{"id":4639,"date":"2017-08-30T17:08:35","date_gmt":"2017-08-30T17:08:35","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=4639"},"modified":"2026-03-14T22:43:32","modified_gmt":"2026-03-14T22:43:32","slug":"soror-studios-pop-up-store-london-storefront","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/soror-studios-pop-up-store-london-storefront\/","title":{"rendered":"How Soror Studios Used a Pop-Up Shop in London to Champion Female Designers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/soror-studios-pop-up-store-london-storefront\/#A_Collaborative_Retail_Platform_for_Female_Designers\" title=\"A Collaborative Retail Platform for Female Designers\">A Collaborative Retail Platform for Female Designers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/soror-studios-pop-up-store-london-storefront\/#Why_Pop-Up_Shops_Work_for_Emerging_Brands\" title=\"Why Pop-Up Shops Work for Emerging Brands\">Why Pop-Up Shops Work for Emerging Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/soror-studios-pop-up-store-london-storefront\/#Bringing_the_Soror_Studios_Concept_to_Life\" title=\"Bringing the Soror Studios Concept to Life\">Bringing the Soror Studios Concept to Life<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/soror-studios-pop-up-store-london-storefront\/#Meet_the_Founders_of_Soror_Studios\" title=\"Meet the Founders of Soror Studios\">Meet the Founders of Soror Studios<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Soror Studios is a collaborative brand created by sisters Lauren and Chloe with a mission to support female designers from around the world. By curating collections that combine fashion, jewelry, and homeware, the brand creates a platform where independent creators can reach new audiences through thoughtfully designed retail experiences.<\/p>\n\n\n\n<p>To bring this concept to life, Soror Studios launched a pop-up shop in London, transforming a temporary retail space into a boutique that showcased products from a global community of women-led brands.<\/p>\n\n\n\n<p>Pop-up retail has become an effective way for emerging labels and creative collectives to test new markets, introduce their work to local audiences, and create memorable shopping environments. Brands exploring similar opportunities often begin by browsing available <a href=\"https:\/\/www.thestorefront.com\/search\/london\/retail\">pop-up shops in London<\/a> to identify the right neighborhood and space for their concept.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Collaborative_Retail_Platform_for_Female_Designers\"><\/span>A Collaborative Retail Platform for Female Designers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"836\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-30-at-18.05.02-1024x836.png\" alt=\"Soror Studios pop-up boutique interior with curated fashion and accessories from female designers\" class=\"wp-image-4935\" style=\"width:683px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-30-at-18.05.02-1024x836.png 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-30-at-18.05.02-300x245.png 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-30-at-18.05.02-768x627.png 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-30-at-18.05.02-810x662.png 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-30-at-18.05.02-1140x931.png 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-30-at-18.05.02.png 1310w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"p1\">Soror Studios was founded around the idea of collaboration.<\/p>\n\n\n\n<p>Rather than focusing on a single label, the brand curates products from a diverse range of women-led businesses. This collaborative approach allows independent designers to share a retail platform while reaching customers who may be discovering their work for the first time.<\/p>\n\n\n\n<p>The pop-up shop format is particularly well suited to this type of model. Temporary stores allow multiple designers to showcase their products together while creating a unique environment that reflects the brand\u2019s values.<\/p>\n\n\n\n<p>Visitors to the Soror Studios pop-up could explore a carefully selected mix of clothing, jewelry, and homeware, all created by female designers working in different parts of the world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Pop-Up_Shops_Work_for_Emerging_Brands\"><\/span>Why Pop-Up Shops Work for Emerging Brands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For small brands and creative collectives, launching a permanent retail store can require significant investment and long-term commitments.<\/p>\n\n\n\n<p>Pop-up shops provide a flexible alternative. They allow entrepreneurs to experiment with retail concepts, test product collections, and interact directly with customers without committing to a permanent storefront.<\/p>\n\n\n\n<p>Temporary retail spaces also create a sense of discovery for shoppers. Because the store is open for a limited time, visitors are encouraged to explore the collection and engage with the story behind the brand.<\/p>\n\n\n\n<p>Entrepreneurs interested in launching their own short-term store can learn more about the process in this guide on <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-london-guide\/\">how to start a pop-up shop in London<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"ez-toc-section\" id=\"Bringing_the_Soror_Studios_Concept_to_Life\"><\/span>Bringing the Soror Studios Concept to Life<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Storefront: Insights - Soror studios interview\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/iArSTfvjA6s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Inside the London pop-up shop, Soror Studios created a welcoming environment where visitors could discover products from different designers in a single curated space.<\/p>\n\n\n\n<p>The store combined fashion pieces, jewelry collections, and home d\u00e9cor objects to reflect the diverse creative backgrounds of the designers involved in the project.<\/p>\n\n\n\n<p>By presenting these items together, Soror Studios demonstrated how collaborative retail spaces can introduce new brands while building a strong shared identity.<\/p>\n\n\n\n<p>The pop-up shop also provided an opportunity for customers to learn more about the designers behind the products, reinforcing the brand\u2019s mission of supporting women-led creative businesses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Meet_the_Founders_of_Soror_Studios\"><\/span>Meet the Founders of Soror Studios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Soror Studios concept was developed by sisters Lauren and Chloe, who share a passion for design and entrepreneurship.<\/p>\n\n\n\n<p>In the interview above, the founders explain their vision for Soror Studios and how pop-up retail helped them introduce their collaborative platform to new audiences. <\/p>\n\n\n\n<p>Through projects like this pop-up store, Soror Studios demonstrates how temporary retail can support emerging designers while creating unique shopping experiences for customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Soror Studios opened a pop-up shop in London to showcase a curated collection of fashion, jewelry, and homeware from female designers worldwide. Discover how the collaborative brand brings emerging creators into retail.<\/p>\n","protected":false},"author":19,"featured_media":4935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,2458],"tags":[11],"class_list":["post-4639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","category-success-stories-uk","tag-brick-and-mortar"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-30-at-18.05.02.png",1310,1070,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-30-at-18.05.02.png",918,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-30-at-18.05.02.png",392,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-30-at-18.05.02-150x150.png",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-30-at-18.05.02-300x245.png",300,245,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-30-at-18.05.02-768x627.png",768,627,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-30-at-18.05.02-1024x836.png",1024,836,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-30-at-18.05.02.png",1310,1070,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-30-at-18.05.02.png",1310,1070,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-30-at-18.05.02.png",918,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-30-at-18.05.02.png",392,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-30-at-18.05.02.png",122,100,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-30-at-18.05.02.png",120,98,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-uk\/\" rel=\"category tag\">Success Stories UK<\/a>","qubely_excerpt":"Soror Studios opened a pop-up shop in London to showcase a curated collection of fashion, jewelry, and homeware from female designers worldwide. Discover how the collaborative brand brings emerging creators into retail.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/4639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=4639"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/4639\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/4935"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=4639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=4639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=4639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}