{"id":37495,"date":"2021-12-20T12:24:30","date_gmt":"2021-12-20T12:24:30","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=37495"},"modified":"2026-03-05T14:33:17","modified_gmt":"2026-03-05T14:33:17","slug":"ice-cream-pop-up-returns-to-bring-festive-cheer","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/ice-cream-pop-up-returns-to-bring-festive-cheer\/","title":{"rendered":"Kowloon Dairy Brings Festive Cheer With a Christmas Ice Cream Pop-Up in Hong Kong"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/ice-cream-pop-up-returns-to-bring-festive-cheer\/#A_Seasonal_Pop-Up_in_the_Heart_of_Central\" title=\"A Seasonal Pop-Up in the Heart of Central\">A Seasonal Pop-Up in the Heart of Central<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/ice-cream-pop-up-returns-to-bring-festive-cheer\/#A_Festive_Twist_on_Ice_Cream\" title=\"A Festive Twist on Ice Cream\">A Festive Twist on Ice Cream<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/ice-cream-pop-up-returns-to-bring-festive-cheer\/#Using_Pop-Up_Retail_to_Reach_New_Customers\" title=\"Using Pop-Up Retail to Reach New Customers\">Using Pop-Up Retail to Reach New Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/ice-cream-pop-up-returns-to-bring-festive-cheer\/#A_Long_Heritage_Brand_Embracing_Modern_Retail\" title=\"A Long Heritage Brand Embracing Modern Retail\">A Long Heritage Brand Embracing Modern Retail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/ice-cream-pop-up-returns-to-bring-festive-cheer\/#Launch_Your_Own_Pop-Up_Store\" title=\"Launch Your Own Pop-Up Store\">Launch Your Own Pop-Up Store<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Hong Kong dairy brand <a href=\"https:\/\/www.kowloondairy.com\/en\/\" class=\"ek-link\"><strong>Kowloon Dairy<\/strong><\/a> celebrated the holiday season with a Christmas-themed pop-up store in Central, introducing festive ice cream flavours and seasonal experiences to shoppers in one of the city\u2019s busiest retail districts.<\/p>\n\n\n\n<p>The activation marked the brand\u2019s third pop-up store and its first dedicated Christmas edition. By launching a festive temporary store, Kowloon Dairy was able to connect with new customers while bringing a playful seasonal twist to its ice cream collection.<\/p>\n\n\n\n<p>Pop-up stores are increasingly used by brands during the holidays to create memorable retail experiences. Many companies launch <a href=\"https:\/\/www.thestorefront.com\/mag\/christmas-pop-up-shop\/\" class=\"ek-link\"><strong>Christmas pop-up shops<\/strong><\/a> to capture seasonal foot traffic and showcase limited-edition products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Seasonal_Pop-Up_in_the_Heart_of_Central\"><\/span>A Seasonal Pop-Up in the Heart of Central<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/12\/Kowloon-3.jpeg\" alt=\"Kowloon pop up ice cream \" class=\"wp-image-37538\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/12\/Kowloon-3.jpeg 512w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/12\/Kowloon-3-300x300.jpeg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/12\/Kowloon-3-150x150.jpeg 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<p>The temporary store opened at Shop A, 39 Wellington Street in Central \u2014 one of Hong Kong\u2019s most vibrant commercial neighbourhoods.<\/p>\n\n\n\n<p>Central attracts both local shoppers and international visitors throughout the year, making it an ideal location for a festive retail activation.<\/p>\n\n\n\n<p>Working with Storefront, the brand secured a ready-to-move-in retail unit that allowed the team to quickly launch the pop-up and bring the Christmas concept to life.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/12\/Kowloon-4-1.jpeg\" alt=\"Ice cream pop up hong kong\" class=\"wp-image-37552\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/12\/Kowloon-4-1.jpeg 512w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/12\/Kowloon-4-1-300x300.jpeg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/12\/Kowloon-4-1-150x150.jpeg 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Festive_Twist_on_Ice_Cream\"><\/span>A Festive Twist on Ice Cream<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To celebrate the holiday season, Kowloon Dairy introduced a selection of Christmas-themed ice cream flavours designed to capture the spirit of winter festivities.<\/p>\n\n\n\n<p>Customers visiting the store could enjoy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>gingerbread ice cream<\/li>\n\n\n\n<li>hazelnut ice cream<\/li>\n\n\n\n<li>pumpkin spice ice cream<\/li>\n<\/ul>\n\n\n\n<p>The pop-up also offered the brand\u2019s classic dairy products, including fresh milk, yogurt and its signature ice creams.<\/p>\n\n\n\n<p>Beyond the products themselves, the store created a cosy seasonal environment where visitors could experience the brand in person and share festive moments with friends and family.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/12\/Kowloon-1.jpeg\" alt=\"Kowloon pop up\" class=\"wp-image-37547\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/12\/Kowloon-1.jpeg 512w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/12\/Kowloon-1-300x300.jpeg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/12\/Kowloon-1-150x150.jpeg 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_Pop-Up_Retail_to_Reach_New_Customers\"><\/span>Using Pop-Up Retail to Reach New Customers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kowloon Dairy has previously used temporary stores to introduce its products to new audiences. The Christmas pop-up built on those earlier activations by adding a strong seasonal theme and experiential element.<\/p>\n\n\n\n<p>Pop-up stores give brands the flexibility to test new retail ideas, showcase products in high-footfall locations and create limited-time experiences that attract attention.<\/p>\n\n\n\n<p>For brands exploring temporary retail for the first time, our guide on <a href=\"https:\/\/www.thestorefront.com\/mag\/how-to-open-pop-up-store-storefront\/\"><strong>how to open a pop-up store<\/strong><\/a> explains the key steps involved in launching a successful short-term store.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Long_Heritage_Brand_Embracing_Modern_Retail\"><\/span>A Long Heritage Brand Embracing Modern Retail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kowloon Dairy was founded in 1940 when entrepreneur Li Lan Sang partnered with friends to create a small dairy business serving the Kowloon area.<\/p>\n\n\n\n<p>From those early beginnings, the company has grown into one of Hong Kong\u2019s most recognised dairy producers. Today the brand employs more than 450 people and distributes its products across major retailers throughout the region.<\/p>\n\n\n\n<p>By combining its heritage with modern retail strategies such as pop-up stores, Kowloon Dairy continues to find new ways to connect with customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Launch_Your_Own_Pop-Up_Store\"><\/span>Launch Your Own Pop-Up Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Seasonal pop-ups allow brands to introduce new products, test retail concepts and engage with customers in high-footfall locations.<\/p>\n\n\n\n<p>If you\u2019re planning a festive activation, you can explore <a href=\"https:\/\/www.thestorefront.com\/search\/hong-kong\/retail\" class=\"ek-link\"><strong>pop-up retail spaces in Hong Kong<\/strong><\/a> or browse thousands of short-term spaces worldwide on <a href=\"https:\/\/www.thestorefront.com\"><strong>Storefront<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kowloon Dairy returned to Central, Hong Kong with a festive Christmas-themed pop-up, offering classic holiday ice cream flavors like Gingerbread and Pumpkin Spice. The seasonal activation marks the brand\u2019s third successful pop-up and its first holiday edition. Here\u2019s how the iconic dairy brand is using short-term retail to engage new customers and spread festive cheer.<\/p>\n","protected":false},"author":78,"featured_media":37547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6845,5,2461],"tags":[],"class_list":["post-37495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-christmas","category-success-stories","category-success-stories-hong-kong"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/12\/Kowloon-1.jpeg",512,512,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/12\/Kowloon-1.jpeg",512,512,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/12\/Kowloon-1-512x320.jpeg",512,320,true],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/12\/Kowloon-1-150x150.jpeg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/12\/Kowloon-1-300x300.jpeg",300,300,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/12\/Kowloon-1.jpeg",512,512,false],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/12\/Kowloon-1.jpeg",512,512,false],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/12\/Kowloon-1.jpeg",512,512,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/12\/Kowloon-1.jpeg",512,512,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/12\/Kowloon-1.jpeg",512,512,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/12\/Kowloon-1-512x320.jpeg",512,320,true],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/12\/Kowloon-1-140x100.jpeg",140,100,true],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/12\/Kowloon-1.jpeg",120,120,false]},"qubely_author":{"display_name":"Nick M.","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/nick-m\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/christmas\/\" rel=\"category tag\">Christmas<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-hong-kong\/\" rel=\"category tag\">Success Stories Hong Kong<\/a>","qubely_excerpt":"Kowloon Dairy returned to Central, Hong Kong with a festive Christmas-themed pop-up, offering classic holiday ice cream flavors like Gingerbread and Pumpkin Spice. The seasonal activation marks the brand\u2019s third successful pop-up and its first holiday edition. Here\u2019s how the iconic dairy brand is using short-term retail to engage new customers and spread festive cheer.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/37495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=37495"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/37495\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/37547"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=37495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=37495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=37495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}