{"id":4486,"date":"2026-03-14T22:29:49","date_gmt":"2026-03-14T22:29:49","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=4486"},"modified":"2026-03-14T22:29:56","modified_gmt":"2026-03-14T22:29:56","slug":"pandora-press-event-st-honore-paris","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/pandora-press-event-st-honore-paris\/","title":{"rendered":"How Pandora Hosted a Press Day in Paris to Showcase Its New Collection"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/pandora-press-event-st-honore-paris\/#A_Press_Event_Designed_to_Present_the_Collection\" title=\"A Press Event Designed to Present the Collection\">A Press Event Designed to Present the Collection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/pandora-press-event-st-honore-paris\/#Choosing_the_Right_Venue_for_a_Fashion_Press_Day\" title=\"Choosing the Right Venue for a Fashion Press Day\">Choosing the Right Venue for a Fashion Press Day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/pandora-press-event-st-honore-paris\/#Creating_a_Showroom_Experience_for_Journalists\" title=\"Creating a Showroom Experience for Journalists\">Creating a Showroom Experience for Journalists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/pandora-press-event-st-honore-paris\/#A_Strategic_Location_in_the_Heart_of_Paris\" title=\"A Strategic Location in the Heart of Paris\">A Strategic Location in the Heart of Paris<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/pandora-press-event-st-honore-paris\/#Strengthening_Brand_Visibility_Through_Press_Events\" title=\"Strengthening Brand Visibility Through Press Events\">Strengthening Brand Visibility Through Press Events<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>\u00a0Danish jewelry brand <a href=\"https:\/\/www.pandora.net\/\">Pandora<\/a> has built a global reputation for accessible luxury jewelry. Since entering the French market, the brand has continued to expand its presence while investing in brand storytelling and media engagement.<\/p>\n\n\n\n<p>To introduce a new fall-winter collection to journalists and influencers, Pandora hosted a press day in Paris. The event took place in an elegant apartment space on Rue Saint-Honor\u00e9 in the Op\u00e9ra district, creating a refined setting where guests could discover the brand\u2019s latest designs.<\/p>\n\n\n\n<p>Press days like this are an important part of the fashion and luxury industry. They allow brands to present new collections to media, generate editorial coverage, and build relationships with influencers and stylists.<\/p>\n\n\n\n<p>Brands planning similar activations often begin by exploring available <a href=\"https:\/\/www.thestorefront.com\/search\/paris\/event\">event spaces in Paris<\/a> or browsing flexible venues through platforms such as <a href=\"https:\/\/www.thestorefront.com\">Storefront<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Press_Event_Designed_to_Present_the_Collection\"><\/span>A Press Event Designed to Present the Collection<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"3587\" height=\"2391\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/Copy-of-IMG_8993.jpg\" alt=\"Journalists and guests chatting during Pandora press day showroom event\" class=\"wp-image-4497\" style=\"width:746px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/Copy-of-IMG_8993.jpg 3587w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/Copy-of-IMG_8993-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/Copy-of-IMG_8993-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/Copy-of-IMG_8993-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/Copy-of-IMG_8993-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/Copy-of-IMG_8993-1140x760.jpg 1140w\" sizes=\"(max-width: 3587px) 100vw, 3587px\" \/><\/figure>\n\n\n\n<p>Pandora organized the Paris press day to reveal the inspiration behind its upcoming collection while reinforcing the brand\u2019s positioning in the premium yet accessible jewelry segment.<\/p>\n\n\n\n<p>The event brought together journalists, influencers, and fashion professionals for a day dedicated to discovering the collection and understanding the creative direction of the brand.<\/p>\n\n\n\n<p>Laurence Defaux, Pandora\u2019s Communication Manager, explained the objective behind the venue selection:<\/p>\n\n\n\n<p>\u201cWe were looking for a place in which our jewels could be magnified, like in a precious box.\u201d<\/p>\n\n\n\n<p>The space therefore needed to highlight the jewelry while offering a comfortable environment where guests could interact with the products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choosing_the_Right_Venue_for_a_Fashion_Press_Day\"><\/span>Choosing the Right Venue for a Fashion Press Day<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/10\/Copy-of-IMG_8983.jpg\" alt=\"Pandora jewelry collection displayed during a press day showroom event in Paris\" class=\"wp-image-4971\" style=\"width:658px;height:auto\"\/><\/figure>\n\n\n\n<p>Selecting the right space played a central role in the success of the event.<\/p>\n\n\n\n<p>The Pandora team worked with Storefront to secure a 2,153-square-foot apartment venue in the 1st arrondissement of Paris. The elegant interior allowed the brand to create a sophisticated scenography that reflected the aesthetic of the collection.<\/p>\n\n\n\n<p>Products were displayed both in window installations and on presentation trays, allowing journalists to examine the pieces closely and try them on during the event.<\/p>\n\n\n\n<p>For brands planning similar launches, flexible venues can be adapted to suit both press presentations and product showcases. Options include dedicated <a href=\"https:\/\/www.thestorefront.com\/search\/paris\/1er-75001\/event\">event spaces in the 1st arrondissement of Paris<\/a> or more specialized venues such as <a href=\"https:\/\/www.thestorefront.com\/search\/paris\/1er-75001\/showroom\">showroom spaces in Paris 1st arrondissement<\/a>, which are often used by fashion and jewelry brands during press events.<\/p>\n\n\n\n<p>Companies looking to host similar activations can also browse curated venues through <a href=\"https:\/\/www.thestorefront.com\/project\/event-space-rental\">event space rental opportunities<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_a_Showroom_Experience_for_Journalists\"><\/span>Creating a Showroom Experience for Journalists<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"3648\" height=\"2432\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/Copy-of-IMG_8999.jpg\" alt=\"Pandora showroom space set up for a press day event in Paris\" class=\"wp-image-4498\" style=\"width:616px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/Copy-of-IMG_8999.jpg 3648w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/Copy-of-IMG_8999-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/Copy-of-IMG_8999-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/Copy-of-IMG_8999-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/Copy-of-IMG_8999-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/Copy-of-IMG_8999-1140x760.jpg 1140w\" sizes=\"(max-width: 3648px) 100vw, 3648px\" \/><\/figure>\n\n\n\n<p>The apartment setting allowed Pandora to transform the space into a temporary showroom.<\/p>\n\n\n\n<p>Carefully designed displays and decorative elements created an intimate environment where the jewelry became the focal point of the experience. The scenography emphasized the elegance of Pandora\u2019s necklaces, bracelets, and earrings while ensuring the pieces remained easily accessible to guests.<\/p>\n\n\n\n<p>This type of showroom-style presentation is often used during press days because it allows journalists and influencers to interact directly with the collection.<\/p>\n\n\n\n<p>Rather than simply viewing the pieces, guests were able to try them on and photograph them in a setting designed specifically for editorial storytelling.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Strategic_Location_in_the_Heart_of_Paris\"><\/span>A Strategic Location in the Heart of Paris<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-x-large-font-size\"><img decoding=\"async\" width=\"4568\" height=\"3045\" class=\"aligncenter size-full wp-image-4972\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/10\/Copy-of-IMG_8989.jpg\" alt=\"Coffee refreshments served during Pandora press day event in Paris\" style=\"\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/10\/Copy-of-IMG_8989.jpg 4568w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/10\/Copy-of-IMG_8989-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/10\/Copy-of-IMG_8989-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/10\/Copy-of-IMG_8989-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/10\/Copy-of-IMG_8989-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/10\/Copy-of-IMG_8989-1140x760.jpg 1140w\" sizes=\"(max-width: 4568px) 100vw, 4568px\" \/><\/h4>\n\n\n\n<p>The location of the event also contributed to its success.<\/p>\n\n\n\n<p>Situated in the 1st arrondissement, the venue was close to many editorial offices and media agencies. This central location made it easy for journalists and influencers to attend the event during the day.<\/p>\n\n\n\n<p>As a result, more than one hundred media professionals and influencers visited the space to discover the collection.<\/p>\n\n\n\n<p>Press events held in well-connected areas of Paris often benefit from higher attendance because they are easily accessible for media professionals working in the city.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strengthening_Brand_Visibility_Through_Press_Events\"><\/span>Strengthening Brand Visibility Through Press Events<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For brands like Pandora, press days remain a powerful tool for building visibility and strengthening relationships with the media.<\/p>\n\n\n\n<p>By presenting its collection in an elegant and carefully curated space, the brand was able to communicate its design philosophy while generating editorial coverage across fashion and lifestyle publications.<\/p>\n\n\n\n<p>Events like this demonstrate how temporary spaces can be transformed into immersive environments where products, storytelling, and brand identity come together.<\/p>\n\n\n\n<p>For luxury brands launching new collections, combining a well-designed showroom with a strategic location can play a key role in ensuring that press events leave a lasting impression.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jewelry brand Pandora hosted a press day in Paris to present its fall-winter collection to journalists and influencers. Discover how the brand used a showroom-style event space to showcase its designs.<\/p>\n","protected":false},"author":19,"featured_media":4500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-france\/\" rel=\"category tag\">Success Stories France<\/a>","qubely_excerpt":"Jewelry brand Pandora hosted a press day in Paris to present its fall-winter collection to journalists and influencers. Discover how the brand used a showroom-style event space to showcase its designs.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/4486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=4486"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/4486\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/4500"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=4486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=4486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=4486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}