.jpg",540,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/facebook-3.jpg",140,83,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/03\/facebook-3.jpg",120,71,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-hong-kong\/\" rel=\"category tag\">Success Stories Hong Kong<\/a>","qubely_excerpt":"Learn how OnTheList used pop-up stores to test its retail concept, build a loyal audience, and expand into a permanent location in Hong Kong.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/3320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=3320"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/3320\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/3333"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=3320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=3320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=3320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}