{"id":4566,"date":"2022-07-31T16:39:00","date_gmt":"2022-07-31T16:39:00","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=4566"},"modified":"2026-03-16T11:18:11","modified_gmt":"2026-03-16T11:18:11","slug":"kendrick-lamar-damn-pop-up-store-nyc-2017","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/kendrick-lamar-damn-pop-up-store-nyc-2017\/","title":{"rendered":"Kendrick Lamar\u2019s DAMN. Pop-Up Store in New York: How Music Artists Use Temporary Retail to Engage Fans"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/kendrick-lamar-damn-pop-up-store-nyc-2017\/#A_Pop-Up_Store_Built_Around_the_DAMN_Tour\" title=\"A Pop-Up Store Built Around the DAMN. Tour\">A Pop-Up Store Built Around the DAMN. Tour<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/kendrick-lamar-damn-pop-up-store-nyc-2017\/#Exclusive_Merchandise_for_Fans\" title=\"Exclusive Merchandise for Fans\">Exclusive Merchandise for Fans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/kendrick-lamar-damn-pop-up-store-nyc-2017\/#Designing_an_Immersive_Music_Retail_Experience\" title=\"Designing an Immersive Music Retail Experience\">Designing an Immersive Music Retail Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/kendrick-lamar-damn-pop-up-store-nyc-2017\/#A_Surprise_Appearance_from_Kendrick_Lamar\" title=\"A Surprise Appearance from Kendrick Lamar\">A Surprise Appearance from Kendrick Lamar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/kendrick-lamar-damn-pop-up-store-nyc-2017\/#A_Surprise_Appearance_from_Kendrick_Lamar-2\" title=\"A Surprise Appearance from Kendrick Lamar\">A Surprise Appearance from Kendrick Lamar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/kendrick-lamar-damn-pop-up-store-nyc-2017\/#Pop-Up_Stores_and_the_Music_Industry\" title=\"Pop-Up Stores and the Music Industry\">Pop-Up Stores and the Music Industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/kendrick-lamar-damn-pop-up-store-nyc-2017\/#Why_Temporary_Retail_Works_for_Music_Launches\" title=\"Why Temporary Retail Works for Music Launches\">Why Temporary Retail Works for Music Launches<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>When Kendrick Lamar released his critically acclaimed album <em>DAMN.<\/em>, the launch extended far beyond streaming platforms and live performances. As part of the tour, the artist and his label Top Dawg Entertainment introduced a series of pop-up stores across major cities, giving fans the opportunity to interact with the project in a physical space.<\/p>\n\n\n\n<p>One of the most anticipated stops was the New York pop-up shop, which opened on Spring Street in SoHo. The temporary store transformed a gallery-style retail space into a destination for fans eager to experience the album through exclusive merchandise, music, and community.<\/p>\n\n\n\n<p>Music artists increasingly use temporary retail activations like this to strengthen fan relationships and build cultural moments around album releases. Brands and creators planning similar activations often explore locations such as <a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\/retail\" class=\"ek-link\">pop-up shops in SoHo<\/a> or browse a wider selection of <a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\">pop-up shops in New York<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Pop-Up_Store_Built_Around_the_DAMN_Tour\"><\/span>A Pop-Up Store Built Around the DAMN. Tour<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized size-large wp-image-4623\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/Kendrick-hypebeast2--1024x682.jpg\" alt=\"Fans queuing outside Kendrick Lamar DAMN pop-up shop in SoHo New York\" class=\"wp-image-4623\" style=\"width:788px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/Kendrick-hypebeast2--1024x682.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/Kendrick-hypebeast2--300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/Kendrick-hypebeast2--768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/Kendrick-hypebeast2--810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/Kendrick-hypebeast2--1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/Kendrick-hypebeast2-.jpg 1580w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image via Hypebeast<\/figcaption><\/figure>\n\n\n\n<p>The DAMN. pop-up shop opened during Kendrick Lamar\u2019s tour as it moved across the United States. In each city, the temporary retail space allowed fans to experience the album in a new way while connecting directly with the artist\u2019s brand.<\/p>\n\n\n\n<p>The SoHo location reflected the aesthetic of downtown New York, with a minimalist gallery-style interior that blended art influences with the rugged character of Lower Manhattan retail spaces.<\/p>\n\n\n\n<p>Fans began lining up hours before the doors opened. Some arrived even before the storefront signage had been installed, demonstrating the anticipation surrounding the project.<\/p>\n\n\n\n<p>Throughout the tour, similar reactions followed the pop-up store from city to city as fans gathered to experience the limited-time retail activation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exclusive_Merchandise_for_Fans\"><\/span>Exclusive Merchandise for Fans<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized size-large wp-image-4614\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-4-1024x682.jpg\" alt=\"Store staff dressed in Kendrick Lamar tour apparel at NYC pop-up shop\" class=\"wp-image-4614\" style=\"width:632px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-4-1024x682.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-4-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-4-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-4-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-4-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-4.jpg 1580w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image via Hypebeast<\/figcaption><\/figure>\n\n\n\n<p>One of the main attractions of the DAMN. pop-up store was the exclusive merchandise available only at the location.<\/p>\n\n\n\n<p>The collection included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Long-sleeved shirts<\/li>\n\n\n\n<li>Lyric-printed T-shirts<\/li>\n\n\n\n<li>Hoodies<\/li>\n\n\n\n<li>Tour apparel<\/li>\n\n\n\n<li>New York\u2013exclusive caps<\/li>\n\n\n\n<li>Vinyl and CD versions of the album<\/li>\n<\/ul>\n\n\n\n<p>These limited-edition items created a sense of urgency and exclusivity, encouraging fans to visit the store while it was open.<\/p>\n\n\n\n<p>For collectors and dedicated fans, the merchandise offered a physical extension of the album experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Designing_an_Immersive_Music_Retail_Experience\"><\/span>Designing an Immersive Music Retail Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large wp-image-4618\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypbeast-15-1024x682.jpg\" alt=\"Vinyl and CD copies of Kendrick Lamar DAMN album on display at NYC pop-up\" class=\"wp-image-4618\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypbeast-15-1024x682.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypbeast-15-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypbeast-15-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypbeast-15-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypbeast-15-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypbeast-15.jpg 1580w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image via Hypebeast<\/figcaption><\/figure>\n\n\n\n<p>Inside the pop-up store, music and visuals played a central role in the environment.<\/p>\n\n\n\n<p>The DAMN. album played continuously throughout the space, reinforcing the theme of the activation. A projector displayed visuals and footage from previous performances, helping visitors relive moments from the tour while exploring the merchandise.<\/p>\n\n\n\n<p>The sound system, provided by Sonos, ensured that the music remained a key element of the experience.<\/p>\n\n\n\n<p>Staff members also contributed to the brand atmosphere, wearing exclusive tour apparel that reflected the identity of the project. The team represented the youthful energy of New York\u2019s creative scene while reinforcing the aesthetic of the DAMN. era.<\/p>\n\n\n\n<p>Together, these elements turned the pop-up shop into more than a retail store. It became a cultural gathering point for fans of the album.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Surprise_Appearance_from_Kendrick_Lamar\"><\/span>A Surprise Appearance from Kendrick Lamar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized size-large wp-image-4619\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-5-1024x682.jpg\" alt=\"Exclusive Kendrick Lamar DAMN tour merchandise inside NYC pop-up shop\" class=\"wp-image-4619\" style=\"width:698px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-5-1024x682.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-5-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-5-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-5-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-5-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-5.jpg 1580w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image via Hypebeast<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Surprise_Appearance_from_Kendrick_Lamar-2\"><\/span>A Surprise Appearance from Kendrick Lamar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>During the opening of the pop-up store, Kendrick Lamar himself arrived wearing New York\u2013exclusive merchandise.<\/p>\n\n\n\n<p>The artist greeted fans who had waited in the summer heat for the store to open, adding an unforgettable moment to the activation.<\/p>\n\n\n\n<p>At the same time, the DAMN. tour performances at the Barclays Center in Brooklyn drew sold-out crowds. Tracks like <em>HUMBLE.<\/em> quickly spread across social media as fans shared footage from the concerts and the pop-up experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pop-Up_Stores_and_the_Music_Industry\"><\/span>Pop-Up Stores and the Music Industry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized size-large wp-image-4622\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-8-1024x682.jpg\" alt=\"Tour merchandise including shirts and caps at Kendrick Lamar NYC pop-up\" class=\"wp-image-4622\" style=\"width:598px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-8-1024x682.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-8-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-8-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-8-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-8-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-8.jpg 1580w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image via Hypebeast<\/figcaption><\/figure>\n\n\n\n<p>Kendrick Lamar\u2019s DAMN. pop-up illustrates how temporary retail has become an important marketing strategy in the music industry.<\/p>\n\n\n\n<p>Pop-up stores allow artists to extend an album release beyond streaming platforms and concert venues, giving fans a physical environment where they can experience the music, connect with the brand, and purchase exclusive merchandise.<\/p>\n\n\n\n<p>This strategy has become increasingly common among major artists. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.thestorefront.com\/mag\/kanye-west-yeezus-tour-pop-up-shop-in-nyc-powered-by-storefront\/\" class=\"ek-link\">Kanye West created global retail moments with the Yeezus and <em>The Life of Pablo<\/em> pop-up stores<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/mag\/storefront-hosts-ed-sheerans-no-6-collaborations-project-pop-up-shop-in-amsterdam\/\" class=\"ek-link\"><strong>Ed Sheeran used a temporary retail concept for the launch of his collaborations album in Amsterdam<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/mag\/spotify-latest-pop-up-store-french-singer-aya-nakamura\/\" class=\"ek-link\"><strong>Spotify partnered with artists to host immersive album pop-ups in major cities<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>More artists are adopting this model to connect with fans in creative ways. This trend is explored in detail in this guide on <a href=\"https:\/\/www.thestorefront.com\/mag\/how-the-music-industry-is-making-the-most-of-pop-up-stores\/\" class=\"ek-link\"><strong>how the music industry is making the most of pop-up stores<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Temporary_Retail_Works_for_Music_Launches\"><\/span>Why Temporary Retail Works for Music Launches<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pop-up stores provide artists with a flexible platform to promote albums, tours, and collaborations.<\/p>\n\n\n\n<p>They create urgency through limited-time access while generating social media buzz and media coverage.<\/p>\n\n\n\n<p>For fans, visiting a pop-up store becomes part of the cultural experience surrounding the release of new music.<\/p>\n\n\n\n<p>Kendrick Lamar\u2019s DAMN. pop-up in SoHo demonstrated how temporary retail can transform a traditional album launch into a full-scale fan event, blending music, fashion, and community into a single physical space.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kendrick Lamar launched a DAMN. pop-up store in SoHo during his tour, giving fans access to exclusive merchandise and a unique album experience in New York.<\/p>\n","protected":false},"author":19,"featured_media":4593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6853,5,2460],"tags":[11],"class_list":["post-4566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","category-success-stories","category-success-stories-usa","tag-brick-and-mortar"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-1.jpg",1580,1053,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-1.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-1.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-1-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-1-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-1-1024x682.jpg",1024,682,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-1.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-1.jpg",1580,1053,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-1.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-1.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-1.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/kendrick-hypebeast-1.jpg",120,80,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/music\/\" rel=\"category tag\">Music<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-usa\/\" rel=\"category tag\">Success Stories USA<\/a>","qubely_excerpt":"Kendrick Lamar launched a DAMN. pop-up store in SoHo during his tour, giving fans access to exclusive merchandise and a unique album experience in New 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