{"id":3650,"date":"2017-04-13T10:32:29","date_gmt":"2017-04-13T10:32:29","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=3650"},"modified":"2026-03-16T12:33:27","modified_gmt":"2026-03-16T12:33:27","slug":"dr-hauschka-launches-london-pop-up-shop-storefront","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/dr-hauschka-launches-london-pop-up-shop-storefront\/","title":{"rendered":"How Dr. Hauschka Celebrated Its 50th Anniversary With a Pop-Up Shop in London"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/dr-hauschka-launches-london-pop-up-shop-storefront\/#A_Beauty_Brand_Built_Around_Natural_Skincare\" title=\"A Beauty Brand Built Around Natural Skincare\">A Beauty Brand Built Around Natural Skincare<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/dr-hauschka-launches-london-pop-up-shop-storefront\/#A_Collaborative_Pop-Up_Experience\" title=\"A Collaborative Pop-Up Experience\">A Collaborative Pop-Up Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/dr-hauschka-launches-london-pop-up-shop-storefront\/#Creating_a_Space_to_Discover_New_Products\" title=\"Creating a Space to Discover New Products\">Creating a Space to Discover New Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/dr-hauschka-launches-london-pop-up-shop-storefront\/#Why_London_Pop-Up_Shops_Work_for_Beauty_Brands\" title=\"Why London Pop-Up Shops Work for Beauty Brands\">Why London Pop-Up Shops Work for Beauty Brands<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Natural skincare brand <a href=\"https:\/\/www.dr.hauschka.com\">Dr. Hauschka<\/a> marked a major milestone by celebrating its 50th anniversary with a pop-up shop in London. The temporary retail space brought together beauty, wellness, and community, allowing the brand to share its philosophy while introducing guests to its latest products.<\/p>\n\n\n\n<p>Located in Soho, one of London\u2019s most vibrant shopping neighborhoods, the pop-up store created an inviting environment where visitors could experience the brand beyond traditional retail. Pop-up shops have become an effective way for beauty brands to create immersive experiences and connect directly with consumers. Companies planning similar activations often explore spaces through platforms such as <a href=\"https:\/\/www.thestorefront.com\">Storefront<\/a> or browse available <a href=\"https:\/\/www.thestorefront.com\/search\/london\/soho\/retail\">pop-up shops in Soho<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Beauty_Brand_Built_Around_Natural_Skincare\"><\/span>A Beauty Brand Built Around Natural Skincare<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"4192\" height=\"2752\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/20170322_BS_DrH_021.jpg\" alt=\"Styled event table at Dr. Hauschka anniversary pop-up in London\" class=\"wp-image-3651\" style=\"width:596px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/20170322_BS_DrH_021.jpg 4192w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/20170322_BS_DrH_021-300x197.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/20170322_BS_DrH_021-768x504.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/20170322_BS_DrH_021-1024x672.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/20170322_BS_DrH_021-810x532.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/20170322_BS_DrH_021-1140x748.jpg 1140w\" sizes=\"(max-width: 4192px) 100vw, 4192px\" \/><\/figure>\n\n\n\n<p>Dr. Hauschka is internationally known for its holistic approach to skincare. The brand focuses on natural ingredients and sustainable production methods, combining botanical science with traditional skincare techniques.<\/p>\n\n\n\n<p>To celebrate its anniversary, the company wanted to create an event that reflected its philosophy while bringing together collaborators who share similar values.<\/p>\n\n\n\n<p>The pop-up concept, called <strong>The Very Green Grocer<\/strong>, was designed as a welcoming space where guests could discover the brand\u2019s skincare products in a relaxed and experiential environment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Collaborative_Pop-Up_Experience\"><\/span>A Collaborative Pop-Up Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The London pop-up shop was created in partnership with creative agency <a href=\"https:\/\/seengroup.com\/\">Seen Group<\/a>, which helped design an immersive event that highlighted the brand\u2019s identity.<\/p>\n\n\n\n<p>The event also featured a brunch experience prepared by <a href=\"https:\/\/www.ellypear.com\/\">Elly Pear<\/a>, a London-based food brand known for its fresh and healthy dishes. This collaboration reinforced the theme of natural wellness while giving guests an opportunity to connect over food and conversation.<\/p>\n\n\n\n<p>Bringing together beauty, food, and design allowed the pop-up store to become more than just a retail space. It served as a social environment where guests could discover the brand while engaging with a broader lifestyle experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_a_Space_to_Discover_New_Products\"><\/span>Creating a Space to Discover New Products<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"667\" data-id=\"3652\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/20170322_BS_DrH_031-1024x667.jpg\" alt=\"Brunch table set for Dr. Hauschka pop-up event in London\" class=\"wp-image-3652\" style=\"width:400px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/20170322_BS_DrH_031-1024x667.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/20170322_BS_DrH_031-300x195.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/20170322_BS_DrH_031-768x500.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/20170322_BS_DrH_031-810x528.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/20170322_BS_DrH_031-1140x743.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3654\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/20170322_BS_DrH_914-1024x683.jpg\" alt=\"Close-up of Dr. Hauschka beauty products at anniversary pop-up shop\" class=\"wp-image-3654\" style=\"width:426px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/20170322_BS_DrH_914-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/20170322_BS_DrH_914-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/20170322_BS_DrH_914-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/20170322_BS_DrH_914-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/20170322_BS_DrH_914-1140x760.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>The pop-up shop also provided a platform for Dr. Hauschka to introduce new products to influencers, media, and customers.<\/p>\n\n\n\n<p>Inside the space, products were displayed alongside floral installations and botanical elements that reflected the brand\u2019s natural aesthetic. Guests could explore the skincare range, learn about the ingredients, and discover the story behind the brand\u2019s formulations.<\/p>\n\n\n\n<p>Experiential retail has become a key strategy for beauty companies launching new products. By creating environments that reflect their identity and values, brands can build stronger emotional connections with their audience.<\/p>\n\n\n\n<p>Many examples of successful beauty activations are explored in this <strong>guide to <a href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/\">beauty brands using pop-up stores<\/a>.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_London_Pop-Up_Shops_Work_for_Beauty_Brands\"><\/span>Why London Pop-Up Shops Work for Beauty Brands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-3666 size-full\"><img decoding=\"async\" width=\"1196\" height=\"1196\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-11-at-12.00.32.png\" alt=\"Elly Pear at Dr Hauschka Pop-Up\" class=\"wp-image-3666\" style=\"width:508px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-11-at-12.00.32.png 1196w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-11-at-12.00.32-150x150.png 150w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-11-at-12.00.32-300x300.png 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-11-at-12.00.32-768x768.png 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-11-at-12.00.32-1024x1024.png 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-11-at-12.00.32-810x810.png 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-11-at-12.00.32-1140x1140.png 1140w\" sizes=\"(max-width: 1196px) 100vw, 1196px\" \/><figcaption class=\"wp-element-caption\">Image via @drhauschkagb<\/figcaption><\/figure>\n\n\n\n<p>Launching the anniversary activation in Soho allowed Dr. Hauschka to reach both local customers and international visitors in one of London\u2019s busiest retail districts.<\/p>\n\n\n\n<p>Pop-up stores in central locations help beauty brands generate visibility while creating shareable experiences that extend beyond the physical space through social media and press coverage.<\/p>\n\n\n\n<p>Companies looking to launch similar temporary retail experiences can browse available <a href=\"https:\/\/thestorefront.com\/search\/london\/retail\">pop-up shops in London<\/a> to find locations suited for brand activations.<\/p>\n\n\n\n<p>For entrepreneurs interested in planning their own retail event, this guide on <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-london-guide\/\">how to start a pop-up shop in London<\/a> explains the key steps involved in launching a successful temporary store.<\/p>\n\n\n\n<p>Through collaborations, experiential design, and a strong connection to its brand philosophy, Dr. Hauschka\u2019s anniversary pop-up demonstrated how temporary retail can transform a milestone celebration into a memorable brand experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Natural beauty brand Dr. Hauschka celebrated its 50th anniversary with a pop-up shop in Soho, London featuring skincare displays, wellness experiences, and collaborations.<\/p>\n","protected":false},"author":19,"featured_media":3655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-uk\/\" rel=\"category tag\">Success Stories UK<\/a>","qubely_excerpt":"Natural beauty brand Dr. Hauschka celebrated its 50th anniversary with a pop-up shop in Soho, London featuring skincare displays, wellness experiences, and collaborations.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/3650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=3650"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/3650\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/3655"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=3650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=3650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=3650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}