{"id":3941,"date":"2026-03-16T11:57:38","date_gmt":"2026-03-16T11:57:38","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=3941"},"modified":"2026-03-30T13:41:20","modified_gmt":"2026-03-30T13:41:20","slug":"miss-runner-hong-kong-pop-up-store-storefront","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/miss-runner-hong-kong-pop-up-store-storefront\/","title":{"rendered":"How Miss Runner Used a Pop-Up Store in Hong Kong to Build Its Activewear Community"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/miss-runner-hong-kong-pop-up-store-storefront\/#From_Online_Activewear_Brand_to_Physical_Retail_Experience\" title=\"From Online Activewear Brand to Physical Retail Experience\">From Online Activewear Brand to Physical Retail Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/miss-runner-hong-kong-pop-up-store-storefront\/#Creating_a_Wellness-Focused_Retail_Experience\" title=\"Creating a Wellness-Focused Retail Experience\">Creating a Wellness-Focused Retail Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/miss-runner-hong-kong-pop-up-store-storefront\/#Building_Energy_Through_Events_and_Community\" title=\"Building Energy Through Events and Community\">Building Energy Through Events and Community<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/miss-runner-hong-kong-pop-up-store-storefront\/#Driving_Foot_Traffic_Through_Marketing\" title=\"Driving Foot Traffic Through Marketing\">Driving Foot Traffic Through Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/miss-runner-hong-kong-pop-up-store-storefront\/#Pop-Up_Retail_and_the_Sportswear_Industry\" title=\"Pop-Up Retail and the Sportswear Industry\">Pop-Up Retail and the Sportswear Industry<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>&nbsp;Hong Kong activewear label <a href=\"https:\/\/www.sassymamahk.com\/directory\/miss-runner\/\">Miss Runner<\/a> was created with a simple mission: to inspire and empower active women through stylish and functional sportswear. The brand works with designers from around the world to develop distinctive prints and patterns that combine performance with fashion.<\/p>\n\n\n\n<p>To strengthen its connection with customers, Miss Runner launched a pop-up store in Hong Kong. The temporary retail space allowed the brand to bring its online community into a physical environment while introducing new customers to the label.<\/p>\n\n\n\n<p>Temporary retail has become a key strategy for digitally native brands looking to create direct engagement with their audiences. Many brands planning similar activations begin by exploring retail locations through platforms such as <a href=\"https:\/\/www.thestorefront.com\">Storefront<\/a> or browsing available <a href=\"https:\/\/www.thestorefront.com\/search\/hong-kong\/retail\" class=\"ek-link\"><strong>pop-up shops in Hong Kong<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"From_Online_Activewear_Brand_to_Physical_Retail_Experience\"><\/span>From Online Activewear Brand to Physical Retail Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"5184\" height=\"3456\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr5.jpg\" alt=\"Athleisure clothing collection from Miss Runner displayed in temporary store\" class=\"wp-image-3951\" style=\"width:618px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr5.jpg 5184w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr5-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr5-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr5-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr5-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr5-1140x760.jpg 1140w\" sizes=\"(max-width: 5184px) 100vw, 5184px\" \/><\/figure>\n\n\n\n<p>Miss Runner primarily operates online, selling activewear designed for women who want both functionality and style in their workout wardrobes.<\/p>\n\n\n\n<p>Launching a pop-up store allowed the brand to bring its products into a physical setting where customers could see the prints, try on garments, and connect directly with the brand.<\/p>\n\n\n\n<p>Founder Tania Cheung explains the motivation behind the activation:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cI think the pop-up trend is definitely worth doing for online businesses. It\u2019s a nice marketing strategy to generate client acquisition through F2F without having to commit to a long-term rent.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Pop-up retail offers emerging brands the opportunity to test physical retail environments while maintaining flexibility. It also creates valuable moments for customer interaction that online stores alone cannot easily replicate.<\/p>\n\n\n\n<p>Brands exploring this strategy can learn more in this <strong>guide to <a href=\"https:\/\/www.thestorefront.com\/mag\/sport-sportswear-pop-up-store-examples\/\" class=\"ek-link\">sportswear pop-up stores and retail activations<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_a_Wellness-Focused_Retail_Experience\"><\/span>Creating a Wellness-Focused Retail Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3952\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr10-1024x683.jpg\" alt=\"Miss Runner printed activewear apparel showcased at Hong Kong pop-up retail space\" class=\"wp-image-3952\" style=\"width:432px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr10-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr10-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr10-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr10-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr10-1140x760.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3953\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr2-1024x683.jpg\" alt=\"Customers browsing Miss Runner activewear inside Hong Kong pop-up shop\" class=\"wp-image-3953\" style=\"width:441px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr2-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr2-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr2-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr2-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr2-1140x760.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>The Miss Runner pop-up store went beyond a traditional retail environment by introducing a broader wellness lifestyle concept.<\/p>\n\n\n\n<p>The space featured collaborations with other brands and partners, offering customers a range of products that complemented the activewear collection. Visitors could discover items ranging from coconut water to fitness underwear while exploring the store.<\/p>\n\n\n\n<p>Regular events were also organized throughout the duration of the pop-up.<\/p>\n\n\n\n<p>Bi-weekly gatherings brought together fitness enthusiasts, wellness vendors, and athleisure stylists, creating a community-oriented experience that extended beyond shopping.<\/p>\n\n\n\n<p>By combining retail with lifestyle programming, the brand created an environment where visitors could engage with the broader culture of fitness and wellness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Building_Energy_Through_Events_and_Community\"><\/span>Building Energy Through Events and Community<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"5184\" height=\"3456\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr1.jpg\" alt=\"Miss Runner fitness apparel and workout clothing featured at Hong Kong pop-up\" class=\"wp-image-3954\" style=\"width:818px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr1.jpg 5184w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr1-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr1-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr1-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr1-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr1-1140x760.jpg 1140w\" sizes=\"(max-width: 5184px) 100vw, 5184px\" \/><\/figure>\n\n\n\n<p>For Miss Runner, events played a crucial role in maintaining momentum throughout the pop-up\u2019s duration.<\/p>\n\n\n\n<p>Tania Cheung explains:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cThe only challenge was how to make the most of the pop-up store given the limited amount of time. However, this is what we enjoy the most too. We love throwing weekend events and keeping the crowd entertained through different kinds of activities.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Hosting events encouraged repeat visits while helping the brand build stronger relationships with its community.<\/p>\n\n\n\n<p>The pop-up store also became a hub where customers could meet like-minded people, discover new wellness products, and participate in social activities related to fitness and lifestyle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Driving_Foot_Traffic_Through_Marketing\"><\/span>Driving Foot Traffic Through Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"5184\" height=\"3456\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr9.jpg\" alt=\"Miss Runner pop-up boutique layout with colorful sportswear collections\" class=\"wp-image-3955\" style=\"width:678px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr9.jpg 5184w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr9-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr9-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr9-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr9-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr9-1140x760.jpg 1140w\" sizes=\"(max-width: 5184px) 100vw, 5184px\" \/><\/figure>\n\n\n\n<p>Generating foot traffic was another key focus for the Miss Runner team.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cBeing able to draw the crowd is a key success factor. So you need to make sure that there is enough ground marketing to attract foot traffic.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>To achieve this, the brand combined in-store programming with an active social media strategy that promoted events, collaborations, and product launches throughout the pop-up period.<\/p>\n\n\n\n<p>This combination of physical events and digital promotion helped the brand create excitement around the temporary store while reaching both existing customers and new audiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pop-Up_Retail_and_the_Sportswear_Industry\"><\/span>Pop-Up Retail and the Sportswear Industry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"5184\" height=\"3456\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr8.jpg\" alt=\"Guests discovering Miss Runner sportswear during pop-up shop activation\" class=\"wp-image-3956\" style=\"width:686px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr8.jpg 5184w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr8-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr8-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr8-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr8-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr8-1140x760.jpg 1140w\" sizes=\"(max-width: 5184px) 100vw, 5184px\" \/><\/figure>\n\n\n\n<p>Miss Runner\u2019s activation reflects a broader trend in the sportswear industry.<\/p>\n\n\n\n<p>Brands increasingly use pop-up stores to connect with local communities, launch new collections, and create immersive retail experiences that combine fitness, fashion, and lifestyle.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3958\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr6-1024x683.jpg\" alt=\"Colorful Miss Runner workout leggings and sportswear on display in pop-up store\" class=\"wp-image-3958\" style=\"width:440px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr6-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr6-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr6-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr6-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr6-1140x760.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3959\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr3-1024x683.jpg\" alt=\"Visitors interacting with products at Miss Runner temporary retail store\" class=\"wp-image-3959\" style=\"width:452px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr3-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr3-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr3-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr3-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/mr3-1140x760.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Examples of similar activations include collaborations and brand launches across major cities. For instance, sportswear brands have hosted large-scale retail moments such as <a href=\"https:\/\/www.thestorefront.com\/mag\/inside-filas-first-ever-heritage-pop-up-store\/\" class=\"ek-link\"><strong>FILA\u2019s heritage pop-up store in SoHo<\/strong><\/a> and sneaker collaborations like the <a href=\"https:\/\/www.thestorefront.com\/mag\/hypebeast-launches-highly-anticipated-nike-x-virgil-abloh-pop-hong-kong\/\" class=\"ek-link\"><strong>Nike x Virgil Abloh pop-up in Hong Kong<\/strong><\/a>.<\/p>\n\n\n\n<p>For emerging sportswear brands, temporary retail spaces offer a powerful platform to test new ideas while building loyal communities around their products<\/p>\n\n\n\n<p>Check out how <a href=\"https:\/\/www.thestorefront.com\/mag\/experience-the-new-way-of-buying-denim-jeans-in-the-unspun-pop-up-store\/\" class=\"ek-link\">Unspun popped-up in Hong Kong showcasing their unique approach to making and selling jeans<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Activewear brand Miss Runner launched a pop-up store in Hong Kong to connect with its online community and host wellness-focused events around fitness and lifestyle.<\/p>\n","protected":false},"author":19,"featured_media":3942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6849,5,2461],"tags":[52,675,11,320,316,649,27,79,14,7],"class_list":["post-3941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportswear","category-success-stories","category-success-stories-hong-kong","tag-brand","tag-brand-launch","tag-brick-and-mortar","tag-fashion","tag-hong-kong","tag-how-to-pop-up","tag-physical-retail","tag-pop-up-event","tag-pop-up-retail","tag-pop-up-shop"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/miss-runner-1.jpg",2915,1438,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/miss-runner-1.jpg",1200,592,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/miss-runner-1.jpg",540,266,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/miss-runner-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/miss-runner-1-300x148.jpg",300,148,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/miss-runner-1-768x379.jpg",768,379,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/miss-runner-1-1024x505.jpg",1024,505,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/miss-runner-1.jpg",1536,758,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/miss-runner-1.jpg",2048,1010,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/miss-runner-1.jpg",1200,592,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/miss-runner-1.jpg",540,266,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/miss-runner-1.jpg",140,69,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/05\/miss-runner-1.jpg",120,59,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/sportswear\/\" rel=\"category tag\">Sportswear<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-hong-kong\/\" rel=\"category tag\">Success Stories Hong Kong<\/a>","qubely_excerpt":"Activewear brand Miss Runner launched a pop-up store in Hong Kong to connect with its online community and host wellness-focused events around fitness and 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