{"id":3922,"date":"2017-05-11T16:59:25","date_gmt":"2017-05-11T16:59:25","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=3922"},"modified":"2022-10-11T06:56:12","modified_gmt":"2022-10-11T06:56:12","slug":"how-to-grow-business-temporary-retail-store","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/how-to-grow-business-temporary-retail-store\/","title":{"rendered":"How To Grow Your Business With a Temporary Retail Store"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/how-to-grow-business-temporary-retail-store\/#A_change_in_the_retail_landscape\" title=\"A change in the retail landscape\">A change in the retail landscape<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/how-to-grow-business-temporary-retail-store\/#Evolution_of_the_customer_journey\" title=\"Evolution of the customer journey\">Evolution of the customer journey<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p><span style=\"font-weight: 400;\">We co-hosted our workshop, O2O for eCommerce players, this spring in Hong Kong. We explored \u00a0why going offline is the key to success in expanding your eCommerce business internationally. <\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"A_change_in_the_retail_landscape\"><\/span><span style=\"font-weight: 400;\">A change in the retail landscape<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">15 years ago, retailers with physical stores wanted to go online. Today, online businesses want to go offline. During this time, we\u2019ve seen dozens of articles about stores closing at an incredible rate. However, 94% of final retail sales still happen offline, in a physical store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kohl\u2019s, the American department store, observed that when closing brick-and-mortar stores, <a href=\"https:\/\/solvers.ups.com\/assets\/2016_UPS_Pulse_of_the_Online_Shopper.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">online sales dropped by 10%<\/a><\/span><span style=\"font-weight: 400;\">. J.C. Penney also reported that 90% of returned products are made at an offline store<\/span><span style=\"font-weight: 400;\">, giving them a chance to get feedback and build a personal relationship with customers. It is pretty clear that the physical store still matters. It\u2019s not about being online or offline anymore, it\u2019s about being both at the same time and linking them in a smart way. <\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Evolution_of_the_customer_journey\"><\/span><span style=\"font-weight: 400;\">Evolution of the customer journey<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">The customer\u2019s journey has become hybrid. Customers want to see your brand online because it\u2019s available 24\/7, browsing is faster and prices are interpreted as lower. They also prefer to visit physical stores because they want to see and touch the product with the option to purchase \u00a0immediately if they want to. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s in your best interest to make their journey as most convenient as possible. Make sure that the buying decision can be made at anytime, on any device. Allow them to browse your products online and buy them offline, or the other way around. This is what experts call omnichannel: create a seamless customer experience for a maximum conversion rate, regardless of where users make the final purchase.<\/span><\/p>\n<figure id=\"attachment_3923\" aria-describedby=\"caption-attachment-3923\" style=\"width: 1187px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/solvers.ups.com\/assets\/2016_UPS_Pulse_of_the_Online_Shopper.pdf\"><img decoding=\"async\" class=\"size-full wp-image-3923\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/Capture-d\u2019e\u0301cran-2017-05-10-a\u0300-17.27.21.png\" alt=\"\" width=\"1187\" height=\"460\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/Capture-d\u2019e\u0301cran-2017-05-10-a\u0300-17.27.21.png 1187w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/Capture-d\u2019e\u0301cran-2017-05-10-a\u0300-17.27.21-300x116.png 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/Capture-d\u2019e\u0301cran-2017-05-10-a\u0300-17.27.21-768x298.png 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/Capture-d\u2019e\u0301cran-2017-05-10-a\u0300-17.27.21-1024x397.png 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/Capture-d\u2019e\u0301cran-2017-05-10-a\u0300-17.27.21-810x314.png 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/Capture-d\u2019e\u0301cran-2017-05-10-a\u0300-17.27.21-1140x442.png 1140w\" sizes=\"(max-width: 1187px) 100vw, 1187px\" \/><\/a><figcaption id=\"caption-attachment-3923\" class=\"wp-caption-text\">Source: UPS<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Going from online to offline when you don\u2019t want to commit to long-term or engage high costs can be difficult for brands. The mismatch between the traditional real estate market with it\u2019s long and strict processes, and the retail market that is turbulent with short and flexible life cycles, can be a big challenge. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Going for a pop-up store is the bridge between online retailers and real estate stakeholders. There is no long-term commitment and you have full control of your budget and timeline.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using a pop-up store instead of a traditional retail store gives you one more leverage point. When opening a traditional store, the location is the main key. The objective is to find the premium space and location for your customers to find you. Opening a temporary shop allows you to leverage on another great point: timing. Pop-up stores are all about being at the right place, at the right time: being flexible. For example, opening an exclusive pop-up store during Paris Fashion Week has been seen by many fashion brands as an integral part of their sales strategy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more about <a href=\"https:\/\/www.thestorefront.com\/project\/retail-space-for-rent\">temporary retail space<\/a>, download our <a href=\"https:\/\/www.thestorefront.com\/en-gb\/popup-guide\">Ultimate Pop-Up Guide<\/a> and learn more about what this powerful strategy could bring to your brand. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We co-hosted our workshop, O2O for eCommerce players, this spring in Hong Kong. We explored \u00a0why going offline is the key to success in expanding your eCommerce business internationally. A change in the retail landscape 15 years ago, retailers with physical stores wanted to go online. Today, online businesses want to go offline. During this [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":3924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/pop-up-retail-how-to\/\" rel=\"category tag\">How-to<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/storefront-updates\/\" rel=\"category tag\">Storefront Updates<\/a>","qubely_excerpt":"We co-hosted our workshop, O2O for eCommerce players, this spring in Hong Kong. We explored \u00a0why going offline is the key to success in expanding your eCommerce business internationally. A change in the retail landscape 15 years ago, retailers with physical stores wanted to go online. Today, online businesses want to go offline. During this&hellip;","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/3922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=3922"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/3922\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/3924"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=3922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=3922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=3922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}